BOCO Gear
BOCO Gear LLC designs and sells technical performance headwear and athletic accessories — most notably the Technical Trucker® hat — for endurance athletes, running clubs, race directors, run specialty retailers, and promotional product distributors via DTC e-commerce, B2B wholesale, and custom orders.
- Company typePrivate
- Founded2014
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BOCO Gear does
BOCO Gear LLC is a privately held, Colorado-incorporated company founded in 2014 and headquartered at 1685 Boxelder St, Suite 220 in Louisville, Colorado, that designs, manufactures, and sells technical performance headwear and athletic accessories targeted at endurance athletes and the endurance sports ecosystem. Its core product is the Technical Trucker® hat — a registered trademark the company invented — built around moisture-wicking polyester fabrics, laser-cut ventilation panels, bonded seam construction, UPF 30+ sun protection (on select trail styles), reflective materials marketed as 360° Reflective Technology, and specialized functional features such as ponytail ports and ultra-ice side pockets. The catalog spans running hats, trucker hats, trail hats, visors, beanies, gloves, socks, headbands, neck gaiters, backpacks, and car-seat towels, plus themed collections (Winter, Up-Cycled, Recycled, Casual, Colorado, NYC Marathon, Chicago Marathon) and a collaboration line with ultrarunner Andy Glaze.
The business operates four parallel go-to-market motions: direct-to-consumer e-commerce through bocogear.com with retail pricing from $7 (neck gaiters) to $56 (backpacks), with most hats priced $36–$48; a B2B dealer program for run specialty stores and outdoor retailers with wholesale pricing, no order minimums, and free ground shipping over $100; a wholesale blanks/bulk program for decorators, printers, and ASI distributors; and a custom order program serving race directors, clubs, teams, and businesses with 35-unit minimums, a 35–40 day standard turnaround, rush options, and 100% pre-payment terms. An ambassador program with a dedicated login portal supplements these channels with grassroots referrals.
The company's customers span individual endurance athletes, running clubs and triathlon teams, race directors and event organizers (notably marathon organizers), run specialty and outdoor retailers, ASI/promotional product distributors, and small businesses seeking custom branded merchandise. Operations are lean: a single Louisville warehouse/office serves as headquarters, distribution, and customer service hub, and the company appears founder/owner-operated with no disclosed institutional investors, funding rounds, or M&A activity.
BOCO Gear firmographics
Firmographics- Name
- BOCO Gear
- Legal name
- BOCO Gear LLC
- Website
- https://bocogear.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BOCO Gear LLC designs and sells technical performance headwear and athletic accessories — most notably the Technical Trucker® hat — for endurance athletes, running clubs, race directors, run specialty retailers, and promotional product distributors via DTC e-commerce, B2B wholesale, and custom orders.
- Ownership category
- akta.pro rank
BOCO Gear industry classification
Industry- Product category
- Athletic Headwear
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Trail Running & Outdoor Performance Accessories Retail (CRAMAAAH)
Keywords
Where BOCO Gear is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BOCO Gear business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Retail Sales: Direct-to-consumer sales through bocogear.com website. Consumers purchase individual products at retail prices ranging from $15 to $56 for hats, gloves, accessories, and car seat towels.
- B2B Wholesale/Dealer Sales: Wholesale pricing program for Run Specialty Stores and Outdoor Retailers. Dealers purchase at wholesale rates with no minimum order requirements and access to online ordering with discounted pricing.
- Custom Order Program: Custom-designed headwear and accessories for race directors, clubs, teams, and businesses. 35-50 unit minimums with 35-40 day turnaround. Requires 100% pre-payment before production.
- Wholesale Blanks & Bulk: Wholesale blanks program for decorators, printers, and ASI distributors with hundreds of stock color options in top-selling technical hat styles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail consumer pricing for individual products |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
BOCO Gear product offering
Product offeringCore offering
BOCO Gear designs, manufactures, and sells technical performance headwear (technical trucker hats, running hats, trail hats, visors, cold-weather headwear) and complementary athletic accessories for endurance athletes. Beyond direct-to-consumer retail, the company operates B2B channels including a custom design service for race directors/teams/brands (35-unit minimums, 40-day turnaround), a wholesale dealer program for run specialty stores and outdoor retailers, and a wholesale blanks program for decorators and ASI distributors.
Product overview
BOCO Gear is a custom headwear and athletic gear company founded in 2014 and headquartered in Boulder, CO. The company operates primarily as a direct-to-consumer e-commerce business offering a portfolio of performance headwear products centered around their flagship Technical Trucker Hat (which they invented), supplemented by running hats, visors, trail hats, and cold weather accessories. BOCO Gear also offers B2B services including custom design for teams and events (with 35-unit minimums and 40-day turnarounds), blanks and bulk wholesale for decorators and distributors, and B2B dealer programs for retail stores. The product line includes seasonal collections (Winter), collaboration lines (Andy Glaze Smile Collection), regional collections (Colorado, NYC, Chicago Marathon), sustainable options (Up-Cycled), and reflective technology products. The company also provides a B2B portal with dealer pricing for run specialty stores and outdoor retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Technical Trucker Hat
Quantifiable outcome
- Fast 40-day turnaround on custom orders
- +1 more outcomes
Companies that use BOCO Gear
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
BOCO Gear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
BOCO Gear partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Andy GlazeminorUltrarunner, firefighter, and author collaboration on the Smile Collection featuring performance hats with Andy Glaze's signature 'Smile' message. The collaboration reminds runners to bring joy to the journey.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BOCO Gear competitors and assessment
Company assessmentBroad incumbents
- Patagonia: Outdoor apparel and headwear brand with strong trail/running credibility (e.g., Duckbill Cap, running caps); competes with BOCO in outdoor retail and for trail-runner share-of-wallet.
- Under Armour: Major athletic apparel brand with running caps and reflective/visibility product; competes with BOCO in run specialty and online with much larger marketing and distribution scale.
- Nike: Global athletic apparel/footwear giant with broad running headwear line (caps, visors, truckers) distributed through DTC, mass retail, and run specialty — dominant incumbent BOCO competes against for running customer mind-share and shelf space.
- Salomon: Global trail running and outdoor brand with proprietary running caps, visors, and accessories. Bigger incumbent with deeper marketing budget, operating as a category leader that BOCO partially competes against for trail-runner headwear.
- Pearl iZUMi: Endurance sports apparel brand with running caps and accessories sold through specialty bike/run retail and DTC; comparable customer base and channel mix.
Direct peers
- Nathan Sports: Performance running accessories brand offering hats, headbands, hydration, and visibility gear; sells through run specialty and big-box sporting goods with comparable price points and customer base.
- Buff: Spanish multifunctional headwear/headband brand with deep endurance sports presence; competes directly with BOCO on moisture-wicking running hats and accessories across specialty retail and DTC.
- Headsweats: Long-running performance headwear brand focused on running and endurance sports; sells caps, visors, and accessories through DTC, specialty retail, and custom programs — the closest direct comp to BOCO Gear.
- Outdoor Research: U.S. outdoor/performance apparel and headwear brand serving runners, hikers, and climbers; overlaps with BOCO on performance trucker hats, sun-shade caps, and reflective/visibility gear.
Emerging players
- Tracksmith: Lifestyle/running apparel brand with curated hats, visors, and accessories marketed to serious and amateur runners; overlaps with BOCO on the refined running-headwear niche with similar D2C-led distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BOCO Gear social profiles
Digital presenceBOCO Gear financial estimates
Financial estimateRevenue estimate
Valuation estimate
BOCO Gear leadership team
Management profileNumber of profiles
BOCO Gear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BOCO Gear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BOCO Gear
What does BOCO Gear do?
BOCO Gear designs, manufactures, and sells technical performance headwear (technical trucker hats, running hats, trail hats, visors, cold-weather headwear) and complementary athletic accessories for endurance athletes. Beyond direct-to-consumer retail, the company operates B2B channels including a custom design service for race directors/teams/brands (35-unit minimums, 40-day turnaround), a wholesale dealer program for run specialty stores and outdoor retailers, and a wholesale blanks program for decorators and ASI distributors.
Is BOCO Gear a public or private company?
BOCO Gear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BOCO Gear founded?
BOCO Gear was founded in 2014. It employs 11 to 50 people.
Where is BOCO Gear based?
BOCO Gear is headquartered in Boulder, United States, in the North America region.
How does BOCO Gear make money?
Four revenue lines are on record. Direct E-commerce Retail Sales are the primary driver. The others are B2B Wholesale/Dealer Sales, custom Order Program and wholesale Blanks & Bulk.
Who are BOCO Gear's main competitors?
Broad incumbents on record are Patagonia, Under Armour, Nike, Salomon and Pearl iZUMi. Direct peers are Nathan Sports, Buff, Headsweats and Outdoor Research. Tracksmith is listed as an emerging player.
Does BOCO Gear have an API?
No public API is recorded for BOCO Gear.
What industry is BOCO Gear in?
BOCO Gear's product category is Athletic Headwear. Its primary akta.pro industry code is CRAMAAAH, Trail Running & Outdoor Performance Accessories Retail. Its NAICS code is 33992 and its SIC code is 3949.