Paylogic

What Paylogic does

Paylogic, operating as the trade name of See Tickets B.V. (with German subsidiary See Tickets GmbH), is a Dutch event-ticketing and fan-experience SaaS company founded in 2005 and headquartered in Amsterdam, with additional offices in Groningen, Berlin, and Antwerp. The company serves event organizers globally — primarily music festivals, conferences, and live entertainment promoters — and its platform is built around an integrated stack of modules: a core ticketing engine optimized for peak-traffic reliability (notably powering Tomorrowland's world-record peak ticket drops), white-label Custom Shops that allow organizers to fully brand the purchase experience, a Reporting & Data Suite, an E-commerce Hub covering tickets plus travel, accommodation, merchandise, food & beverage, and transport, a Digital Queue System, a Personalization Platform, and a multi-currency Payment Solutions layer. Together these modules let an organizer run the full fan journey within one branded environment rather than stitching together multiple vendors.

The company's go-to-market is enterprise field sales targeting major live-entertainment brands. Paylogic emphasizes long-term strategic co-development with flagship clients, with prominently documented partnerships including Tomorrowland, ID&T, ADE (Amsterdam Dance Event, consolidating 221 events from 74 promoters into one platform attracting ~375,000 annual visitors), Awakenings (recording 100% account creation among ticket buyers), and Dour Festival (Belgium's largest festival with ~240,000 annual visitors). Pricing is quote-based and negotiated per client with no public rate card; the company monetizes via per-ticket transaction fees on the ticketing volume it processes for clients across more than 30 countries on all continents.

Paylogic reports no publicly disclosed revenue and operates as a private entity under the See Tickets brand family. The careers page redirects to EVENTIM Benelux, indicating the company is part of the wider EVENTIM live-entertainment ecosystem. Notable past investment includes a 2007 round from Endeit Capital and a 2010 round from NoorderHuys Participaties (amounts undisclosed). Customer concentration appears moderate-to-high given the volume associated with a small number of marquee enterprise accounts, while the long tail of thousands of clients provides some diversification.

Name

Paylogic

Legal name

See Tickets B.V.

Website

https://paylogic.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Paylogic is a Dutch event-ticketing and fan-experience SaaS platform serving festival organizers and live-entertainment brands in 30+ countries. It provides integrated ticketing, white-label e-commerce, queue management, personalization, and multi-currency payments designed for peak-traffic reliability.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Event ticketing platform
• Live entertainment technology
• Fan experience commerce
• White-label ticketing software
• Festival e-commerce solutions

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Ticketing Transaction Fees: Paylogic acts as a ticketing platform taking a fee per ticket sold. The company is part of the See Tickets group (trademark for See Tickets B.V.) and facilitates ticketing for events worldwide, serving event organizers with a full digital environment.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Paylogic sells a B2B event ticketing and fan experience platform that enables event organizers to sell tickets under their own brand, manage extreme peak traffic, and operate an integrated e-commerce hub covering tickets, merchandise, accommodation, and add-on services. The platform is paired with white-label storefronts, real-time reporting, digital queue management, personalization tools, and multi-currency payment processing. Core customers are major music festivals and live entertainment producers such as Tomorrowland, ADE, Awakenings, ID&T, and Dour Festival.

Product overview

Paylogic is an event ticketing technology company that offers a unified platform combining core ticketing with multiple integrated modules. The core product is the Paylogic Ticketing Platform, which provides stable high-volume ticket sales infrastructure. Around this core, Paylogic offers add-on modules including Custom Branded Shops (for white-label e-commerce), the Reporting & Data Suite (for analytics), the E-commerce Hub (for extended fan journey commerce), the Digital Queue System (for demand management), the Personalization Platform (for user targeting), and Payment Solutions (for multi-currency processing). These products work together as an integrated ecosystem, allowing event organizers to manage tickets, merchandise, accommodations, and services from a single branded environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Paylogic Event Ticketing Platform Core B2B event ticketing platform that enables event organizers, promoters, and venue operators to sell tickets online under their own brand, handle extreme peak traffic drops, process transactions across multiple currencies and payment methods, and operate fully branded shopping environments integrated with fan data, queue management, and personalization capabilities.
• Paylogic E-Commerce Hub White-label e-commerce hub that extends the Paylogic ticketing platform into a unified commerce environment, enabling event organizers to bundle and sell event tickets, hotel and accommodation bookings, shuttle and transport services, merchandise, food and beverage, and on-site activities to their fans within one branded storefront.

Quantifiable outcome

• 221 events from 74 promoters consolidated into 1 unified ADE platform
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• TomorrowlandflagshipStrategic or Co-development PartnerPaylogic has a flagship partnership with Tomorrowland, one of the world's largest and most prestigious electronic dance music festivals. Paylogic provides the ticketing infrastructure to handle Tomorrowland's record-breaking peak traffic ticket sales, which is described as the world's biggest peak sales event.
• ID&TcoreStrategic or Co-development PartnerID&T is a major brand in the international live entertainment industry. Paylogic works with ID&T building digital environments for their events, providing integrated ticketing and fan journey technology.
• ADE (Amsterdam Dance Event)flagshipStrategic or Co-development PartnerPaylogic and ADE have a long-term partnership in which Paylogic has fully integrated its entire technology within the ADE platform. The platform consolidates 221 events from 74 promoters, handles hotel bookings, merchandise sales, and loyalty programmes, making ADE the international online hub for electronic music. The ADE e-commerce hub was developed and designed in close collaboration with Paylogic.
• AwakeningscoreStrategic or Co-development PartnerPaylogic provides Awakenings with its complete technology stack to create a fully branded online shop environment. 100% of ticket buyers create an Awakenings account. The platform supports event tickets as well as merchandise (e.g., the '20 Years of Techno' book), and enables personalised fan communication and data-driven targeting.
• Dour FestivalcoreStrategic or Co-development PartnerPaylogic and Dour Festival collaborated to develop a future-proof digital strategy and a fully custom-branded online shop. The shop covers tickets, camping and hotel options, shuttle services, and merchandise in one seamless environment, contributing to record attendance in 2017.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eventim: Europe's largest live entertainment ticketer and promoter, operating a ticketing platform across concerts, festivals and sports. Directly comparable because it offers a SaaS-like enterprise ticketing platform with multi-currency payments, branded shops, queueing and analytics — and is the implied corporate family of Paylogic (See Tickets entities).
• Eventbrite: Self-serve and enterprise ticketing platform for live events with strong SMB adoption and a growing enterprise/music business. Overlaps with Paylogic on ticketing, branded shops, payments and analytics, but skews self-serve versus Paylogic's enterprise-only motion.
• Dice: Mobile-first ticketing and discovery platform concentrated in live music and electronic music festivals, with fan-ID, personalisation and queueing features. Directly comparable to Paylogic in target vertical (electronic music festivals) and product (data-driven, fan-account-led ticket flows).
• See Tickets (UK): UK-based ticketing provider for live entertainment, festivals and venues, operating a branded white-label ticketing platform. Comparable as a sibling-tier European ticketer with similar product philosophy (branded shops, payments, data) and shared brand family with Paylogic's Dutch and German entities.
• Front Gate Tickets: Ticketing and fan engagement platform serving large festivals and live events with white-label shops, payment and data capabilities. Compares to Paylogic as an enterprise festival-ticketing specialist with similar scale and integration depth around marquee customers.

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Global leader in live event ticketing, serving arena-scale concerts, sports and theatre with owned distribution and large-scale enterprise clients. Comparable to Paylogic as the dominant incumbent whose enterprise wins Paylogic is positioned to disrupt via integration and stability.
• AXS (AEG): Ticketing and fan engagement platform owned by AEG, serving venues, sports teams and music festivals globally with branded shops, mobile and analytics. Closely comparable to Paylogic's product scope (white-label shops, queueing, data) inside an established venue/major-event stack.

Emerging players

• Tito: Modern ticketing platform for independent promoters, festivals and venues offering branded shops, payment processing and simple analytics. Comparable to Paylogic at the mid-market end of festival ticketing with a self-serve motion Paylogic lacks.
• Shotgun: Electronic music-focused ticketing and discovery platform with built-in marketing, presale tools and fan accounts. Comparable to Paylogic's Awakenings/Tomorrowland use cases in the same electronic-music vertical but aimed at mid-tier promoters via a self-serve product.
• Universe (Live Nation): Live Nation's SMB and independent ticketing platform with a self-serve product and growing branded features. Comparable to Paylogic on the ticketing-platform layer, addressing the same end customers (event organisers) with a different motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/paylogic
• LinkedInlinkedin.com/company/paylogic-international
• Instagraminstagram.com/paylogicinternational
• Xx.com/Paylogic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paylogic