Yamaha Boats
- Company typePrivate
- Founded1995
- HeadquartersKennesaw, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yamaha Boats does
Yamaha Boats is the U.S. jet boat brand and division of Yamaha Motor Corporation, U.S.A. (a wholly-owned subsidiary of Yamaha Motor Co., Ltd., TYO:7272), founded in its current form in 1995 and headquartered in Kennesaw, Georgia, with manufacturing at an advanced assembly facility in Vonore, Tennessee. The company designs, engineers, and sells a full portfolio of jet-propulsion recreational boats organized by size (19FT through 29FT sport boats), purpose-built Wake Series (wakesurf/wakeboard), and Center Console FSH Sport (fishing/family crossover). Core proprietary technology includes Yamaha's jet propulsion system (no exposed propeller), in-house marine engines spanning the 1.8L supercharged and the new 1.9L HO High Output four-cylinder, DRiVE and DRiVE X low-speed handling systems, Helm Master EX joystick control, Simrad marine electronics, Siren Marine connected-boat monitoring, and Hertz premium audio. Models are priced from approximately $39,999 (entry-level 19FT) to $219,999 (29FT Wake Series flagship), with the new 29FT 295SD day cruiser starting at $204,999.
The business operates a wholesale-to-dealer model: approximately 150 authorized Yamaha boat dealers across the U.S. handle final-customer sales, service, parts, and Yamalube maintenance products, while Yamaha captures demand through its yamahaboats.com website (Build & Price, Find a Dealer), participation in major boat shows (Ft. Lauderdale International Boat Show, IBEX), and captive financing via Yamaha Motor Finance Corporation. Revenue streams include one-time boat unit sales, accessories, genuine parts and maintenance products, and financing transaction economics. The company claims to be the #1 Marine Jet Boat Brand in the World and is the only jet boat brand to receive the National Marine Manufacturers Association's Customer Satisfaction Index Award every year for 20+ consecutive years; it has also won the 2023 Good Design Award (with ROBRADY Design) and the 2025 IBEX Innovation Award. Yamaha Boats additionally runs the Yamaha Rightwaters sustainability program with marine research and conservation partners.
Yamaha Boats firmographics
Firmographics- Name
- Yamaha Boats
- Legal name
- Yamaha Motor Corporation, U.S.A.
- Website
- https://yamahaboats.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Ownership category
- akta.pro rank
Yamaha Boats industry classification
Industry- Product category
- Recreational Marine Boats
- NAICS
- Boat Building (336612), Ship and Boat Building (3366), Boat Dealers (441222)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)
- akta.pro secondary industries
- Motor Yacht Manufacturing (IMAJAEAB), Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)
Keywords
Where Yamaha Boats is headquartered
LocationHeadquarters
- HQ city
- Kennesaw
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Yamaha Boats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Boat Sales: Yamaha generates primary revenue through the sale of jet boats across multiple size categories (19FT to 29FT), Wake Series, and Center Console models. Boats are sold through approximately 150 authorized dealers nationwide.
- Marine Accessories: Sale of accessories including Yamaha WakeBooster surf system, speaker packages, storage solutions, and other marine-specific products through dealers and the Yamaha website.
- Yamaha Finance: Financing services through Yamaha Motor Finance Corporation for boat purchases, providing installment lending options.
- Genuine Yamaha Parts and Maintenance Products: Sale of Yamalube oils, maintenance products, genuine parts, and care products through authorized dealers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 19 FT Sport Boats - Open bow design, 8-passenger capacity, starting at $39,999 |
| Unit Pricing | Pay-as-you-go | 22 FT Sport Boats - Open bow design, 10-passenger capacity, starting at $57,499 |
| Unit Pricing | Pay-as-you-go | 25 FT Sport Boats - Open bow design, 12-passenger capacity, starting at $74,499 |
| Unit Pricing | Pay-as-you-go | 27 FT Sport Boats - Yacht-certified, starting at $149,999 |
| Unit Pricing | Pay-as-you-go | 29 FT Sport Boats - Flagship day cruiser, starting at $194,999 |
| Unit Pricing | Pay-as-you-go | Wake Series - Wakesurf/wakeboard boats, starting at $89,999 |
| Unit Pricing | Pay-as-you-go | Center Console - Fishing and family boats, starting at $46,999 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Yamaha Boats product offering
Product offeringCore offering
Yamaha Boats designs, manufactures, and distributes jet-propelled recreational boats across size categories ranging from 19-foot sport boats to 29-foot day cruisers, including specialized Wake Series and Center Console models. The company offers marine accessories, genuine parts, and Yamaha-branded financing for boat purchases, with boats assembled at its Vonore, Tennessee manufacturing facility and sold through approximately 150 authorized dealers nationwide.
Product overview
Yamaha Boats is the worldwide leader in jet boats, offering a comprehensive portfolio of jet-powered recreational boats organized by size categories: 19 FT, 22 FT, 25 FT, 27 FT, 29 FT sport boats, Wake Series (wakesurf-specific models), and Center Console fishing boats. The product line ranges from entry-level 19-foot models (SX190 starting at $41,999) to flagship 29-foot day cruisers (295SD at $204,999). All boats feature Yamaha's proprietary jet propulsion systems, with options ranging from single 1.9L normally-aspirated engines to twin 1.8L supercharged configurations. Advanced technology features include Helm Master EX joystick control, DRiVE and DRiVE X technology, Simrad electronics, Hertz premium audio systems, and Siren Marine connected boat monitoring. Yamaha Boats are assembled in Vonore, Tennessee, and the company maintains a network of approximately 150 authorized dealers nationwide. The company also offers personal watercraft under the separate WaveRunners brand.
Differentiator
Problem solved
Functional benefit
Brands
- WaveRunners: Yamaha's line of personal watercraft (jet skis)
- FSH Sport
- Wake Series
Products and services
- SX190 19-foot sport boat with open bow design, 8-passenger capacity, single 1.9L or 1.8L supercharged engine. Starting at $41,999.
- AR190 19-foot sport boat designed for affordable watersports with open bow layout and jet propulsion. Starting at $45,159.
- SX195 19-foot sport boat offering high-performance boating value with jet propulsion. Starting at $47,499.
- AR195 19-foot sport boat providing value-packed watersports experience with open bow design. Starting at $49,999.
- 195S 19-foot sport boat offering affordable luxury and performance with jet boat technology. Starting at $54,999.
- SX220 22-foot sport boat with versatility and classic design, 10-passenger capacity, featuring DRiVE technology. Starting at $57,499.
- AR220 22-foot sport boat offering value and versatility for family boating. Starting at $60,999.
- 222S 22-foot sport boat with premium appointments and enhanced features. Starting at $77,999.
- 222SE 22-foot E-Series boat featuring convenience-focused amenities and design. Starting at $80,499.
- 222SD 22-foot sport boat with DRiVE X technology for confident handling. Starting at $85,999.
- SX250 25-foot sport boat balancing performance and value with 12-passenger capacity. Starting at $74,499.
- AR250 25-foot sport boat offering class-leading value for family recreation. Starting at $78,499.
- 252S 25-foot sport boat with premium refinements and features. Starting at $95,999.
- 252SE 25-foot E-Series boat with premium convenience features. Starting at $106,579.
- 252SD 25-foot sport boat featuring DRiVE X technology for enhanced control. Starting at $119,699.
- 275SE 27-foot luxury boat with yacht-certified passenger capacity and twin 1.8L supercharged engines. Starting at $149,999.
- 275SD 27-foot luxury boat with effortless docking features and DRiVE X technology. Starting at $172,999.
- 295SD Yamaha's first-ever day cruiser and flagship model with joystick control, Helm Master EX technology, and Siren Marine connectivity. Starting at $204,999.
- 222XE Wake Series 22-foot wakesurfer boat with high-tech wake-inducing features, ballast systems, and WakeBooster surf accessory. Starting at $89,999.
- 222XD Wake Series 22-foot wakesurfer boat featuring DRiVE technology for wake sports. Starting at $94,999.
- 252XE Wake Series 25-foot wake series boat offering versatility and value for wakesurfing. Starting at $102,999.
- 255XE Wake Series 25-foot flagship wakesurfer combining power, wake technology, and style. Starting at $114,999.
- 255XD Wake Series Yamaha's flagship wakesurfer featuring black gel coat deck option, Hertz premium audio, and DRiVE X technology. Starting at $130,799.
- 295XD Wake Series 29-foot flagship wakesurfer offering maximum wake size and surfing capability. Starting at $219,999.
- 190 FSH Sport 19-foot center console fishing and sport boat with jet propulsion. Starting at $46,999.
- 195 FSH Sport 19-foot center console designed to supercharge weekends with fishing and watersport capabilities. Starting at $48,999.
- 220 FSH Sport 22-foot center console boat for fishing and recreation. Starting at $63,499.
- 222 FSH Sport 22-foot center console combining style and function for fishing enthusiasts. Starting at $70,999.
- 222 FSH Sport E 22-foot E-Series center console with enhanced convenience features. Starting at $79,999.
- 252 FSH Sport 25-foot center console designed for fishing hard and playing harder. Starting at $93,499.
- 255 FSH Sport E 25-foot E-Series center console with premium features. Starting at $104,499.
- 255 FSH Sport H 25-foot center console featuring Helm Master EX dock-assisting technology and joystick control. Starting at $120,509.
- Yamaha Motor Finance Boat financing options through Yamaha Motor Finance Corporation for installment lending on boat purchases.
- Genuine Yamaha Parts and Yamalube Maintenance Products Genuine Yamaha replacement parts and Yamalube oils and maintenance products sold through authorized dealers for ongoing boat maintenance.
- Yamaha Marine Accessories Marine accessories including the Yamaha WakeBooster surf system, speaker packages, storage solutions, and other marine-specific products sold through dealers and the Yamaha website.
Quantifiable outcome
- Only jet boat brand to receive National Marine Manufacturers Association's Customer Satisfaction Index Award since inception (20+ years)
Companies that use Yamaha Boats
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Yamaha Boats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
Yamaha Boats partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ROBRADY DesigncoreYamaha WaterCraft and ROBRADY design jointly received the 2023 Good Design Award for their collaborative design of 22-foot boats. ROBRADY contributed to the sleek, modern design coupled with cutting-edge technology.
- Siren MarinecoreSiren Marine provides connected boat technology for 29FT Series, offering 24/7 monitoring, location tracking, intrusion detection, and remote status checks with real-time alerts for security and peace of mind.
- SimradcoreSimrad Electronics integrated into Center Console models providing navigation and marine electronics systems for boaters.
- University of FloridaminorYamaha Rightwaters partnered with University of Florida's Whitney Laboratory for Marine Bioscience, providing an SX2250 center console boat for scientists to conduct redfish research studies.
- Bahamas Plastic MovementminorYamaha donated to Bahamas Plastic Movement during national dealer meeting in Nassau. The organization specializes in partnering with youth to end plastic pollution and is an active member of the Plastic Pollution Coalition.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Yamaha Boats competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yamaha Boats social profiles
Digital presenceYamaha Boats compliance and trust
Trust signalCompliance1 record
Yamaha Boats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yamaha Boats leadership team
Management profileNumber of profiles
Yamaha Boats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yamaha Boats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yamaha Boats
What does Yamaha Boats do?
Yamaha Boats designs, manufactures, and distributes jet-propelled recreational boats across size categories ranging from 19-foot sport boats to 29-foot day cruisers, including specialized Wake Series and Center Console models. The company offers marine accessories, genuine parts, and Yamaha-branded financing for boat purchases, with boats assembled at its Vonore, Tennessee manufacturing facility and sold through approximately 150 authorized dealers nationwide.
Is Yamaha Boats a public or private company?
Yamaha Boats is a private company. It is classified as corporate owned and is currently operating.
When was Yamaha Boats founded?
Yamaha Boats was founded in 1995.
Where is Yamaha Boats based?
Yamaha Boats is headquartered in Kennesaw, United States, in the North America region.
How does Yamaha Boats make money?
Four revenue lines are on record. Boat Sales are the primary driver. The others are marine Accessories, yamaha Finance and genuine Yamaha Parts and Maintenance Products.
Does Yamaha Boats have an API?
No public API is recorded for Yamaha Boats.
What industry is Yamaha Boats in?
Yamaha Boats's product category is Recreational Marine Boats. Its primary akta.pro industry code is IMAJAEAI, Day Cruiser, Bowrider & Runabout Manufacturing, with a secondary code of IMAJAEAB, Motor Yacht Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.