House of Style & Design

What House of Style & Design does

House of Style & Design is a privately held, owner-operated interior design firm headquartered in Holmdel, New Jersey, specializing in luxury residential interior design. The firm is led by Owner & Principal Designer Yelena Gerts and delivers full-service design engagements encompassing personalized design consultation, smart home solutions integration, and custom window treatments. Services are sold project-by-project to a single customer segment — affluent residential homeowners seeking high-end, personalized interiors — with engagement pricing quote-based and contract structures described as multi-year.

The firm operates a dual business model. The primary revenue stream is professional design services delivered directly to clients, supported by a physical showroom at 2137 RT 35, Suite 245, Holmdel, where consultations occur. The secondary revenue stream is a WooCommerce-powered e-commerce boutique offering 100+ curated products across furniture (sofas up to $11,458, beds $5,350–$5,600, dining tables around $7,800), lighting (chandeliers $2,025–$8,800), decor (mirrors, vases, candles, sculptures, wallpaper), florals, and artwork ($690–$2,973). The boutique ships to customers, primarily within the U.S., and functions as both a transactional channel and a marketing showcase for the design practice.

The firm has no institutional investors, no parent company, no M&A activity, no partnerships, and no patent or trademark portfolio. Marketing is concentrated in three channels: the firm's website portfolio, Instagram (@houseofstyle_design), and an "As Featured In" press section. The business is a micro-practice (1–10 employees), founder-managed, and reliant on the personal brand and design output of Yelena Gerts for differentiation.

Name

House of Style & Design

Legal name

House of Styleinteriors

Website

https://houseofstyleinteriors.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Style & Design is a privately held, owner-operated luxury residential interior design firm in Holmdel, NJ, led by Principal Designer Yelena Gerts, serving affluent homeowners through bespoke design services, smart home integration, and a curated e-commerce boutique.

Ownership category

akta.pro rank

Product category

Residential Interior Design Services

NAICS

Interior Design Services (54141), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Luxury interior design
• Residential design services
• Custom window treatments
• Smart home integration
• Luxury home furnishings

Headquarters

HQ city

Holmdel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Interior Design Services: Full-service luxury residential interior design including personalized design consultation, smart home solutions, and custom window treatments delivered by Owner & Principal Designer Yelena Gerts
2. E-commerce Boutique: Online retail store selling luxury home furnishings including furniture, lighting, decor, florals, artwork, and wallpaper. Products range from $93 to $11,458 with shipping to customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

House of Style & Design provides full-service luxury residential interior design led by Owner & Principal Designer Yelena Gerts, encompassing concept-to-completion design, smart home solutions, and custom window treatments. The firm also operates an e-commerce boutique offering curated furniture, lighting, decor, florals, artwork, and wallpaper to consumers nationwide.

Product overview

House of Style & Design is a luxury interior design firm operated by Principal Designer Yelena Gerts, offering full-service residential interior design alongside an e-commerce boutique. The company provides Design Services as its core offering, complemented by a curated product portfolio spanning furniture (beds, sofas, dining, chairs, consoles, benches, nightstands, accent tables), lighting (chandeliers, sconces, pendants), decor (coffee tables, vases, mirrors, candles, pedestals, sculptures, books, barware, wallpaper), florals, and artwork. The firm specializes in luxury residential interiors, smart home solutions, and custom window treatments, serving clients seeking high-end, stylish home furnishings and design expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Residential Interior Design Concept-to-completion luxury residential interior design delivered by Principal Designer Yelena Gerts, including personalized consultation, space planning, color and material direction, and project management for affluent homeowners.
• Custom Window Treatments Bespoke window treatment design and fabrication services as part of the interior design offering for luxury residences.
• Smart Home Solutions Integration Smart home solutions incorporated into luxury residential interior design projects, combining technology integration with aesthetic design direction.
• Furniture - Beds Luxury beds including the Heyman King Bed (Art Deco-inspired) and Kala Bed, with premium upholstery and hardwood frames, sold through the e-commerce boutique.
• Furniture - Sofas and Sectionals Luxurious sofas and sectionals including Curve Sofa configurations with sophisticated styling and customization options, sold through the e-commerce boutique.
• Furniture - Dining Dining furniture including the Fresco Dining Table (stainless steel base with wood top options) and Leo Bar Stool, with multiple finish choices, sold through the e-commerce boutique.
• Furniture - Chairs and Stools Extensive seating collection with 17+ products including dining chairs, counter stools, bar stools, and lounge chairs across multiple designer styles and price points, sold through the e-commerce boutique.
• Furniture - Consoles and Sideboards Console tables and sideboards including Chic Console, Flo Console, Milo Sideboard, Tunnel Console, and Vision Sideboard, sold through the e-commerce boutique.
• Furniture - Ottomans and Benches Ottomans and benches including Arte Bench, Fringe Ottoman, Khloe Bench, and Theron Ottoman, sold through the e-commerce boutique.
• Furniture - Nightstands and Dressers Bedroom storage including Axel Nightstand and Monty Bedside Chest, sold through the e-commerce boutique.
• Furniture - Accent Tables Accent tables including the Vincent C Table, sold through the e-commerce boutique.
• Decor - Coffee Tables Coffee tables including Griphon, Nest, and Trill table designs, sold through the e-commerce boutique.
• Decor - Vases Decorative vases including Hammered Bowl, Hammered Vase, and Spike Vase available in multiple sizes and finishes, sold through the e-commerce boutique.
• Decor - Mirrors Decorative mirrors including Duo Mirror, Lilo Mirror, Marbled Mirror, and Rev Mirror, sold through the e-commerce boutique.
• Decor - Candle Holders Candle holders including Lake Candle Holder and Storm Candleholder, sold through the e-commerce boutique.
• Decor - Pedestals Decorative pedestals including Aqua Side Table and Tory Pedestal in multiple sizes, sold through the e-commerce boutique.
• Decor - Sculptures Sculptural decor including Abstract Sculpture, Give Bowl, and Give Stool, sold through the e-commerce boutique.
• Decor - Books and Bookstands Designer books and bookstands including Dior by Gianfranco Ferre and Louis Vuitton Manufactures, sold through the e-commerce boutique.
• Decor - Barware Bar accessories including the Zoe Bar Cart available in Gold or Silver finishes, sold through the e-commerce boutique.
• Decor - Wallpaper Designer wallpapers including Metallic Paper Weave and Subtle Wood Grain patterns, sold through the e-commerce boutique.
• Floral Arrangements Silk and poly floral arrangements including hydrangeas, sunflowers, peonies, roses, sedum, orchids, and pampas grass, sold through the e-commerce boutique.
• Lighting - Chandeliers Luxury chandeliers including Colleen, Para, Noa, Melt, Luxe, Pres, Taylor, Lilo Pendant, and Bloom Ring designs across multiple sizes, sold through the e-commerce boutique.
• Lighting - Sconces and Pendants Wall sconces and pendant lights including Colleen Sconce, Luxe Sconce, Luxe Long and Short Pendants, Luxe Pendant Chandelier, and Maddox Light Fixture, sold through the e-commerce boutique.
• Artwork Wall art including Don't Go Changing, In Sync, and Silvery Hail series with multiple frame and size options, sold through the e-commerce boutique.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Celerie Kemble Interiors: Celerie Kemble Interiors is a boutique luxury residential interior design firm with a parallel product line sold through retail partners. Closely matches House of Style & Design's founder-led boutique model, affluent homeowner clientele, and combined design + branded product offering.
• The Shade Store: The Shade Store is a U.S. retailer specializing in custom window treatments and related luxury home products, sold direct-to-consumer and through designer trade programs. Highly comparable to House of Style & Design's custom window treatments service line, with overlapping premium price points and designer-channel distribution.
• Robin Baron Design: Robin Baron Design is a luxury residential interior design practice led by a named principal designer with a complementary product line. Directly comparable to House of Style & Design's founder-led, high-end residential positioning and design-plus-product hybrid model.

Broad incumbents

• 1stDibs: 1stDibs is a global online marketplace for luxury furniture, home decor, and fine art, also offering designer trade services. Comparable as the dominant luxury home furnishings channel competing for the same affluent customers that House of Style & Design serves.
• Bunny Williams Home: Bunny Williams Home is an established luxury interior design firm with an associated product collection and retail partnerships. Comparable to House of Style & Design as a long-tenured founder-led luxury residential design practice with retail extensions.
• Jonathan Adler: Jonathan Adler is a designer-led luxury home brand combining interior design services with a large direct-to-consumer retail business spanning furniture, lighting, and decor. Comparable to House of Style & Design's design-plus-retail model but at materially greater scale and brand recognition.
• Horchow: Horchow is a long-established luxury home furnishings retailer (part of QVC Group) selling premium furniture, lighting, and decor. Comparable as a direct competitor in the high-end home furnishings retail segment where House of Style & Design's boutique competes.
• Serena & Lily: Serena & Lily is a designer-founded luxury home furnishings brand selling curated furniture, textiles, and decor through DTC channels and showrooms. Comparable as a lifestyle brand that overlaps with House of Style & Design's e-commerce boutique assortment and affluent customer base.

Emerging players

• Havenly: Havenly is an online interior design marketplace connecting consumers with professional designers for room-by-room design services. Comparable as a tech-enabled entrant offering lower-priced interior design engagements that compete for the same residential customers as boutique firms like House of Style & Design.
• Modsy: Modsy is an online interior design service offering 3D room renderings and e-commerce-driven design packages. Comparable as an alternative design acquisition channel for mid-to-upper market homeowners, competing with House of Style & Design on convenience and price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/houseofstyle_design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Style & Design