The Australian
The Australian is Australia's only national daily broadsheet, publishing news across politics, business, sport, and culture in print, web, and mobile apps. It operates as a subscription-based newspaper under News Corp Australia, serving consumer, corporate, and student subscribers with bundled international content.
- Company typePrivate
- Founded1964
- HeadquartersSurry Hills, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The Australian does
The Australian is a national daily broadsheet newspaper founded in 1964 and operated as the flagship masthead of News Corp Australia. It publishes comprehensive coverage of Australian politics, business, world affairs, sport, culture, and lifestyle, available in print, on the web at theaustralian.com.au, and through native iOS and Android applications. The masthead's editorial operations are anchored at its Sydney headquarters in Surry Hills, with a workforce in the 251-500 range and a roster of award-winning journalists including Hedley Thomas, Caroline Overington, Simon Benson, and Claire Harvey.
The core product is the newspaper itself, delivered through a digital-first publishing platform built on a cloud-hosted content management system with personalized content delivery and a digital replica of the printed paper (Today's Paper). Adjacent products include the Mind Games puzzle platform (Sudoku, Times Cryptic, Daily Quiz, Circuit Breaker, Head Coach, Number Crunch), The Australian Plus subscriber events program, original podcasts such as The Teacher's Pet, Bronwyn, and The Front, and curated email newsletters distributed via newsletters.news.com.au. Distribution spans self-serve app stores, direct website subscription, print home delivery across metro and regional Australia, and a dedicated corporate sales channel through Newscorp Corporate Subscriptions.
Revenue is generated primarily through auto-renewing digital subscriptions (introduced at $1/week for 4 weeks, then $44 per 4-week cycle), 12-month locked digital plans ($8/week, $416 minimum) bundled with Wall Street Journal access, combined print + digital subscriptions, an optional Times of London digital bundle, advertising, and corporate subscriptions. The Australian does not publish standalone financial results as a wholly-owned subsidiary of News Corp Australia, and the company has not disclosed specific subscriber counts, revenue figures, or growth metrics.
The Australian firmographics
Firmographics- Name
- The Australian
- Legal name
- Nationwide News Pty Ltd
- Website
- https://theaustralian.com.au
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Australian is Australia's only national daily broadsheet, publishing news across politics, business, sport, and culture in print, web, and mobile apps. It operates as a subscription-based newspaper under News Corp Australia, serving consumer, corporate, and student subscribers with bundled international content.
- Ownership category
- akta.pro rank
The Australian industry classification
Industry- Product category
- National Newspaper Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
- akta.pro secondary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
Keywords
Where The Australian is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Australian business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Digital Subscriptions: Primary revenue stream from digital-only subscriptions providing unlimited web and app access. Auto-renewing subscription model with weekly billing cycles.
- Print + Digital Subscriptions: Combined newspaper home delivery with full digital access. Premium tier offering both print and digital consumption.
- Advertising: Display advertising, sponsored content, and branded content sections across all platforms including website, app, and digital editions.
- Corporate Subscriptions: Enterprise-level group subscriptions for businesses and organizations through dedicated corporate sales channel.
- Events and Experiences: The Australian Plus subscriber-exclusive events including live Q&As, screenings, and private tours generating engagement value for subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital subscription with introductory rate |
| Subscription | Annual | Digital 12-month locked plan with savings |
| Subscription | Monthly | Print + Digital combined subscription |
| Subscription | Monthly | Student subscription |
| Subscription | Annual | The Times of London Bundle |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
The Australian product offering
Product offeringCore offering
The Australian publishes a national daily broadsheet newspaper and associated digital platforms covering Australian and international news, politics, business, sport, and culture. The company sells digital and combined print-plus-digital subscriptions to individual readers, with bundled access to international News Corp publications (The Wall Street Journal, The Times of London) and a subscriber membership program (The Australian Plus) offering exclusive events hosted by journalists.
Product overview
The Australian is a national broadsheet newspaper published by News Corp Australia, offering journalism across politics, business, world affairs, sport, culture, and lifestyle. The core product is available in print and digital formats (web, app, and digital replica). The product portfolio includes subscription tiers (Digital and Digital 12 Month Plan), a mobile application, a digital edition replica (Today's Paper), puzzle content (Mind Games), a subscriber membership program (The Australian Plus), audio podcasts, and curated newsletters. The Digital 12 Month Plan includes complimentary access to The Wall Street Journal as a bundled benefit.
Differentiator
Problem solved
Functional benefit
Brands
- The Australian Plus: Subscriber-exclusive membership program offering Q&As, screenings, private tours, and exclusive events hosted by The Australian's award-winning writers and editors.
Products and services
- Digital Subscription Subscription tier offering unlimited access to theaustralian.com.au across web and mobile apps, plus the Today's Paper digital replica, Mind Games puzzles, and complimentary Wall Street Journal digital access. Priced at $1/week for the first 4 weeks, then $44 every 4 weeks on auto-renewal. Targeted at individual readers seeking digital-only news consumption.
- Digital 12 Month Plan Locked-in 12-month digital subscription priced at $8/week for the first 12 months ($416 total), then $32 every 4 weeks thereafter, with no cancellations permitted during the first year. Includes complimentary The Wall Street Journal digital access bundled with the subscription.
- Print + Digital Combined Subscription Combined subscription offering home delivery of the printed newspaper alongside full digital access across web and apps. Available with delivery to Australian metro and regional addresses, with activation taking up to 5-10 business days.
- Student Subscription Discounted subscription tier for verified students at Australian educational institutions, providing full digital access at reduced pricing to support academic research and current affairs consumption.
- Corporate Subscriptions Enterprise-level group subscriptions sold through the dedicated Newscorp Corporate Subscriptions sales channel, providing multi-seat access to The Australian for businesses and organizations.
- The Australian Newspaper (Print and Digital) Australia's national broadsheet newspaper delivering news, opinion, analysis, and investigative journalism across politics, business, world affairs, sport, culture, and lifestyle topics. Available in print, digital online, and app formats.
- Today's Paper (Digital Edition Replica) Digital replica of the printed newspaper available across web and mobile apps, including liftouts, magazines, and catalogues with search functionality, allowing subscribers to read the exact layout as printed.
- Podcasts (The Front, The Teacher's Pet, Bronwyn) Audio podcast content including the daily news podcast The Front and award-winning true crime and investigative series such as The Teacher's Pet and Bronwyn, available to subscribers as part of their subscription.
- Curated Email Newsletters Email newsletters delivering curated news and analysis, including topic-specific alerts and The Front daily news podcast newsletter, sent directly to subscribers' inboxes.
- The Australian Plus Membership Subscriber-exclusive membership program offering invitations to journalist-hosted Q&As, screenings, private tours, and events such as Commentary Live, The Front Live election specials, Behind the Headlines debriefs, and Women in Journalism forums, with access to past event recordings.
Companies that use The Australian
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
The Australian technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Australian partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- The Wall Street JournalcoreThe Wall Street Journal digital access is bundled complimentary with The Australian digital subscriptions. This partnership provides subscribers with comprehensive global business and financial news alongside Australian coverage, creating a cross-platform news bundle offering.
- The Times of LondonminorThe Times of London digital access is available as an add-on bundle with The Australian subscriptions, providing access to UK and international news coverage including political reporting.
- News Corp Australia NetworkcoreThe Australian is the flagship masthead of News Corp Australia, sharing content, resources, and distribution across the network including The Daily Telegraph, Herald Sun, and other News Corp mastheads.
Scale indicators2 records
Recent moves3 records
Expansion highlights5 records
The Australian competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Australian social profiles
Digital presenceThe Australian financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Australian leadership team
Management profileNumber of profiles
Profiles5 records
The Australian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Australian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Australian
What does The Australian do?
The Australian publishes a national daily broadsheet newspaper and associated digital platforms covering Australian and international news, politics, business, sport, and culture. The company sells digital and combined print-plus-digital subscriptions to individual readers, with bundled access to international News Corp publications (The Wall Street Journal, The Times of London) and a subscriber membership program (The Australian Plus) offering exclusive events hosted by journalists.
Is The Australian a public or private company?
The Australian is a private company. It is classified as corporate owned and is currently operating.
When was The Australian founded?
The Australian was founded in 1964. It employs 251 to 500 people.
Where is The Australian based?
The Australian is headquartered in Surry Hills, Australia, in the Oceania region.
How does The Australian make money?
Five revenue lines are on record. Digital Subscriptions are the primary driver. The others are print + Digital Subscriptions, advertising, corporate Subscriptions and events and Experiences.
Does The Australian have an API?
No public API is recorded for The Australian.
What industry is The Australian in?
The Australian's product category is National Newspaper Publishing. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital), with a secondary code of MPAJADAC, Business, Financial & Trade News Publishers. Its NAICS code is 513110 and its SIC code is 2711.