DreamUp

What DreamUp does

DreamUp PBC is a public-benefit corporation founded in 2015 that positions itself as a provider of space-based educational opportunities for learners and educators. According to the firmographic data, the company targets students seeking educational space research programs, addressing the pain point of limited student access to space-based research opportunities. It is incorporated as a for-profit public-benefit entity, headquartered in Washington, United States, with 1-10 employees, and the company has been operating for approximately a decade based on its 2015 founding year.

The company's core offering, as documented, consists of educational space research programs for students; however, no detailed product catalog, pricing model, distribution channels, or proprietary technology stack is disclosed in the available sources. The primary digital property, dreamup.org, currently displays a maintenance message ('Pardon our dust! We're working on something amazing — check back soon!') rather than an active product or program catalog. Core technology is listed as 'Not disclosed,' and there is no API, SDK, or app presence documented. The company's go-to-market motion relies on organic social media presence across LinkedIn, Instagram, and Facebook for top-of-funnel brand engagement, with no paid acquisition, partnerships, or channel partnerships disclosed.

Business model mechanics — including pricing, revenue model, customer count, and contract structure — are not disclosed. No funding rounds, investors, ownership structure, or revenue figures are available in the source data. Allen Herbert is listed as interim CEO. The combination of an interim CEO, a maintenance-mode website, a sub-10-person headcount, and the absence of disclosed financials or partnerships creates a high-uncertainty profile where the company's current operating cadence and near-term direction cannot be confirmed from the evidence provided.

Name

DreamUp

Website

https://dreamup.org

Company type

Private

Founded year

2015

Headcount range

1–10 employees

Short description

DreamUp PBC is a public-benefit corporation founded in 2015 that provides space-based educational opportunities, primarily serving students seeking hands-on space research programs, and operates with 1-10 employees from Washington, United States.

Ownership category

akta.pro rank

Product category

Space-Based Educational Services

NAICS

Space Research and Technology (927)

akta.pro primary industry

Space & Astronomy Programs (EDAMABAE)

akta.pro secondary industries

STEM Project-Based Learning (PBL) & Challenge Platforms (EDAFANAI), Makerspace, Innovation Lab & Fab Lab Operations (Tools, Safety, Programming) (EDAEAGAI), Earth Science & Geoscience Programs (EDAMABAI)

Keywords

• Space education programs
• Student space research
• STEM spaceflight learning
• Microgravity experiments education
• Space-based curriculum

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Marketing channels3 records

Core offering

DreamUp PBC designs and delivers space-based educational programs that enable students and educators to design, fly, and analyze experiments conducted in microgravity environments such as the International Space Station. The company packages curriculum, experiment integration, and spaceflight logistics into educational experiences targeted at K-12 and higher-education audiences. Its mission-driven, public-benefit structure emphasizes broadening access to authentic space research for learners.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Direct peers

• Zero Robotics: Zero Robotics is an MIT-led program that runs student programming competitions on board the International Space Station. It is directly comparable as a student-facing ISS-based educational STEM platform, though its mechanics (code vs. experiments) differ slightly from DreamUp's research focus.
• Higher Orbits: Higher Orbits runs Go For Launch! and similar programs that let middle and high school students design and fly experiments on suborbital and orbital flights. It is the closest direct competitor to DreamUp, sharing the student space-research experiential model and the same target persona.
• Magnitude.io: Magnitude.io operates ExoLab and other student-facing space biology and research payloads, including ISS-bound experiments designed by classrooms. It overlaps with DreamUp on space-based student research opportunities and K-12 / higher-ed target customers.

Broad incumbents

• Challenger Center: Challenger Center is a long-established nonprofit that delivers STEM and space-themed educational programming to K-12 students nationwide. It competes for the same student and educator audience as DreamUp but at much larger scale and with a broader portfolio of simulation-based experiences rather than flight research.
• ISS National Laboratory: The ISS National Laboratory funds and coordinates research, including educational experiments, on the U.S. segment of the ISS. It overlaps with DreamUp as a conduit for student access to space-based research, but operates at a national-program level rather than as a consumer-facing education provider.

Others

• Space Center Houston: Space Center Houston is the official visitor center of NASA's Johnson Space Center and runs space-education camps, programs, and exhibits for K-12 students. It is comparable to DreamUp as a space-education destination, but delivers largely on-site/tourism experiences rather than student flight research.
• ARISS (Amateur Radio on the International Space Station): ARISS facilitates direct radio contacts between students and astronauts aboard the ISS as STEM engagement programming. It is thematically and operationally adjacent to DreamUp's space-education mission, though it operates as a volunteer amateur-radio program rather than a commercial student-research offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key highlights4 records

Customer concentration

• Xx.com/DreamUp_Space

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DreamUp