Nysora

What Nysora does

NYSORA Inc. is a privately held medical education company headquartered in New York that operates a global content and training platform for anesthesiology, regional anesthesia, pain medicine, and perioperative care. The company serves practicing anesthesiologists, pain management specialists, anesthesiology residents and fellows, veterinary clinicians, emergency and critical care physicians, and institutional customers including hospitals, universities, and academic medical centers. Its product portfolio spans eight specialized mobile applications distributed via the App Store and Google Play, a catalog of print and digital medical manuals and updates series, a Learning Management System (NYSORA360) for institutional deployment, and CME-accredited conferences, workshops, and boot camps held across North America, Europe, Asia-Pacific, South Asia, and Latin America.

The platform's technology layer rests on a proprietary trademarked methodology called Reverse Ultrasound Anatomy (RUA™️), which provides interactive visualization bridging ultrasound imagery with anatomical illustrations through slider-based controls. NYSORA has also built MAIA (Medical AI Assistant), an NLP-driven clinical decision support tool integrated into the Anesthesia Assistant App that combines knowledge retrieval from peer-reviewed content, structured medication dosing calculations, and case-plan recommendations under the supervision of an internal Educational Board of more than 50 pain medicine experts. Content production is anchored by founder Prof. Dr. Admir Hadzic and a roster of named domain experts authoring dedicated applications.

NYSORA generates revenue across five streams: mobile app subscriptions with freemium entry points, one-time sales of medical textbooks and manuals (including a signed Deluxe collector's edition of the Nerve Block Manual), institutional and corporate licensing arrangements with hospitals and universities, fees from CME-accredited live events, and advertising and co-marketing partnerships with more than 50 global industry players in medical devices, pharmaceuticals, and healthcare technology. Distribution is primarily product-led through app stores and the company's own e-commerce storefront, supplemented by major online retailers, direct institutional sales, and the events channel. The platform is localized in nine languages and reaches 18 million+ annual website visitors, 250,000+ newsletter subscribers, and 5 million+ social media followers.

Name

Nysora

Legal name

NYSORA Inc.

Website

https://nysora.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

NYSORA is a global medical education company providing mobile apps, AI-assisted clinical tools, textbooks, and CME-accredited events for anesthesiologists, pain specialists, and other clinicians in regional anesthesia and perioperative medicine.

Ownership category

akta.pro rank

Product category

Medical Education Software

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Perioperative/Anesthesia & Surgical Documentation Systems (HLACAAAF)

Keywords

• Regional anesthesia education
• Anesthesiology mobile apps
• Ultrasound-guided procedures
• CME training events
• Pain medicine textbooks

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Mobile App Subscriptions: Subscription-based access to premium content across 8+ specialized medical apps covering nerve blocks, anesthesia, pain management, POCUS, IV access, MSK, and veterinary applications. Apps offer free basic content with subscription unlocking full library and advanced features.
2. Medical Books and Manuals: Sale of printed and digital medical textbooks including Nerve Block Manual (available in standard and Deluxe collector's editions), Anesthesiology Manual, Regional Anesthesia Updates, Pain Medicine Updates, and specialty manuals. Distributed via Amazon, Google Books, and NYSORA's own shop.
3. Institutional Partnerships: Partnerships with hospitals, universities, and healthcare companies for institutional access to NYSORA's resources, training programs, and CME-accredited events. Includes corporate training and curriculum licensing.
4. Events and CME Training: Revenue from CME-accredited conferences, workshops, and boot camps held globally in locations including Kitzbühel, Val D'Isere, Singapore, Sydney, Auckland, Toronto, New York, Leuven, and Istanbul.
5. Industry Marketing and Advertising: Partnerships with 50+ global industry partners for marketing, advertising, and co-marketing opportunities within NYSORA's educational platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

NYSORA operates a comprehensive medical education ecosystem for anesthesiology and pain medicine, delivering content through 8+ specialized mobile apps (covering nerve blocks, anesthesia assistance, pain management, POCUS, IV access, MSK ultrasound, and veterinary regional anesthesia), the NYSORA360 Learning Management System, more than 15 published medical manuals and update series, and global CME-accredited live events. The platform combines proprietary Reverse Ultrasound Anatomy (RUA™) visualization with the MAIA AI clinical decision support assistant to serve over 200,000 clinicians worldwide.

Product overview

NYSORA is a comprehensive medical education ecosystem for anesthesiology, featuring a portfolio of 8 mobile apps covering nerve blocks, anesthesia assistance, pain management, POCUS, IV access, MSK ultrasound, and veterinary regional anesthesia; multiple digital and print publications including the Nerve Block Manual, Anesthesiology Manuals, and Updates series; and a Learning Management System (NYSORA 360). The ecosystem is anchored by AI-powered assistants (MAIA) integrated into several apps, providing evidence-based clinical guidance. NYSORA also delivers live educational events including conferences, workshops, and boot camps. The company positions itself as the global leader in medical education for anesthesiology with 18+ million annual visitors and 1+ million clinicians reached.

Differentiator

Problem solved

Functional benefit

Products and services

• NYSORA Nerve Blocks App The world's most detailed mobile guide to ultrasound-guided regional anesthesia, featuring 70+ nerve block techniques and fascial plane injections with step-by-step instructions, Reverse Ultrasound Anatomy illustrations, 3D anatomy, animations, and clinical videos. Designed for anesthesiologists, pain specialists, and trainees seeking procedural reference during cases.
• NYSORA Anesthesia Assistant App An AI-powered anesthesia reference tool combining the MAIA Medical AI Assistant, Meds Info for drug dosing, Case Manager for anesthesia plan simulation, Anesthesia Manual protocols, and weekly Anesthesia Updates from peer-reviewed literature. Built for anesthesiologists requiring instant clinical decision support during perioperative practice.
• Ultrasound Pain App (US Pain App) App covering over 50 detailed ultrasound-guided chronic pain procedures, featuring Reverse Ultrasound Anatomy illustrations, clinical case studies, and step-by-step technique guidance for interventional pain specialists.
• Pain Medicine Assistant App Structured reference app for fluoroscopy-guided interventional pain procedures with step-by-step techniques, DoseCalc for medication dosing, Case Manager, and MAIA AI support. Designed for interventional pain physicians.
• POCUS App Point-of-care ultrasound app for rapid bedside diagnosis covering heart, lungs, abdomen, vascular access, and more, with step-by-step protocols and Reverse Ultrasound Anatomy. Built for emergency physicians and intensivists.
• IV Access App Interactive mobile companion for intravenous catheterization, providing step-by-step guidance for peripheral IV access including decision algorithms, troubleshooting, and ultrasound-guided techniques for clinicians and nurses.
• MSK Knee App Mobile app for musculoskeletal ultrasound examinations of the knee, featuring sonoanatomy of the anterior, lateral, medial, and posterior knee, pathology interpretation, and dynamic testing with clinical guidance from MSK expert Prof. Dr. Stanley Lam.
• VetRA App First mobile guide for veterinary regional anesthesia featuring over 35 evidence-based nerve block techniques in dogs and cats, with Reverse Ultrasound Anatomy and dosing guidance developed by veterinary expert Dr. Robert Trujanovic.
• NYSORA360 LMS (Learning Management System) Comprehensive anesthesia education platform for institutional use, integrating CME-accredited events, live training, case discussions, professional networking, and structured learning programs for hospitals, universities, and academic medical centers.
• Nerve Block Manual Definitive step-by-step textbook guide to ultrasound-guided peripheral nerve blocks and fascial plane injections, available in standard paperback and Deluxe hardcover (signed by Prof. Dr. Admir Hadzic) editions. Distributed via NYSORA Shop, Amazon, and Google Books.
• Conferences, Workshops, and Boot Camps CME-accredited live educational events held globally in locations including Kitzbühel, Val D'Isere, Singapore, Sydney, Auckland, Toronto, New York, Leuven, and Istanbul. Features hands-on scanning practice, live demonstrations, and fellowship networking for anesthesiologists and pain specialists.

Quantifiable outcome

• Trusted by 200,000+ clinicians worldwide
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and key.

• Hospitals and Medical InstitutionscoreStrategic or Co-development PartnerLeading hospitals and academic medical centers rely on NYSORA's resources to train and inspire professionals across specialties. Institutional partnerships provide structured training programs, CME accreditation, and curriculum integration for anesthesiology departments.
• Healthcare Industry PartnerscoreGTM or Marketing Partner50+ global industry partners in medical devices, pharmaceuticals, and healthcare technology collaborate with NYSORA for industry marketing, co-marketing initiatives, and access to NYSORA's clinician audience for product promotion and education.
• Universities and Academic InstitutionscoreStrategic or Co-development PartnerAcademic institutions utilize NYSORA's educational content for residency training, fellowship programs, and continuing medical education curricula in anesthesiology and pain management.
• Dr. Admir HadziccoreOthersFounder and key opinion leader providing foundational expertise and authorship for NYSORA's nerve block methodologies and educational content.
• Dr. Sadiq BhayanikeyOthersAuthor of NYSORA's Ultrasound Pain App, providing expertise in ultrasound-guided chronic pain procedures.
• Dr. Imré Van HerreweghekeyOthersAnesthesiologist and POCUS expert who developed NYSORA's POCUS App with over 35 step-by-step techniques.
• Dr. Robert Trujanovic, DVMkeyOthersLeading expert in veterinary ultrasound-guided regional anesthesia who developed the NYSORA VetRA App featuring 35+ evidence-based nerve block techniques.
• Prof. Dr. Stanley LamkeyOthersMSK ultrasound expert providing clinical tips and guidance for the NYSORA MSK Knee App.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lecturio: Medical education platform offering video courses, Q-banks, and clinical reference tools for healthcare students and professionals. Comparable to NYSORA's subscription-based education business model and clinician-target audience, though Lecturio spans many specialties rather than focusing on anesthesiology.
• UWorld: Medical board exam preparation platform with practice questions and study materials across multiple specialties. Comparable to NYSORA's board and certification prep use cases (CIPS, FIPP, anesthesia boards) and question-a-day learning features.
• Skyscape: Mobile medical reference apps and clinical decision tools distributed through app stores to healthcare professionals. Closely comparable to NYSORA's app-store-distributed suite of 8+ clinical reference apps for specialist clinicians.
• Board Vitals: Medical board exam prep platform with practice question banks across specialties. Comparable to NYSORA's exam preparation use cases (CIPS/FIPP/anesthesiology boards) and subscription monetization model.
• epocrates: Clinical reference app providing drug dosing, interactions, and disease information for physicians. Directly comparable to NYSORA's Anesthesia Assistant App's Meds Info dosing module and clinician point-of-care reference positioning.
• Osmosis (Elsevier): Medical education platform with videos, question banks, and study materials for medical students and clinicians. Directly comparable to NYSORA's mobile-first, clinician-targeted learning content and subscription model.
• Amboss: Medical knowledge platform combining clinical reference, drug dosing, and exam prep for physicians. Closely comparable to NYSORA's integration of clinical decision support (MAIA), dosing tools (Meds Info), and case planning (Case Manager) within a single clinician app.

Emerging players

• Figure 1: Medical case-sharing and clinician community platform. Comparable as a community-driven clinician engagement and education platform, though Figure 1 focuses on case sharing rather than procedural reference or certification prep.
• VisualDx: Clinical imaging reference and decision support platform used at the point of care. Comparable to NYSORA's POCUS and imaging-guided procedure reference apps and clinical-decision-support positioning, but focused on dermatology and visual diagnosis.

Broad incumbents

• Doximity: Physician professional network with news, CME, telehealth, and career tools, now publicly traded. Comparable as a platform monetizing physician attention via subscriptions and industry partnerships, but Doximity serves all U.S. physicians rather than specializing in anesthesiology education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NYSORA
• YouTubeyoutube.com/@nysoravideo
• Facebookfacebook.com/nysora
• LinkedInlinkedin.com/company/nysora-inc
• Instagraminstagram.com/nysora.inc
• TikToktiktok.com/@nysora_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nysora