Wiggin

What Wiggin does

Wiggin LLP is a UK-registered limited liability partnership and full-service law firm exclusively focused on Media, Entertainment, Technology and Intellectual Property. Founded in 2010 and headquartered in Cheltenham with offices in London and Brussels, the firm advises music labels, film and TV producers, broadcasters, publishers, streaming platforms, sports organisations (including Premier League and English Football League clubs), gaming and betting operators, and technology companies on matters spanning corporate/M&A, IP litigation, content financing, regulatory compliance (betting & gaming, online safety, data protection), defamation, and sports governance. Specialist partners maintain long-tenured client relationships, with approximately 40% of work generated from a non-UK client base served through a curated network of more than 80 international law firms.

Beyond its core legal practice, Wiggin operates a portfolio of wholly-owned ancillary businesses that monetise its sector expertise: Giraffe and Riagla (regulatory compliance technology platforms for the interactive entertainment sector and broader global businesses respectively), Flux Digital Policy (a public affairs consultancy for the games industry), Cirkus and Kritic (SVOD television services in the DACH and Nordic regions), and Viewfinder (an executive producing service for film and TV). These businesses are intended to deepen recurring client engagement beyond traditional billable-hour mandates. Pricing follows a professional services model — hourly rates of £250–£750 by seniority, fixed fees for defined matters such as Employment Tribunal claims (£20,000–£30,000 base) and immigration applications (£3,000–£15,000) — and the firm operates under SRA regulation with publicly disclosed pricing per Transparency Rules.

Distribution is partner-led and relationship-driven, supported by directory rankings (Chambers UK, Legal 500, WTR 1000, TIGA), industry events, thought leadership content via the firm's website and newsletter, and community partnerships (Roundhouse Trust, Stonewall, Marine Conservation Society). Wiggin is independently owned by its partners, with no external institutional investor backing. The firm's revenue and headcount between 51 and 100 employees position it as a mid-sized UK specialist firm with consistent top-tier sector recognition.

Name

Wiggin

Legal name

Wiggin LLP

Website

https://wiggin.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Wiggin LLP is a UK-based, partner-owned law firm specialising exclusively in Media, Entertainment, Technology and IP, advising clients including broadcasters, film and TV producers, football clubs, gaming operators and technology companies on M&A, IP litigation, regulatory and content-related matters across UK and international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services Fees: Wiggin generates revenue primarily through professional legal fees charged to clients for advisory, transactional, litigation, and regulatory services across media, entertainment, technology, IP, sports, and gaming law. Fees are calculated by reference to time spent, or fixed fees for specific matters (e.g., immigration applications). The firm also derives revenue from its portfolio of spin-off businesses including Giraffe (regulatory compliance platform), Riagla (regulatory change platform), Flux Digital Policy (public affairs consultancy), Viewfinder (executive producing), and Cirkus & Kritic (SVOD services).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Wiggin is a UK limited liability partnership that provides full-service legal advisory across Media, Entertainment, Technology, and Intellectual Property sectors. The firm advises corporate clients on transactions, disputes, regulatory compliance, IP litigation, defamation, data privacy, sports law, and content distribution, charging professional fees calculated by reference to time or fixed fees. In addition to legal services, Wiggin operates technology and content spin-offs including Giraffe and Riagla (regulatory compliance platforms), Cirkus and Kritic (SVOD services), Flux Digital Policy (public affairs consultancy), and Viewfinder (executive producing).

Product overview

Wiggin is a full-service law firm specialising in Media, Entertainment, Technology and IP. Beyond its core legal services, the firm has developed several ancillary businesses and products that leverage its specialist knowledge: Giraffe (regulatory compliance platform for the interactive entertainment industry) and Riagla (regulatory compliance platform for global businesses); Cirkus and Kritic (SVOD television services operating in Nordic and DACH regions); Flux Digital Policy (policy and public affairs consultancy for games companies); and Viewfinder (executive producing and strategic advisory service for film/TV). The core legal practice operates alongside these spin-off ventures, which are designed to address client needs in their specialist sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Giraffe: Technology platform helping businesses keep abreast of changing regulations in the interactive entertainment industry across multiple jurisdictions.
• Cirkus & Kritic
• Flux Digital Policy
• Riagla
• Viewfinder

Products and services

• Legal Services (Media, Entertainment, Technology & IP) Full-service law firm offering in Media, Entertainment, Technology, and IP, covering Corporate/M&A, IP Litigation, IP Strategy, Defamation/Reputation Management, Employment, Data Privacy, Betting and Gaming Regulation, Sports Law, Entertainment Finance, Technology Transactions, and Content Distribution, delivered to corporate clients across the UK and internationally.
• Giraffe Technology platform helping businesses keep abreast of ever-changing regulations in the interactive entertainment industry across multiple jurisdictions, providing curated compliance information and audit trails.
• Riagla Technology platform that helps global businesses streamline their compliance processes by curating regulatory information tailored to specific business needs, topics, and jurisdictions.
• Cirkus International pay TV business (SVOD service) focused on scripted drama, operating in the German-speaking DACH region with a 'Best of British drama' positioning. Launched in 2013 in partnership with Content Associates LLP and Ostmodern Ltd, with ITV as an investor.
• Kritic Handpicked collection of international scripted drama offered via SVOD in the Nordic market, established in 2020 as a second service alongside Cirkus.
• Flux Digital Policy Strategic technology, public policy and public affairs consultancy specialising in mobile and video games, helping companies anticipate, understand, and engage with regulatory changes.
• Viewfinder Bespoke executive producing and strategic advisory service that supports film and television producers and rights-holders in navigating content creation and financing, sourcing finance and distribution deals to take projects to green-light.

Quantifiable outcome

• Ranked 2nd among UK Top 100 law firms for client satisfaction (Legal Business, 2026)
• +2 more outcomes

Named customers28 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Legal Sustainability Alliance (LSA)minorOthers · 1 January 2016Wiggin has been a member of the Legal Sustainability Alliance (LSA) since 2016, using this membership to promote and advocate for sustainability issues externally and to align its sustainability strategy with industry best practices.
• Content Associates LLPcoreStrategic or Co-development Partner · 1 January 2013Wiggin co-created Cirkus, an international pay TV business focused on the SVOD opportunity in Europe, partnering with pay TV consultancy Content Associates LLP and digital product designers Ostmodern Ltd. The service launched in 2013 with ITV as an investor. A second service, Kritic, was established in 2020 for the Nordic market.
• Ostmodern LtdcoreStrategic or Co-development Partner · 1 January 2013Wiggin co-created Cirkus, partnering with Content Associates LLP and digital product designers Ostmodern Ltd. Ostmodern designed the digital product for the SVOD platform that launched in 2013 across Nordic and DACH regions.
• Roundhouse TrustcoreStrategic or Co-development PartnerWiggin has entered into a partnership with the Roundhouse Trust to empower young, diverse entrepreneurs and provide business skills, networks, and opportunities. This is part of Wiggin's community and social responsibility programme, supporting the creative industries through the Roundhouse's youth empowerment initiatives.
• My Big CareerminorStrategic or Co-development PartnerWiggin partnered with My Big Career, a charity that promotes social mobility and is dedicated to making a difference to young people's lives, as part of its community support initiatives.
• Stonewall Diversity ChampionminorStrategic or Co-development PartnerWiggin has signed up as a Stonewall Diversity Champion, supporting its commitment to equality, diversity, inclusion, and participation. The firm also participates in Stonewall events including the Stonewall Workplace Conference and the launch of Starting Out, Stonewall's LGBT careers guide.
• Carbon Footprint (Freedom Flight Prize)minorStrategic or Co-development PartnerWiggin supports Carbon Footprint's Freedom Flight Prize, a competition open to manufacturers, researchers, and inventors to design the world's first zero carbon emission commercially-viable transatlantic flight. This reflects Wiggin's commitment to environmental responsibility and sustainability.
• Marine Conservation SocietyminorStrategic or Co-development PartnerWiggin's sustainability group volunteers engage in beach clean-up days with the Marine Conservation Society as part of the firm's environmental and community responsibility initiatives.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Harbottle & Lewis: A London-based specialist law firm focused on media, entertainment, technology, and IP. Closest direct competitor to Wiggin in the UK private-client and content/rights space.
• Lewis Silkin: UK-headquartered full-service law firm with a strong Media & Entertainment and IP practice, including employment, brand, and creative industries work that overlaps with Wiggin's core sectors.
• Simkins LLP: Boutique UK law firm specialising in media, entertainment, and IP. Directly comparable in size, sector focus, and client base to Wiggin.
• Marriott Harrison: London-based specialist law firm focused on media, technology, and IP for entrepreneurs, investors, and creative businesses. Closely overlaps with Wiggin's mid-market TMT/IP practice.
• Lee & Thompson: London boutique law firm specialising in media, entertainment, sport, and IP. Closely comparable in scale and sector specialism, particularly in talent, music, and brand work.

Broad incumbents

• Bird & Bird: Global law firm with a leading TMT/IP practice, headquartered in London. A larger incumbent competing for media, technology, and IP mandates at scale across multiple jurisdictions.
• Mishcon de Reya: London-headquartered law firm with strong entertainment, brand, and IP capabilities. Competes with Wiggin on media, talent, and IP work but operates a broader general practice.
• RPC: UK-headquartered law firm with a notable TMT and IP practice (formerly Reynolds Porter Chamberlain). Competes with Wiggin for media, technology, and IP mandates, though it operates a broader commercial practice.
• Norton Rose Fulbright: Global full-service law firm with a sizeable media, technology, and IP practice. Overlaps with Wiggin on cross-border TMT/IP work but serves a much wider mandate base.
• DLA Piper: Global law firm with a strong technology, media, and IP practice. Provides comparable cross-border sector coverage to Wiggin via a much larger international footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wigginllp
• LinkedInlinkedin.com/company/wiggin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiggin