PR Consulting

What PR Consulting does

PR Consulting is a privately held, founder-owned public relations and communications agency founded in 1997 in New York by Pierre Rougier (President + Founder) and Sylvie Picquet-Damesme (Partner + Founder), with Nathalie Ours serving as Partner overseeing the Paris office. The firm operates from two offices — 39 Broadway, New York (headquarters) and 22 rue de l'Arcade, Paris — serving global enterprise clients across Fashion, Beauty, Retail, Lifestyle, Hospitality, Art & Design, Culinary, Culture, and Contemporary verticals. Its service portfolio spans six integrated offerings: Brand Strategy; Media Relations & Communications Strategy; Digital Marketing & Influencer Relations; Events & Presentations; Brand Partnerships; and Industry Consultation & Competitive Analysis, delivered as retainer or project-based professional services engagements.

The agency's revenue model is professional services fees from enterprise clients, primarily acquired through direct business development and referrals rather than mass marketing. Notable multi-year and multi-decade engagements include Pitti Immagine Uomo (20+ year consultant relationship), Jimmy Choo (Paris office), Gap Inc./GapStudio (Zac Posen-era launch), RH Paris Champs Elysées, Fouquet's & Barrière Collection (U.S. AOR since 2023 with France expanded 2024), SETCHU (global AOR ex-Japan since 2023 post-LVMH Prize), Stetson (160th Anniversary support), Cipriani Group (2025 Art Basel activation), Musée des Arts Décoratifs (Le Bal d'Été 2025), and Benjamin Salon/Auralee (2025). The company is not a technology business: there are no proprietary software products, no API, no AI/ML capabilities, and no patents disclosed; competitive advantage is built on founder relationships, 28 years of brand reputation, and entrenched access to the luxury/fashion ecosystem.

PR Consulting additionally provides pro bono strategic communications counsel to the ACLU and Hetrick-Martin Institute. Headcount sits in the 101–250 band. Ownership is founder/management controlled with no disclosed institutional investor, private equity sponsor, or parent company; there are no subsidiaries, M&A activity, or funding rounds in the input. Geographic reach spans the United States, France, and the United Kingdom through the agency's two offices and client servicing footprint.

Name

PR Consulting

Legal name

PR Consulting

Website

https://prconsulting.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

PR Consulting is a founder-owned, New York- and Paris-based public relations and communications agency founded in 1997, serving global enterprise clients in fashion, beauty, retail, lifestyle, hospitality, and culture with brand strategy, media relations, events, and influencer marketing.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations services
• Communications strategy
• Media relations
• Brand strategy consulting
• Event management services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. PR and Communications Services: PR Consulting generates revenue through professional services fees, likely in the form of agency retainers and project-based engagements. The agency provides comprehensive communications services including brand strategy, media relations, digital marketing, event management, and executive positioning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PR Consulting is a full-service public relations and communications agency that provides brand strategy, media relations, digital marketing and influencer relations, events and presentations, brand partnerships, and industry consultation to global clients in Fashion, Beauty, Retail, Lifestyle, Hospitality, Art & Design, Culinary and Culture. Services are delivered on a retainer or project basis through dedicated account teams in New York and Paris, acting as agency of record for long-tenured enterprise accounts.

Product overview

PR Consulting is a full-service public relations agency founded in 1997 with offices in New York and Paris. The agency operates as a unified professional services firm offering integrated communications solutions across Brand Strategy, Media Relations & Communications Strategy, Digital Marketing & Influencer Relations, Events & Presentations, Brand Partnerships, and Industry Consultation & Competitive Analysis. The agency's offerings are delivered as an integrated service portfolio rather than discrete software products, serving global clients across Fashion, Beauty, Retail, Lifestyle, Hospitality, Art & Design, Culinary, and Culture industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic brand positioning and consultation services defining a brand's market identity, value proposition, and competitive positioning for global clients in fashion, beauty, lifestyle and hospitality.
• Media Relations & Communications Strategy Strategic media outreach, press coverage management, and communications planning to build brand visibility and manage public perception across media channels for global brand clients.
• Digital Marketing & Influencer Relations Digital marketing services including social media strategy, influencer partnerships, affiliate campaigns, and paid media initiatives to drive brand engagement for luxury and lifestyle clients.
• Events & Presentations End-to-end event conceptualization, planning, and execution including product launches, galas, fashion shows, museum fundraisers, and high-profile gatherings for luxury and lifestyle brands.
• Brand Partnerships Strategic partnership development and collaboration facilitation between brands, cultural institutions, and key stakeholders to expand reach and create co-marketing opportunities.
• Industry Consultation & Competitive Analysis Expert advisory services providing market intelligence, competitive landscape assessment, and strategic guidance for brand growth and positioning within specific industry verticals.

Named customers10 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• American Civil Liberties Union (ACLU)minorStrategic or Co-development Partner · 1 January 2024PR Consulting provides strategic counsel to ACLU supporting their critical work to protect civil rights and civil liberties for all. This pro bono partnership represents the agency's commitment to social justice causes.
• Hetrick-Martin Institute (HMI)minorStrategic or Co-development Partner · 1 January 2024PR Consulting supports HMI which advances safety, opportunity, and affirmation for LGBTQIA+ youth through advocacy, education, and direct services. This pro bono partnership reflects the agency's commitment to civil rights and social justice.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Lede Company: The Lede Company is a communications and PR firm with offices in New York, Los Angeles and London handling fashion, lifestyle and entertainment clients, comparable in scale and service mix to PR Consulting.
• Shadow PR: Shadow is a fashion and lifestyle PR agency headquartered in New York with a Paris office, directly mirroring PR Consulting's transatlantic two-city model and core fashion/luxury client base.
• Purple PR: Purple is a London-based luxury fashion, beauty and lifestyle PR agency with a New York presence, operating in the same consumer-lifestyle client verticals and competing for similar fashion and brand mandates.
• HL Group: HL Group (formerly Huche London/LaForce) is a New York and Los Angeles communications agency serving fashion, beauty, lifestyle and hospitality brands, making it a direct mid-sized competitor in overlapping verticals.
• Karla Otto: Karla Otto is a global luxury/fashion PR and consulting agency with offices in London, Milan, Paris, New York and Hong Kong, competing for the same luxury houses, designers and trade-show relationships as PR Consulting.
• KCD Worldwide: KCD is a luxury/fashion PR and communications firm with offices in New York, Paris, London and Milan serving many of the same fashion houses and designers as PR Consulting, making it the closest direct peer.
• EMPIRE Group: EMPIRE is an entertainment, lifestyle and fashion communications agency with New York and Los Angeles offices, competing for celebrity, lifestyle and fashion brand mandates similar to PR Consulting's roster.
• BPCM: BPCM is a New York-based communications agency specializing in fashion, beauty, lifestyle and wellness brands, competing head-to-head for many of the same consumer-lifestyle clients as PR Consulting.

Broad incumbents

• Edelman: Edelman is the world's largest PR firm with global capabilities across consumer/luxury, healthcare and corporate practices; it competes with boutique PR firms like PR Consulting on the same luxury and lifestyle RFPs from a broader, more resourced platform.
• BCW (WPP): BCW is a global communications agency within WPP serving consumer brands including fashion and luxury, acting as a broad incumbent that boutiques like PR Consulting compete against on integrated, multi-market mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PR Consulting