Waffarha
Waffarha is an Egypt-based mobile group-buying and deals platform offering exclusive discounts on restaurants, entertainment, spas, and hotels, alongside bill payment, gaming cards, and gift vouchers, serving individual consumers in Egypt and Saudi Arabia.
- Company typePrivate
- Founded2012
- HeadquartersCairo, Egypt
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Waffarha does
Waffarha is an Egypt-based mobile application operating as a group-buying and consumer-deals platform. It aggregates exclusive discounts from a network of merchant partners across food and beverage (Subway, Burger King, Pizza Hut, Buffalo Burger, Cilantro, Lord of the Wings, Willy's, Pie Station, Hunger Station), entertainment (Magic Planet, Ski Egypt, Just Smash), spas, and hotels, and bundles them with adjacent utility services including bill payment, gaming cards at competitive prices, and gift voucher sales. Distribution is exclusively mobile-first via Google Play, Apple App Store, and Huawei App Gallery, with the company reporting a team of 140+ serving individual consumers in Egypt and, more recently, Saudi Arabia.
The company monetizes primarily through merchant commissions or transaction fees on deals redeemed via the app, supplemented by margin on gift voucher and gaming card sales. Specific pricing, take rates, or transaction fee economics are not publicly disclosed. Its go-to-market combines product-led growth (app downloads as the primary acquisition channel) with a B2C marketplace model, positioning Waffarha as a "lifestyle super-app" that consolidates fragmented loyalty and discount programs into a single consumer touchpoint. Merchant onboarding is supported through a self-serve "Join as a Merchant" flow.
Waffarha operates as a private, venture-backed company. In April 2024, it closed a seven-figure seed round co-invested by Value Makers Studio (VMS) and Saudi Venture Studio, with proceeds earmarked for technology and marketing enhancement and entry into the Saudi Arabian market. The business is headquartered in Cairo, Egypt; no specific legal entity, incorporation jurisdiction, or revenue figure is disclosed in the available sources.
Waffarha firmographics
Firmographics- Name
- Waffarha
- Legal name
- Waffarha
- Website
- https://waffarha.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waffarha is an Egypt-based mobile group-buying and deals platform offering exclusive discounts on restaurants, entertainment, spas, and hotels, alongside bill payment, gaming cards, and gift vouchers, serving individual consumers in Egypt and Saudi Arabia.
- Ownership category
- akta.pro rank
Waffarha industry classification
Industry- Product category
- Mobile Group-Buying Marketplace
- NAICS
- Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- Mobile App Stores & Marketplaces (BPAMADAA)
- akta.pro secondary industry
- Auction-based Generalist Marketplaces (CRAFAAAC)
Keywords
Where Waffarha is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Waffarha business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Merchant Commission / Transaction Fees: Waffarha earns revenue by partnering with merchants (restaurants, entertainment venues, hotels, spas) who offer exclusive deals and discounts on the platform. The platform acts as a group-buying portal, generating revenue from transaction fees or commissions on deals redeemed through the app.
- Gift Voucher and Gaming Card Sales: Sale of gift vouchers and gaming cards at competitive prices, likely generating margin between wholesale and retail pricing.
- Seed Funding: Seven-figure seed round raised from Value Makers Studio (VMS), to be used for technology enhancement, marketing, and expansion into Saudi Arabia.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Waffarha product offering
Product offeringCore offering
Waffarha operates a mobile-first group-buying marketplace platform that connects consumers with merchant partners offering exclusive discounts on dining, entertainment, spa, and hotel services. The app additionally provides bill payment services, gaming cards at competitive prices, and gift vouchers, consolidating daily deals and utility services into a single consumer application primarily serving Egypt with expansion into Saudi Arabia.
Product overview
Waffarha is a single unified mobile application combining discount deals, bill payment services, gaming cards, and gift vouchers into one platform. The app serves as a group-buying portal offering exclusive discounts from restaurant and entertainment partners, alongside essential utility services. The product portfolio centers on the Waffarha mobile app as the core offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Waffarha Mobile App A mobile application available on Google Play, App Store, and Huawei App Gallery that aggregates exclusive discounts from restaurants, entertainment venues, spas, and hotels, alongside bill payment services, gaming card purchases, and gift voucher offerings for individual consumers in Egypt and Saudi Arabia.
- Exclusive Merchant Deals Program Curated exclusive discounts from restaurant, entertainment, hospitality, and spa merchant partners (e.g., Burger King, Subway, Pizza Hut, Cilantro, Magic Planet, Ski Egypt) offered to consumers through the Waffarha app.
- Bill Payment Service In-app bill payment functionality enabling Egyptian consumers to pay recurring utility bills through the Waffarha mobile application.
- Gaming Cards Marketplace Sale of gaming cards at competitive prices through the Waffarha app, generating margin between wholesale and retail pricing for consumers in Egypt.
- Gift Vouchers Gift vouchers offered through the Waffarha mobile app for individual consumers seeking gifting options in Egypt.
Companies that use Waffarha
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Waffarha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Waffarha partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor.
- Lord of the WingsminorRestaurant brand participating as a merchant partner on the Waffarha platform, offering exclusive discounts to Waffarha users.
- Ski EgyptminorEntertainment and leisure venue partner on Waffarha, offering exclusive deals to platform users.
- CilantrominorRestaurant brand merchant partner on Waffarha, providing exclusive discounts to app users.
- Magic PlanetminorEntertainment venue merchant partner on Waffarha offering exclusive deals.
- Hunger StationminorFood delivery platform merchant partner on Waffarha, offering deals to consumers on the platform.
- SubwayminorInternational fast-food chain merchant partner on Waffarha, offering exclusive discounts to app users.
- Burger KingminorInternational fast-food chain merchant partner on Waffarha, offering exclusive deals to platform users.
- Buffalo BurgerminorRegional fast-food chain merchant partner on Waffarha offering exclusive discounts.
- Pizza HutminorInternational pizza chain merchant partner on Waffarha, offering exclusive deals to app users.
- Willy'sminorRestaurant brand merchant partner on Waffarha offering exclusive deals.
- Just SmashminorEntertainment/gaming venue merchant partner on Waffarha offering exclusive deals.
- Pie StationminorRestaurant brand merchant partner on Waffarha offering exclusive discounts.
Scale indicators4 records
Recent moves2 records
Waffarha competitors and assessment
Company assessmentEmerging players
- Elmenus: Egyptian restaurant discovery and food platform. Comparable as a mobile-first food and lifestyle platform in the Egyptian consumer market.
Regional players
- Otlob: Egyptian online food delivery and restaurant marketplace (now part of Delivery Hero/Talabat). Comparable in the Egyptian food and lifestyle ordering segment.
- Hunger Station: Saudi Arabia's leading food delivery platform. Notably both a Waffarha merchant partner and a regional competitor in the food and lifestyle ordering segment.
Direct peers
- The Entertainer: MENA-based 2-for-1 deals and discount app. Directly comparable as a multi-category mobile deals marketplace targeting consumers in the same UAE/Saudi/Egypt geographies.
- Cobone: MENA-based deals platform operating across UAE, Saudi Arabia, and Egypt. Closely comparable as a group-buying marketplace offering discounts on dining, leisure, travel, and lifestyle experiences in the same geographies as Waffarha.
- Groupon: Global pioneer of the group-buying deals model. Directly comparable as a B2C marketplace connecting consumers with merchants offering discounts across dining, entertainment, and lifestyle categories.
Broad incumbents
- Meituan: Chinese super-app combining group-buying deals, food delivery, hotel booking, and bill payments. Represents the scaled vision of Waffarha's super-app model and demonstrates the category-expansion path from deals into adjacent services.
- Talabat: MENA's largest food delivery platform operating across Egypt, Saudi Arabia, UAE, and Kuwait. Comparable as a mobile-first consumer lifestyle platform in the same segments.
- Noon: MENA e-commerce marketplace backed by Saudi PIF and Mohamed Alabbar. Comparable as a multi-category online marketplace operating in Egypt and Saudi Arabia.
- Careem: MENA super-app (Uber-owned) spanning ride-hailing, food delivery, and payments. Comparable as a multi-service mobile platform targeting the same consumer base across Egypt and Saudi Arabia.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
Waffarha social profiles
Digital presenceWaffarha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waffarha leadership team
Management profileNumber of profiles
Waffarha funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waffarha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waffarha
What does Waffarha do?
Waffarha operates a mobile-first group-buying marketplace platform that connects consumers with merchant partners offering exclusive discounts on dining, entertainment, spa, and hotel services. The app additionally provides bill payment services, gaming cards at competitive prices, and gift vouchers, consolidating daily deals and utility services into a single consumer application primarily serving Egypt with expansion into Saudi Arabia.
Is Waffarha a public or private company?
Waffarha is a private company. It is classified as venture growth investor backed and is currently operating.
When was Waffarha founded?
Waffarha was founded in 2012. It employs 11 to 50 people.
Where is Waffarha based?
Waffarha is headquartered in Cairo, Egypt, in the Africa region.
How does Waffarha make money?
Three revenue lines are on record. Merchant Commission / Transaction Fees are the primary driver. The others are gift Voucher and Gaming Card Sales and seed Funding.
Who are Waffarha's main competitors?
Elmenus is listed as an emerging player. Regional players are Otlob and Hunger Station. Direct peers are The Entertainer, Cobone and Groupon. Broad incumbents are Meituan, Talabat, Noon and Careem.
Does Waffarha have an API?
No public API is recorded for Waffarha.
What industry is Waffarha in?
Waffarha's product category is Mobile Group-Buying Marketplace. Its primary akta.pro industry code is BPAMADAA, Mobile App Stores & Marketplaces, with a secondary code of CRAFAAAC, Auction-based Generalist Marketplaces. Its NAICS code is 519290.