Sansiri

What Sansiri does

Sansiri Public Company Limited (SET: SIRI) is Thailand's third-largest residential property developer, operating since 1984 from its Bangkok headquarters with a portfolio spanning single houses, townhouses, and condominiums through 20+ sub-brands that cover every price tier — from dcondo (mass-market) and THE BASE (mid-tier) to Sansiri Luxury Collection, Narasiri, and Burasiri (premium and ultra-luxury). The company sustains a multi-channel sales architecture combining direct sales, a 1685 call center, an authorized agent network paying up to 6% commission, and seven international offices in Singapore, Hong Kong, Beijing, Shanghai, Guangzhou, and Shenzhen targeting foreign buyers from China, Hong Kong, Taiwan, Myanmar, Europe, and the Middle East.

The technology stack centers on sustainability rather than software differentiation: solar roof systems planned for 100% of new homes, EV charger installations via Charge Management, Cooliving passive-design homes, six-step dust-free air filtration with positive pressure, zero-VOC materials, and universal design accessibility features. Underlying green-power partnerships with Ion Energy (solar) and Charge Management (EV) support a Net Zero 2050 commitment, with greenhouse gas emissions of 229,486 tons CO2e/year disclosed and reduction targets of 20% by 2025 and 50% by 2033. A 500-million-baht green technology investment envelope has already deployed ~120 million baht across three companies. Beyond this, Sansiri runs wholly-owned service subsidiaries including Plus Property (management), KUHU (living application), LIV-24 (24/7 security), and Sansiri Family (after-sales community), using them to extend the customer lifecycle beyond the property closing.

The revenue model is fundamentally project-based one-time residential sales, supplemented by recurring property management, leasing, insurance, and home-care service income. Condominiums start from 3 million baht (entry-level with bundled long-stay visas), single houses span 3 million baht entry-level to 50 million+ baht luxury, and foreign-sales targets exceed 6.4 billion baht. Reported property transfers reached 36.7 billion baht in 2023 with a 39-billion-baht 2024 target, while 9-month 2023 net profit reached 4.76 billion baht. The company also pursued strategic optionality in late 2025 with a $15 million acquisition of a 49% stake in Big Touch 3 and a separate 1-billion-baht fund targeting new business lines including SMEs.

Name

Sansiri

Legal name

Sansiri Public Company Limited (บริษัท แสนสิริ จำกัด (มหาชน))

Website

https://sansiri.com

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sansiri is Thailand's third-largest residential property developer, building and selling single houses, townhomes, and condominiums across 20+ sub-brands ranging from mass-market to ultra-luxury for Thai and foreign buyers through direct sales, agents, and seven international offices in Asia.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Residential Intellectual and Developmental Disability Facilities (62321), Other Residential Care Facilities (623990)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

akta.pro secondary industry

Multifamily (Apartment) Property Management (BPAJAGAD)

Keywords

• Residential property development
• Condominium development
• Single house construction
• Townhome development
• Real estate services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Residential Property Sales: Sansiri generates primary revenue from developing and selling residential properties including single houses (detached houses), townhomes, and condominiums across various price segments from entry-level to ultra-luxury. Target property transfers of 39 billion baht for 2024, up from 36.7 billion baht in 2023.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels14 records

Core offering

Sansiri is a Thai residential property developer that builds and sells single houses (detached homes), townhomes, and condominiums across more than 20 branded sub-portfolios ranging from affordable entry-level product (dcondo) to ultra-luxury (Sansiri Luxury Collection, Narasiri). Beyond asset sales, the company operates integrated resident services including property care and leasing management, 24-hour security monitoring through LIV-24, the Sansiri Family after-sales and community program, and the KUHU Living application for smart home and community services. Foreign buyers are served through bundled long-stay visa packages in partnership with Thai Longstay Management Corporation.

Product overview

Sansiri is Thailand's third-largest property developer offering a comprehensive portfolio of residential real estate products across three main categories: single houses (detached homes), condominiums, and townhomes. The company operates multiple sub-brands targeting different market segments: luxury offerings include Sansiri Luxury Collection, Narasiri, and Burasiri; mid-range includes Setthasiri, Saransiri, THE BASE, XT, and THE MUVE; and affordable options include Anasiri, Kanasiri, dcondo, and townhome brands Siri Place and Town Avenue. The portfolio spans Bangkok metropolitan area, provincial cities (Phuket, Chiang Mai, Hua Hin, Pattaya, Khon Kaen), and key economic zones. Sansiri has expanded into integrated services including property management, smart home applications (KUHU), 24-hour security (LIV-24), and after-sales family programs, positioning itself as a full-scale service provider rather than just an asset seller. Recent strategies target foreign buyers through long-stay visa packages and luxury offerings in tourist destinations like Phuket.

Differentiator

Problem solved

Functional benefit

Brands

• Sansiri Luxury Collection: Luxury residential properties including single houses and condominiums targeting high-net-worth buyers
• Sansiri Luxury Collection (SLC)
• XT
• THE BASE
• THE MUVE
• dcondo
• Setthasiri
• Burasiri
• Saransiri
• Anasiri
• Kanasiri
• Narasiri
• The Monument
• VIA
• SHUSH
• CANVAS
• XELF
• FLO
• LOVE
• RHEA
• Siri Place
• Siri Avenue
• Town Avenue
• Sansiri Backyard
• Sansiri Academy
• Sansiri Family
• Future Harvest

Products and services

• Sansiri Luxury Collection Premium luxury property brand featuring high-end single houses and condominiums targeting ultra-wealthy buyers, including exclusive projects such as Narasiri Victoire. Includes subsidiary SLC Life Curator for luxury lifestyle services.
• Single Houses (Detached Homes) Detached single houses sold under multiple sub-brands including Setthasiri, Burasiri, Saransiri, Narasiri, Anasiri, Kanasiri, and Else, ranging from mid-premium to ultra-luxury, spanning Bangkok and provincial Thailand including Phuket.
• Condominiums Multi-family condominium product under sub-brands including THE BASE, XT, dcondo, THE MUVE, KHUN by Yoo, The Monument, VIA, SHUSH, CANVAS, XELF, FLO, LOVE, RHEA, Valles Haus, Via 61, Pynn, The Standard Residences Hua Hin, and Cabanas Hua Hin. Range from affordable to ultra-luxury, with many available bundled with long-stay visa services for foreign buyers.
• Townhomes Attached townhome residential product sold under Siri Place, Siri Avenue, and Town Avenue sub-brands across Bangkok metropolitan area and provincial cities, serving mid-market family buyers.
• Property Care & Leasing Management Property management service for Sansiri homeowners covering rental income optimization, leasing administration, and ongoing property maintenance.
• LIV-24 Security Service 24-hour security technology service operated by Sansiri subsidiary LIV-24, providing continuous monitoring for Sansiri residential properties.
• Sansiri Family After-Sales Program After-sales service program for Sansiri homeowners delivering ongoing support, community benefits, and exclusive privileges through the Sansiri Family subsidiary platform.
• KUHU Living Application Smart home and community mobile application operated by Sansiri subsidiary KUHU Living Application for Sansiri residents to access home and community services.

Quantifiable outcome

• Reduced electricity costs from 1.3 million baht to 900,000 baht through solar cell installations
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Thai Longstay Management Corporation LtdcoreStrategic or Co-development Partner · 1 April 2026Partnership to bundle long-stay visa services with condominium purchases starting from 3 million baht, streamlining the buying and residency process for foreign investors. Sansiri has set a foreign sales target of over 6.4 billion baht with new projects targeting investors from China, Hong Kong, Taiwan, Myanmar, Europe, and the Middle East. This reflects a structural shift from asset seller to full-scale service provider offering integrated living ecosystems.
• Thailand LongstaycoreStrategic or Co-development Partner · 13 February 2026Partnership offering foreign nationals purchasing condos worth 3 million baht or more access to Longstay Visa and long-term residence rights, targeting key tourist cities including Phuket, Chiang Mai, and Pattaya. The collaboration frames real estate purchases as an economic tool aligned with Thailand's national strategy to attract foreign capital and stimulate local economies.
• Thammasat UniversityminorStrategic or Co-development Partner · 17 December 2025Partnership to offer a real estate investing course targeted at Generation Z, establishing educational engagement with future property buyers.
• The Society PhuketminorGTM or Marketing Partner · 4 December 2025Partnership for AQUA PLAYGROUND outdoor art installation in Phuket highlighting sustainability and marine waste repurposing, featuring over 700 modular art pieces made from discarded fishing nets.
• Charge Management Co., LtdcoreStrategic or Co-development Partner · 1 January 2022Partner in developing Net-Zero Home solutions, providing comprehensive EV charging equipment and solutions as part of Sansiri's sustainable development strategy targeting Net Zero by 2050.
• Ion Energy Co., LtdcoreStrategic or Co-development Partner · 1 January 2022Partner in solar energy solutions development, providing comprehensive solar system solutions as part of Sansiri's clean energy strategy targeting Net Zero by 2050.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AP (Thailand) Public Company Limited: AP Thailand is one of Thailand's largest residential developers, directly competing with Sansiri across single houses, townhomes, and condominiums for mid-range Thai and foreign buyers. Both firms compete head-to-head for Bangkok and provincial projects with similar mass-market-toluxury brand architectures.
• Supalai Public Company Limited: Supalai is consistently ranked among Thailand's top-tier residential developers (often #2 by share), with an overlapping portfolio of townhomes, single houses, and condominiums across Bangkok and provincial cities. Sansiri and Supalai compete directly for the same mid-to-upper Thai buyer segments.
• Land and Houses Public Company Limited: Land and Houses (LH) is Thailand's largest residential developer, with a similarly diversified product mix of single houses and townhomes. As the market leader, LH sets the competitive ceiling Sansiri must chase across suburban Bangkok and major provincial markets.
• Quality Houses Public Company Limited: Quality Houses is a major Thai residential developer focused on single houses, townhomes, and condominiums, with comparable mid-to-upper market positioning. QH competes with Sansiri for similar customer segments across Greater Bangkok and key provinces.
• Pruksa Holding (PSH): Pruksa is one of Thailand's largest mass-market residential developers, competing with Sansiri's dcondo and affordable brands. While product tier skews lower than Sansiri's core, Pruksa is the most direct competitor in the affordable condominium segment across Bangkok and provinces.
• Ananda Development Public Company Limited: Ananda is a condominium-focused Thai developer with strong exposure to Bangkok transit-oriented projects. Ananda competes with Sansiri's XT, THE BASE, and THE MUVE condo brands for urban Thai and foreign buyer segments.
• Origin Property Public Company Limited: Origin is a mid-to-upper segment Thai residential developer with overlapping condominium and single-house brands. Origin competes with Sansiri for Bangkok-centric buyers and adjacent provincial expansion.
• Major Development Public Company Limited: Major Development is a Thai luxury residential developer whose Marque, MIQ, and Waterford Suites brands overlap directly with Sansiri's Narasiri, KHUN by Yoo, and Sansiri Luxury Collection in the high-end condominium and single-house segments.
• Raimon Land Public Company Limited: Raimon Land is a Bangkok-based luxury residential developer specializing in ultra-premium and branded residences like The River and Escape San Francisco. Raimon overlaps with Sansiri's luxury collection for foreign and HNW Thai buyers.
• Noble Development Public Company Limited: Noble Development is a Bangkok-focused condominium developer with a portfolio of mid-to-upper segment projects. Noble competes with Sansiri's XT and THE BASE brands for the same urban professional and foreign buyer pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SansiriPLC
• YouTubeyoutube.com/user/sansiritv
• Facebookfacebook.com/SansiriFamilyInternational
• Instagraminstagram.com/sansiriplc
• LinkedInlinkedin.com/company/sansiri-plc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sansiri