Poom
Poom Inc. is a New York-based shared-bakery marketplace founded in 2020 that aggregates indie bakers under a single physical retail 'third-space.' It generates revenue through tiered baker memberships ($475-$825/month), 20% commissions, Toast POS transaction fees, and curated community events serving SMB food entrepreneurs and NYC consumers.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Poom does
Poom (legal entity Poom Inc., formerly Poom-Ah-Shi) is a privately held New York-based marketplace operator founded in 2020 by co-founder Sylvia Lee. The company's core model is a shared-bakery / curated-retail marketplace that aggregates independent bakers and food creators under a single retail roof, positioning its spaces as a 'third-space' community environment where bakers can sell, test products, and gather direct customer feedback. The platform serves two customer groups in parallel: (i) indie bakers and micro-bakery businesses who pay tiered monthly memberships (Basic at $475/month with shared labor, Intermediate at $825/month with 20% commission, and a custom-priced Advanced plan) and use Poom as their retail channel; and (ii) NYC consumers who purchase curated baked goods at retail prices ranging roughly from $3.75 to $14 per item.
Poom's product surface has historically combined a physical storefront (previously at 185 Greenwich Street, The Oculus at the World Trade Center, now closed while searching for a permanent location), a discontinued iOS app ('Poom - Live Neighborly,' shut down January 1, 2024), an e-commerce cart at poom.co, and recurring community programming such as the Taste of AAPI Sweets pop-up event. Underlying technology consists of Toast POS for payments and inventory, Google Maps Platform APIs for location services, Facebook/Twitter social login, and a Squarespace-hosted web presence; Poom also maintains WCAG 2.1 Level AA accessibility alignment, CCPA acknowledgment, and references GDPR in its privacy disclosures.
Revenue is generated through a hybrid mix: recurring baker membership subscriptions, commission on intermediate-tier baker sales (20%), Toast POS transaction fees of approximately 3% on the Basic tier, direct retail markups on in-store items, and event-based revenue from curated vendor pop-ups such as Taste of AAPI Sweets. The company is currently founder-owned and operated with 1-10 employees, an early-stage funding history (one disclosed round with Strong Ventures), and no evidence of priced institutional capital, secondary transactions, or a parent company.
Poom firmographics
Firmographics- Name
- Poom
- Legal name
- Poom Inc.
- Website
- https://poom.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Poom Inc. is a New York-based shared-bakery marketplace founded in 2020 that aggregates indie bakers under a single physical retail 'third-space.' It generates revenue through tiered baker memberships ($475-$825/month), 20% commissions, Toast POS transaction fees, and curated community events serving SMB food entrepreneurs and NYC consumers.
- Ownership category
- akta.pro rank
Poom industry classification
Industry- Product category
- Artisan Bakery Marketplace
- NAICS
- Baked Goods Retailers (445291)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
Keywords
Where Poom is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Poom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Baker Membership Fees: Monthly membership fees from bakers at three tiers: Basic ($475/month with shared labor), Intermediate ($825/month with 20% commission), and Advanced (custom contact pricing). Revenue from food entrepreneurs using the shared space and resources.
- Commission on Sales: Intermediate tier bakers pay 20% commission to Poom. Transaction fees of approximately 3% via Toast POS system for Basic tier bakers.
- Retail Sales Revenue: Direct sales of baked goods to consumers at the physical storefront location. Products range from $3.75 to $14 per item.
- Event Revenue: Revenue from event-based sales at pop-up events like Taste of AAPI Sweets where multiple vendors participate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan: $475/month - No Commission + Shared Labor |
| Subscription | Monthly | Intermediate Plan: $825/month - 20% Commission + No Shared Labor |
| Subscription | Monthly | Advanced Plan: Contact Membership - No Commission + No Shared Labor |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Poom product offering
Product offeringCore offering
Poom runs a physical bakery marketplace and shared retail space in NYC that brings independent bakers and food creators under one roof to sell their homebaked goods directly to neighborhood consumers. The company offers tiered monthly Baker Memberships (Basic, Intermediate, Advanced) that give vendors access to shared kitchen labor, retail showcase, and POS infrastructure in exchange for subscription fees and/or sales commissions. It supplements this core retail model with community events and an online ordering experience.
Product overview
Poom is a bakery marketplace platform combining a physical retail presence and a now-discontinued mobile application. The company operates as a shared-space model for indie bakers in NYC, previously at the Oculus World Trade Center location. The product portfolio includes the discontinued 'Poom - Live Neighborly' iOS app, physical marketplace services, and tiered Baker Membership plans (Basic at $475/month, Intermediate at $825/month, and Advanced with custom pricing). Additional offerings include community events such as the 'Taste of AAPI Sweets' event.
Differentiator
Problem solved
Functional benefit
Products and services
- Poom Physical Bakery Marketplace A physical retail space and marketplace in NYC that brings together indie bakers under one roof, allowing them to showcase talents, monetize creations, and build a community at an affordable cost. For NYC consumers seeking artisanal baked goods from local indie creators.
- Basic Baker Membership
Quantifiable outcome
- Bakers grew their revenue by 400% or more through Poom
- +1 more outcomes
Companies that use Poom
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Poom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Poom partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Poom competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Poom social profiles
Digital presencePoom compliance and trust
Trust signalCompliance3 records
Poom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poom leadership team
Management profileNumber of profiles
Profiles1 record
Poom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poom
What does Poom do?
Poom runs a physical bakery marketplace and shared retail space in NYC that brings independent bakers and food creators under one roof to sell their homebaked goods directly to neighborhood consumers. The company offers tiered monthly Baker Memberships (Basic, Intermediate, Advanced) that give vendors access to shared kitchen labor, retail showcase, and POS infrastructure in exchange for subscription fees and/or sales commissions. It supplements this core retail model with community events and an online ordering experience.
Is Poom a public or private company?
Poom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Poom founded?
Poom was founded in 2020. It employs 1 to 10 people.
Where is Poom based?
Poom is headquartered in New York, United States, in the North America region.
How does Poom make money?
Four revenue lines are on record. Baker Membership Fees are the primary driver. The others are commission on Sales, retail Sales Revenue and event Revenue.
Does Poom have an API?
No public API is recorded for Poom.
What industry is Poom in?
Poom's product category is Artisan Bakery Marketplace. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 445291 and its SIC code is 5812.