Rare Earth

What Rare Earth does

Rare Earth, Inc. is a private land surveying and engineering firm founded in 2003 and headquartered at 1430 Pine St., Niceville, Florida, serving Northwest Florida and the Alabama Gulf Coast. The firm delivers a comprehensive suite of professional surveying services across 15+ product lines, including boundary surveys, residential lot surveys, subdivision platting, topographic surveys, flood elevation certificates, foundation surveys, final/as-built surveys, mortgage surveys, right-of-way surveys, geodetic control and GPS surveys, hydrographic surveying, utility mapping, photogrammetric control surveys, expert witness testimony, and legal descriptions.

Operations are staffed by Professional Land Surveyors assisted by Survey Technicians, a CAD Technician, and a Planning Technician, using modern GPS and geodetic surveying instruments, hydrographic tools, and aerial photogrammetry techniques to produce precision property and infrastructure documentation for residential, commercial, government, and lender clients. Service delivery is field-based at client properties throughout the region.

Revenue is generated through one-time project-based fees, with publicly disclosed pricing for individual service categories (typical surveys $750-$2,000; elevation certificates $550 standalone or $660 with survey). The go-to-market motion is sales-led, relying on the firm's website, downloadable work-order forms, and a prominent direct phone line to capture quote requests. Clients include individual property owners, residential developers, commercial developers, lenders, and local government/municipal agencies, with no marketing presence on social media platforms and no disclosed funding, M&A, or partnership activity.

Name

Rare Earth

Legal name

Rare Earth, Inc.

Website

https://rareearthfl.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Rare Earth, Inc. is a licensed land surveying firm in Northwest Florida providing boundary, topographic, hydrographic, GPS, utility mapping, and elevation certificate services to property owners, developers, lenders, and municipalities across the Gulf Coast since 2003.

Ownership category

akta.pro rank

Headquarters

HQ city

Niceville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Land Surveying Services: One-time project-based fees for professional land surveying services including boundary surveys, residential lot surveys, topographic surveys, and construction surveys. Services are priced based on property size and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rare Earth, Inc. is a Florida-based land surveying and engineering firm that delivers professional property, boundary, topographic, hydrographic, and construction-related surveying services to residential developers, individual property owners, municipalities, and commercial clients across Northwest Florida and Alabama. Services are performed on-site at client properties by licensed Professional Land Surveyors supported by survey, CAD, and planning technicians, using GPS, geodetic, hydrographic, and photogrammetric instruments.

Product overview

Rare Earth, Inc. is a land surveying company that has provided precision surveying services since 2003 across the Northwest Florida Gulf Coast area. The company offers a comprehensive suite of surveying services including Boundary Surveys, Residential Lot Surveys, Subdivision Platting, Topographic Surveys, Flood Elevation Certificates, Geodetic Control and GPS Surveys, Hydrographic Surveying, Foundation Surveys, Final/As-Built Surveys, Mortgage Surveys, Right-Of-Way Surveys, Utility Mapping, Expert Witness services, and Legal Descriptions. Services are delivered by professional land surveyors assisted by survey technicians, CAD technicians, and planning technicians, using advanced technology and equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Boundary Surveys Establishes or re-establishes property lines with precision by locating and marking property corners and boundary lines, verifying legal descriptions, and identifying encroachments, easements, or overlaps with neighboring parcels. Used by property owners, real estate buyers, lenders, and attorneys in Northwest Florida.
• Residential Lot Surveys Professional land surveying services for residential properties including boundary surveys, minor subdivisions, and elevation certificates, helping identify encroachments, utility easements, and other issues affecting property use. Targeted at individual homeowners and residential property buyers.
• Subdivision Platting Preparation and recording of final subdivision plats for residential developers, providing critical documentation for closing acts after months of planning and development. Serves residential developers and municipalities.
• Topographic Surveys Detailed mapping for design, development, and engineering projects using advanced GPS and geodetic technology. Used by engineers, architects, developers, and municipalities for site planning.
• Flood Elevation Certificates Certified documentation about a building's lowest floor elevation, top of bottom floor, finished grade, and compliance with floodplain regulations. Essential for flood insurance rating and compliance with local regulations for homeowners, lenders, and insurance companies.
• Geodetic Control and GPS Surveys Advanced GPS and geodetic surveying technology for accuracy on projects of any size. Used by engineers, government agencies, and developers requiring high-precision control networks.
• Hydrographic Surveying

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Halff Associates: Texas/Southeast U.S. engineering and surveying firm providing boundary, topographic, and construction surveying with comparable service offerings; primarily competes in adjacent geographies but overlaps in business model and customer segments.
• McKim & Creed: Southeast U.S. engineering, surveying, and planning firm providing land surveying, hydrographic, and geomatics services. Comparable service lines with similar private developer and municipal client focus, operating in adjacent geographies.

Broad incumbents

• Tetra Tech: Global consulting and engineering firm with a substantial U.S. surveying, geomatics, and infrastructure practice. Comparable surveying and mapping offerings as part of a much broader environmental and engineering portfolio.
• Dewberry: East Coast-focused engineering, architecture, and surveying consultancy offering land surveying, geomatics, and infrastructure services with comparable federal, state, and private sector exposure.
• Stantec: Global engineering, architecture, and environmental services firm with a substantial geomatics and land surveying practice in the U.S. Overlaps with Rare Earth's surveying and infrastructure support services at much larger scale.
• Bowman Consulting Group: Publicly traded national engineering and surveying firm (Bowman Consulting Group, Ltd.) providing land surveying, geomatics, and related services across multiple U.S. regions. Comparable service mix and a likely consolidator of regional surveying practices like Rare Earth.
• Colliers Engineering & Design: National engineering, surveying, and design firm operating across the U.S., providing land surveying, geospatial, and infrastructure services. Comparable scope of services and a credible acquirer of regional surveying businesses.
• Kimley-Horn: Major U.S. planning, engineering, and design firm with land surveying and geomatics capabilities serving developers, municipalities, and transportation clients with a similar private/public project mix.

Direct peers

• Keith & Associates (K&A Surveyors): Florida-based professional surveying firm offering boundary, topographic, construction, and elevation surveys with a similar regional delivery model and SMB/government customer base.
• WGI (Wantman Group, Inc.): Florida-headquartered multidisciplinary engineering, surveying, and consulting firm serving the same Gulf Coast/Southeast region with comparable boundary, topographic, and construction surveying capabilities. Most directly comparable as a Florida-rooted firm with similar service breadth and public/private client mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rare Earth