Aerosoles
Aerosoles is a privately held women's footwear brand founded in 1987 that sells comfortable dress and casual shoes directly to consumers globally through its Shopify-based e-commerce site, leveraging proprietary comfort technologies such as Diamond Flex soles and Aero-Fly insoles across heels, sandals, flats, loafers, sneakers, and wide widths.
- Company typePrivate
- Founded1987
- HeadquartersEdison, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aerosoles does
Aerosoles is a privately held women's footwear brand founded in 1987, operating a direct-to-consumer e-commerce model through its owned website, aerosololes.com, with global shipping across 100+ countries and multi-currency checkout. The product portfolio spans seven core categories — heels, platforms, sandals, loafers, wedges, flats, and sneakers — plus extended wide-width styles and gift cards, with 339+ active SKUs and price points ranging from sub-$50 markdowns to $175 full-price premium styles.
The brand's commercial differentiation is built around a set of proprietary comfort technologies marketed under the "Comfort in Action" positioning: the Diamond Flex signature outsole (ultra-grip, equal weight distribution), the Aero-Fly insole developed with Ortholite X55 foam, Ortholite foam cushioning, and the Stitch 'N Turn construction technique for out-of-the-box flexibility. These are physical product features rather than software capabilities; the underlying platform is a Shopify storefront integrated with Rivo for loyalty and account management, Shop Pay for accelerated checkout, and Google OAuth for sign-in.
Revenue is generated through one-time purchases of footwear at standard and sale price points (with seasonal markdowns up to 40%), supplemented by a recurring-customer mechanic via the Aerosoles Rewards loyalty program (1 point per $1 spent, VIP tier). The primary customer segment is women seeking stylish but comfortable footwear for everyday, work, travel, and occasion wear, with a secondary segment of wide-width shoppers. There is no disclosed parent company, institutional investor, or public listing; ownership and financial KPIs are not provided in the source data.
Aerosoles firmographics
Firmographics- Name
- Aerosoles
- Website
- https://aerosoles.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Aerosoles is a privately held women's footwear brand founded in 1987 that sells comfortable dress and casual shoes directly to consumers globally through its Shopify-based e-commerce site, leveraging proprietary comfort technologies such as Diamond Flex soles and Aero-Fly insoles across heels, sandals, flats, loafers, sneakers, and wide widths.
- Ownership category
- akta.pro rank
Aerosoles industry classification
Industry- Product category
- Women's Footwear
- NAICS
- Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
Keywords
Where Aerosoles is headquartered
LocationHeadquarters
- HQ city
- Edison
- HQ country
- United States
- HQ region
- North America
Markets served
Aerosoles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Footwear Product Sales: One-time purchase model for women's footwear including heels, platforms, sandals, flats, loafers, sneakers, and wedges. Products sold at various price points ranging from sale items under $50 to full-price items up to $175.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard footwear pricing with seasonal sales |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Aerosoles product offering
Product offeringCore offering
Aerosoles designs, manufactures, and sells women's footwear through a direct-to-consumer e-commerce model. The product range spans heels, platforms, sandals, loafers, wedges, flats, sneakers, and wide-width styles, all built around proprietary comfort technologies including the Diamond Flex sole, Aero-Fly insole (developed with Ortholite X55 foam), and Stitch 'N Turn construction technique.
Product overview
Aerosoles is a women's footwear brand established in 1987, offering a comprehensive range of comfortable dress and casual shoes built around proprietary comfort technology. The product portfolio centers on seven core categories (Heels, Platforms, Sandals, Loafers, Wedges, Flats, and Sneakers) plus Wide Width styles and Gift Cards. The flagship comfort technology suite includes the Diamond Flex Sole outsole, Aero-Fly Insole (developed with Ortholite X55 foam), Ortholite Foam Insole, and Stitch 'N Turn construction technique. Key product lines like Camera, Cornelia, Santina, and Pura feature these technologies while offering diverse materials from leather and suede to raffia and cork. The brand operates a loyalty program (Aerosoles Rewards) and recently launched its Spring 2026 collection emphasizing warm-weather styles.
Differentiator
Problem solved
Functional benefit
Products and services
- Heels
- Platforms
- Sandals
- Loafers
- Wedges
- Flats
- Sneakers
- Wide Width Styles
- Gift Cards
- Shoe Care Collection
- Spring 2026 Collection
Companies that use Aerosoles
Customer profileSegments2 records
Ideal customer profiles1 record
Aerosoles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Aerosoles partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Aerosoles competitors and assessment
Company assessmentDirect peers
- Trotters: Women's comfort footwear brand specializing in classic dress and casual styles. Comparable to Aerosoles for its core focus on comfortable women's dress shoes and broad width offerings.
- Clarks: British heritage footwear brand focused on comfortable casual and dress shoes for men and women. Directly comparable to Aerosoles in positioning around comfort technology and broad casual/dress category coverage.
- Naturalizer: Women's footwear brand with a long heritage focused on comfortable dress and casual shoes including wide-width offerings. Closest comparable peer to Aerosoles given shared comfort-tech positioning and women's specialty focus.
- Vionic: Women's and men's comfort footwear brand built around orthotic-style supportive soles. Comparable to Aerosoles for its technology-led comfort positioning across sandals, flats, and heels.
- Rockport: Comfort-focused footwear brand offering casual, dress, and walking shoes for men and women. Comparable to Aerosoles in its comfort-utility positioning and broad casual/dress category mix.
- Sam Edelman: Women's fashion footwear brand spanning heels, sandals, flats, boots, and sneakers at accessible price points. Comparable to Aerosoles in target customer (style-conscious women) and similar price band ($79-$200).
- Cole Haan: Premium women's and men's footwear brand with a strong comfort-tech heritage (formerly part of Nike). Comparable to Aerosoles in combining dress silhouettes with comfort innovation and cushioning platforms.
- Born Shoes: Women's and men's footwear brand focused on handcrafted casual shoes with comfort features. Comparable to Aerosoles for its comfort-casual positioning and similar price tier.
Broad incumbents
- Skechers: Global footwear giant with extensive comfort and casual lines (Skechers Arch Fit, GO Walk). Comparable to Aerosoles at a much larger scale for comfort-led positioning across casual and athleisure categories.
Emerging players
- Allbirds: Direct-to-consumer footwear brand built around comfort, sustainability, and proprietary materials (wool, foam). Comparable to Aerosoles as a DTC-led comfort footwear competitor targeting the same consumer occasion (everyday wear).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Aerosoles social profiles
Digital presenceAerosoles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aerosoles leadership team
Management profileNumber of profiles
Aerosoles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aerosoles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aerosoles
What does Aerosoles do?
Aerosoles designs, manufactures, and sells women's footwear through a direct-to-consumer e-commerce model. The product range spans heels, platforms, sandals, loafers, wedges, flats, sneakers, and wide-width styles, all built around proprietary comfort technologies including the Diamond Flex sole, Aero-Fly insole (developed with Ortholite X55 foam), and Stitch 'N Turn construction technique.
Is Aerosoles a public or private company?
Aerosoles is a private company. It is classified as unknown and is currently operating.
When was Aerosoles founded?
Aerosoles was founded in 1987. It employs 1,001 to 5,000 people.
Where is Aerosoles based?
Aerosoles is headquartered in Edison, United States, in the North America region.
How does Aerosoles make money?
One revenue line is on record: footwear Product Sales.
Who are Aerosoles's main competitors?
Direct peers on record are Trotters, Clarks, Naturalizer, Vionic, Rockport, Sam Edelman, Cole Haan and Born Shoes. Skechers is listed as a broad incumbent. Allbirds is listed as an emerging player.
Does Aerosoles have an API?
No public API is recorded for Aerosoles.
What industry is Aerosoles in?
Aerosoles's product category is Women's Footwear. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 45821 and its SIC code is 5661.