The Health Coach Group

What The Health Coach Group does

The Health Coach Group (THCG, LLC) is a private, founder-owned digital content company that licenses evidence-based, physician-reviewed wellness programs to independent health professionals under a white-label model. Its library of 185 physician-reviewed programs spans 100+ topics across foundational health, weight management, condition-specific care, and demographic-targeted niches (men's and women's health), delivered as editable source files in Word, PDF, Canva, and PowerPoint so practitioners can rebrand and resell the content as their own with no royalties.

Revenue is generated through one-time perpetual licenses priced from approximately $97 for single programs to $5,997 for multi-program bundles, supplemented by standalone workshops ($297 each or in 6/12 packs), a $600 coaching-forms package, a $57/month Inner Circle subscription providing done-for-you marketing and business training, and a small custom-services line currently operating at full capacity. Distribution is primarily direct-to-practitioner via a self-serve e-commerce storefront with instant digital download, augmented by an integration ecosystem across practice management (Healthie, Practice Better), LMS (Kajabi, Thinkific, Teachable, Podia), CMS (WordPress), CRM (Keap), and checkout (ThriveCart) platforms that lets THCG content ride inside the dominant practitioner technology stacks. Content marketing is led by the 'Health Coach Conversations' podcast, blog, and multi-channel social presence, with founder Cathy Sykora personally anchoring the brand through 1:1 strategy sessions and industry retreats.

Name

The Health Coach Group

Legal name

THCG, LLC

Website

https://thehealthcoachgroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Health Coach Group (THCG) is a private digital content company that licenses a library of 185 physician-reviewed, white-label wellness programs to health coaches, nutritionists, and functional medicine practitioners, who rebrand and resell the content to their own clients. Revenue comes from one-time program licenses, bundles, workshops, a subscription membership, and custom services.

Ownership category

akta.pro rank

Product category

Wellness Coaching Education & Content Licensing

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Health Coaching (HSADAGAA)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• White-label wellness programs
• Health coach education
• Wellness content licensing
• Physician-reviewed curriculum
• Wellness practitioner tools

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. One-Time Program Licensing: Practitioners purchase lifetime licenses for individual programs or bundles. Single programs range from approximately $97 to $497+. Bundle packages offered at $5,997 (value $7,994). No recurring fees, unlimited client use with white-label rights.
2. Inner Circle Membership Subscription: Monthly membership providing done-for-you marketing content, business school courses, and ticket-based support. Trial at $7 for 7 days, then $57/month (standard $97/month). Includes loyalty bonus of one free standard program valued up to $497 after 12 consecutive months.
3. Workshop Sales: Individual workshops priced at $297. Volume packages: 6 workshops for $870, 12 workshops for $1,570. Workshops include customizable slides, email scripts, social media posts, and administrative materials.
4. Coaching Forms Package: One-time purchase of comprehensive business forms package for $600. Includes client forms, administrative templates, legal documents, marketing materials, and one month complimentary Inner Circle membership.
5. Professional Services (Custom Design & Support): Technical support, graphic design, coaching, and virtual assistance services available. Currently at 100% capacity with priority waitlist. Website, wellness courses, client workbooks, and PowerPoint decks professionally branded.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Health Coach Group sells white-label, evidence-based wellness coaching programs and business-infrastructure tools that licensed health coaches, nutritionists, and wellness practitioners rebrand and deliver to their own clients. Its library spans 185 physician-reviewed programs across 100+ topics (gut health, weight management, menopause, longevity, pain management, nutrition), sold as perpetual one-time licenses via its e-commerce store, alongside a recurring Inner Circle membership and add-on workshops and forms.

Product overview

The Health Coach Group operates as a white-label content licensing platform offering done-for-you wellness coaching programs. The core offering is the Ready-to-Brand Programs library containing 100+ evidence-based, physician-reviewed programs that practitioners can customize and deliver to their own clients. These programs are organized into program bundles (Foundational, Weight Management, Condition Specific, Women's Specialized, Men's Specialized), with pricing ranging from $297 for individual workshops to $5,997 for complete bundles. The platform includes supporting products: Inner Circle Membership ($57/month) providing ongoing marketing content and business training, Premium Coaching Forms ($600) for practice documentation, and Business Suites for practitioners wanting comprehensive business development packages. The licensing model allows practitioners to rebrand content entirely as their own with no royalties, enabling them to build program libraries covering gut health, weight management, menopause, longevity, pain management, and other health niches.

Differentiator

Problem solved

Functional benefit

Brands

• Ready-to-Brand Programs: The company's core offering of white-label, evidence-based wellness programs that health coaches can customize and sell under their own brand.
• Inner Circle Membership
• Foundational Bundle

Products and services

• Ready-to-Brand Programs (DFY Programs) Licensed, evidence-informed wellness coaching programs that practitioners customize and deliver to their own clients. Includes done-for-you curriculum (slides, workbooks, video, audio, handouts), built for revenue (group programs, 1:1, memberships, workshops), and easy to implement with administrative guides and support.
• Foundational Bundle Entry-level bundle containing 3 core programs plus 1 mini course, slides, handouts, workbooks, done-for-you client tools, administration and marketing tools, and 100% white-label licensing. Valued at $7,994.00, priced at $5,997.00.
• Weight Management Bundle High-retention bundle for practitioners focused on weight management, combining 3 programs including 12-Day Natural Detox, Metabolic Reset, and Live Your Best Life membership.
• Condition Specific Bundle Bundle for practitioners treating specific health conditions, including Anti-Inflammatory (7-day mini course), Pain Management (10-week premium), and membership options.
• Women's Specialized Bundle Premium positioning bundle for advanced practices serving women, featuring Nature RX (7-day mini course), Menopause (3-month premium), and Evolve for Women (12-month membership).
• Men's Specialized Bundle Specialized bundle for practitioners serving men, including Aligned Time Mastery (7-day mini course) and Hormone Series Men's Edition (7-week premium).
• Inner Circle Membership Monthly membership providing done-for-you marketing content (newsletter templates, monthly blog posts, social media graphics, recipes, business tools), access to business school courses (Building Abundance, Marketing Mastery), ticket-based private support, and a bonus of 1 free standard program per year ($497 value). $7 for 7-day trial, then $57/month.
• Ready-to-Brand Workshops Customizable teaching presentations (30-45 minutes each) for attracting new clients, covering 14 workshop topics including Aging, Heart Health, Habit Formation, Nutrition Basics, Detox, Sleep Optimization, Self-Care, Meditation, Immune Boosters, Goal Setting, Plant-Based Eating, Emotional Resilience, Mindful Eating, and Stress Management. Sold individually ($297) or in 6-pack ($870) and 12-pack ($1,570) bundles.
• Premium Coaching Forms Comprehensive template package including client-related forms (intake, assessment, goal setting, contracts), administrative forms (business plan, invoice, expense tracking), legal documents (liability waiver, privacy policy, HIPAA compliance), and marketing materials (brochures, welcome packs, social media calendar). Priced at $600 with complimentary one-month Inner Circle Membership.
• IMPACT Modules Build-your-own program system allowing practitioners to assemble custom online courses from over 100 different topics, with programs buildable up to 400 weeks across all categories. Lets practitioners mix and match modules to create tailored programs.
• Business Suites Comprehensive business development packages including Corporate Wellness Suite (365-day modular foundational suite), Functional Medicine Suite (6-month conditions-focused suite), Health Coaching Suite (12-month conditions suite), and Life Coaching Suite for expanding health coaching practices.
• White Label License (3-step licensing program) Three-step licensing process (select specialty → customize with brand assets → launch) granting practitioners exclusive rights to brand THCG content as their own. Includes total creative control with editable source files (Canva and PowerPoint), 100% profit retention with no royalties or split fees, and instant authority through physician-reviewed research; client-use only license restricts resale to other coaches.
• Professional Services (Custom Design, Coaching & Virtual Assistance) Technical support, graphic design, coaching, and virtual assistance services for practitioners and licensees, including professionally branded websites, wellness courses, client workbooks, and PowerPoint decks. Currently at 100% capacity with priority waitlist.

Quantifiable outcome

• 40% faster client onboarding
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/cathysykora
• YouTubeyoutube.com/@thcg
• Facebookfacebook.com/Thehealthcoachgroup
• LinkedInlinkedin.com/company/the-health-coach-group
• Instagraminstagram.com/cathysykora

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Health Coach Group