WoodRiver Energy
- Company typePrivate
- Founded2014
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
WoodRiver Energy firmographics
Firmographics- Name
- WoodRiver Energy
- Legal name
- WoodRiver Energy, LLC
- Website
- https://woodriverenergy.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where WoodRiver Energy is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
WoodRiver Energy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Natural Gas Commodity Sales: WoodRiver Energy generates revenue by selling natural gas commodity to commercial, industrial, residential, and agricultural customers. The company offers multiple pricing programs including Fixed Price (terms up to 60 months), Price Protection, Guaranteed Savings, and Variable Rate options. Revenue is derived from the margin between wholesale procurement costs and retail pricing to end customers, with contracts typically ranging from 1-5 years.
- Wholesale Natural Gas Services: Provides wholesale natural gas solutions to larger commercial and industrial customers, managing nominations, balancing, and offering full requirements options. Revenue generated through customized supply agreements based on customer position, goals, and risk tolerance.
- Choice Gas Program Commissions: As an approved supplier through Black Hills Energy's Choice Gas Program in Nebraska and Wyoming, WoodRiver Energy earns revenue from residential and commercial customers who select their natural gas commodity supplier during annual enrollment periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Guaranteed Fixed Price - Complete budget protection by locking price per therm for up to 60 months |
| Subscription | Multi-year contract | Price Protection - Managed pricing with topside protection against rate spikes and downside participation during low-demand months |
| Usage-based | Monthly | Guaranteed Savings - Guaranteed to provide savings compared to local utility's current price |
| Usage-based | Monthly | Variable Rate - Follows monthly market price with opportunity to lock in at fixed rate anytime |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
WoodRiver Energy product offering
Product offeringCore offering
WoodRiver Energy is a natural gas commodity supplier that helps commercial, industrial, agricultural, residential, and educational customers manage market risk and budget uncertainty through customizable pricing programs including Guaranteed Fixed Price (up to 60 months), Price Protection, Guaranteed Savings, and Variable Rate options. The company manages natural gas nominations, balancing, and transportation across 30 pipelines and 20 utilities, serving more than 20,000 customers across 12 U.S. states and Canada.
Product overview
WoodRiver Energy is a natural gas commodity supplier offering a portfolio of customizable pricing programs designed to help commercial, industrial, agricultural, and residential customers manage their energy budgets and mitigate market risk. The core product suite includes four Natural Gas Solutions programs: Guaranteed Fixed Price (up to 60-month term lock), Price Protection (managed risk with market participation), Guaranteed Savings (utility rate comparison), and Variable Rate (market-following pricing). The company also offers Wholesale Natural Gas services serving over 20,000 customers across 30 pipelines and 20 utilities. Through the Choice Gas Program administered by Black Hills Energy in Nebraska and Wyoming, WoodRiver provides residential, commercial, and agricultural customers with competitive price options. The Agriculture Choice Gas program specifically serves farmers with specialized pricing including seasonal rate options for irrigation meters. Customers access their accounts through the WoodRiver Portal online platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Gas Solutions Specialized market solutions for natural gas commodity supply that help commercial, industrial, educational, and agricultural customers save money and manage market risk through customizable pricing programs (Fixed Price up to 60 months, Price Protection, Guaranteed Savings, Variable Rate).
- Wholesale Natural Gas Wholesale natural gas solutions for larger commercial and industrial customers, with customizable offerings based on each customer's unique position, goals, and risk tolerance. Includes full requirements supply, nominations and balancing management, and asset management services.
- Choice Gas Program Natural gas commodity supply through Black Hills Energy's Choice Gas Program in Nebraska and Wyoming, offering competitive price options for residential, commercial, and agriculture customers with annual enrollment selection period.
- Agriculture Choice Gas Natural gas commodity price options specifically designed for agricultural customers with terms up to 36 months, including Fixed Price, Managed Price, Seasonal Rate, and Index Rate options tailored for irrigation and farm operations.
Quantifiable outcome
- Protected 95% of customers from Winter Storm Uri price spikes in February 2021 when spot prices surged from $3 to over $200/dekatherm
- +3 more outcomes
Companies that use WoodRiver Energy
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
WoodRiver Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WoodRiver Energy partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- Kansas Association of School Boards (KASB)coreWoodRiver Energy serves as natural gas supplier for KASB Energy Management Program (formerly Kansas Joint Utility Management Pool), serving 170+ school districts. Program saved districts over $7 million in first calendar year through fixed price contracts.
- Iowa School Finance Information Services (ISFIS)corePartnership to develop and manage the Iowa Local Government Risk Pool (LGRP) for school district natural gas purchasing. The LGRP has grown from 27 districts (FY 2019-20) to 190 districts (FY 2026-27), saving nearly $90 million in general fund dollars since FY 2020. WoodRiver Energy provides natural gas supply and risk management services.
- Missouri School Boards' Association (MSBA)coreWoodRiver Energy awarded as natural gas supplier for MSBA Natural Gas Consortium. Provides quarterly newsletters, webinars, and dedicated customer care team for Missouri school districts.
- Nebraska Association of School Boards (NASB)coreNASB partnered with WoodRiver Energy as natural gas supplier for Nebraska Joint Utility Management Program (NJUMP).
- Iowa Restaurant AssociationsecondaryPartnership to provide energy solutions to Iowa restaurant members. WoodRiver Energy serves as presenting sponsor for Iowa Restaurant Association Sustainability & Innovation Award.
- Colorado Restaurant AssociationsecondaryPartnership to provide energy solutions to Colorado restaurant members. WoodRiver Energy serves as presenting sponsor for Colorado Restaurant Association Sustainability & Innovation Award.
- Iowa Hotel & Lodging AssociationsecondaryPartnership to provide customized energy solutions to Iowa hoteliers. WoodRiver Energy partnered with IHLA to launch and present the IHLA Sustainability Innovation Award.
- APS (Kansas & Missouri Hospitals)coreAPS (Acute Care Purchasing Systems) awarded WoodRiver Energy as natural gas supplier for Kansas and Missouri hospitals based on competitive pricing, service choices, customer service, and comprehensive energy solutions.
- Black Hills EnergycoreBlack Hills Energy administers the Choice Gas Program through which WoodRiver Energy serves as an approved natural gas commodity supplier in Nebraska and Wyoming. Natural gas is delivered through Black Hills Energy infrastructure.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
WoodRiver Energy competitors and assessment
Company assessmentDirect peers
- Symmetry Energy Solutions: Mid-market retail natural gas marketer serving commercial, industrial, and institutional customers across multiple U.S. states with customized pricing and risk management — directly comparable to WoodRiver's core business model and customer segments.
- Vista Energy Marketing: Independent retail natural gas and electricity supplier focused on commercial, industrial, and institutional customers in deregulated U.S. markets — comparable in size, scope, and product portfolio to WoodRiver.
- MP2 Energy: Retail natural gas and electricity provider serving commercial and industrial customers with fixed, indexed, and block-pricing products — a close analog to WoodRiver's program-based commodity supply model.
- Tenaska Power Services: Retail energy marketing affiliate of Tenaska, providing natural gas and electricity supply, asset management, and risk management to large C&I customers — directly comparable to WoodRiver's wholesale natural gas and asset management offerings.
- Freepoint Energy Solutions: Retail natural gas and electricity supplier providing customized supply, hedging, and risk management solutions to commercial and industrial customers — overlaps materially with WoodRiver's value proposition and target verticals.
Broad incumbents
- Constellation Energy: Largest U.S. competitive retail energy supplier offering natural gas, electricity, and sustainability products across all deregulated states — a broad incumbent competitor with overlapping commercial and institutional customer base.
- Direct Energy (NRG Energy): Mass-market retail energy supplier under NRG Energy offering natural gas and electricity to residential, commercial, and industrial customers — broad incumbent competing for the same deregulated C&I and SMB customers as WoodRiver.
- ENGIE Resources: U.S. retail arm of global energy major ENGIE supplying natural gas and electricity to commercial, industrial, and institutional customers nationwide — broad incumbent with overlapping mid-market and institutional segments.
- Just Energy: Public retail energy supplier offering natural gas and electricity to residential and commercial customers across North America — broad incumbent with adjacent product offering to WoodRiver's commercial programs.
Others
- Black Hills Energy: Utility that administers the Choice Gas Program through which WoodRiver supplies residential and commercial customers in Nebraska and Wyoming — a critical infrastructure and channel partner, not a direct competitor, but central to WoodRiver's residential acquisition motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WoodRiver Energy social profiles
Digital presenceWoodRiver Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
WoodRiver Energy leadership team
Management profileNumber of profiles
Profiles5 records
WoodRiver Energy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WoodRiver Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WoodRiver Energy
What does WoodRiver Energy do?
WoodRiver Energy is a natural gas commodity supplier that helps commercial, industrial, agricultural, residential, and educational customers manage market risk and budget uncertainty through customizable pricing programs including Guaranteed Fixed Price (up to 60 months), Price Protection, Guaranteed Savings, and Variable Rate options. The company manages natural gas nominations, balancing, and transportation across 30 pipelines and 20 utilities, serving more than 20,000 customers across 12 U.S. states and Canada.
Is WoodRiver Energy a public or private company?
WoodRiver Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WoodRiver Energy founded?
WoodRiver Energy was founded in 2014. It employs 11 to 50 people.
Where is WoodRiver Energy based?
WoodRiver Energy is headquartered in Denver, United States, in the North America region.
How does WoodRiver Energy make money?
Three revenue lines are on record. Natural Gas Commodity Sales are the primary driver. The others are wholesale Natural Gas Services and choice Gas Program Commissions.
Who are WoodRiver Energy's main competitors?
Direct peers on record are Symmetry Energy Solutions, Vista Energy Marketing, MP2 Energy, Tenaska Power Services and Freepoint Energy Solutions. Broad incumbents are Constellation Energy, Direct Energy (NRG Energy), ENGIE Resources and Just Energy. Black Hills Energy is listed as an others.
Does WoodRiver Energy have an API?
No public API is recorded for WoodRiver Energy.