Fitdog

Name

Fitdog

Legal name

Fitdog

Website

https://fitdog.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Day Dog Daycare (HSANAFAA)

akta.pro secondary industries

Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM), Small-Group / Structured Dog Daycare (HSANAFAD), Training-Integrated Dog Daycare (Day Training) (HSANAFAE)

Keywords

• Dog daycare services
• Pet boarding services
• Dog training classes
• Dog grooming services
• Pet transportation services

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dog Daycare Services: Daycare services provided at the physical facility with open play environment. Operates on a membership/multi-visit model with assessment requirements for new members.
2. Overnight Boarding: Overnight boarding services for dogs, integrated with the daycare membership.
3. Dog Training & Classes: Over 20 dog training and enrichment classes per week including group classes, private consultations, and training programs. Online booking available through their platform.
4. Grooming Services: Full service grooming offered as an additional service.
5. Transportation/Taxi Service: Dog transportation service available to customers in specified Los Angeles neighborhoods.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Fitdog operates a membership-based dog care facility in Santa Monica, California, providing open-play daycare, overnight boarding, full-service grooming, and a dog taxi service to local neighborhoods. The company also runs more than 20 weekly training and enrichment classes per week (group outings such as hiking and beach excursions, agility, tricks, and specialized behavioral programs like puppy socialization, obedience, and separation anxiety), supported by private training consultations and online class booking. Services are sold direct-to-consumer with a required assessment for daycare/boarding membership enrollment.

Product overview

Fitdog is a dog care company offering an integrated suite of services centered around dog daycare, boarding, training, and enrichment. The core offering consists of Club Services (daycare, overnight boarding, grooming, and taxi transportation) combined with Training & Sports programs. The company provides over 20 dog training and enrichment classes per week, including dog hiking, beach excursions, agility, and specialized training programs for obedience, separation anxiety, and puppy socialization. The products are designed to work together as a comprehensive dog care ecosystem supporting dogs' physical exercise, mental stimulation, and behavioral development.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Daycare Open-play daytime daycare for dogs in Santa Monica, delivered at the company's facility with socialization, exercise, and mental stimulation; sold under a membership model that requires an assessment before enrollment.
• Overnight Boarding Overnight accommodation and supervision for dogs, integrated with the daycare membership at the Santa Monica facility.
• Dog Grooming Full-service grooming for dogs including bathing, haircuts, and nail trimming, offered as a club service at the Santa Monica facility.
• Dog Taxi Service Transportation service that picks up and drops off dogs in Santa Monica, Mar Vista, Palms, Cheviot Hills, West LA, Venice, Marina Del Rey, Brentwood, and Pacific Palisades to access Fitdog's services.
• Dog Training (Private Consultations & Programs) Professional dog training delivered via private consultations, customized programs, and in-home training sessions throughout Los Angeles, covering obedience, behavior modification, and other individual training needs.
• Group Outings & Training Classes 20+ weekly group classes and outings for dogs of various ages and skill levels, including dog hiking, beach excursions, agility, cool tricks, puppy socialization, obedience & manners, separation anxiety programs, and canine fitness, available throughout Los Angeles and bookable online.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dogtopia: Dogtopia is the largest dog daycare franchise in North America, offering open-play daycare, boarding, and spa services. Directly comparable to Fitdog's daycare/boarding/grooming offering, with similar membership-driven model aimed at urban pet owners.
• Camp Bow Wow: Camp Bow Wow is a leading dog daycare and boarding franchise with open-play environments and training add-ons. Closely comparable to Fitdog's integrated daycare, boarding, and training offering, and a strong reference point for unit-economics benchmarking.
• K9 Resort: K9 Resort is a luxury dog daycare, boarding, and spa operator with multiple locations in the Northeast US. Highly comparable to Fitdog's premium, enrichment-and-comfort oriented positioning with daycare/boarding/grooming integration.
• Wag Hotels: Wag Hotels operates upscale dog daycare, boarding, and spa facilities in the San Francisco Bay Area. Closely comparable as a California-based premium facility operator with similar service breadth (daycare, boarding, grooming).
• The Dog Spot: The Dog Spot is a dog daycare, boarding, and grooming facility in the LA area focused on social play and supervised care. Comparable to Fitdog's Santa Monica facility in service mix and regional target market.
• Best Friends Pet Hotel: Best Friends Pet Hotel is a multi-location pet care operator offering daycare, boarding, grooming, and training. Direct peer in integrated pet care services with a broader geographic footprint than Fitdog's single LA location.

Broad incumbents

• PetSmart PetsHotel: PetSmart's in-store PetsHotel and Doggie Day Camp offer boarding and daycare attached to the largest US pet retail chain. Comparable as a daycare/boarding provider, but embedded in a broader retail platform — a broad incumbent rather than a niche specialist like Fitdog.
• Rover: Rover is the largest US marketplace for pet sitting, boarding, and dog walking, connecting owners with in-home caregivers. Not a direct facility competitor, but a broad incumbent solving the same pet care need with a fundamentally different marketplace model that competes for share of LA pet-owner spend.
• Petco: Petco operates pet care services including in-store grooming and training, plus full-service veterinary clinics. Comparable as a broad incumbent in pet services adjacent to Fitdog's grooming and training offerings, though anchored in retail and veterinary rather than daycare.

Others

• BARK (BARKBOX): BARK is a DTC pet brand and content/media company focused on dog products and toy subscriptions. Adjacent rather than directly competitive with Fitdog, but a relevant comparable for brand-driven community content and premium positioning in the pet space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fitdogsports
• Facebookfacebook.com/fitdogsportsclub
• LinkedInlinkedin.com/company/fitdogsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitdog