Exaqueo

Name

Exaqueo

Legal name

exaqueo

Website

https://exaqueo.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Employer Brand Consulting Services

NAICS

Human Resources Consulting Services (541612), Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Employee Engagement, Surveys & EX (BPACAPAJ)

akta.pro secondary industries

Experiential Staffing & Brand Ambassadors (MPAAAGAJ), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Employer brand consulting
• Talent acquisition strategy
• Recruitment marketing services
• Candidate experience design
• Employer value proposition

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employer Brand Consulting Services: End-to-end employer brand solutions including research, strategy, consulting, and creative execution. Project-based engagements with global enterprise clients.
2. Creative and Digital Services: Full-service creative and digital marketing including advertising, content development, photography, videography, and production services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Exaqueo is a full-service employer brand consulting firm and creative agency that delivers end-to-end employer brand solutions for global enterprises and Fortune 500 companies. The firm's core offering spans proprietary market research, employer brand strategy and EVP development, candidate experience design, recruitment marketing strategy, creative and digital execution, and full-service production. Engagements are project-based, customized around each client's specific workforce and brand challenges, and delivered through a single integrated practice led by senior consultants and creative leadership.

Product overview

Exaqueo is a full-service employer brand consulting firm and creative agency that provides end-to-end employer brand and marketing solutions. The company operates as a unified consulting practice offering research, strategy, creative, digital, and production services under one roof. Their core offerings include employer brand strategy consulting, proprietary market research services grounded in social psychology and consumer marketing best practices, employer brand activation and launch planning, and full-service advertising and creative production. The company also provides a candidate experience model and educational resources. Exaqueo positions itself as a partner rather than a vendor, emphasizing customized offerings built around each client's unique differences and needs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 19% increase in offers for GDIT employer brand campaign 'Opportunity Owned'
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Shaker Recruitment MarketingcoreOthers · 17 September 2025Shaker Recruitment Marketing acquired exaqueo in September 2025. This represents exaqueo's acquisition by a marketing firm, marking a significant strategic partnership that combines Shaker's recruitment marketing capabilities with exaqueo's employer brand expertise.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cielo: Cielo is a global RPO and talent advisory firm with a strong employer brand and candidate experience practice. It serves large enterprise clients with services that overlap exaqueo's research, strategy, and employer brand activation.
• TMP Worldwide: TMP Worldwide is an employer brand and recruitment marketing agency with global delivery. It competes head-to-head with exaqueo on employer brand strategy, creative development, and candidate experience engagements for large employers.
• IA Collaborative: IA Collaborative is a consulting firm focused on employer brand, employee experience, and DEI-related work. It serves enterprise clients with strategies similar to exaqueo's employee-research-grounded approach.
• Universum: Universum is a global employer brand research and talent insights firm producing employer rankings and benchmark data. It directly overlaps exaqueo's employer brand research and strategy offering, serving enterprise clients with employer brand measurement.
• Blu Ivy (employer brand practice): Blu Ivy is a marketing and employer brand consultancy that provides research, strategy, and creative services for employer brands. It is a comparable boutique serving mid-market and enterprise clients.

Broad incumbents

• Shaker Recruitment Marketing: Shaker Recruitment Marketing is a recruitment marketing and employer brand agency that acquired exaqueo in September 2025. It is now exaqueo's parent and operates as a broader incumbent in the same employer brand category with overlapping enterprise client base.
• PeopleScout (TrueBlue): PeopleScout is a global RPO provider with employer brand and recruitment marketing capabilities. It pursues similar enterprise clients as exaqueo for end-to-end talent acquisition support.
• Mercer: Mercer provides HR consulting, talent strategy, and employee research through its larger workforce/communications practice. It competes for large employer brand mandates where buyers prefer scaled consulting providers.
• Randstad (Employer Brand & Talent Solutions): Randstad's employer brand and talent solutions practice competes for global enterprise employer brand projects, combining research, creative, and RPO capabilities that overlap exaqueo's service portfolio.

Emerging players

• WilsonHCG: WilsonHCG is a global RPO and talent solutions firm with employer brand advisory capabilities. It competes for similar enterprise clients, though it is more RPO-led than pure-play employer brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/exaqueo
• Xx.com/exaqueo

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exaqueo