Macau Pass
Macau Pass S.A. is Macau's dominant electronic payment platform, operating the Macau Pass smart card (500M+ issued) and the MPay wallet (1.36M users) across 27,000+ merchants. Indirect subsidiary of AGTech Holdings, backed by Alibaba and Ant Group.
- Company typePrivate
- Founded2005
- HeadquartersMacau, Macao SAR China
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Macau Pass does
Macau Pass S.A. (澳門通股份有限公司) is Macau's dominant electronic payment service provider and the territory's largest card-issuing financial institution. Founded in 2005 and licensed from 2006 as the only non-bank financial institution in Macau operating its own settlement system, the company has issued more than 500 million cards cumulatively, registered more than 1.36 million MPay users covering approximately 90% of local residents, and built a 27,000+ acceptance-point network spanning public transit, retail, dining, parking, and entertainment. Macau Pass S.A. is an indirect wholly-owned subsidiary of AGTech Holdings Limited (HKEX: 8279), itself backed by Alibaba Group and Ant Group since the 2021 acquisition, anchoring Macau Pass within the broader Alibaba/Ant fintech ecosystem.
The product platform rests on two core offerings: the Macau Pass Card (澳門通卡), an NFC contactless smart card launched in 2007 that serves as the default payment instrument for Macao public buses, the Macao LRT, retail, dining, and micro-payments (second-generation cards launched February 2024 with NFC top-up via MPay), and MPay (澳門錢包), a multi-functional mobile e-wallet launched in 2018 that supports QR-code and NFC tap payments, bus QR, cross-border transit (including Guangzhou Metro QR), utility bill payment, MPark automated parking, ride-hailing via Amap, Taobao purchases, and international remittance via Global Remit. The merchant-facing aggregated payment solution consolidates MPay, Alipay, WeChat Pay, UnionPay, 聚易用 (Simple Pay), Alipay+, and Octopus on a single terminal, complemented by standalone POS terminals, self-service kiosks, self-ordering machines, and the mCoin loyalty platform. Cross-border capability extends MPay acceptance to 62 countries via the Alipay+ global network, and the 全國通 dual-currency (MOP/CNY) card supports Mainland China transit interoperability.
Revenue is generated primarily through transaction fees on merchant processing across 27,000+ acceptance points, mobile payment transaction fees (including a 1.2% fee on Taobao purchases via Alipay+), one-time card sales across multiple tiers (MOP 68–130), reload and auto-reload commissions from bank partners, and marketplace commissions on the mCoin loyalty platform. Go-to-market blends a product-led consumer motion (MPay app with 100+ daily-life scenarios and self-service kiosks at border crossings and transit nodes) with enterprise field sales targeting major resort operators (Sands China) and SMB merchants. Distribution combines a physical retail footprint (7-Eleven, Circle-K, supermarkets), self-service kiosks, customer service centers in Macau and Taipa, and bank partnership networks (Tai Fung, OCBC, CMB, Luso, ICBC Macau, BOC Macau, Guangfa, IDB) for auto-reload and KYC. Compliance posture is anchored by PCI DSS certification for merchant payment data.
Macau Pass firmographics
Firmographics- Name
- Macau Pass
- Legal name
- Macau Pass S.A.
- Website
- https://macaupass.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Macau Pass S.A. is Macau's dominant electronic payment platform, operating the Macau Pass smart card (500M+ issued) and the MPay wallet (1.36M users) across 27,000+ merchants. Indirect subsidiary of AGTech Holdings, backed by Alibaba and Ant Group.
- Ownership category
- akta.pro rank
Macau Pass industry classification
Industry- Product category
- Mobile Payments / Electronic Payment Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF)
- akta.pro secondary industries
- Open-Loop Prepaid Cards (Network-Branded) (FSAMANAA), In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless) (FSAMADAF), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Smart Card & Closed-Loop Fare Media Systems (THAIAMAC)
Keywords
Where Macau Pass is headquartered
LocationHeadquarters
- HQ city
- Macau
- HQ country
- Macao SAR China
- HQ region
- Asia
Offices5 records
Markets served
Macau Pass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Merchant Payment Services: Transaction fees and commission from processing payments through the aggregated payment platform. Merchants pay fees for each transaction processed through Macau Pass POS terminals, QR codes, and merchant apps.
- Card Sales and Top-up: Revenue from selling Macau Pass cards (MOP 130 standard, MOP 80 heritage cards) with embedded stored value, and reload fees at partner locations.
- Mobile Payment Services: Transaction fees from MPay wallet payments, cross-border transactions via Alipay+, and Taobao purchases using MPay.
- mCoin Loyalty Program: Commission-based revenue from the mCoin rewards platform where merchants offer discounts and users earn/redeem points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Macau Pass Card - MOP 130 with MOP 100 stored value |
| One time/ perpetual license | Pay-as-you-go | Heritage Sites Macau Pass Card - MOP 80 with MOP 50 stored value |
| One time/ perpetual license | Pay-as-you-go | 2026 Football Macau Pass Card - MOP 68 per card |
| One time/ perpetual license | Pay-as-you-go | Cross-border Card (全国通卡) - MOP 68 card fee |
| Hybrid | Pay-as-you-go | MPay Account Tiers - Level 1, Level 2, JR, Level 3A, Level 3B |
| Transaction based/ take rate | Pay-as-you-go | Taobao Payment via MPay - Transaction fees apply |
| Usage-based | Pay-as-you-go | NFC Reload Limits - Daily cap MOP 8,000, max 10 transactions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Macau Pass product offering
Product offeringCore offering
Macau Pass operates Macau's dominant electronic payment platform, centered on two core offerings: the Macau Pass contactless smart card (over 5 million cards issued since 2007) and the MPay mobile e-wallet (over 1.36 million registered users). The company provides aggregated merchant payment processing across 27,000+ acceptance points supporting MPay, Alipay, WeChat Pay, UnionPay, Alipay+, and Octopus, plus value-added services including MPark automated parking, mCoin loyalty rewards, cross-border transit (全國通卡), and bill payments.
Product overview
Macau Pass operates a platform-plus-modules product architecture centered on two core offerings: the Macau Pass Card (澳門通卡) — a contactless smart card launched in 2007 serving as the dominant electronic payment system for Macao's public buses, retail, dining, and micro-payments with over 5 million cards issued — and MPay (澳門錢包), Macao's first multi-functional mobile e-wallet launched in 2018 with over 1.36 million registered users covering nearly 90% of Macao's resident population. These two core products are supported by a suite of modules including: merchant aggregated payment solutions (聚合支付方案) serving 27,000+ merchants; MPark automated parking payment; mCoin loyalty rewards platform; MPay bus QR code (乘車碼); cross-border transit integrations including Guangzhou Metro QR and 全国通 dual-currency cards; MPay auto-reload service; cross-border ferry/bus ticket purchasing; utility bill payments; shared power bank rentals; and Global Remit international remittance. The company also offers merchant-facing tools (MPay商戶版 App, standalone POS terminals, self-service kiosks) and co-branded/limited-edition card products (商務版卡, 特別版卡). In 2021, Macau Pass became the sole partner for the Macau SAR Government's '聚易用' Simple Pay aggregated payment initiative, and in 2025–2026 launched AI-powered merchant assistance features, NFC '碰一下' tap payments, and expanded into digital banking through its partnership with Ant Bank (Macao).
Differentiator
Problem solved
Functional benefit
Products and services
- Macau Pass Card (澳門通卡) Contactless smart card electronic payment system launched in 2007 supporting public bus fares, retail, dining, parking, and other micro-payment scenarios across Macao. Over 5 million cards issued since launch. Available in general sales version (MOP 130 with MOP 100 stored value), heritage scenic version (MOP 80), personalized versions for students/seniors/disabled persons, auto-reload-enabled versions, and cross-border versions.
- MPay Mobile Wallet (澳門錢包) Macao's first multi-functional mobile e-wallet developed by Macau Pass, supporting online and offline QR code payments, NFC tap payments, bus QR codes, bank account binding, auto-reload, money transfers, red packet gifting, mCoin loyalty points, utility bill payments, MPark parking, ride-hailing, Guangzhou Metro QR transit, and Taobao payments. Available on iOS, Android, and Huawei AppGallery. Over 1.36 million registered users.
- Aggregated Payment Solution (聚合支付方案) Merchant-facing aggregated payment service integrating multiple payment channels (MPay, Alipay, WeChat Pay, UnionPay, 聚易用, Alipay+, Octopus) into a single terminal with consolidated reconciliation, technical integration, error handling, and financial guidance. Serves 27,000+ merchants.
- mCoin Loyalty Platform (mCoin 積分獎賞平台) Loyalty points platform within MPay where users earn 1 mCoin per MOP 1 spent via MPay. Points redeemable for merchant coupons, event tickets, and promotional rewards. Supports point transfers between users, group red packet-style sharing, and tiered transfer limits based on MPay account level.
- Personalized Macau Pass Cards (個人化澳門通卡) Identity-verified Macau Pass cards including student cards (eligible for government fare subsidies), senior cards (free bus travel), and disability cards (fare concessions). Include photo ID on card face and 24-hour loss reporting service. Available through MPay app or Macau Pass customer service centers.
- Cross-Border Transit Card (全國通卡) Cross-border dual-currency Macau Pass card supporting both MOP and CNY electronic wallets. Usable for public transit, retail, and dining in Macao, and for public transportation in cities across mainland China that support the China T-Union standard. Reload via MPay NFC or Alipay CN wallet.
- Limited-Edition Macau Pass Cards (特別版澳門通卡) Limited-edition themed Macau Pass cards sold as collectible items. Recent editions include 2026 Football Macau Pass Card, 澳門香杏杏仁990 3D卡, 咖啡漫遊2.0紀念版, 澳門通毛公仔卡, 澳門通3D卡-麻將系列, 瓶安娃娃卡, 慶祝澳門回歸26週年珠澳一卡通紀念冊, and 卡皮巴拉澳門通Mini卡.
- Co-Branded Business Cards (商務版澳門通卡) Co-branded or customized Macau Pass cards produced for institutional partners such as Sands China, Galaxy Entertainment, local organizations, and event promoters. Cards feature custom branding while retaining standard Macau Pass payment functionality.
- MPark Smart Parking System (MPark 智能繳費系統) Automated parking payment system integrated with MPay. Users pre-register vehicle license plates in the MPay app; upon entry/exit of MPark-enabled car parks, the system automatically recognizes the plate and deducts parking fees from the user's MPay wallet balance. Supports up to 10 vehicles per account.
- Standalone POS Terminal (收款獨立POS機) Standalone POS terminal provided to merchants, supporting all major payment methods including MPay, Alipay, WeChat Pay, UnionPay, 聚易用, Alipay+, and Octopus. Features merchant sign-in via manager card, daily settlement reporting, receipt printing, and fixed-amount presets.
- MPay Merchant App (MPay商戶版 App) Merchant-facing mobile application for small merchants to process payments, handle refunds via QR code scanning or manual entry, and view transaction dashboards. Available on iOS and Google Play app stores.
- MPay AI Payment Assistant (小商戶AI支付助手) Proprietary AI-powered assistant launched April 2026 within the MPay platform for small merchants to manage payment operations and queries through natural language processing.
- MPay Tap! NFC Mobile Payment (碰一下) NFC-based tap-to-pay functionality enabling customers to tap their phones on merchant terminals to initiate payments. Launched December 1, 2025 at over 1,000 merchants across Macao.
Quantifiable outcome
- Nearly 90% of Macau residents use MPay
- +3 more outcomes
Companies that use Macau Pass
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Macau Pass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability8 records
Feature6 records
Macau Pass partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and key.
- Ant Bank (Macao) LimitedcoreStrategic collaboration for AI-powered smart city and fintech services. Ant Bank (Macao) launched its first 24/7 unmanned self-service branch in October 2025. Partnership enables MPay to integrate with Ant Bank services and leverage Ant Group's fintech infrastructure for Macau's smart city development.
- Amap (高德地图)keyTrilateral strategic cooperation memorandum signed with Sands China to enhance digital and cultural tourism. Launched 'Macao Authentic Delicacies' Ranking covering 985 merchants and world's first citywide 'Flying Street View' feature to promote Macao's culinary tourism.
- Sands China Ltd.keyFull implementation of Alipay Tap! digital payment ecosystem across Sands China's Macao resort portfolio including The Venetian Macao, The Londoner Macao, and other properties. Partnership marks Sands China as the first operator in Macao to deploy the comprehensive Alipay Tap! ecosystem.
- Alibaba CloudcoreCore technical backbone for Macau's smart city development. The 2017 strategic partnership framework between Macao SAR Government and Alibaba designated Alibaba Cloud as the infrastructure provider for smart city initiatives that Macau Pass participates in.
- Alipay+coreIntegration with Alipay+ global payment network enables MPay acceptance in 62 countries and allows international tourists to use their home Alipay+ payment apps at Macau Pass merchant terminals.
- Bank of China Macau BranchkeyStrategic partnership with BOC Macau for MPay services including bank account binding and payment processing.
- Multiple Banks (Tai Fung, OCBC, CMB, Luso, ICBC Macau, Guangfa, IDB)keyBank partnerships enabling auto-reload services for Macau Pass cards and MPay wallet, as well as bank card binding for payment and identity verification.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Macau Pass competitors and assessment
Company assessmentDirect peers
- Octopus Cards Limited: Hong Kong's dominant contactless smart card and mobile wallet system, originally built for transit and expanded into retail payments. Most directly comparable to Macau Pass as a closed-loop prepaid card issuer with strong transit roots and a mobile wallet (Octopus Wallet) serving near-universal local adoption.
- EZ-Link Pte Ltd: Singapore's primary contactless transit card with SimplyGo expansion into retail and motoring payments. Closely comparable to Macau Pass as a transit-anchored stored-value card issuer that has broadened into multi-use electronic payments.
- Touch 'n Go Group: Malaysia's leading electronic payment platform combining transit card, e-wallet (Touch 'n Go eWallet), and merchant payments. Highly comparable to Macau Pass's combination of physical card + mobile wallet + merchant services in a Southeast Asian context.
- PayPay Corporation: Japan's leading QR mobile payment wallet backed by SoftBank/Z Holdings, with rapid penetration and merchant acceptance growth. Comparable as a mobile wallet scaling aggressively in a geographically concentrated market with strong parent backing.
Broad incumbents
- Alipay (Ant Group): The dominant Chinese mobile wallet and global payments network (Alipay+) operated by Macau Pass's parent ecosystem. Comparable as a broad incumbent in the same wallet category, though operating at vastly larger scale and across multiple geographies.
- WeChat Pay / TenPay (Tencent): China's second major mobile wallet integrated into WeChat, accepted across Macau via Macau Pass's aggregated payment terminals. Comparable as a broad incumbent wallet player that Macau Pass both partners with and competes against for merchant relationships.
Regional players
- Suica (JR East): Japan's most widely used contactless transit smart card operated by JR East, interoperable with other transit systems nationwide. Comparable as a transit-originated contactless card that has expanded into retail micropayments, though geographically distinct from Macau.
- Kakao Pay: South Korea's leading mobile payment and digital financial services platform from the Kakao super-app. Comparable as a super-app-style wallet combining payments, transit, loyalty, and financial services, though operating in the Korean market.
- HKT Tap & Go / HKEPay: Hong Kong Telecom's mobile wallet and stored-value card products serving the Hong Kong market. Comparable as a regional mobile wallet and prepaid stored-value operator in the Greater Bay Area region, though primarily Hong Kong-focused.
Others
- Ant Bank (Macao) Limited: The Macao digital banking arm of Ant Group that operates a 24/7 unmanned self-service branch and is in strategic collaboration with Macau Pass. Directly relevant as Macau Pass's strategic banking partner and sister entity within the Alibaba/Ant ecosystem, shaping the convergence of payments and banking in Macau.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Macau Pass social profiles
Digital presenceMacau Pass compliance and trust
Trust signalCompliance1 record
Macau Pass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macau Pass leadership team
Management profileNumber of profiles
Profiles2 records
Macau Pass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macau Pass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macau Pass
What does Macau Pass do?
Macau Pass operates Macau's dominant electronic payment platform, centered on two core offerings: the Macau Pass contactless smart card (over 5 million cards issued since 2007) and the MPay mobile e-wallet (over 1.36 million registered users). The company provides aggregated merchant payment processing across 27,000+ acceptance points supporting MPay, Alipay, WeChat Pay, UnionPay, Alipay+, and Octopus, plus value-added services including MPark automated parking, mCoin loyalty rewards, cross-border transit (全國通卡), and bill payments.
Is Macau Pass a public or private company?
Macau Pass is a private company. It is classified as corporate owned and is currently operating.
When was Macau Pass founded?
Macau Pass was founded in 2005. It employs 251 to 500 people.
Where is Macau Pass based?
Macau Pass is headquartered in Macau, Macao SAR China, in the Asia region.
How does Macau Pass make money?
Four revenue lines are on record. Merchant Payment Services are the primary driver. The others are card Sales and Top-up, mobile Payment Services and mCoin Loyalty Program.
Who are Macau Pass's main competitors?
Direct peers on record are Octopus Cards Limited, EZ-Link Pte Ltd, Touch 'n Go Group and PayPay Corporation. Broad incumbents are Alipay (Ant Group) and WeChat Pay / TenPay (Tencent). Regional players are Suica (JR East), Kakao Pay and HKT Tap & Go / HKEPay. Ant Bank (Macao) Limited is listed as an others.
Does Macau Pass have an API?
No public API is recorded for Macau Pass.
What industry is Macau Pass in?
Macau Pass's product category is Mobile Payments / Electronic Payment Services. Its primary akta.pro industry code is FSAMAEAF, Merchant / Closed-Loop Wallets (Retail & Marketplace), with a secondary code of FSAMANAA, Open-Loop Prepaid Cards (Network-Branded). Its NAICS code is 52232 and its SIC code is 6199.