GM Financial

What GM Financial does

GM Financial is the wholly-owned captive finance subsidiary of General Motors Company, providing auto loans, operating leases, and commercial fleet financing for GM vehicles sold through Chevrolet, Buick, GMC, and Cadillac dealerships. Founded in 1992 as AmeriCredit Financial Services and acquired by GM in 2013 for approximately $3.5 billion, the company is headquartered in Fort Worth, Texas, with 5,001-10,000 employees and operations across the United States, Canada, Mexico, Brazil, Chile, Colombia, and Peru. Revenue is generated through interest income on a $125.5 billion earning asset portfolio, lease payments, commercial fleet financing, loan servicing fees, and six asset-backed securitization programs (AMCAR, GMALT, GMCAR, GMREV, GCOLT, GFORT), with $14.2 billion in retail loan and operating lease originations during Q2 2026 and $33.3 billion in available liquidity as of June 30, 2026. GM Financial ranks #2 in U.S. auto finance outstandings behind Toyota Financial Services and is the second-largest captive auto finance company in the country.

The company's technology platform supports retail loan origination, income verification, fraud detection, and digital account management through the MyAccount portal and iOS/Android mobile applications with biometric authentication. GM Financial has integrated AI and automation into its dealer-facing platforms through a partnership with Informed.IQ, enabling instant income verification, automated stipulation clearance, and real-time fraud detection during loan origination. The business model is built on the captive distribution advantage of GM's dealer network, allowing GM Financial to offer promotional financing rates (such as 0% APR and 2.9% APR for 36 months on 2026 models) and integrated vehicle-and-financing incentives that independent lenders cannot replicate. Customer segments include retail consumers, commercial fleet operators, government/municipal clients, and fixed-income investors in its Right Notes and securitization vehicles. Sub-brands include Cadillac Financial and Mode (a mobility financing platform), with adjunct products covering EV financing, extended protection plans, and General Motors Insurance.

In January 2026, the FDIC granted conditional approval for GM Financial Bank to form as a Utah-chartered industrial bank focused on auto lending and deposits, contingent on a 15% tier 1 leverage ratio. The company is showing credit quality deterioration, with delinquency rates rising from 2.9% to 3.4% and annualized net charge-offs rising from 1.1% to 1.3% year-over-year, while Q2 2026 net income of $432 million was down 15% from $510 million in Q2 2025. Geographic restrictions apply in New York City, and the company maintains compliance with CCPA, CFIPA, GDPR, and state-level sales finance and licensing requirements.

Name

GM Financial

Legal name

General Motors Financial Company, Inc.

Website

https://gmfinancial.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

GM Financial is the wholly-owned captive finance subsidiary of General Motors, providing auto loans, leases, and commercial fleet financing for Chevrolet, Buick, GMC, and Cadillac vehicles through GM's dealer network, with $125.5 billion in earning assets and ranking #2 in U.S. auto finance outstandings.

Ownership category

akta.pro rank

Product category

Captive Auto Finance

NAICS

Sales Financing (52222), Sales Financing (522220), Passenger Car Leasing (532112)

SIC

Finance Lessors (6172), Personal Credit Institutions (6141), Services-Auto Rental & Leasing (No Drivers) (7510), Asset-Backed Securities (6189)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Leasing & Lease Buyout Financing (FSAKADAC), Fleet & Commercial Vehicle Finance (FSAKADAE), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Auto finance
• Captive lending
• Vehicle leasing
• Commercial fleet financing
• Asset-backed securities

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Retail Auto Loan Interest and Fees: GM Financial originates auto loans to retail consumers purchasing GM vehicles through dealerships. Revenue is generated through interest income on the loan portfolio, origination fees, and servicing fees. The company reported $14.2 billion in retail loan and operating lease originations for Q2 2026.
2. Operating Lease Income: GM Financial offers vehicle leasing to consumers and commercial customers. Lease payments contribute to revenue over the lease term, with vehicles returned at lease end.
3. Commercial Fleet Financing: GM Financial Fleet provides financing solutions for commercial vehicle fleets, including purchase, lease, municipal lease, and lines of credit for business customers.
4. Asset-Backed Securities (Right Notes): GM Financial Right Notes are investment securities backed by auto loan and lease receivables, providing investors with access to returns from the auto finance portfolio. This securitization program is a funding mechanism and a product offered to investors.
5. Loan Servicing and Late Fees: Revenue is generated from loan servicing activities including late payment fees, payoff processing, and account management services on the $125.5 billion earning asset portfolio.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

GM Financial is the captive finance subsidiary of General Motors, originating and servicing retail auto loans, operating leases, EV financing, and commercial fleet financing for Chevrolet, Buick, GMC, and Cadillac vehicles. It also runs asset-backed securitization programs (Right Notes) to fund its receivables. Distribution is through GM dealerships nationwide plus direct-to-consumer digital channels (website and mobile app).

Product overview

GM Financial operates as a captive finance subsidiary of General Motors, offering a multi-brand portfolio structured around core auto financing and adjacent services. The primary offering is GM Financial auto loans and leases covering Chevrolet, Buick, GMC, and Cadillac vehicles, with dedicated sub-brands Cadillac Financial and Mode. Customer-facing platforms include GM Financial MyAccount (retail) and Commercial MyAccount (fleet), accessible via web and mobile apps (iOS/Android). The portfolio extends to investment products (Right Notes), commercial fleet financing (purchase, lease, municipal lease, line of credit), EV-specific financing, extended protection products, and General Motors Insurance. The architecture is platform-plus-modules: a unified financing core with specialized products for different customer segments (retail consumers, commercial businesses, Cadillac buyers, EV buyers) and digital self-service tools.

Differentiator

Problem solved

Functional benefit

Brands

• Right Notes: GM Financial Right Notes are convenient online access to investment with no hidden fees or penalties for withdrawal
• GM Financial Right Notes
• GM Financial MyAccount

Products and services

• Retail Auto Loans Retail installment loans for new and used Chevrolet, Buick, GMC, and Cadillac vehicles, originated through GM dealerships and direct online channels with pre-qualification.
• Operating Leases Vehicle leasing programs for retail consumers on GM vehicles, including EV-specific lease offers (e.g., Chevy Equinox EV).
• EV Financing Specialized loan and lease products for electric vehicles such as the Chevy Equinox EV and Chevrolet Bolt EV, supporting GM's electrification strategy.
• GM Financial Fleet / Commercial Financing Commercial fleet financing products including purchase, lease, municipal lease, line of credit, fleet management, and personal guaranty options for business and government customers.
• GM Financial Right Notes Asset-backed investment securities backed by GM Financial auto loan and lease receivables, sold online to qualified investors with no hidden fees or withdrawal penalties.
• Cadillac Financial Dedicated captive finance brand for Cadillac vehicles, offering financing and leasing products tailored to Cadillac buyers.
• Mode Mobility Solution Mobility and financing solution offering an alternative vehicle ownership model through getmode.com.
• Extended Protection Products Vehicle protection products including Vehicle Service Agreements, Guaranteed Asset Protection (GAP), Excess Wear & Use, and Tire & Wheel coverage.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FDIC (U.S. Federal Deposit Insurance Corporation)coreOthers · 26 January 2026The FDIC granted conditional approval for GM Financial Bank to form as a Utah-chartered industrial bank. This approval moves GM Financial closer to operating its own FDIC-insured depository institution. The bank will focus on auto lending and deposits, and must maintain a 15% tier 1 leverage ratio. The approval expires within 12 months unless extensions are granted.
• Informed.IQcoreTechnology or Integration · 3 June 2025GM Financial partnered with Informed.IQ, a document automation provider, to integrate AI and automation into its dealer-facing platforms. The partnership enables instant income verification, automated stipulation clearance, and real-time fraud detection during the loan origination process. This technology integration is part of a broader industry shift toward digitalization in auto lending, with major lenders including Ally Financial and Exeter also adopting Informed.IQ's automation tools.
• Chevrolet, Buick, GMC, Cadillac DealershipscoreChannel Partner/ Reseller/ DistributorGM Financial operates as the exclusive captive finance company for GM dealerships selling Chevrolet, Buick, GMC, and Cadillac vehicles. Financing products including retail loans, leases, and promotional rates are offered exclusively through the dealer network, integrating financing and vehicle sales in a seamless customer experience.
• General Motors (Parent Company)coreStrategic or Co-development PartnerGM Financial is the wholly-owned captive finance subsidiary of General Motors. The parent company relationship enables exclusive financing programs, co-marketing initiatives (GM Rewards), integrated vehicle financing incentives, and shared access to GM dealer networks and OEM data.
• General Motors InsuranceminorChannel Partner/ Reseller/ DistributorGM Financial cross-promotes General Motors Insurance products on its website as part of an integrated vehicle ownership financial services ecosystem, offering vehicle protection and insurance products alongside financing.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ford Motor Credit Company: Wholly-owned captive finance subsidiary of Ford Motor Company, offering retail loans, leases, and dealer financing for Ford and Lincoln vehicles on comparable terms.
• Honda Financial Services: Captive auto finance subsidiary of American Honda, providing retail loans and leases for Honda and Acura vehicles through dealer networks.
• Chrysler Capital (Santander): Preferred finance provider for Chrysler, Dodge, Jeep, and Ram dealers, structured as a captive-like relationship similar to GM Financial's dealer model.
• Toyota Financial Services: Captive finance arm of Toyota Motor, the #1 U.S. auto finance company by outstandings ($103.4B). Directly comparable in scale, captive model, and ABS-backed funding structure.
• Hyundai Capital America: Captive finance arm for Hyundai and Kia, providing retail loans, leases, and dealer financing with a comparable captive-to-OEM distribution structure.
• Nissan Motor Acceptance Corporation: Captive finance subsidiary of Nissan North America, offering retail loans and leases for Nissan and Infiniti vehicles through dealer channels.
• BMW Financial Services: Captive finance arm for BMW, MINI, and Rolls-Royce, providing retail financing and leasing products through luxury-brand dealer networks.
• Volkswagen Financial Services: Captive finance subsidiary serving Volkswagen, Audi, and other VW Group brands, with comparable retail and dealer financing offerings across multiple geographies.

Broad incumbents

• Ally Financial: Major non-captive U.S. auto lender with a sizable direct and dealer-based auto finance portfolio, competing for the same dealer relationships and retail borrowers.
• Capital One Auto Finance: Large U.S. indirect auto lender operating across multiple OEM and dealer networks, overlapping directly with GM Financial's dealer-financed retail book.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gmfcareers
• YouTubeyoutube.com/channel/UCyBxXtwVGdnN0YWH5O7vw1g
• Facebookfacebook.com/gmfcareers
• LinkedInlinkedin.com/company/7466
• Instagraminstagram.com/gmfinancial

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GM Financial