Colored Organics

What Colored Organics does

Colored Organics, LLC is a privately held direct-to-consumer e-commerce brand headquartered with a fulfillment center in Saint Paul, Minnesota, specializing in organic cotton and muslin apparel and accessories for infants (newborn through 24 months) and toddlers (sizes 2T through 6). Its catalog is organized into eleven fabric-led collections — Classic, Seersucker, Muslin, Chambray, Piqué, Twill, Poplin, Pointelle, Ribbed, Waffle, and French Terry — supplemented by seasonal themed edits such as the Country Club Spring/Summer 2026 (Regatta, Garden, Golf) and the Lakeside and Meadow Friends collections. Beyond core apparel, the brand has extended into adjacent categories including Toys & More, Baby Gear, Nursery Essentials, and a Women's Apparel line, with a Kendi sub-brand positioned as a premium tier.

The business monetizes through two primary channels: direct e-commerce sales via coloredorganics.com, where unit-priced items range from approximately $9.95 to over $50, with free domestic shipping on orders of $50 or more; and B2B wholesale distribution through a proprietary wholesale portal and the Faire marketplace, targeting boutiques and specialty retailers. A CO Coins loyalty program (10 coins per dollar spent, with redemption thresholds at 1,000/2,000/5,000/10,000 coins) and a Refer-a-Friend mechanic (15% off for the giver, 2,000 coins for the referrer) layer repeat-purchase and word-of-mouth loops onto the catalog. Marketing is concentrated in email/newsletter, Instagram, Facebook, blog content, and the rewards program, with no disclosed institutional funding, parent company, or executive team — indicating an owner-operated operating model.

Product differentiation rests on the use of 100% organic cotton and naturally hypoallergenic muslin fabrics rather than on proprietary technology, and competitive advantage is described in the company's own materials as moderate, centered on material quality, brand recognition, and breadth of fabric variety rather than technical innovation. The company ships domestically across the US (with paid shipping to Alaska and Hawaii) and offers international shipping calculated at checkout.

Name

Colored Organics

Legal name

Colored Organics, LLC

Website

https://coloredorganics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Colored Organics is a privately held DTC e-commerce brand that designs and sells organic cotton baby and kids clothing, accessories, toys, and nursery essentials, serving parents of infants and toddlers primarily in the US through its website and a wholesale channel.

Ownership category

akta.pro rank

Product category

Organic Baby & Kids Clothing

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Baby Apparel (0–24 months) (CRAAAHAA)

akta.pro secondary industries

Toddler Apparel (2T–5T) (CRAAAHAB), Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM), Kids’ & Baby Apparel Retail (CRAAABAD), Children’s, Baby & Maternity Apparel Brands (CRAAAAAG), Nursery & Kids Home Textiles Retail (Crib Bedding, Kids Rugs, Kids Bath Textiles) (CRAIALAH)

Keywords

• Organic baby clothing
• Kids apparel
• Organic cotton clothing
• Baby sleepwear
• Children's organic wear

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through coloredorganics.com website. Customers purchase individual items or bundles at published retail prices with one-time purchase model. Free shipping offered on domestic orders over $50.
2. Wholesale/B2B Sales: Wholesale program selling to retailers. Shipping costs determined by destination and package weight, added to order invoice before payment. Accessed via wholesale portal or Faire marketplace.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Colored Organics manufactures and sells 100% organic cotton and muslin clothing for babies (newborn to 24 months) and toddlers (2T-6), including bodysuits, sleepers, layette sets, dresses, and accessories across multiple fabric collections. The company also offers complementary organic products such as toys, baby gear, nursery essentials, and women's apparel, sold primarily direct-to-consumer through their e-commerce website and secondarily through a wholesale program for retailers.

Product overview

Colored Organics is an e-commerce retailer specializing in organic baby and kids clothing with a focus on environmentally friendly, naturally hypoallergenic fabrics. The company offers a diverse product portfolio organized into fabric-based collections (Classic, Seersucker, Muslin, Chambray, Piqué, Twill, Poplin, Pointelle, Ribbed, Waffle, French Terry) and themed collections (Country Club SS26, Kendi). The core offering centers on the Classic Collection of bodysuits, sleepers, tops, bottoms, and accessories, supplemented by complementary categories including Toys & More, Baby Gear, Nursery Essentials, and Women's Apparel. The business model includes a CO Coins loyalty rewards program and E-Gift Cards. Products span multiple size ranges from newborn (NB) through toddler (2T-6) and are available in a variety of organic fabric types and colorways. The company ships from a fulfillment center in Saint Paul, MN.

Differentiator

Problem solved

Functional benefit

Brands

• Kendi: Sub-brand line featured on product pages as 'KENDI by Colored Organics', including products such as Peyton Zipper Footed Sleeper, Muslin Swaddle Blanket, and various baby accessories

Products and services

• Classic Collection Core organic cotton baby clothing line featuring bodysuits, sleepers, leggings, tops, and accessories, made with organic fabrics that are environmentally friendly, naturally hypoallergenic, and gentle on children's skin. Targeted at parents seeking everyday organic baby wear.
• Seersucker Collection Summer-inspired organic seersucker fabric collection for babies and kids featuring dresses, shorts, tops, hats, and accessories. Designed for warm weather with coastal-inspired style.
• Muslin Collection Softest collection made from 100% organic muslin gauze fabric for babies and kids, including swaddle blankets, bibs, burp cloths, dresses, and accessories.
• Chambray Collection Baby and kids chambray fabric collection featuring rompers, shorts, skirts, jackets, dresses, and accessories in classic chambray material.
• Piqué Collection Timeless, textured organic cotton piqué fabric essentials including polos, rompers, and dresses for baby and toddler with a polished yet comfortable feel.
• Twill Collection Organic cotton twill fabric collection featuring shorts and pants for babies and kids.
• Poplin Collection

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FairecoreChannel Partner/ Reseller/ DistributorFaire is a wholesale marketplace where retailers can discover and purchase Colored Organics products. Provides an additional channel for B2B wholesale distribution alongside their direct wholesale program.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Finn + Emma: Finn + Emma produces organic baby clothing, bodysuits, and accessories using GOTS-certified cotton. Comparable to Colored Organics in organic certification focus, size range, and distribution across DTC and specialty retailers.
• Burt's Bees Baby: Burt's Bees Baby is a leading direct-to-consumer brand for organic cotton baby clothing, bedding, and essentials. It is the most direct competitor to Colored Organics in the organic baby apparel DTC channel, with overlapping size ranges and similar GOTS-certified positioning.
• Monica + Andy: Monica + Andy is an organic baby and kids clothing brand selling directly to consumers via e-commerce and select boutiques. Comparable to Colored Organics in materials (organic cotton), product mix (bodysuits, sleepers, swaddles), and target customer (new and expecting parents seeking chemical-free fabrics).
• Pact: Pact is an organic cotton apparel brand with a dedicated baby and kids line sold DTC and through wholesale partners. Shares Colored Organics' organic cotton value proposition, GOTS-style sourcing messaging, and growth through both e-commerce and Faire-style wholesale channels.
• Kyte Baby: Kyte Baby is a DTC brand specializing in organic bamboo and cotton baby sleepwear, bodysuits, and blankets. Comparable to Colored Organics in target market (parents of infants and toddlers), premium natural-fabric positioning, and direct-to-consumer e-commerce model.
• Mori: Mori is a UK-born DTC baby and kids brand selling organic cotton sleepwear and everyday apparel. Directly comparable to Colored Organics in materials, size range (newborn through toddler), gift set positioning, and direct-to-consumer plus selective retail distribution.
• Quincy Mae: Quincy Mae is an organic baby and kids clothing brand known for soft, neutral-toned collections sold DTC and through boutique wholesalers. Comparable to Colored Organics in seasonal fabric collections, organic cotton sourcing, and gift-friendly aesthetic.
• Primary.com: Primary is a DTC brand offering colorful, affordable kids' basics across sizes 0-12. Comparable to Colored Organics in DTC kids apparel, mix-and-match positioning, and gift-friendly assortment, though Primary focuses on conventional cotton at lower price points.

Emerging players

• Pehr Designs: Pehr Designs offers organic baby and kids apparel, bedding, and home textiles with a vintage-inspired aesthetic. Comparable to Colored Organics in organic cotton baby textiles, lifestyle gifting positioning, and boutique DTC plus wholesale distribution.

Broad incumbents

• Carter's: Carter's is the largest specialty retailer of baby and young children's apparel in North America. It is a broad incumbent that competes with Colored Organics in the baby clothing category and has expanded into organic lines, providing scale, pricing, and retail shelf-space pressure on smaller organic DTC brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coloredorganics
• Facebookfacebook.com/coloredorganics
• LinkedInlinkedin.com/company/coloredorganics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colored Organics