SENSEI Holdings
SENSEI Holdings operates luxury evidence-based wellness retreats (Lānaʻi, Porcupine Creek, and Zadún) under a proprietary Move/Nourish/Rest framework, serving high-net-worth individuals, corporate groups, and private-buyout guests with biomarker-driven programming and partnered luxury hospitality.
- Company typePrivate
- Founded2017
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SENSEI Holdings does
SENSEI Holdings (legal entity: Sensei Wellness Holdings, Inc.) is a privately held luxury wellness hospitality company co-founded by Oracle co-founder Larry Ellison and physician-scientist Dr. David Agus. Headquartered in Santa Monica, California, with 11-50 corporate employees and an unspecified large property-level workforce, the company operates a portfolio of three high-end wellness retreats: Sensei Lānaʻi, A Four Seasons Resort (Hawaii, operated with Four Seasons), Sensei Porcupine Creek (a wholly-operated 230-acre estate in Rancho Mirage, California), and Sensei at Zadún, A Ritz-Carlton Reserve (Los Cabos, Mexico, the first international outpost). Its core offering packages evidence-based wellness around the proprietary three-pillar "Sensei Way" framework (Move, Nourish, Rest), delivered through private practitioner consultations, biomarker-based assessments (SECA body composition, continuous glucose monitoring, heart rate variability, thermal body mapping, VO2 max), spa services priced $150-$900 per session, and structured packages ranging from 2-night stays to multi-month sabbaticals.
The company monetizes through (1) nightly accommodations and villa rentals at its retreats, (2) curated wellness packages and recurring/extended stays (including sabbaticals), (3) à la carte spa treatments and one-on-one consultations, (4) corporate and private group retreats with full property buyouts, (5) the Sensei by Nobu dining program across all three properties, (6) The Sensei Club local-residency membership at Zadún, and (7) a Development & Management Services B2B offering for hotel owners and developers. Distribution relies primarily on direct booking via sensei.com and partner-hotel systems (Four Seasons, Ritz-Carlton, TravelClick), with demand generated through luxury-travel earned media (Condé Nast Traveler, Travel + Leisure, Vogue, Forbes) and a MyJourney post-stay digital portal.
Customer segments are largely horizontal within affluent wellness tourism: high-net-worth individuals seeking preventive-health retreats, corporate groups booking executive retreats, private family/friendship celebrations doing estate buyouts, and sabbatical seekers pursuing month-long immersion stays. Operationally, SENSEI combines luxury hospitality distribution partnerships (Four Seasons, Ritz-Carlton), exclusive real estate (including Ellison-owned Lānaʻi island), branded culinary (Nobu Matsuhisa), and scientific authority (Dr. David Agus and the Ellison Institute for Transformative Medicine) as the structural pillars of its operating model.
SENSEI Holdings firmographics
Firmographics- Name
- SENSEI Holdings
- Legal name
- Sensei Wellness Holdings, Inc.
- Website
- https://sensei.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SENSEI Holdings operates luxury evidence-based wellness retreats (Lānaʻi, Porcupine Creek, and Zadún) under a proprietary Move/Nourish/Rest framework, serving high-net-worth individuals, corporate groups, and private-buyout guests with biomarker-driven programming and partnered luxury hospitality.
- Ownership category
- akta.pro rank
SENSEI Holdings industry classification
Industry- Product category
- Luxury Wellness Hospitality
- NAICS
- Accommodation (721), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Luxury Wellness & Spa Resorts (THAGACAG)
- akta.pro secondary industries
- Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Destination Spas & Spa Resorts (HSALAFAC), Beachfront & Island Luxury Resorts (THAGACAA)
Keywords
Where SENSEI Holdings is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
SENSEI Holdings business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Luxury Resort Accommodations: Revenue from overnight stays at three retreat properties including rooms, suites, casitas, and private villas. Minimum 2-night stay required at all properties.
- Wellness Packages: Curated wellness programs structured around health data, including private consultations, spa treatments, and curated wellbeing activities. Packages range from introductory experiences to fully optimized programs
- Spa Services: Individual spa treatments including massage, bodywork, facials, and specialized experiences priced at $150-$900 per session
- Private Wellness Consultations: One-on-one sessions with wellness practitioners in fitness, meditation, nutrition, mindset, and sleep. Sessions priced from $150-$450
- Group Retreats and Buyouts: Corporate retreats, family gatherings, and full estate buyouts with customized programming and dedicated staff
- Sensei by Nobu Dining: Exclusive dining experience by Nobu Matsuhisa at all three properties, included in stay or available for purchase
- Sabbatical Stays: Extended one-month+ wellness sabbatical experiences for guests seeking deeper wellness transformation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fitness 1:1 Private Session |
| Unit Pricing | Pay-as-you-go | Fitness 1:1 with Biomarkers |
| Unit Pricing | Pay-as-you-go | Mindset 1:1 with Biomarkers |
| Unit Pricing | Pay-as-you-go | Custom Massage |
| Unit Pricing | Pay-as-you-go | Four Hands in Harmony Massage |
| Unit Pricing | Pay-as-you-go | Cognitive Fitness Collection |
| Unit Pricing | Pay-as-you-go | Metabolic Health Collection |
| Unit Pricing | Pay-as-you-go | Private Hale Time (Spa) |
| Unit Pricing | Pay-as-you-go | Move - Aquatic Bodywork and Massage |
| Unit Pricing | Pay-as-you-go | Thermal Body Mapping and Massage |
| Unit Pricing | Pay-as-you-go | My Progress Virtual Session |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
SENSEI Holdings product offering
Product offeringCore offering
Sensei operates luxury wellness retreats at three properties—Sensei Lānaʻi (Hawaii, Four Seasons), Sensei Porcupine Creek (Rancho Mirage, CA), and Sensei at Zadún (Los Cabos, Mexico, Ritz-Carlton Reserve)—delivering personalized, evidence-based Move/Nourish/Rest programs, medical-grade biomarker assessments, spa and massage services, private wellness consultations, and Sensei by Nobu dining. Offerings span nightly stays, multi-night wellness packages, extended sabbaticals, group retreats and buyouts, a Sensei Club membership, and a MyJourney digital member portal.
Product overview
Sensei Holdings operates a portfolio of luxury wellness retreat properties and related services. The company manages three distinct wellness retreats: Sensei Lānaʻi (a Four Seasons partnership in Hawaii), Sensei Porcupine Creek (a standalone estate in California), and Sensei at Zadún (a Ritz-Carlton Reserve partnership in Mexico). Core wellness philosophy centers on three integrated paths—Move, Nourish, and Rest—delivered through personalized packages, private consultations, spa services, and group retreat programs. Additional offerings include the Sensei by Nobu culinary concept, The Sensei Club membership program, a digital member portal (MyJourney), and B2B development/management services for hospitality partners. The company was co-founded by Larry Ellison and Dr. David Agus.
Differentiator
Problem solved
Functional benefit
Brands
- Sensei by Nobu: Culinary collaboration between world-renowned Japanese chef Nobu Matsuhisa and Sensei co-founder Dr. David Agus, offering innovative dining at Sensei retreats.
- The Sensei Way
- Sensei Wellness Holdings, Inc.
Products and services
- Sensei Lānaʻi, A Four Seasons Resort Flagship wellness retreat on the Hawaiian island of Lānaʻi operated in partnership with Four Seasons. Features 10 private spa hale, lush sculpture gardens, evidence-based wellness programming, Sensei by Nobu dining, and Sensei Way (Move, Nourish, Rest) experiences for individual guests and groups.
- Sensei Porcupine Creek A wholly-operated 230-acre wellness estate in the Santa Rosa Mountains foothills near Palm Springs, California. Features world-class golf and tennis facilities, a Diagnostic Center, yoga and fitness pavilions, spa gardens, and Sensei by Nobu dining exclusively for guests.
- Sensei at Zadún, A Ritz-Carlton Reserve Sensei's first international outpost and beachfront retreat in Los Cabos, Mexico, operated in partnership with Zadún, a Ritz-Carlton Reserve. Includes a 30,000-square-foot dedicated wellness area, customized spa treatments, and wellness consultations available to resort guests.
- Sensei by Nobu A culinary collaboration between co-founder Dr. David Agus and chef Nobu Matsuhisa, offering innovative cuisine that fuses culinary delight with nutrition to fuel body and mind using fresh, local ingredients. Available at all three Sensei retreats, included in stays or available for purchase.
- Group Retreats Program Customized wellness retreats for groups—including corporate retreats, family gatherings, and special occasions—featuring personalized spa services, wellness programming, and team-building activities built on Sensei's evidence-led Sensei Way framework. Includes private estate buyouts for groups of 10+ at Porcupine Creek and 25+ rooms at Lānaʻi.
- The Sensei Club An exclusive membership program at Sensei at Zadún, providing local access to Sensei wellness treatments, classes, and experiences as part of The Sensei Club.
- Wellness Packages (Move, Nourish, Rest) Structured, personalized wellness programs built around Sensei's three paths—Move (breath, strength, flexibility), Nourish (nutrition and mindful eating), and Rest (sleep, recovery, mindfulness)—including private consultations, spa treatments, curated activities, and biomarker-based assessment. Packages range from introductory experiences to fully optimized programs and extended sabbaticals.
- MyJourney Portal An invitation-only online wellness portal that allows guests to access their wellness data, view activity calendars, book experiences, and continue their wellness journey post-stay.
- Development & Management Services Full-service luxury wellness and hospitality management offering for property developers, hotel owners, and investors, covering concept development, technical services, and resort/hotel/club management to create or reposition wellness-oriented properties in partnership with real estate funds, family offices, REITs, and developers.
Quantifiable outcome
- Integrated Sensei wellness resorts drive some of the highest ADR and RevPOR in the industry
- +3 more outcomes
Companies that use SENSEI Holdings
Customer profileSegments5 records
Ideal customer profiles3 records
SENSEI Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
SENSEI Holdings partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Four Seasons Hotels and ResortscoreStrategic hospitality partnership at Sensei Lānaʻi where Four Seasons provides luxury hotel operations, accommodation services, and booking infrastructure while Sensei provides wellness programming and spa services. This is Sensei's flagship property featuring Four Seasons' renowned hospitality standards.
- Ritz-Carlton Reserve (Zadún)coreInternational partnership at Zadún, Ritz-Carlton Reserve in Los Cabos, Mexico. Sensei operates a dedicated 30,000 sq ft wellness area within the resort property, offering customized spa treatments, wellness consultations, and wellness programming to resort guests.
- Nobu (Nobu Matsuhisa)coreSensei by Nobu is a dining partnership with world-renowned Japanese chef Nobu Matsuhisa. The collaboration creates innovative cuisine that fuses culinary delight with nutrition, using fresh, local ingredients designed to fuel the body and mind according to Sensei's nutritional philosophy.
- Dr. David AguscoreCo-founder of Sensei, world-leading physician and scientist, CBS News contributor, and New York Times best-selling author. Dr. Agus serves as founding director and CEO of the Lawrence J. Ellison Institute for Transformative Medicine and marshals the scientific approach behind the Sensei Way wellness philosophy.
- Lānaʻi AirminorComplimentary semi-private flight service from Honolulu to Lānaʻi provided to all Sensei Lānaʻi guests as part of the resort experience.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
SENSEI Holdings competitors and assessment
Company assessmentEmerging players
- The Ranch Malibu: The Ranch Malibu is a focused luxury wellness retreat offering structured immersive fitness, nutrition, and mindfulness programs at premium price points—comparable to Sensei's curated multi-day wellness packages for affluent guests.
Direct peers
- Aman Resorts: Aman operates ultra-luxury resort properties globally with integrated wellness programming, private villa accommodations, and high-touch service—the closest direct competitor to Sensei's ultra-luxury wellness retreat positioning, including flagship island locations similar to Sensei Lāna'i.
- Six Senses Hotels Resorts Spas: Six Senses is a leading luxury wellness resort brand with properties worldwide focused on holistic wellbeing, biomarker-based programs, and spa-centered experiences—directly comparable to Sensei's evidence-based Move/Nourish/Rest philosophy and destination spa model.
- Canyon Ranch: Canyon Ranch is a pioneer destination wellness resort operator with multi-day immersive wellness programs, spa services, and evidence-based health offerings—a direct peer in the luxury wellness retreat category that Sensei competes against for affluent wellness travelers.
- Miraval: Miraval operates luxury wellness resorts focused on mindfulness, spa, fitness, and nutrition programming, targeting similar high-net-worth wellness-seeking guests with multi-day curated packages—directly comparable to Sensei's retreat experience and pricing tier.
- SHA Wellness Clinic: SHA Wellness is a medical-wellness resort combining integrative medicine, nutrition, and luxury hospitality—an emerging leader in evidence-based wellness retreats with international locations, directly competing with Sensei's preventive-health and biomarker-driven programming.
- Chiva-Som: Chiva-Som is a long-established Thai destination wellness resort offering personalized holistic programs spanning fitness, nutrition, spa, and mind-body practices—comparable to Sensei's evidence-led multi-day retreat model at ultra-premium price points.
- Lanserhof Group: Lanserhof operates medical wellness resorts across Europe combining preventive medicine, diagnostics, and luxury hospitality—directly comparable to Sensei's evidence-based, biomarker-driven wellness retreat model in the medical-wellness segment.
Broad incumbents
- Rosewood Hotels & Resorts: Rosewood is a global luxury hotel operator with growing wellness programming (Sensei-style embedded wellness experiences at select properties); broader incumbent competing in the same luxury resort category while operating at much greater scale.
- Four Seasons Hotels and Resorts: Four Seasons is Sensei's flagship property partner at Lāna'i and a broader incumbent in ultra-luxury global hospitality; competes indirectly through its own wellness offerings and emerging branded wellness concepts while also being a critical distribution and operating partner to Sensei.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SENSEI Holdings social profiles
Digital presenceSENSEI Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
SENSEI Holdings leadership team
Management profileNumber of profiles
Profiles10 records
SENSEI Holdings funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SENSEI Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SENSEI Holdings
What does SENSEI Holdings do?
Sensei operates luxury wellness retreats at three properties—Sensei Lānaʻi (Hawaii, Four Seasons), Sensei Porcupine Creek (Rancho Mirage, CA), and Sensei at Zadún (Los Cabos, Mexico, Ritz-Carlton Reserve)—delivering personalized, evidence-based Move/Nourish/Rest programs, medical-grade biomarker assessments, spa and massage services, private wellness consultations, and Sensei by Nobu dining. Offerings span nightly stays, multi-night wellness packages, extended sabbaticals, group retreats and buyouts, a Sensei Club membership, and a MyJourney digital member portal.
Is SENSEI Holdings a public or private company?
SENSEI Holdings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SENSEI Holdings founded?
SENSEI Holdings was founded in 2017. It employs 11 to 50 people.
Where is SENSEI Holdings based?
SENSEI Holdings is headquartered in Santa Monica, United States, in the North America region.
How does SENSEI Holdings make money?
Seven revenue lines are on record. Luxury Resort Accommodations are the primary driver. The others are wellness Packages, spa Services, private Wellness Consultations, group Retreats and Buyouts, sensei by Nobu Dining and sabbatical Stays.
Who are SENSEI Holdings's main competitors?
The Ranch Malibu is listed as an emerging player. Direct peers are Aman Resorts, Six Senses Hotels Resorts Spas, Canyon Ranch, Miraval, SHA Wellness Clinic, Chiva-Som and Lanserhof Group. Broad incumbents are Rosewood Hotels & Resorts and Four Seasons Hotels and Resorts.
Does SENSEI Holdings have an API?
No public API is recorded for SENSEI Holdings.
What industry is SENSEI Holdings in?
SENSEI Holdings's product category is Luxury Wellness Hospitality. Its primary akta.pro industry code is THAGACAG, Luxury Wellness & Spa Resorts, with a secondary code of THAGAMAB, Wellness Retreat Centers (Yoga, Meditation & Mindfulness). Its NAICS code is 721 and its SIC code is 7000.