Kinectify
Kinectify provides purpose-built anti-money laundering compliance software for the gaming industry, offering KYC, transaction monitoring, automated SAR filing, and regulatory reporting for tribal, commercial, and interactive gaming operators in the US, Canada, and Australia.
- Company typePrivate
- Founded2021
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kinectify does
Kinectify is a Las Vegas-headquartered, venture-backed software company that provides an anti-money laundering (AML) risk management platform purpose-built for the gaming industry. Founded in 2021 by former Caesars Entertainment AML analyst Joseph Martin, the company serves tribal, commercial, and interactive gaming operators in the US, Canada, and Australia, with a stated customer footprint representing approximately 20% of the US gaming industry and over $2.3 billion in suspicious activity reported to FinCEN by platform users in 2024. Kinectify is also doing business as Kinectify Advisors for its managed-services arm.
The core product is a cloud-native, configurable AML platform deployed on Microsoft Azure, integrating KYC and continuous monitoring, real-time transaction monitoring with configurable per-property thresholds, automated FinCEN SAR/CTR and FINTRAC filings (including a Zero Labor SAR feature that auto-populates 100% of form fields), fraud detection with stop-loss functionality, global intelligence and research, regulatory monitoring for iGaming and sports betting, vendor risk management, and frontline incident reporting. The platform exposes 80+ APIs and SDKs in C# and Node.js (with Python, Java, and Go planned), and offers a first-of-kind deployment on Microsoft Cloud for Sovereignty providing tribal nations with full data sovereignty. Native integrations include FinCEN, LexisNexis, DDIQ, and Wealth Engine; AI-driven watchlist, PEP, and adverse media monitoring is delivered through a partnership with Quantifind.
Kinectify generates revenue through annual enterprise SaaS subscriptions configured by module (KYC, transaction monitoring, SAR filing, fraud, global intelligence, regulatory monitoring, vendor risk), supplemented by professional services via Kinectify Advisors covering program design, independent testing, outsourced compliance administration, regulatory exam support, and training. Pricing is quote-based and not publicly disclosed, with annual and multi-year contract structures typical for enterprise customers. The company sells primarily through direct enterprise field sales and inbound website demo requests, supported by content marketing, webinars, a podcast, and industry conference participation.
Kinectify firmographics
Firmographics- Name
- Kinectify
- Legal name
- Kinectify, Inc.
- Website
- https://kinectify.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kinectify provides purpose-built anti-money laundering compliance software for the gaming industry, offering KYC, transaction monitoring, automated SAR filing, and regulatory reporting for tribal, commercial, and interactive gaming operators in the US, Canada, and Australia.
- Ownership category
- akta.pro rank
Kinectify industry classification
Industry- Product category
- Gaming AML Compliance Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Fraud, Risk, KYC/AML & Compliance Platforms (BPAMAFAI)
Keywords
Where Kinectify is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kinectify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to the AML compliance platform with configurable features including KYC, transaction monitoring, SAR filing, and analytics.
- Advisory and Managed Services: Professional advisory services including program design, independent testing, outsourced compliance administration, training, and regulatory exam support.
- Global Research and KYC Services: Enhanced due diligence and KYC research services with access to 11 global offices and researchers fluent in over 60 foreign languages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with configurable modules |
| Other | Multi-year contract | Advisory and managed services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Kinectify product offering
Product offeringCore offering
Kinectify is a SaaS anti-money laundering (AML) risk management platform purpose-built for the gaming industry, integrating KYC, transaction monitoring, SAR/CTR filing, fraud detection, regulatory monitoring, and global intelligence into a single configurable workflow for tribal, commercial, and interactive gaming operators. The offering is complemented by Kinectify Advisors, a professional services arm that provides program design, outsourced compliance, regulatory exam support, and training. The platform is deployed on Microsoft Azure, with a Microsoft Cloud for Sovereignty option for tribal nations.
Product overview
Kinectify offers a modern AML risk management platform purpose-built for the gaming industry, consisting of a core AML Platform with integrated modules for KYC & Monitoring, Transaction Monitoring, Suspicious Activity Reporting (SAR), Fraud & Integrity, Global Intelligence & Research, Regulatory Monitoring, Vendor Risk Management, and Incident Reporting. The platform is complemented by Kinectify Advisors managed services for program design, outsourced compliance, exam support, and training. A Microsoft Cloud for Sovereignty deployment option provides tribal gaming clients with complete data sovereignty. Software Developer Kits (SDKs) enable rapid API integrations. The company has raised over $19 million from investors including Aristocrat, OpenBet, EBCI Holdings, and Acies Investments.
Differentiator
Problem solved
Functional benefit
Products and services
- Kinectify AML Platform
Quantifiable outcome
- Over $2.3 billion in suspicious activity detected and reported to FinCEN in 2024 by platform users representing ~20% of US gaming industry
- +6 more outcomes
Companies that use Kinectify
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Kinectify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature12 records
Kinectify partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MicrosoftcoreCollaboration to deploy Kinectify on Microsoft Cloud for Sovereignty, providing tribal nations with complete data sovereignty while leveraging cloud capabilities. First-of-kind service in gaming industry with encryption in transit, rest, and memory.
- QuantifindcoreAI-based watchlist, PEP, and negative news monitoring service deployment. Latest AI-enabled sanctions, watchlist, PEP, and news monitoring technology available to gaming operators.
- Kindbridge Behavioral HealthminorPartnership to enhance responsible gaming technology. Kinectify CEO appointed to Kindbridge Board. Companies developing responsible gaming technology for the gaming industry.
- BettyminorKinectify Advisors partnership with Betty to enhance compliance services for iCasino gaming in Ontario. Combined advisory and technology services for regulated online gaming.
- GMA (Gaming Manufacturers Association)minorPartnership to enhance compliance services for the gaming industry through combined expertise and technology offerings.
- FinCENcoreBuilt-in integration with FinCEN enabling automated SAR and CTR filings directly through the platform. Pre-populated forms with full user editing capability.
- LexisNexiscoreData enrichment integration providing access to comprehensive global data for screening and due diligence.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Kinectify competitors and assessment
Company assessmentOthers
- LexisNexis Risk Solutions: LexisNexis is both a data partner to Kinectify and a competing compliance data provider, offering screening, due diligence, and identity data used in AML workflows. Overlap is primarily in the data/enrichment layer rather than full AML platform.
Emerging players
- ThetaRay: ThetaRay provides AI-based transaction monitoring and AML screening using unsupervised learning, targeting cross-border payments and financial crime. It overlaps with Kinectify's AI-powered detection capabilities, particularly for high-volume transactional environments.
- Featurespace: Featurespace offers adaptive behavioral analytics for fraud and AML transaction monitoring, comparable to Kinectify's AI-driven suspicious activity detection. It is a horizontal competitor with limited vertical specialization today.
- Verafin: Verafin provides AML, fraud detection, and compliance investigation tools with a strong focus on financial institutions. It represents a comparable mid-sized horizontal AML vendor that could expand into gaming as a vertical.
- Jumio: Jumio provides KYC and identity verification technology used in onboarding flows, comparable to Kinectify's KYC/EDDscreening module. It is a horizontal identity-focused competitor that could expand into broader AML workflows.
- ComplyAdvantage: ComplyAdvantage is a fintech AML/KYC platform with AI-driven transaction monitoring, sanctions screening, and customer risk scoring. It targets similar mid-market compliance buyers with a more horizontal SaaS approach than Kinectify's gaming focus.
Direct peers
- FICO: FICO offers an enterprise AML and fraud platform used across financial services including gaming operators, with KYC, watchlist screening, and SAR automation. It is a horizontal incumbent with vertical coverage that overlaps Kinectify's modules.
- NICE Actimize: NICE Actimize is a leading enterprise AML and financial crime platform with a specific gaming vertical offering covering transaction monitoring, KYC, and regulatory reporting. It competes head-to-head with Kinectify for large casino and iGaming operators.
- SAS Institute: SAS provides a dedicated AML/BSA solution for the gaming industry with configurable rules, transaction monitoring, and SAR/CTR workflows, overlapping directly with Kinectify's core platform. It is one of the most established vertical competitors inside gaming compliance.
Broad incumbents
- Oracle Financial Services: Oracle (formerly Mantas/Financial Crime) provides AML, fraud, and KYC solutions that serve gaming operators alongside banks. It competes on enterprise scale and bundled compliance offerings rather than vertical specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Kinectify social profiles
Digital presenceKinectify compliance and trust
Trust signalCompliance2 records
Kinectify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinectify leadership team
Management profileNumber of profiles
Profiles11 records
Kinectify funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinectify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinectify
What does Kinectify do?
Kinectify is a SaaS anti-money laundering (AML) risk management platform purpose-built for the gaming industry, integrating KYC, transaction monitoring, SAR/CTR filing, fraud detection, regulatory monitoring, and global intelligence into a single configurable workflow for tribal, commercial, and interactive gaming operators. The offering is complemented by Kinectify Advisors, a professional services arm that provides program design, outsourced compliance, regulatory exam support, and training. The platform is deployed on Microsoft Azure, with a Microsoft Cloud for Sovereignty option for tribal nations.
Is Kinectify a public or private company?
Kinectify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kinectify founded?
Kinectify was founded in 2021. It employs 11 to 50 people.
Where is Kinectify based?
Kinectify is headquartered in Las Vegas, United States, in the North America region.
How does Kinectify make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are advisory and Managed Services and global Research and KYC Services.
Who are Kinectify's main competitors?
LexisNexis Risk Solutions is listed as an others. Emerging players are ThetaRay, Featurespace, Verafin, Jumio and ComplyAdvantage. Direct peers are FICO, NICE Actimize and SAS Institute. Oracle Financial Services is listed as a broad incumbent.
Does Kinectify have an API?
Yes. Kinectify offers 80+ APIs for every feature, enabling operators to integrate any feature directly into their workflow. The platform provides a self-service API allowing tech teams to transmit data from their systems to Kinectify in near real time. SDKs are available in C# and Node.js, with Python, Java, and Go coming soon. SDKs enable near no-code integrations, allowing operators to connect with a single command instead of writing hundreds of lines of code. Implementation times are significantly faster than the industry average of 12-24 months. Developer documentation is at www.kinectify.com.
What industry is Kinectify in?
Kinectify's product category is Gaming AML Compliance Software. Its primary akta.pro industry code is BPAMAFAI, Fraud, Risk, KYC/AML & Compliance Platforms. Its NAICS code is 54151 and its SIC code is 7372.