What Agrana does

AGRANA Beteiligungs-AG is an Austrian-headquartered, publicly listed (Vienna Stock Exchange, ticker AGR) food and industrial group that refines agricultural raw materials — fruit, grain, potatoes, and sugar beet — into ingredients and downstream products for the processing industry. Founded in 1988 as the holding company for the merged Austrian sugar and starch industries and listed since 1991, the Group operates three reporting segments: Fruit (fruit preparations for yoghurts, dairy, and baked goods plus fruit juice concentrates under the AUSTRIA JUICE brand), Starch (functional and organic starches from corn, potatoes, and wheat serving food, infant formula, cosmetics, pharmaceuticals, and technical applications), and Sugar (sugar from beet and refined raw sugar, sold under the Wiener Zucker brand at nine Central and Eastern European facilities). The Group also produces bioethanol, betaine, and over 600,000 tons annually of animal feed and fertilizer by-products, and claims near-complete utilization of agricultural raw materials across the integrated platform.

AGRANA runs 42 production sites (27 Fruit, 15 Juice) across all continents and sells in more than 80 countries, giving it an unusually broad geographic footprint for a mid-sized ingredient supplier and a 14% global market share in fruit preparations. The business model is B2B enterprise selling to food and beverage manufacturers, dairy processors, and industrial customers through direct sales, dedicated R&D co-development, and an open innovation platform (theBarn) co-created with Suedzucker Group; pricing is contract-negotiated rather than list-priced. Recent strategic activity includes the April 2026 acquisition of Slovenian food service company Mercator-Emba, the June 2026 divestiture of the Leopoldsdorf site to PCS Holding, and ongoing portfolio reshaping under CEO Stephan Büttner. Suedzucker Holding holds approximately 39.5% of shares as a significant but non-controlling shareholder, and FY 2025|26 group revenue was €3,237.3 million.

Name

Agrana

Legal name

AGRANA Beteiligungs-AG

Website

https://agrana.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

AGRANA Beteiligungs-AG is an Austrian-listed industrial group that refines fruit, grain, potatoes, and sugar beet into fruit preparations, starch, sugar, bioethanol, and by-products for food, beverage, and industrial customers across 80+ countries via 42 production sites.

Ownership category

akta.pro rank

Product category

Food Ingredients Manufacturing

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311), Starch and Vegetable Fats and Oils Manufacturing (31122), Sugar Manufacturing (31131)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Grain Mill Products (2040)

akta.pro primary industry

Purees & Fruit/Vegetable Bases (Aseptic, Frozen, Drum) (AFAKAFAD)

akta.pro secondary industries

Native Starches & Flours (Corn, Potato, Tapioca, Wheat, Rice) (AFAJABAB), Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling) (AFAKAFAH)

Keywords

• Food ingredients manufacturing
• Fruit juice concentrates
• Starch processing
• Sugar refining
• Agricultural raw materials

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fruit Preparations and Juice Concentrates: Fruit segment products including fruit preparations for dairy applications (yoghurts, flavored milk) and fruit juice concentrates for beverage industry. AGRANA holds approximately 14% market share in the global fruit preparations market.
2. Starch Products: Manufacture and sale of starch and special starch products from corn, potatoes, and wheat for food ingredients, infant formula, cosmetics, pharmaceuticals, and technical applications
3. Sugar Products: Sugar production at nine facilities in Austria, Czech Republic, Hungary, Slovakia, Romania, and Bosnia-Herzegovina, processing sugar beet from contract growers and refining raw sugar. Products include Wiener Zucker brand for retail and industrial applications.
4. Bioethanol: Bioethanol production from starch-rich cereal crops (wheat and corn) and concentrated sugar beet juice. The production process also yields protein-rich components used for animal feed, creating a double-usage model.
5. Animal Feed and Fertilizers: Production of over 600,000 tons annually of feed and fertilizer products including proteins, energy-rich feed, Actibeet, and Bioagenasol fertilizers as by-products of sugar and starch production.
6. Betaine: Production of 100% natural, GMO-free Betaine made from European sugar beets. Betaine is a multifunctional nutrient used in human, animal, and plant applications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AGRANA refines agricultural raw materials — including fruit, grain, potatoes, and sugar beet — into industrial products for the food and beverage processing industry. Its offering spans three core segments (Fruit preparations and juice concentrates; Starch from corn, potatoes, and wheat; and Sugar from beet and raw sugar refining), supplemented by animal feed, fertilizers, bioethanol, and betaine, sold primarily B2B to food manufacturers, dairy processors, beverage makers, and industrial customers.

Product overview

AGRANA is a food and industrial group processing agricultural raw materials (fruit, grain, potatoes, sugar beet) into six core product portfolios: Fruit (fruit preparations and juice concentrates), Starch (functional starches for food, cosmetics, pharmaceuticals, and technical applications), Sugar (retail and industrial sugar products), Animal Feed & Fertilisers (600,000+ tons annually), Bioethanol (sustainable fuel from crops), and Betaine (natural nutrient from sugar beets). The company operates 42 production sites for Fruit and 15 for Juice globally, with sugar production across nine facilities in Central/Eastern Europe. AGRANA also maintains an open innovation platform called theBarn for partnerships in plant-based solutions.

Differentiator

Problem solved

Functional benefit

Brands

• AGRANA Fruit: Fruit preparations for the food industry including yoghurt fruit preparations and bakery applications
• AUSTRIA JUICE
• theBarn
• Betaine
• Wiener Zucker
• Bioagenasol
• Carbokalk

Products and services

• AGRANA Fruit (Fruit Preparations) Customized fruit preparations for the food industry, including solutions for yoghurts, flavored milk, ice cream, and baked goods, supplied to dairy and food manufacturers globally through AGRANA Fruit subsidiaries.
• AUSTRIA JUICE (Fruit Juice Concentrates) Fruit juice concentrates and related juice products for beverage and food applications, produced at 15 juice concentrate facilities and sold to beverage industry customers under the AUSTRIA JUICE brand.
• Starch Portfolio Starch and special starch products manufactured from corn, potatoes, and wheat using modern environmentally-sensitive methods. Used as food ingredients, organic food ingredients, infant formula, cosmetics, pharmaceuticals, and technical applications.
• Sugar Portfolio (Wiener Zucker) Sugar products from sugar beet and refined raw sugar, sold under the Wiener Zucker brand for retail households and to industrial customers in Central Europe. Produced at nine facilities across Austria, Czech Republic, Hungary, Slovakia, Romania, and Bosnia-Herzegovina.
• Animal Feed & Fertilisers Over 600,000 tons annually of feed and fertilizer products, including proteins, energy-rich feed, Actibeet, bee feed, Bioagenasol, BetaSol, and Carbokalk, produced as by-products of sugar and starch production.
• Bioethanol Environmentally-friendly fuel (bioethanol) produced from starch-rich cereal crops (wheat and corn) and concentrated sugar beet juice at Pischelsdorf and Hungrana facilities; protein-rich by-products are used for animal feed.
• Betaine 100% natural, GMO-free Betaine (trimethylglycine/TMG) made from European sugar beets. Multifunctional nutrient supporting metabolic functions in humans, animals, and plants, produced via Beta Pura GmbH.

Quantifiable outcome

• 14% global market share in fruit preparations market (58% combined with ZENTIS)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PCS Holding (Peter Spuhler)coreStrategic or Co-development Partner · 26 June 2026Sale of approximately 50 hectares of former sugar factory site in Leopoldsdorf to PCS Holding. PCS Holding secures industrial site with long-term potential. Part of the land is already leased to Stadler for rail vehicle maintenance operations. AGRANA retains sugar logistics hub operations at the site.
• StadlerminorOthers · 26 June 2026Rolling stock manufacturer operating on land adjacent to AGRANA's Leopoldsdorf site since March 2026, maintaining Westbahn trains and preparing ÖBB double-decker trains for type tests. Stadler operates a newly constructed factory building on leased land.
• IngredionminorOthers · 18 April 2026Both companies identified as major players in the Industrial Glucose Market and Starch Processing sector, competing in the global market for corn-based sweeteners and starch hydrolysis products.
• AvebeminorOthersCo-listed as key market players in the global potato protein market, both investing in technological advancements for protein extraction and expanding applications in animal feed, supplements, and functional foods.
• Roquette FrèresminorOthersCo-listed as key market players in the potato protein and broader starch market, both investing in protein extraction technology for food and industrial applications.
• Kerry GroupminorOthersListed as key market player competing in the European dehydrated food market alongside AGRANA, Freeze-dry Foods, Lyo Food Sp. Zoo, Arla Foods Ingredients Group PS, European Freeze Dry, and Olam International.
• CargillminorOthersCo-listed as major market player in the global cassava starch market alongside Thai Flour Industry, Ingredion, Tate & Lyle, and Roquette.
• ZENTISminorOthersAGRANA (14% market share) and ZENTIS (11% share) collectively hold 58% of the competitive landscape in the global fruit preparations market.
• Suedzucker GroupcoreStrategic or Co-development PartnerCo-creator of theBarn open innovation platform with AGRANA. The platform brings together minds from AgriFood and Bioeconomy world with corporate experts to shape future food and circular bioeconomy concepts. Both companies share innovation resources and search fields.
• Döhler GroupminorOthersListed alongside AGRANA as key company making strategic moves (processing expansions, new product launches, cold-chain investments) in the passion fruit market to capitalize on growth.
• Dole Food CompanyminorOthersListed as key company alongside Del Monte Fresh Produce and Döhler Group making strategic moves in the passion fruit market including processing expansions and cold-chain investments.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tereos: French cooperative producing sugar, starch, sweeteners, and bioethanol from sugar beet, wheat, and corn. Comparable to AGRANA across Sugar, Starch, and bioethanol segments, with overlapping European customer base.
• Avebe: Dutch cooperative specializing in potato starch and potato protein. Direct competitor in AGRANA's core potato-starch and emerging potato-protein markets; co-listed as a key player with AGRANA in protein extraction technology.
• Roquette Frères: French global leader in starch, polyols, and plant-based proteins (including pea and potato protein). Directly comparable to AGRANA's Starch segment and named alongside AGRANA and Avebe as a key investor in potato protein extraction.
• ZENTIS: German family-owned fruit preparations specialist with ~11% global market share. Direct competitor to AGRANA in fruit preparations for dairy, yoghurt, and bakery applications; together they hold ~58% of the global fruit preparations market.
• Südzucker Group: Europe's largest sugar producer and AGRANA's largest shareholder (~39.5%). Direct competitor in Central European sugar and bioethanol, and co-creator of theBarn open-innovation platform with AGRANA.

Broad incumbents

• Ingredion: US-listed global ingredient solutions provider specializing in starches, sweeteners, and texture ingredients from corn, tapioca, and other grains. Directly competes with AGRANA in industrial starch and bioethanol markets.
• Kerry Group: Irish global taste and nutrition company serving food and beverage manufacturers. Comparable to AGRANA in dehydrated fruit/vegetable ingredients, clean-label, and organic ingredient lines; co-listed as a key European dehydrated-food market player.
• Cargill: Global agricultural commodity giant with large starch, sweetener, and ingredient operations. Overlaps with AGRANA in corn and wheat starch, sweeteners, and ethanol, but operates at vastly greater scale across many other agri-businesses.
• Tate & Lyle: Global specialty food ingredient company focused on sweeteners, texturants, and fortification from corn and tapioca. Comparable to AGRANA's starch and sugar-adjacent specialty ingredients business, particularly in beverage and dairy applications.

Regional players

• Pfeifer & Langen: German family-owned sugar producer operating multiple beet sugar factories in Germany and Eastern Europe. Comparable to AGRANA's Sugar segment with similar Central/Eastern European footprint and customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AGRANA.Group
• LinkedInlinkedin.com/company/agrana
• Instagraminstagram.com/agrana_fruit.starch.sugar
• Xx.com/agrana_ag

Compliance21 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrana