Novanta
Novanta designs, manufactures, and sells precision photonic, motion control, machine vision, RFID, and medical device components for medical and advanced industrial OEMs globally, operating across four segments through brands including ATI Industrial Automation, Celera Motion, JADAK, and Cambridge Technology.
- Company typePublic
- Founded1993
- HeadquartersBedford, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Novanta does
Novanta is a Nasdaq-listed precision technology company (ticker: NOVT), incorporated in New Brunswick, Canada with headquarters in Bedford, Massachusetts, that designs, develops, manufactures, and sells photonic, motion control, machine vision, RFID, and medical device components. It operates through four interconnected segments—Advanced Surgery (insufflators, pumps, integrated OR systems, couplers, high-value disposables), Precision Manufacturing (CO2 lasers, beam steering, Fusion Ultra light engines), Precision Medicine (machine vision, RFID, positioning solutions, medical displays), and Robotics & Automation (air bearing spindles, encoders, servo drives, motors, ATI tool changers and force/torque sensors)—serving medical device and advanced industrial original equipment manufacturers (OEMs) globally. The company's business model is B2B components and subsystems, monetized via design-win cycles in which its technologies become embedded into OEM customer products during development, generating a mix of upfront component revenue and recurring high-value disposable and consumable revenue; pricing is quote-based with multi-year contracts and Net 30 terms, and the company sells through direct enterprise field sales complemented by an authorized distributor network in markets such as China, Germany, Japan, and Brazil.
Following FY2025 revenue of $980.6 million and Q1 2026 revenue of $257.7 million (up 10.4% YoY), Novanta raised full-year 2026 guidance to $1.04–1.055 billion. The company has executed a sustained acquisition-led growth strategy, completing or announcing deals including ATI Industrial Automation ($172M, 2021), Schneider Electric Motion USA ($115M, 2021), Motion Solutions ($189M, 2024), Keonn Technologies (€60.6M, 2025), and the pending Riverpoint Medical acquisition (up to $1.45B, expected to close Q3 2026), which is projected to lift medical end-market concentration to approximately 60% of total revenue. The company is funded by approximately $850 million of equity raised across a November 2025 tangible equity units offering and a June 2026 private placement, alongside broad institutional ownership.
Novanta firmographics
Firmographics- Name
- Novanta
- Legal name
- Novanta Inc.
- Website
- https://novanta.com
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Novanta designs, manufactures, and sells precision photonic, motion control, machine vision, RFID, and medical device components for medical and advanced industrial OEMs globally, operating across four segments through brands including ATI Industrial Automation, Celera Motion, JADAK, and Cambridge Technology.
- Ownership category
- akta.pro rank
Novanta industry classification
Industry- Product category
- Precision Motion Control and Photonic Components
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Optical Instruments & Lenses (3827), Surgical & Medical Instruments & Apparatus (3841), Measuring & Controlling Devices, Nec (3829), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
- akta.pro secondary industries
- Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination) (IMAGAFAB), Optics & Laser/Light Engine Components (Lenses, Galvos, Laser Modules, UV Engines) (IMAAAIAC), Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)
Keywords
Where Novanta is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Novanta business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Precision Motion and Automation Components: Sale of motion control components including motors, encoders, servo drives, force/torque sensors, air bearing spindles, and tool changers to robotics and automation equipment manufacturers. Revenue is generated through direct sales of components with varying order volumes from small prototypes to large OEM supply agreements.
- Medical Devices and Advanced Surgery: Sale of medical devices including insufflators, pumps, integrated OR systems, surgical couplers, and high-value disposables to medical device manufacturers and healthcare facilities.
- Photonics and Precision Manufacturing: CO2 lasers, beam steering solutions, and light engines for industrial manufacturing applications including semiconductor, electronics, and advanced materials processing.
- Medical Consumables (Post-Riverpoint Acquisition): Surgical consumables including sutures, suture anchors, implantable materials, and surgical instruments for sports medicine, trauma, and cardiovascular surgery. Following the Riverpoint Medical acquisition, recurring consumables revenue is expected to grow significantly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard product pricing based on specifications and volume |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Novanta product offering
Product offeringCore offering
Novanta designs, develops, manufactures, and sells precision photonic and motion control components and sub-systems for medical and advanced industrial OEMs. Its portfolio spans Advanced Surgery devices (insufflators, pumps, integrated OR systems, couplers, and surgical disposables), Precision Manufacturing photonics (CO2 lasers, beam steering, light engines), Precision Medicine (machine vision, RFID, positioning, displays), and Robotics & Automation components (air bearing spindles, encoders, servo drives, motors, tool changers, force/torque sensors).
Product overview
Novanta is a technology partner to medical and advanced industrial OEMs, delivering core technology solutions across four interconnected segments. The portfolio includes Advanced Surgery products (insufflators, pumps, integrated OR systems, couplers, and high-value disposables for minimally invasive surgery), Precision Manufacturing (CO2 lasers, laser beam steering, and Fusion Ultra light engines for material processing), Precision Medicine technologies (machine vision, RFID, positioning solutions, and medical displays), and Robotics & Automation components (air bearing spindles, encoders, servo drives including Denali Series, motors, integrated stepper motors like Liberty MDrive and MDrive Plus, and ATI Industrial Automation end-effector products including tool changers and force/torque sensors). The ATI Industrial Automation sub-brand provides world-leading robotic accessories including the Axia90 and Varo force/torque sensors, automatic tool changers, material removal tools, and collision sensors. The company operates as a components and subsystems supplier, not a unified platform, with individual products designed to integrate into OEM customer systems.
Differentiator
Problem solved
Functional benefit
Brands
- ATI Industrial Automation: World-leading manufacturer of robotic accessories and robot arm tooling including tool changers, force/torque sensors, material removal tools
- Cambridge Technology
- Celera Motion
- JADAK
- Laser Quantum
- NDS
- Reach Technology
- Synrad
- WOM
- Keonn Technologies
Products and services
- Advanced Surgery Insufflators Insufflator devices for minimally invasive surgery that control gas pressure and flow during laparoscopic procedures, sold to medical device OEMs and healthcare facilities.
- Integrated OR Systems
Quantifiable outcome
- Q1 2026 revenue of $257.7 million, up 10.4% year-over-year
- +2 more outcomes
Companies that use Novanta
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Novanta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Novanta partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Health Lean AnalyticsminorNovanta joined as a strategic and technology partner in Health Lean Analytics' €2.1 million seed funding round, taking a seat on HLA's Board of Directors. Novanta will contribute its RFID and sensing hardware technology along with US market access, while HLA develops AI-driven hospital operations optimization platforms for operating room data automation.
- NVIDIAcoreNovanta joined NVIDIA's Halos AI Systems Inspection Lab to validate the interoperability of its motion control and sensing technologies with NVIDIA's safety requirements. The collaboration aims to support the certification of AI-driven robotic systems and accelerate their deployment in various industrial applications, particularly in medical robotics, warehouse automation, and AI-driven manufacturing.
- MassRoboticsminorNovanta partners with MassRobotics on the Healthcare Robotics Startup Catalyst program, now in its fifth cohort running January to May 2026. The program connects healthcare robotics startups with corporate partners including Novanta, Festo, and Mitsubishi Electric Automation, providing mentorship on scaling, regulatory compliance, and commercialization.
- FestominorFesto partners with Novanta through MassRobotics' Healthcare Robotics Startup Catalyst program to support healthcare robotics innovation and startup ecosystem development.
- Mitsubishi Electric AutomationminorMitsubishi Electric Automation partners with Novanta through MassRobotics' Healthcare Robotics Startup Catalyst program to support healthcare robotics innovation.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Novanta competitors and assessment
Company assessmentDirect peers
- nLight: nLight manufactures high-power semiconductor and fiber lasers for industrial, aerospace, and defense applications, comparable to Novanta's laser sources and beam steering product lines.
- Cognex Corporation: Cognex is a pure-play machine vision and industrial barcode reading company, directly comparable to Novanta's JADAK machine vision and RFID solutions for medical and industrial OEMs.
- Heidenhain: Heidenhain is a leading manufacturer of high-precision linear and angle encoders, length gauges, and CNC controls, directly comparable to Novanta's Celera Motion encoder and motion control portfolio.
- MKS Instruments: MKS Instruments is a highly comparable peer offering photonic, electronic, and motion control components to semiconductor, industrial, and life sciences OEMs, with a similar portfolio breadth across lasers, sensors, and instrumentation.
- IPG Photonics: IPG Photonics is a leading manufacturer of fiber lasers and beam delivery solutions for industrial materials processing, directly comparable to Novanta's Precision Manufacturing segment (CO2 lasers, beam steering, light engines).
- Coherent Corp (II-VI Incorporated): Coherent is a diversified photonics and laser company serving industrial, semiconductor, and life sciences markets, comparable to Novanta's laser, optics, and photonics portfolio across multiple end-markets.
Broad incumbents
- Ametek: Ametek is a diversified electronic instruments and electromechanical devices manufacturer with similar end-market exposure across medical, industrial, and process control, though at significantly larger scale.
- Sensata Technologies: Sensata is a broader industrial sensor and electrical protection company serving automotive, industrial, and aerospace markets, overlapping with Novanta's sensor portfolio at a larger and more diversified scale.
- Roper Technologies: Roper Technologies operates a diversified portfolio of vertical market technology businesses including medical and industrial software/instruments, providing a comparable diversified industrial/medical tech business model at much greater scale.
- Rockwell Automation: Rockwell Automation is a major industrial automation and motion control incumbent serving factory automation OEMs, with comparable motion control and sensing offerings but as part of a much broader automation portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Novanta social profiles
Digital presenceNovanta compliance and trust
Trust signalCompliance2 records
Novanta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novanta leadership team
Management profileNumber of profiles
Profiles8 records
Novanta subsidiaries and ownership
Company hierarchySubsidiaries12 records
Novanta funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novanta M&A and investment
M&A and investmentM&A17 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novanta
What does Novanta do?
Novanta designs, develops, manufactures, and sells precision photonic and motion control components and sub-systems for medical and advanced industrial OEMs. Its portfolio spans Advanced Surgery devices (insufflators, pumps, integrated OR systems, couplers, and surgical disposables), Precision Manufacturing photonics (CO2 lasers, beam steering, light engines), Precision Medicine (machine vision, RFID, positioning, displays), and Robotics & Automation components (air bearing spindles, encoders, servo drives, motors, tool changers, force/torque sensors).
Is Novanta a public or private company?
Novanta is a public company. It is classified as public and is currently operating.
When was Novanta founded?
Novanta was founded in 1993. It employs 1,001 to 5,000 people.
Where is Novanta based?
Novanta is headquartered in Bedford, United States, in the North America region.
How does Novanta make money?
Four revenue lines are on record. Precision Motion and Automation Components are the primary driver. The others are medical Devices and Advanced Surgery, photonics and Precision Manufacturing and medical Consumables (Post-Riverpoint Acquisition).
Who are Novanta's main competitors?
Direct peers on record are nLight, Cognex Corporation, Heidenhain, MKS Instruments, IPG Photonics and Coherent Corp (II-VI Incorporated). Broad incumbents are Ametek, Sensata Technologies, Roper Technologies and Rockwell Automation.
Does Novanta have an API?
No public API is recorded for Novanta.
What industry is Novanta in?
Novanta's product category is Precision Motion Control and Photonic Components. Its primary akta.pro industry code is IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers), with a secondary code of IMAGAFAB, Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination). Its NAICS code is 334513 and its SIC code is 3827.