Lee's Marketplace

What Lee's Marketplace does

Lee's Marketplace is a privately held regional grocery chain headquartered in Logan, Utah, operating at least eight physical storefronts across Utah communities including Richmond, Smithfield, Logan, North Ogden, Mountain Green, North Salt Lake, Herriman, and Heber. The firm operates in the for-profit retail grocery sector and reports an employee headcount in the 501–1,000 range. Beyond traditional grocery, individual stores offer pharmacy, full-service deli, bakery, floral, catering, and prepared foods departments, with most stores offering a one-stop shopping experience for local households.

The company's product and technology stack is relatively conventional for a regional grocer. The core commerce layer is an e-commerce storefront at shop.leesmarketplace.com, built and operated on the Instacart platform, which also powers delivery and in-store pickup. Pharmacy prescription management runs on a third-party MedRefill portal (leesmarketplace.web.medrefill.com), and a separate GourmetDash integration extends reach into gourmet food delivery. The proprietary surface area is modest: Lee's Signature Items is the company's private-label line, supplemented by a digital coupon module, a Lee's Rewards loyalty program, and a Lee's Cares Foundation for community giving. No mobile app was disclosed.

Lee's Marketplace generates revenue almost entirely through traditional retail grocery sales across in-store and online channels, with supplementary income from in-store pharmacy, floral, catering, and prepared foods. Pricing is transaction-based, supported by weekly promotional advertising, digital coupons, and loyalty discounts; there is no subscription or membership pricing. The company serves three primary use-case segments — general consumer/household grocery shoppers, catering customers, and pharmacy customers — with general household grocery being the dominant segment. Go-to-market is direct-to-consumer via physical stores and the company-owned e-commerce site, with Instacart extending delivery reach.

Name

Lee's Marketplace

Legal name

Lee's Marketplace

Website

https://leesmarketplace.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industries

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE), Variety Stores with Pharmacy / Health & Beauty Focus (CRAGAJAL)

Keywords

• Regional grocery chain
• Supermarket retail
• Pharmacy services
• Catering services
• Floral shop

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Grocery Sales: Traditional grocery retail revenue from in-store and online sales of food, beverages, household items, pharmacy products, deli, bakery, and prepared foods. Customers purchase directly at retail prices with occasional promotions and digital coupons.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Lee's Marketplace operates a chain of physical grocery supermarkets in Utah that sell fresh produce, meat and seafood, deli, bakery, prepared foods, dairy, frozen, canned goods, household items, and private-label "Lee's Signature Items" to walk-in and online shoppers. In addition to groceries, stores house in-store pharmacies (with online refill via MedRefill), floral shops, and catering services, while the company's e-commerce storefront enables delivery through Instacart integration and in-store pickup.

Product overview

Lee's Marketplace is a regional grocery supermarket chain offering a unified shopping platform that combines physical retail stores with digital commerce capabilities. The core product is the online grocery shopping system (powered by Instacart for delivery/pickup), supplemented by multiple add-on services including Lee's Signature Items (private label brand), Lee's Rewards loyalty program, Digital Coupons, Pharmacy Services, Floral Shop, Catering Services, Gourmet Foods, Lunch Specials, and Weekly Ad promotions. The company operates multiple department categories including Bakery, Baby, Beverages, Breakfast, Canned Goods, Dairy & Eggs, Deli, Frozen, Meat & Seafood, Produce, and more. The ecosystem is connected through the Lee's Cares Foundation community initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Lee's Signature Items: Store brand private label items featuring Lee's signature product line.
• Lee's Cares Foundation
• Lee's Rewards

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• InstacartcoreTechnology or IntegrationInstacart provides the delivery infrastructure for Lee's Marketplace's online ordering system. The integration allows customers to shop online and receive doorstep delivery of groceries, extending Lee's marketplace reach beyond physical store locations.
• GourmetDashminorChannel Partner/ Reseller/ DistributorGourmetDash partners with Lee's Marketplace to offer gourmet food delivery services. Lee's Marketplace is featured on GourmetDash's platform as a gourmet food option, driving additional sales channel for prepared and specialty foods.
• MedRefill (Pharmacy)coreTechnology or IntegrationMedRefill provides the digital pharmacy management system for Lee's Marketplace pharmacy services, enabling customers to manage prescription refills online through a dedicated portal.

Scale indicators1 record

Expansion highlights4 records

Broad incumbents

• Walmart Supercenter: Largest grocery retailer in the U.S. with multiple Utah supercenters combining full grocery, pharmacy, and general merchandise under one roof; sets the price floor Lee's must compete against.
• Trader Joe's: Specialty private-label grocery chain with Utah stores offering curated assortment and strong brand affinity; competes for the same specialty-shopping customer Lee's targets through its Signature Items and gourmet offerings.
• Whole Foods Market: Premium natural/organic grocer (Amazon-owned) with Utah locations competing for natural, organic, and prepared-foods shoppers; relevant peer given Lee's emphasis on local brands and specialty dietary options.
• WinCo Foods: Employee-owned discount grocery chain with stores in Utah (including Logan area) competing on low prices across a broad grocery assortment; pressures Lee's promotional pricing strategy and basket economics.
• Albertsons Companies: National grocery chain with significant Utah presence through Albertsons and related banners; competes on price, pharmacy, and private label at scale that regional players like Lee's cannot match.
• Smith's Food and Drug: Banner of The Kroger Co. operating ~50+ stores across Utah and the Intermountain West; a dominant scaled incumbent competing directly with Lee's in Logan, Ogden, and Salt Lake City markets.

Direct peers

• Harmons Grocery: Utah-based regional grocery chain operating ~17 stores across the Wasatch Front with pharmacy, deli, bakery, floral, and catering; the closest direct comparable in footprint, format, and community-focused positioning to Lee's Marketplace.
• Macey's: Utah-headquartered regional supermarket banner owned by Associated Food Stores, operating multiple stores across Utah with full-service grocery, pharmacy, and prepared foods—competing head-to-head with Lee's in shared Utah markets.

Regional players

• Dan's Foods: Independent Utah regional grocery banner also operating in the Intermountain West; comparable in scale and local orientation to Lee's and a potential acquisition or partnership candidate.

Emerging players

• Sprouts Farmers Market: Specialty natural/organic grocer with expanding Utah footprint; competes with Lee's for health-conscious and specialty-diet shoppers who value the local, organic, and gluten-free options Lee's also promotes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/leesmarket
• Facebookfacebook.com/leesmarketplacelogan
• LinkedInlinkedin.com/company/lees-marketplace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lee's Marketplace