What Gradus Research does

Gradus Research is a Kyiv-based, founder-led market and sociological research company founded in 2019, operating as GRADUS RESEARCH PLUS LLC. The firm provides full-cycle quantitative and qualitative research for businesses, international government organizations, and NGOs, with a stated client footprint across 18 countries. Its primary product is a proprietary mobile application paired with an in-house online respondent panel that enables rapid survey deployment (standard sample sizes of 1,000-2,000 respondents across Ukrainian cities with populations above 50,000). The platform underpins a modular portfolio of 15+ research services including FastCheck (24-hour hypothesis testing), Brand Health Tracking, AdSpot (ad pre-launch testing), RepScan (reputation), LongWatching (longitudinal tracking), TrendWatcher, HR Monitor, and Social & Political Surveys.

Gradus monetizes through three primary revenue streams: one-time/perpetual licenses for Finished Analytical Reports distributed as digital PDFs, custom research services billed as professional engagements, and Helicopter View Sessions — exclusive strategic consultations led personally by CEO and Founder Evgeniya Blyzniuk, a sociologist. Prices are quoted in Ukrainian Hryvnia (UAH), with a freemium layer for select materials in exchange for contact information. The go-to-market model is content-led: the company publishes topical research reports on gradus.app (covering themes from Constitution Day to wartime consumer behavior) as top-of-funnel demand generation, supplemented by direct enterprise sales via website contact forms. Distribution is globally accessible through the website and mobile app, though the firm excludes temporarily occupied territories and active hostilities zones from its methodology scope.

The company is privately held with no disclosed funding rounds, no parent company, and no institutional investors identified in the source data — suggesting either bootstrapped growth or reinvested profits. Industry recognition in 2025 includes the ESOMAR Gold Prize for Best Social Impact Research, inclusion in the Insight 250 Global Researchers Ranking, and founder Evgeniya Blyzniuk's placement in the Forbes 50 Leading Women in Ukraine. A notable strategic partnership with NGO 'Aftertomorrow' supports a recurring 'Women's Well-Being Pulse' research series. Headcount is reported in the 11-50 range, consistent with a specialized boutique research firm operating in a wartime environment.

Name

Gradus Research

Legal name

GRADUS RESEARCH PLUS LLC

Website

https://gradus.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Gradus Research is a Kyiv-based market and sociological research firm that runs a proprietary mobile app and online panel to deliver full-cycle quantitative and qualitative research for businesses, government organizations, and NGOs across 18 countries, anchored by its 24-hour FastCheck rapid hypothesis testing service.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Finished Analytical Reports (Digital Products): Gradus provides digital analytical reports and research findings available for purchase through their website, delivered in PDF and other digital formats.
2. Custom Research Services: Custom quantitative and qualitative research tailored to specific client requests, including specialized methodologies and interpretation sessions.
3. Helicopter View Session: Exclusive strategic sessions with the CEO of Gradus, providing interpretation of research results within the broader context of other studies.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Gradus Research is a full-cycle market and sociological research company that translates human behavior into data through a proprietary mobile application and in-house online respondent panel. It delivers quantitative and qualitative research, finished analytical reports (digital products), and specialized research solutions such as 24-hour hypothesis testing (FastCheck), brand health tracking, advertising pre-launch testing, and reputation research for businesses, international government organizations, and NGOs operating in dynamic environments.

Product overview

Gradus Research is a full-cycle market research company that operates through a proprietary technological ecosystem consisting of a mobile application and online respondent panel. The core offering centers on the Gradus mobile application used for rapid data collection across quantitative and qualitative research methodologies. The product portfolio comprises the core mobile platform plus multiple specialized research modules including FastCheck (24-hour hypothesis testing), Brand Health Tracking, Helicopter View Session (executive strategic consultation), Usage & Attitude Study, AdSpot, RepScan, ImpactCheck, Communication Scan, TestBefore, LongWatching, TrendWatcher, HR Monitor, Insights Catcher, and Social & Political Survey. These modules are delivered as standalone services that leverage the shared mobile app infrastructure and panel network.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Research Services Full-cycle quantitative and qualitative research tailored to specific client objectives, from concept development through implementation, methodology design, data collection, and interpretation of results. Targeted at businesses, international government organizations, and NGOs requiring bespoke consumer, social, or market insight studies.
• Finished Analytical Reports (Digital Products) Pre-packaged digital analytical research reports on Ukrainian consumer behavior, social trends, and market topics available for one-time purchase and download from the Gradus website in PDF and other digital formats.
• FastCheck 24-hour rapid hypothesis testing service leveraging Gradus's proprietary mobile-app-based data collection and online respondent panel to deliver turnaround times that exceed market standards.
• Brand Health Tracking Continuous monitoring and evaluation of a brand's state and health metrics, providing ongoing visibility into brand performance for marketing and brand managers.
• Helicopter View Session Exclusive strategic session with the CEO of Gradus providing interpretation of research results within the broader context of other Gradus studies and market developments.
• Usage & Attitude Study Research into consumer behavior and preferences within specific product categories, covering usage patterns and attitudinal drivers.
• AdSpot Pre-launch advertising testing service that evaluates creative effectiveness prior to market deployment.
• RepScan Reputation research service measuring and analyzing brand or corporate reputation among target audiences.
• ImpactCheck Post-campaign advertising effectiveness evaluation that measures return on investment and campaign impact after deployment.
• Communication Scan Meaning search and communications testing service for evaluating messaging, narratives, and brand communications.
• TestBefore Testing service for concepts, products, and packaging prior to market launch.
• LongWatching Longitudinal tracking service that monitors changes in consumer behavior and attitudes over extended time periods.
• TrendWatcher

Quantifiable outcome

• 78% of respondents continued using loyalty programs throughout the full-scale invasion, with 51% reporting significantly increased usage
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NGO 'Aftertomorrow'coreStrategic or Co-development PartnerGradus Research partnered with NGO 'Aftertomorrow' to conduct the 'Women's Well-Being Pulse' study. This fourth wave of annual research expanded to compare experiences and career strategies of both Ukrainian women and men, exploring topics like leadership, burnout, and professional aspirations during Russia's full-scale invasion.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GfK: GfK is a global consumer intelligence firm (now part of NIQ) known for consumer panels and durable-goods research. It overlaps with Gradus on consumer behavior, brand tracking and category-level usage and attitude studies in emerging markets.
• Ipsos: Ipsos is a top-tier global market research and public opinion firm with deep capabilities in brand, advertising, customer experience and social research. It overlaps with Gradus across custom research, brand health and social/political surveys, particularly for international clients needing Ukraine coverage.
• Kantar: Kantar is a global data, insights and consulting powerhouse offering consumer panels, brand tracking and ad effectiveness across 90+ markets. It competes with Gradus for multinational brand and ad-tracking budgets where Gradus's Ukraine specialization is a differentiator versus Kantar's broad portfolio.
• NielsenIQ: NielsenIQ is a global consumer intelligence firm specializing in retail measurement, consumer panels and CPG insights. While far larger and broader than Gradus, it competes for the same brand health and consumer behavior mandates from multinational clients active in Ukraine.

Direct peers

• Dynata: Dynata runs one of the world's largest first-party online research panels and provides sample, data collection and insights to agencies and brands. Its digital panel infrastructure for fast-turn quantitative research makes it a direct modeling peer to Gradus's FastCheck.
• Info Sapiens: Info Sapiens is a Ukrainian market and consumer research firm serving businesses, government and NGOs with consumer and social studies. It is a direct domestic competitor to Gradus for the same Ukrainian and international client base.
• Toluna: Toluna operates a global online respondent panel and mobile-first survey infrastructure used for both consumer research and quick-turn concept tests. Its panel-and-app model closely mirrors Gradus's technology approach.
• Kyiv International Institute of Sociology (KIIS): KIIS is one of Ukraine's longest-standing independent sociological research organizations conducting nationwide polling and social research. It directly competes with Gradus for government, NGO and academic survey mandates inside Ukraine.
• YouGov: YouGov runs one of the world's largest proprietary online consumer panels, selling syndicated research, custom studies and brand trackers via a digital-first model. Like Gradus, it monetizes an owned panel for both one-off reports and recurring trackers, making it a close comparator on model if not on geography.

Emerging players

• Norstat: Norstat is a European data collection and insights firm operating proprietary panels across multiple countries. It is comparable to Gradus as a panel-driven research provider expanding across adjacent European markets, sharing the digital-first, fast-turnaround ethos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GradusR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gradus Research