MarketPro
MarketPro is a US-based boutique executive search firm founded in 1996 that places senior marketing leaders (CMOs, VPs, Directors) for Fortune 500 enterprises, PE-backed companies, and select nonprofits, operating nationally on a performance-based fee model.
- Company typePrivate
- Founded1996
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What MarketPro does
MarketPro, Inc. is a US-based boutique executive search firm founded in 1996 and headquartered in Atlanta, Georgia. The firm specializes in placing senior marketing leaders — including Chief Marketing Officers, Chief Digital Officers, VPs of Marketing, and Directors across digital, brand, product marketing, communications, performance marketing, and e-commerce disciplines — for Fortune 500 enterprises, PE-backed and venture-backed growth companies, and select nonprofit organizations. MarketPro's core differentiation is a recruiter base composed entirely of former marketing operators, providing combined practitioner experience of 100+ years used to evaluate candidate depth beyond surface credentials. Methodology combines strategic talent mapping (researching approximately 175 qualified candidates per search), marketing-specific vetting, and a structured leadership and culture-fit assessment.
The firm generates revenue through transaction fees tied to executive search placements (typically structured as a percentage of the placed candidate's initial salary, customarily negotiated for each engagement) and complementary professional services including marketing contract staffing, contract-to-hire arrangements, recruitment process outsourcing (RPO) for volume hiring needs of 50-250+ positions, and interim executive placement. MarketPro employs a performance-based payment model that ties firm compensation to successful placement outcomes. All client engagements originate through direct, consultative enterprise sales; the firm operates no self-serve, marketplace, or reseller distribution channels. The pricing model is not publicly disclosed and individual engagements are negotiated based on scope, seniority, and search complexity.
MarketPro operates exclusively within the United States, with stated coverage across all 50 states and dedicated landing pages for 40+ metropolitan markets. Documented customers include large enterprise brands across multiple sectors: The Home Depot, Coca-Cola, Nestlé, Colgate-Palmolive, Constellation Brands, Scotts Miracle-Gro, Goldman Sachs, Bank of America, FLEETCOR, Porsche Cars North America, General Motors, AT&T, Verizon, Delta Air Lines, InterContinental Hotels Group, and UF Health Shands, alongside nonprofit and education clients such as Southern New Hampshire University and the American Lung Association. The firm has completed 300+ CMO searches and 400+ additional senior marketing placements, reports a 98%+ candidate retention rate (versus an industry average where 9% of placed candidates leave within six months), and fills senior marketing roles in 10-12 weeks versus an industry average of six or more months. MarketPro is a WBENC-certified Woman-Owned Small Business since founding, and is led by founder Bob Van Rossum.
MarketPro firmographics
Firmographics- Name
- MarketPro
- Legal name
- MarketPro, Inc.
- Website
- https://marketproinc.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MarketPro is a US-based boutique executive search firm founded in 1996 that places senior marketing leaders (CMOs, VPs, Directors) for Fortune 500 enterprises, PE-backed companies, and select nonprofits, operating nationally on a performance-based fee model.
- Ownership category
- akta.pro rank
MarketPro industry classification
Industry- Product category
- Executive Search Services
- NAICS
- Executive Search Services (561312), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Sales, Marketing & Customer Success Direct Hire (BPACAFAD)
- akta.pro secondary industries
- Consumer & Retail Leadership Search (BPACAAAG), Executive RPO (Leadership Hiring Programs) (BPACABAI), Industry-Specific RPO (e.g., Healthcare, IT, Engineering) (BPACABAF)
Keywords
Where MarketPro is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MarketPro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Executive Search Fees: MarketPro charges fees for executive search services, typically structured as a percentage of the placed candidate's initial salary. They operate a performance-based payment model that creates mutual alignment with clients - the firm succeeds only when the client succeeds with the hire.
- Marketing Staffing/Contract Services: Provides marketing contractors for short-term projects, contract-to-hire arrangements, and interim executive placement. Revenue generated from placement fees for temporary and project-based marketing talent.
- Recruitment Process Outsourcing (RPO): For large-scale hiring needs (50-250+ positions), MarketPro offers RPO services with dedicated teams working on volume recruitment, leveraging their national talent portfolio and industry network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom executive search engagement |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
MarketPro product offering
Product offeringCore offering
MarketPro is a marketing-executive search firm that recruits, vets, and places senior marketing leaders (CMO, Chief Digital Officer, Chief Product Officer, SVP, VP, and Director roles) for enterprise clients. Services span retained executive search, confidential search, marketing contractors, contract-to-hire, recruitment process outsourcing (RPO), and interim executive placement, delivered under a performance-based payment model in which the firm is compensated upon successful hire.
Product overview
MarketPro is a high-end marketing executive search firm offering a comprehensive portfolio of talent acquisition services. The core offering is Marketing Executive Search for senior marketing leadership across C-suite (CMO, Chief Digital Officer, Chief Product Officer), VP, Director, and specialized roles. Specialized search verticals include Digital Marketing, B2B Marketing, Fortune 500, and Confidential Search services. Supporting staffing services include Marketing Contractors, Contract-to-Hire, Recruitment Process Outsourcing (RPO), and Interim Marketing Executives. The firm employs a proprietary performance-based payment model and methodology features including Strategic Talent Mapping, Marketing Focused Vetting, and Structured Leadership Assessment. Services span over 40 U.S. metropolitan markets and multiple industry verticals including retail, finance, healthcare, and technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Executive Search Core retained executive search service for hiring senior marketing leadership including CMOs, SVPs, VPs, and Directors across digital, brand, product, communications, and e-commerce disciplines, for enterprise employers.
- Confidential Marketing Executive Search Discreet executive placement service ensuring confidentiality throughout the search process, with non-disclosure agreements and secure information handling for succession or sensitive replacement searches.
- Fortune 500 Marketing Executive Search Specialized executive search targeting large corporate clients requiring senior marketing leaders with experience managing enterprise-level organizations and budgets.
- Digital Marketing Executive Search Executive placement focused on digital marketing leadership roles, including Chief Digital Officer, Head of Digital Marketing, and digital transformation leaders.
- B2B Marketing Executive Search Business-to-business focused executive search for marketing leaders skilled in complex sales cycles, relationship building, and B2B channel strategies.
- Chief Marketing Officer (CMO) Executive Search C-suite executive search specifically for Chief Marketing Officer placements, handling revenue generation, brand awareness, customer experience, and digital transformation leadership.
- VP of Marketing Executive Search Vice President level marketing executive placement service for organizations seeking senior marketing leadership below the CMO tier.
- Marketing Contractors Short-term contract marketing talent staffing for projects and temporary needs spanning digital, design, content, and other marketing disciplines.
- Contract-to-Hire Marketers Trial-period staffing model allowing companies to evaluate marketing talent on a contract basis before committing to permanent employment.
- Recruitment Process Outsourcing (RPO) Bulk hiring service for organizations needing 50-250 marketing hires, providing dedicated MarketPro teams for high-volume recruitment leveraging the firm's national marketing talent portfolio.
- Interim Marketing Executives Temporary executive placement providing interim marketing leadership during leadership transitions or while a permanent hire is being recruited.
Quantifiable outcome
- 98%+ candidate retention rate (candidates stay beyond 6 months)
- +5 more outcomes
Companies that use MarketPro
Customer profileNamed customers21 records
Segments8 records
Ideal customer profiles3 records
MarketPro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MarketPro partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
MarketPro competitors and assessment
Company assessmentDirect peers
- Frederickson Partners: Boutique executive search firm specializing in marketing, digital, and communications leadership placements. Closely comparable to MarketPro given overlapping focus on senior marketing searches for Fortune 500 clients and similar-sized fee structure.
- Hanover Partners: Executive search firm dedicated to marketing, sales, and product leadership hiring. Directly comparable as a specialized boutique firm competing for the same CMO and senior marketing mandates.
- Grace Blue Group: Executive search and consulting firm focused on marketing, digital, and commercial leadership roles. Comparable to MarketPro in marketing-only specialization and senior-level placements.
- Aquent: Specialized staffing and talent solutions firm for marketing, creative, and digital roles. Comparable to MarketPro on the staffing/contractor side of MarketPro's service portfolio.
- Mondo: Specialized staffing and direct-hire firm for marketing, creative, and technology talent. Comparable to MarketPro's contract-to-hire and contractor offerings, though more skewed to mid-market.
Broad incumbents
- Heidrick & Struggles: Global executive search firm with a Marketing & Sales officer practice. Competes for the same CMO and senior marketing leadership mandates as MarketPro but offers broader functional coverage and global footprint.
- Spencer Stuart: Global executive search firm with a dedicated Consumer & Marketing officer practice. Comparable to MarketPro on CMO placements but serves a broader set of functions and geographies.
- Korn Ferry: Largest global executive search firm with dedicated marketing officer search and a sizable RPO division. Overlaps with MarketPro on enterprise CMO searches and competes on RPO for volume hiring.
- Russell Reynolds Associates: Global executive search firm with strong marketing officer practice. Competes for the same Fortune 500 CMO mandates as MarketPro but at broader scale and global reach.
- Egon Zehnder: Global executive search firm with a dedicated marketing officer practice. Competes with MarketPro for senior marketing leadership assignments, particularly at large multinational clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MarketPro social profiles
Digital presenceMarketPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketPro leadership team
Management profileNumber of profiles
Profiles1 record
MarketPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketPro
What does MarketPro do?
MarketPro is a marketing-executive search firm that recruits, vets, and places senior marketing leaders (CMO, Chief Digital Officer, Chief Product Officer, SVP, VP, and Director roles) for enterprise clients. Services span retained executive search, confidential search, marketing contractors, contract-to-hire, recruitment process outsourcing (RPO), and interim executive placement, delivered under a performance-based payment model in which the firm is compensated upon successful hire.
Is MarketPro a public or private company?
MarketPro is a private company. It is classified as family owned and is currently operating.
When was MarketPro founded?
MarketPro was founded in 1996. It employs 101 to 250 people.
Where is MarketPro based?
MarketPro is headquartered in Atlanta, United States, in the North America region.
How does MarketPro make money?
Three revenue lines are on record. Executive Search Fees are the primary driver. The others are marketing Staffing/Contract Services and recruitment Process Outsourcing (RPO).
Who are MarketPro's main competitors?
Direct peers on record are Frederickson Partners, Hanover Partners, Grace Blue Group, Aquent and Mondo. Broad incumbents are Heidrick & Struggles, Spencer Stuart, Korn Ferry, Russell Reynolds Associates and Egon Zehnder.
Does MarketPro have an API?
No public API is recorded for MarketPro.
What industry is MarketPro in?
MarketPro's product category is Executive Search Services. Its primary akta.pro industry code is BPACAFAD, Sales, Marketing & Customer Success Direct Hire, with a secondary code of BPACAAAG, Consumer & Retail Leadership Search. Its NAICS code is 561312 and its SIC code is 8741.