AFRISAM
- Company typePrivate
- Founded1934
- HeadquartersJohannesburg, South Africa
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What AFRISAM does
AfriSam (South Africa) Proprietary Limited is a privately held South African supplier of construction materials founded in 1934 and headquartered in Johannesburg. The company produces and distributes cement, aggregate, and readymix concrete through an integrated network of cement plants (Ulco in the Northern Cape, Dudfield, Saldanha), readymix batching facilities (Pietermaritzburg, Kimberley, Pretoria), and company-owned quarries, employing 1,001-5,000 people across South Africa and Eswatini. Its core technology is composite cement manufacturing using extenders such as fly ash and ground granulated blast-furnace slag (GGBS/Slagment) to reduce clinker factor and per-tonne CO2 emissions by approximately 30%; specialised products include Roadstab Cement for road stabilisation, Carbon Wise™ low-carbon readymix, and Continuously Reinforced Concrete Pavement (CRCP) technology for highway applications.
AfriSam sells through a multi-channel go-to-market model that combines a centralised contact centre, dedicated enterprise account management for contractors and large builders, the ClickToGo self-serve online ordering platform, retail partnerships (including a first-in-Africa online readymix arrangement with Cashbuild), and bagged cement distribution through hardware stores. Revenue is generated from one-time sales across three product streams — cement (six variants including All Purpose, High Strength, Rapid Hard, Roadstab, StarBuild, and Slagment), readymix concrete (standard, application-specific, and specialty mixes), and aggregate (road stone, concrete aggregate, road layer works, and speciality aggregate) — with pricing conducted on a quote basis. The customer base spans tier-one contractors (Concor, Rumdel, WBHO, Raubex), concrete product manufacturers (e.g., Zenzele Pavers and Cladding), DIY consumers, infrastructure/government projects (SANRAL, N3 and R63 upgrades), and corporate end-users (e.g., DHL Express).
The business is positioned at the centre of South Africa's construction materials supply chain with 90 years of operational heritage, BBBEE Level 2 contributor status, and recognised sustainability leadership (first environmental policy in southern Africa, 1994; first CO2 labelling in Africa, 2009). Notable events include the 2024 Ulco quarry expansion securing 40-year limestone supply, the SA Rugby/Springbok sponsorship (February 2025), the Cashbuild online channel launch (September 2024), and the pending R2.5bn acquisition by Chinese cement producer West China Cement, which received Competition Commission approval in May 2026 subject to a three-year retrenchment moratorium and continued local production commitments.
AFRISAM firmographics
Firmographics- Name
- AFRISAM
- Legal name
- AfriSam (South Africa) Proprietary Limited
- Website
- https://afrisam.co.za
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
AFRISAM industry classification
Industry- Product category
- Construction Materials
- NAICS
- Cement Manufacturing (32731), Ready-Mix Concrete Manufacturing (32732), Cement and Concrete Product Manufacturing (3273)
- SIC
- Cement, Hydraulic (3241), Concrete Products, Except Block & Brick (3272), Concrete, Gypsum & Plaster Products (3270)
- akta.pro primary industry
- Ready-Mix Concrete Production & Delivery (IMADAAAA)
- akta.pro secondary industry
- Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)
Keywords
Where AFRISAM is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices7 records
Markets served
AFRISAM business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cement Sales: Sale of bagged and bulk cement products including All Purpose Cement, High Strength Cement, Rapid Hard Cement, Roadstab Cement, StarBuild Cement, and Slagment (GGBS). Products sold through direct sales, retail partners, and online platforms.
- Readymix Concrete Sales: Production and supply of readymix concrete including standard, specialised, and application-specific mixes such as Pump Mix, Surfacebed Mix, Post Tension Mix, Eco Readymix, Self Levelling Concrete, Poolmix, Trenchcrete, Hydrafil, and Customised Mixes.
- Aggregate Sales: Supply of construction aggregates including Road Stone, Concrete Aggregate, Road Layer Works, and Speciality Aggregate from company-owned quarries.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
AFRISAM product offering
Product offeringCore offering
AfriSam manufactures and supplies construction materials in South Africa, operating three core product lines: cement (including All Purpose, High Strength, Rapid Hard, Roadstab, StarBuild, and Slagment/GGBS variants), readymix concrete (standard, application-specific, and specialty mixes), and construction aggregates (road stone, concrete aggregate, road layer works, and speciality aggregate). The company operates integrated cement plants, quarries, and readymix batching facilities serving contractors, infrastructure projects, precast manufacturers, and DIY consumers across southern Africa.
Product overview
AfriSam is a leading supplier of construction materials offering three core product lines: Cement (with six specialized variants including All Purpose, High Strength, Rapid Hard, Roadstab, StarBuild, and Slagment), Readymix concrete (with Starmix, application-specific mixes, and specialty mixes), and Aggregate (including Road Stone, Concrete Aggregate, Road Layer Works, and Speciality Aggregate). The company also provides digital services including ClickToGo online ordering platform and secure online payment gateway. Supporting initiatives include Carbon Wise sustainability products. The product portfolio serves construction professionals, contractors, and DIY customers across residential, commercial, and infrastructure projects.
Differentiator
Problem solved
Functional benefit
Brands
- Carbon Wise™: Sustainable building product range with reduced carbon footprint
- Plan(a)
- ClickToGo
Products and services
- Cement Six specialized cement variants (All Purpose, High Strength, Rapid Hard, Roadstab, StarBuild, and Slagment) engineered for structural, residential, brick-and-block, masonry, precast, road stabilisation, and mining applications. Sold in bagged and bulk formats.
- Readymix Concrete Range of readymix concrete products including Starmix, Readymix Mortar, application-specific mixes (Pump Mix, Surfacebed Mix, Post Tension Mix, Eco Readymix), and specialty mixes (Self Levelling Concrete, Poolmix, Trenchcrete, Hydrafil, and Customised Mixes).
- Aggregate Construction aggregates including Road Stone (graded for road construction), Concrete Aggregate (for concrete production), Road Layer Works (for base and sub-base layers), and Speciality Aggregate, sourced from company-owned quarries.
- ClickToGo Online ordering platform for product enquiries, quotes, order placement, and delivery tracking of cement and readymix products.
- Carbon Wise Sustainable product range featuring readymix concrete with reduced CO2 footprint for environmentally responsible construction projects.
- Online Payment Gateway Secure online payment system allowing cash and account customers to make payments via debit card, credit card, or electronic funds transfer (EFT).
Quantifiable outcome
- 30% reduction in CO2 per tonne of cement achieved through composite cement technology
- +3 more outcomes
Companies that use AFRISAM
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
AFRISAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AFRISAM partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- SA RugbyflagshipOfficial cement and concrete sponsor of Springboks and all SA Rugby national teams including Springbok Women, Springbok Sevens, and Junior Springboks. Partnership reinforces AfriSam's dedication to strength, resilience and excellence. CEO Rian Oberholzer of SA Rugby welcomed the ongoing support, noting alignment with high-performance standards.
- CashbuildcorePartnership enabling online ordering of AfriSam Readymix concrete through Cashbuild's website for customers in Gauteng and selected parts of Mpumalanga. First in South Africa and Africa, providing seamless digital procurement experience for end consumers.
- BlackStudiominorCollaboration on Meta House modular building plan initiative as part of AfriSam's Plan (a) corporate initiative to make residential architecture accessible through open-source platform partnerships with local architectural design firms.
- SANRALcoreSupply partnership for government infrastructure projects including R63 road upgrade, N3 highway upgrade, and Tshoxa 1 Bridge. AfriSam provides cement and readymix for SANRAL-commissioned infrastructure projects across South Africa.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
AFRISAM competitors and assessment
Company assessmentDirect peers
- PPC Ltd: PPC is South Africa's largest cement producer with integrated plants and readymix operations, directly competing with AfriSam across cement, readymix, and aggregates. Both companies supply SANRAL and major contractors, making them the closest head-to-head competitor in the domestic market.
- Sephaku Cement: Sephaku Cement is a South African cement producer with integrated clinker, cement, and readymix operations. It competes with AfriSam across bulk cement, bagged cement, and readymix concrete for both commercial and infrastructure customers.
- Lafarge South Africa: Lafarge South Africa, part of Holcim Group, produces cement, readymix concrete, and aggregates in South Africa, directly competing with AfriSam in the same end-markets including residential, commercial, and infrastructure.
Others
- West China Cement: West China Cement is the Chinese cement producer that announced the R2.5bn acquisition of AfriSam, approved by the Competition Commission in May 2026. It is comparable as a vertically integrated cement producer and the immediate acquirer of the subject company.
Broad incumbents
- CEMEX: CEMEX is a global cement, ready-mix concrete, and aggregates producer with operations across multiple continents. It serves as a global comparable for AfriSam's composite cement, sustainable products, and vertically integrated operating model.
- Heidelberg Materials: Heidelberg Materials is a major global cement, aggregates, and readymix producer with operations in Africa. It is comparable to AfriSam as a vertically integrated cement-to-concrete producer pursuing low-carbon product portfolios.
- Holcim Group: Holcim is one of the world's largest building materials companies with cement, aggregates, and readymix operations globally. Through its Lafarge South Africa subsidiary, it directly competes with AfriSam and serves as a global comparable for low-carbon cement innovation.
- CRH plc: CRH is a global leader in building materials including cement, aggregates, and readymix concrete. Comparable to AfriSam in vertical integration across cement and concrete value chain and exposure to infrastructure construction cycles.
Regional players
- Dangote Cement: Dangote Cement is Africa's largest cement producer with pan-African operations. While primarily focused on sub-Saharan Africa outside South Africa, it is a relevant scale benchmark and potential competitor for cross-border cement supply into southern Africa.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat7 records
Key risks5 records
Customer concentration
AFRISAM social profiles
Digital presenceAFRISAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
AFRISAM leadership team
Management profileNumber of profiles
Profiles11 records
AFRISAM funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AFRISAM M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AFRISAM
What does AFRISAM do?
AfriSam manufactures and supplies construction materials in South Africa, operating three core product lines: cement (including All Purpose, High Strength, Rapid Hard, Roadstab, StarBuild, and Slagment/GGBS variants), readymix concrete (standard, application-specific, and specialty mixes), and construction aggregates (road stone, concrete aggregate, road layer works, and speciality aggregate). The company operates integrated cement plants, quarries, and readymix batching facilities serving contractors, infrastructure projects, precast manufacturers, and DIY consumers across southern Africa.
Is AFRISAM a public or private company?
AFRISAM is a private company. It is classified as corporate owned and is currently operating.
When was AFRISAM founded?
AFRISAM was founded in 1934. It employs 1,001 to 5,000 people.
Where is AFRISAM based?
AFRISAM is headquartered in Johannesburg, South Africa, in the Africa region.
How does AFRISAM make money?
Three revenue lines are on record. Cement Sales are the primary driver. The others are readymix Concrete Sales and aggregate Sales.
Who are AFRISAM's main competitors?
Direct peers on record are PPC Ltd, Sephaku Cement and Lafarge South Africa. West China Cement is listed as an others. Broad incumbents are CEMEX, Heidelberg Materials, Holcim Group and CRH plc. Dangote Cement is listed as a regional player.
Does AFRISAM have an API?
No public API is recorded for AFRISAM.
What industry is AFRISAM in?
AFRISAM's product category is Construction Materials. Its primary akta.pro industry code is IMADAAAA, Ready-Mix Concrete Production & Delivery, with a secondary code of CRAIAEAG, Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel). Its NAICS code is 32731 and its SIC code is 3241.