What WILO does

Wilo is a German-founded (1872, Dortmund) multinational manufacturer of high-tech pumps and pump systems serving building services, water management, and industrial customers across more than 60 countries. The company operates over 90 production and distribution companies and 40 manufacturing sites — including 16 carbon-neutral Green Fabs — organized around three regional headquarters in Dortmund, Beijing, and Cedarburg. WILO SE is the legal entity; approximately 90% of shares are held by the Wilo-Foundation, providing long-term family-controlled strategic independence. Wilo employs approximately 9,000 people worldwide and reported FY2025 net sales of EUR 1,918.7 million, EBITDA of EUR 212 million (11.1% margin, up 39% year-over-year), and free cash flow of EUR 66.4 million (up more than 80% year-over-year).

Wilo's product portfolio spans centrifugal pumps, submersible pumps, sewage pumps, OEM pump systems, and increasingly software-enabled solutions built on its "WATER AI" platform — the strategic umbrella combining water technology with artificial intelligence across products, systems, and services. Notable proprietary technologies include the Wilo-Rexa SOLID-Q with Nexos Intelligence (claimed system efficiency above 90%), the Wilo-Ice Cube AI-powered liquid cooling system deployed at Alibaba Cloud's Hangzhou data center (20% space savings, 40% shorter delivery times), Wilo Speaking Waters (a generative AI component for predictive water analytics premiered at IFAT 2026), and the H2POWERPLANT green hydrogen system. AI partnerships with InstaDeep and DCX Liquid Cooling Systems, the Global WATER AI Academy, and university collaborations (TU Dortmund, Heriot-Watt Dubai) signal continued capability build-out at the intersection of water and AI.

Wilo generates revenue primarily through B2B hardware sales of pumps and pump systems via enterprise field sales, OEM partnerships (with boiler, heat pump, and HVAC manufacturers), and direct distribution through 60+ subsidiaries. Pricing is quotation-based for enterprise and OEM contracts, with emerging recurring revenue from AI-enabled monitoring, predictive maintenance subscriptions, and aftermarket service contracts. Customer segments include municipal water utilities, industrial process operators, OEMs, data center operators, and agriculture. GTM combines direct enterprise sales with local subsidiary distribution; the company holds sustainability and brand leadership positions including Ecovadis Platinum (top 1%), German Brand Award 2026 for "Pioneering WATER AI for You," and Top Employer status since 2008.

Name

WILO

Legal name

WILO SE

Website

https://wilo.com

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wilo is a German-founded (1872) global manufacturer of high-tech pumps and pump systems for building services, water management, industry, OEMs, and data centers, serving customers in over 60 countries through 90+ production and distribution companies and an emerging WATER AI software platform.

Ownership category

akta.pro rank

Product category

Industrial Pumps and Water Technology Equipment

NAICS

Pump and Compressor Manufacturing (33391), Fluid Power Pump and Motor Manufacturing (333996)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

akta.pro secondary industry

Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)

Keywords

• Pump manufacturing
• Water management systems
• Building services pumps
• Industrial pumping solutions
• Water technology equipment

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Pump and Pump Systems Hardware Sales: Wilo manufactures and sells high-tech pumps and pump systems for building services, water management, and industry. Revenue is generated from the sale of physical products including centrifugal pumps, submersible pumps, sewage pumps, and specialized OEM pumps. The company operates 40 manufacturing sites including 16 carbon-neutral Green Fabs worldwide.
2. AI-Enabled Water Management Solutions (WATER AI): Wilo generates revenue through AI-embedded products, systems, and services including the WATER AI platform, predictive analytics, and smart monitoring solutions. The company deploys intelligent cooling systems (Wilo-Ice Cube) and connected pump systems with real-time monitoring capabilities for data centers, buildings, and industrial applications.
3. Hydrogen Solutions (H2POWERPLANT): Wilo offers the H2POWERPLANT system for green hydrogen generation, storage, and utilization. The system is available in four versions optimized for different customer needs from residential buildings to small and medium-sized businesses, representing a emerging revenue stream in the growing hydrogen economy.
4. Aftermarket Services and Maintenance: Wilo provides comprehensive services including on-site and digital support, maintenance, and smart water system monitoring. With the acquisition of Arfon Rewinds, Wilo UK extended its pump servicing capabilities in water management and industrial operations, covering installation, repair, and maintenance across the UK water utility sector.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Wilo manufactures and sells high-tech pumps and pump systems for building services (heating, cooling, water supply, sewage), water management (drinking water extraction, municipal water and sewage transport), and industrial applications (power plants, mining, food, chemicals). Under its WATER AI strategy, Wilo also offers AI-embedded smart pump solutions, the Wilo-Ice Cube data center cooling system, the H2POWERPLANT hydrogen energy system, and aftermarket installation, maintenance, and digital monitoring services. Products are manufactured at 40 sites globally (including 16 carbon-neutral Green Fabs) and distributed through 60+ subsidiaries in more than 60 countries.

Differentiator

Problem solved

Functional benefit

Brands

• H2POWERPLANT: A green hydrogen energy system developed by Wilo that uses electrolysis to convert renewable energy into hydrogen and a fuel cell to convert it back to electricity, with heat recovery capabilities.
• Wilo-Ice Cube
• Wilo-Rexa SOLID-Q
• Wilo WATER AI
• Global WATER AI Academy

Products and services

• Wilo-Ice Cube AI-powered liquid cooling system for data centers featuring Wilo-Atmos GIGA-N and Wilo-Helix V pumps with AI-based dynamic performance adjustment. Achieves 20% space savings and 40% shorter delivery times while ensuring maximum operational safety. Targeted at hyperscale and AI computing data centers.
• Wilo-Rexa SOLID-Q Intelligent submersible sewage pump with Nexos Intelligence, featuring built-in control intelligence, modern sensor technology for automatic clogging detection, intelligent interfaces, and remote monitoring. Achieves system efficiency exceeding 90%. Used for wastewater transport and sewage treatment in municipal and water utility applications.
• H2POWERPLANT Green hydrogen energy system that uses electrolysis to convert renewable energy (solar, wind, hydropower) into green hydrogen, with a fuel cell to convert hydrogen back into electrical energy. Waste heat is recovered for heating, storage, or converted into cooling. Available in four versions optimized for residential and small to medium-sized business needs.
• Wilo WATER AI Platform AI platform combining advanced water technology with artificial intelligence and data-driven insights to optimize systems holistically for buildings, cities, and industrial environments. Enables predictive, adaptive water management through sensors, data platforms, digital twins, and AI. Includes Wilo Speaking Waters as an AI-powered component for predictive analytics and actionable recommendations.
• Building Services Pumps and Systems Energy-efficient pump concepts and system solutions for residential and commercial buildings covering heating technology, air conditioning, water supply, and sewage disposal. Used in residential buildings, public buildings, industrial buildings, hospitals, and hotels.
• Water Management Pumps and Systems Professional pump solutions for drinking water extraction, water pumping, and the transportation and processing of sewage for municipalities and water utilities worldwide. Sets standards in technical performance, efficiency, and sustainability.
• Industrial Pumps and Systems Pumps and pump systems for industrial use including cooling water in power plants, dewatering in mining, food production, and chemical processing. Custom-engineered concepts tailored to specific industrial environments for easy installation, safe operation, and efficient maintenance.
• OEM Pumps and Hydraulic Systems Bespoke pump and hydraulic system solutions for leading OEMs of boilers, heat pumps, and air-conditioning systems. Wilo acts as a long-term development partner anticipating market requirements and regulatory demands.
• Smart Irrigation Systems AI-powered irrigation systems integrating soil moisture sensors, weather data, and specific parameters for intelligent water distribution. Reduces water losses by approximately 70% and achieves water consumption savings of up to 33% in agricultural applications.
• Pump Installation, Repair, and Maintenance Services Aftermarket services including on-site and digital support, pump installation, repair, and maintenance across water management and industrial operations. Extended in the UK water utility sector through the Arfon Rewinds acquisition (2024). Covers installation, repair, and maintenance across the full pump lifecycle.

Quantifiable outcome

• 20% space savings and 40% shorter delivery times for data center cooling systems
• +6 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core and minor.

• PreFab TGA GmbHcoreStrategic or Co-development Partner · 17 June 2026Wilo Group acquired a majority stake in PreFab, a systems engineering company, strengthening its strategic position in the digital and AI age. PreFab brings solution expertise for the AI age, enhancing Wilo's capabilities in integrated water technology systems engineering.
• DP WorldcoreStrategic or Co-development Partner · 12 June 2026Wilo and DP World expanded their partnership on sustainable water technology and smart logistics. A wide-ranging Memorandum of Understanding was signed at Wilopark in Dortmund, extending cooperation to develop sustainable water solutions for DP World's global logistics and trade infrastructure.
• DCX Liquid Cooling SystemscoreTechnology or Integration · 3 April 2026DCX Liquid Cooling Systems and Wilo Group signed a cooperation agreement at Wilopark in Dortmund to develop high-performance liquid cooling solutions for data centers, focusing on the needs of AI and high-density computing environments. The collaboration aims to enhance cooling technology, with Wilo's pumps and VFDs used in DCX's coolant distribution units to support advanced data infrastructure.
• InstaDeepcoreStrategic or Co-development Partner · 30 March 2026Wilo and InstaDeep formed a strategic partnership to shape the smart future of water through AI-based water innovations. This collaboration leverages InstaDeep's AI capabilities with Wilo's water technology expertise to develop advanced intelligent water management solutions. Jointly published a guest article on strategic partnerships for AI-based water innovations.
• Alibaba CloudcoreTechnology or Integration · 3 December 2025Wilo deployed its AI-powered cooling system (Wilo-Ice Cube) at the Alibaba Cloud Data Center in Hangzhou, China, one of the largest water-cooled cloud clusters in Asia. The collaboration, developed from the planning phase with close partnership between Wilo and Alibaba Cloud teams, features Wilo-Atmos GIGA-N and Wilo-Helix V pumps achieving 20% space savings and 40% shorter delivery times.
• Arfon Rewinds Limited (Arfon Engineering Services)minorStrategic or Co-development Partner · 26 January 2024Wilo UK completed the acquisition of Arfon Rewinds Limited to extend its pump servicing capabilities in water management and industrial operations. Arfon's operations and workforce in water-related pump installation, repair, and maintenance across the UK water utility sector were integrated, with Arfon continuing to operate as a separate entity to support existing contracts.
• ABIONIK Group GmbHcoreStrategic or Co-development PartnerWilo acquired ABIONIK Group GmbH, a German clean-tech company, expanding its portfolio with innovative solutions for sustainable water management. ABIONIK's high-quality products contribute to improved water, wastewater, and air treatment, complementing Wilo's existing portfolio with new areas of application for achieving clean water sustainability goals.
• Heriot-Watt University DubaicoreStrategic or Co-development PartnerWilo established a Wilo-Lab at Heriot-Watt University in Dubai as part of the Global WATER AI Academy network. The partnership connects water and AI expertise through research collaborations, guest lectures, and knowledge exchange between academia and industry.
• TU Dortmund UniversitycoreStrategic or Co-development PartnerWilo signed a partnership with TU Dortmund University, with the Science Minister Ina Brandes present at the signing. The collaboration focuses on the new Global WATER AI Academy and joint research in water technology and artificial intelligence.
• Milwaukee BuckscoreGTM or Marketing PartnerWilo Group is the first global sustainability partner of the Milwaukee Bucks NBA team. The partnership reflects shared values of sustainability, innovation, and excellence. The Bucks are committed to education and environmental initiatives, with the Fiserv Forum home arena connecting to Wilo's water management solutions.
• Team German Men's EightcoreGTM or Marketing PartnerWilo has been the proud main sponsor of Team Germany Eight since 2010, a continuous success story driven by shared pursuit of excellence and passion for water. The partnership includes support for the coxless four and coxless pair teams, with athletes offered career opportunities through Wilo Foundation scholarships and apprenticeships.
• German Hockey Federation (DHB)coreGTM or Marketing PartnerWilo is the global sustainability partner of the German Hockey Federation (DHB), supporting the continued development of hockey and promoting sustainable initiatives. The partnership reflects shared values of team spirit, international collaboration, and long-term thinking.
• German Corporation for International Cooperation (GIZ)minorStrategic or Co-development PartnerWilo cooperates with GIZ as part of global water partnerships to promote sustainable water use and improve living conditions worldwide. GIZ cooperation facilitates access to local governments and public institutions and projects in the spirit of international cooperation.
• ENTERIAminorStrategic or Co-development PartnerWilo partnered with ENTERIA on the Pembane, Mozambique pilot project for sustainable water supply. The project uses solar-powered water extraction with Wilo pumps, with ENTERIA purchasing water credits — for every kilowatt hour of energy shared in the cloud, ENTERIA buys one litre of water from the 'Mati Mati' project.
• German Water Partnership (GWP)minorStrategic or Co-development PartnerWilo is represented in various regional and country forums and working groups through German Water Partnership, collaborating with other water industry stakeholders to counter climate change and contribute proven know-how and new technologies.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grundfos: Danish private pump manufacturer and Wilo's most direct global competitor, with comparable portfolio across building services, water utility, and industrial pumps, plus similar scale and a strong sustainability/energy-efficiency brand positioning.
• Xylem: US-listed water technology company serving municipal, industrial, and commercial water applications — closely comparable product portfolio to Wilo's water management segment and a benchmark for 'smart water' / networked pump strategies.
• Sulzer: Swiss industrial pump and rotating equipment manufacturer serving water, industrial, and energy customers — directly overlapping Wilo's industrial pumps segment with similar custom-engineered solutions.
• KSB (KSB SE & Co. KGaA): German pump and valve manufacturer directly competing in building services, water management, and industrial pumps; headquartered in Frankenthal, Germany, with comparable EMEA footprint and century-plus heritage.
• Pentair: US-listed water solutions company with Flow and Pool segments covering commercial/residential pumps and water treatment — overlapping with Wilo's Building Services and Water Management segments.
• Flowserve: US-listed supplier of pumps, valves, seals, and flow control automation to power, oil & gas, and water industries — overlapping in industrial pumps and water/wastewater applications.
• Ebara Corporation: Major Japanese pump manufacturer with strong industrial, water, and semiconductor-related pump offerings — overlaps with Wilo's industrial and water management segments and represents leading APAC competition.
• Franklin Electric: US-listed manufacturer of water pumping systems, submersible motors, and fuel systems — comparable to Wilo's water utility and submersible pump (EMU Group) offerings.

Broad incumbents

• Trane Technologies: Global HVAC and building solutions major with growing data center cooling portfolio — competes broadly with Wilo for data center thermal management and building-services pump integration.

Emerging players

• Vertiv: US-listed critical digital infrastructure provider with strong data center liquid cooling and CDU offerings — competes with Wilo's Wilo-Ice Cube and DCX partnership for AI hyperscaler cooling business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wilo_group
• Facebookfacebook.com/WiloGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILO