What Reboot does

Reboot is a privately-held, founder-owned executive coaching company headquartered in Boulder, Colorado with a second office in New York City, founded in 2014 by Jerry Colonna (former co-founder of Flatiron Partners and partner at J.P. Morgan Partners), Ali Schultz, and Dan Putt. The firm delivers a comprehensive coaching practice built around 1:1 executive coaching, team experiences, 360-degree reviews, leadership bootcamps, coach supervision services, equine-facilitated coaching sessions, and workshops, serving leaders ranging from seed-stage startup founders to Fortune 100 executives, venture capitalists, leadership teams, and adjacent audiences including coaches, non-profits, and artists. Its differentiator is a methodology that combines practical leadership skills with radical self-inquiry, targeting unconscious psychological patterns rather than only operational strategy.

Reboot does not operate a technology platform. The core offering is delivered by a small bench of senior coaches (the three co-founders plus practitioners drawn from SAP/Salesforce HR leadership, Contemplative Psychotherapy, NLP, and serial-entrepreneur backgrounds), supplemented by content products that include the Reboot Podcast, a catalog of free self-guided courses (Radical Self Inquiry 101, 365 Days of Journaling, Communication 101, Managing Your Psychology 101, Navigating Uncertainty, Inclusivity), and three published books. Marketing is content-led via the podcast, newsletter, blog, books, and significant earned media in Financial Times, Forbes, Fortune, Harvard Business Review, Inc., BBC, CNBC, and CNN.

The business model is a mix of subscription/recurring executive coaching retainers, professional-services fees for team experiences, bootcamps, and workshops, and freemium content used as a top-of-funnel lead generator for paid engagements. Pricing is quote-based and not publicly disclosed, and go-to-market is consultative sales-led via website inquiry forms, content marketing, podcast-driven inbound, and referral networks. Strategic partnerships with Modern Elder Academy, Devil's Thumb Ranch, and EQUUS Experience extend the delivery model and product surface. No external funding, no M&A activity, and no public listing are disclosed.

Name

Reboot

Legal name

Reboot

Website

https://reboot.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Privately-held executive coaching firm delivering 1:1 coaching, team experiences, bootcamps, and 360 reviews to founders, CEOs, and corporate executives by combining practical skills with radical self-inquiry. Founded in 2014 and operating globally from Boulder and New York.

Ownership category

akta.pro rank

Product category

Executive Coaching & Leadership Development

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB), Organizational Change & Transformation Coaching (EDABANAG), Coaching, Mentoring & Facilitation Services (BPACANAI)

Keywords

• Executive coaching services
• Leadership development
• Team coaching facilitation
• 360 degree reviews
• Coach supervision

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Executive Coaching Services: One-on-one coaching engagements for CEOs, founders, and executives. These are typically ongoing engagements billed on a retainer or subscription basis, providing continuous support for leadership development and personal growth.
2. Team Experiences & Workshops: Team-based coaching experiences, executive team facilitation, and workshop services. These are delivered as programs or events, often for organizational teams undergoing transformation or seeking improved collaboration.
3. Leadership Bootcamps: Intensive bootcamp programs for founders, CEOs, and leaders, typically delivered as multi-day in-person or virtual events. These serve as flagship offerings for leadership development.
4. 360-Degree Reviews: Comprehensive leadership development reviews that provide feedback to leaders from multiple stakeholders within their organization. Often bundled with coaching engagements.
5. Self-Guided Courses: Free self-guided courses on leadership development topics including radical self-inquiry, journaling practices, communication skills, managing psychology, and inclusivity. These serve as both standalone offerings and lead generation for paid services.
6. Coach Supervision Services: Supervision services for other coaches, including 1-1 supervision, group supervision cohorts, and 3-day coach retreats. These help coaches develop their practice and receive professional support.
7. Podcast & Content: The Reboot Podcast with Jerry Colonna serves as both a marketing channel and content offering, featuring conversations with entrepreneurs, CEOs, and startup leaders about the emotional and psychological challenges of leadership.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Reboot provides executive coaching, team facilitation, 360-degree reviews, and leadership bootcamps for CEOs, founders, executives, and leadership teams. Its services combine practical skills development with radical self-inquiry grounded in psychological insight, serving clients from seed-stage startups to Fortune 100 companies. Supplementary offerings include coach supervision, equine-facilitated coaching, workshops, podcast content, self-guided courses, and published books.

Product overview

Reboot is a coaching company offering a comprehensive suite of leadership development services built around the philosophy that better humans make better leaders. The core offering centers on 1:1 Coaching combined with Team Experiences, 360° Reviews, and Bootcamps that integrate practical skills with radical self-inquiry. Supplementary services include Coaching Supervision for coach development, Equine-Facilitated Coaching for somatic learning, and Workshops & Events. Content products include The Reboot Podcast, Self-Guided Courses (such as Radical Self Inquiry 101, 365 Days of Journaling, and Inclusivity courses), and published books including 'The Art of Being Human at Work,' 'Reboot: Leadership and the Art of Growing Up,' and 'Reunion: Leadership and the Longing to Belong.' The company has served clients from seed stage to Fortune 100 since 2014.

Differentiator

Problem solved

Functional benefit

Products and services

• 1:1 Executive Coaching One-on-one executive coaching that combines practical skills development with radical self-inquiry for CEOs, founders, executives, and leaders from seed stage to Fortune 100 companies.
• Team Experiences Team coaching and facilitation services that help entire executive teams learn to work together differently, building team capacity beyond individual skill development.
• 360° Reviews 360-degree leadership development reviews providing comprehensive feedback on leadership effectiveness from multiple perspectives within an organization, often bundled with coaching engagements.
• Bootcamps Intensive multi-day leadership bootcamps for CEOs and founders delivered in-person or virtually for transformative personal and professional growth experiences.
• Coaching Supervision Supervision services for professional coaches including 1-1 supervision, group supervision cohorts, and 3-day coach retreats to support coach development and prevent burnout.
• Reboot for Organizations Organizational coaching services designed to help companies build humane workplaces and transform their culture through leadership development programs.
• Equine-Facilitated Coaching Coaching experience using horses as guides and partners, offering immediate insights into leadership, relationships, and interpersonal dynamics through non-verbal, somatic learning at partner ranches.
• Workshops & Events Various workshops and events focused on leadership development and personal growth, including programs hosted at partner venues like Modern Elder Academy and Devil's Thumb Ranch.
• Group Supervision for Coaches Group supervision programs for coaches including a six-session intensive for team coaches and a six-month ongoing cohort experience for continued practice development.
• Published Leadership Books Published books by Reboot co-founders covering leadership, the inner work of growing up, belonging in organizations, and being human at work, including 'Reboot: Leadership and the Art of Growing Up,' 'Reunion: Leadership and the Longing to Belong,' and 'The Art of Being Human at Work.'

Quantifiable outcome

• Executive coaching leads to increase in individual performance, team performance, and organizational performance according to International Coaching Federation 2024 research

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Modern Elder Academy (MEA)coreStrategic or Co-development PartnerReboot collaborates with Modern Elder Academy, co-founded by Chip Conley, to deliver workshops and programs. They co-host programs like 'Reboot: Leadership & the Art of Growing Up' at MEA's campus, combining MEA's midlife wisdom focus with Reboot's leadership development approach. The partnership targets leaders seeking personal transformation and purposeful living.
• Devil's Thumb RanchminorImplementation/ SI/ Consulting PartnerDevil's Thumb Ranch in Tabernash, Colorado serves as the venue for equine-facilitated team experiences and group programs. The ranch provides the physical setting for Reboot's unique coaching modality involving horses.
• EQUUS ExperiencecoreStrategic or Co-development PartnerReboot's Ali Schultz is a certified EQUUS Experience Facilitator (EECF), integrating equine-facilitated coaching into Reboot's service offerings. This certification and methodology partnership enables unique coaching experiences using horses as partners and mirrors for leadership development.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Mind Gym: Emerging player — behavioral change and leadership development firm that combines workshops, coaching, and digital tools; complementary modality overlap with Reboot's team experiences and workshops.
• Sounding Board: Emerging player — tech-enabled executive coaching platform selling to enterprise leaders, similar buyer to Reboot's corporate segment but using a marketplace/cohort model rather than a fixed coaching team.

Direct peers

• Conscious Leadership Group: Direct peer — executive and founder coaching firm built around introspective/conscious leadership methodologies, serving similar tech and startup CEO clientele with comparable 1:1 and team offerings.
• Marshall Goldsmith Coaching: Direct peer — globally recognized executive coaching practice built around a single named coach, serving CEOs and senior leaders with 1:1 and stakeholder-based 360 methodologies similar to Reboot's approach.
• BetterUp: Direct peer — enterprise leadership and executive coaching platform that scales human coaching with technology, targeting similar Fortune 1000 buyers and competing for the same corporate coaching budgets.

Broad incumbents

• Korn Ferry: Broad incumbent — global organizational consulting firm with executive coaching, leadership development, and assessment practices that compete for the same enterprise HR/L&D budgets at a much larger scale.
• FranklinCovey: Broad incumbent — large training and consulting firm offering leadership development, coaching, and content (books/assessments) across enterprises; broader portfolio than Reboot but overlaps on leadership offerings.
• Center for Creative Leadership: Broad incumbent — established leadership development institution offering executive coaching, assessment, and programs to senior leaders, overlapping with Reboot's corporate segment.
• Heidrick & Struggles: Broad incumbent — executive search and leadership advisory firm with a growing coaching/onboarding practice for newly placed CEOs and senior executives, competing for similar enterprise relationships.
• DDI (Development Dimensions International): Broad incumbent — global leadership development firm providing assessment, coaching, and training to enterprise buyers; competes for the same Fortune 1000 leadership-development RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RebootHQ
• Facebookfacebook.com/reboothq
• LinkedInlinkedin.com/company/reboot-io
• Instagraminstagram.com/reboothq

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reboot