SimpleLab

Name

SimpleLab

Legal name

SimpleLab

Website

https://gosimplelab.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SimpleLab is a Berkeley-based digital marketplace founded in 2014 that connects consumers with accredited water quality testing labs and provides expert guidance and environmental data on tap water safety and filtration.

Ownership category

akta.pro rank

Product category

Water Quality Testing Marketplace

NAICS

Testing Laboratories and Services (54138), Environmental Consulting Services (541620)

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Laboratory Testing & Analytical Services (in-house/contract labs; microbiology, metals, organics) (EUANAJAB)

akta.pro secondary industries

Water Quality Monitoring, Compliance & Reporting (Sampling, Lab, Regulatory) (EUANAAAG), Data Management, LIMS & Compliance Software (ELN, eDMS, reporting automation) (EUANAJAE), Water Testing Kits & Monitoring (Household) (CRAJAJAL)

Keywords

• Water quality testing
• Environmental testing
• Water testing marketplace
• Consumer water reports
• Drinking water analysis

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

SimpleLab operates a digital marketplace that connects consumers with certified water quality testing laboratories, providing access to detailed environmental data about local drinking water. The platform also offers expert guidance on water filtration and makes Consumer Confidence Reports available to help consumers understand their local water quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Quality Testing Marketplace
• Consumer Confidence Reports Access
• Water Filtration Guidance

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Drinkwell: Drinkwell offers point-of-use water filtration systems with embedded monitoring technology for properties and multifamily buildings. It is an emerging player combining hardware with water quality data, partially overlapping with SimpleLab's mission of improving consumer access to clean water information.

Direct peers

• Suburban Testing Labs: Suburban Testing Labs is a U.S.-based environmental testing laboratory offering drinking water, wastewater, and other analytical services. It serves as both a comparable lab service provider and a likely partner lab within SimpleLab's marketplace.
• Tap Score: Tap Score is a consumer-facing water testing brand that markets mail-in test kits directly to homeowners. It is the most directly comparable brand to SimpleLab's consumer water testing marketplace, often appearing alongside SimpleLab in the same category and customer consideration set.
• National Testing Laboratories: National Testing Laboratories is one of the larger mail-in water testing service providers in the U.S., serving both residential and commercial customers. As a potential partner lab for SimpleLab and a direct competitor to its marketplace offerings, it is a key comparable.

Broad incumbents

• Culligan: Culligan is a large established water treatment company offering filtration, softening, and testing services directly to consumers and businesses. It overlaps with SimpleLab at the consumer water quality decision point but emphasizes hardware solutions (filters, softeners) rather than testing aggregation.
• Brita: Brita is a leading consumer water filtration brand owned by Clorox. While it primarily sells filtration products, it intersects with SimpleLab at the consumer's water quality decision journey and shapes consumer expectations around testing and treatment.
• Environmental Working Group (EWG): EWG operates the EWG Tap Water Database, which provides free consumer-facing water quality information aggregated from public utility reports. It overlaps with SimpleLab's informational value proposition (helping consumers understand local water quality) but serves a broader environmental advocacy mission and does not offer paid testing services.
• Eurofins Water Testing: Eurofins operates one of the largest global networks of environmental testing laboratories, including water quality analysis for municipal, industrial, and consumer markets. It represents both a potential partner for SimpleLab's marketplace and a competitor if it launches direct consumer offerings.

Others

• SimpleWater (Tap Score's parent): SimpleWater is the operator of the Tap Score consumer water testing brand and a closely related company in the consumer water testing marketplace. While it competes in part with SimpleLab, the relationship between the two entities is interconnected in the broader consumer water testing ecosystem.
• Water Quality Association (WQA): WQA is a trade association representing the water treatment industry, including testing, filtration, and treatment equipment providers. It is an ecosystem participant that shapes industry standards and consumer trust signals relevant to SimpleLab's marketplace.

Market position

Customer concentration

• Xx.com/gosimplelab
• LinkedInlinkedin.com/company/simplelab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimpleLab