Stardoll
Stardoll is an online fashion dress-up and social gaming platform serving primarily girls aged 13-18 across 200+ countries via 33 languages, monetizing through a freemium model with virtual currency and a Superstar premium subscription, and operating as a subsidiary of Glorious Games Group AB in Stockholm.
- Company typePrivate
- Founded2006
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Stardoll does
Stardoll is an online virtual fashion and social gaming platform that operates as a subsidiary of Stockholm-based Glorious Games Group AB. Founded in 2006 and active for two decades, the platform targets primarily girls aged 13-18 and serves members from more than 200 countries through 33 localized language versions. Members create MeDoll avatars with up to 60 billion possible variations, dress celebrity and custom dolls, shop in the Starplaza virtual mall across 50,000+ fashion and decor items, decorate virtual suites, and socialize through chat, party rooms, clubs, and the Spotlight community feed. Additional surface area includes the StarDesign user-generated content platform, the Superstar premium subscription tier, and three mobile companion apps (Stardoll Access, Stardoll Stylista, and Fashion Inc. by Stardoll).
The core technology stack is a legacy Flash-based dress-up engine that, following Flash's deprecation at the end of 2020, is now accessed via a downloadable launcher on web alongside iOS and Android mobile applications. The platform supports a virtual economy with two currencies: Starcoins, earned or purchased, and Stardollars, a 12-month-expiring premium currency tied to real-money purchases and Superstar membership benefits. Payment processing is integrated through PayPal, credit cards, mobile billing, and gift cards.
Monetization is freemium: membership is free, with revenue derived from virtual currency sales, the recurring Superstar subscription (monthly refill cadence), and gift card purchases. The company has disclosed $10M in venture funding across two 2006 rounds led by Index Ventures and Sequoia Capital, and acquired Piczo in 2009. With 101-250 employees, no disclosed AI/ML capabilities, and no patents or certifications on file, Stardoll's positioning rests on its large accumulated community, brand recognition in teen fashion gaming, and the depth of its user-generated content and virtual inventory.
Stardoll firmographics
Firmographics- Name
- Stardoll
- Legal name
- Glorious Games Group AB
- Website
- https://stardoll.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Stardoll is an online fashion dress-up and social gaming platform serving primarily girls aged 13-18 across 200+ countries via 33 languages, monetizing through a freemium model with virtual currency and a Superstar premium subscription, and operating as a subsidiary of Glorious Games Group AB in Stockholm.
- Ownership category
- akta.pro rank
Stardoll industry classification
Industry- Product category
- Online Social Gaming
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC) (MPAFAJAF)
- akta.pro secondary industry
- Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand) (MPACABAG)
Keywords
Where Stardoll is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Stardoll business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Superstar Membership Subscription: Premium paid membership providing exclusive shopping access, limited collections, special offers, enhanced Beauty Parlor features, more rooms, Superstar icon, 3 Spotlight submits per day, ability to sell in Starbazaar, create chat rooms, organize private parties, and faster Starpoints accumulation. Billing appears to be on a monthly refill basis.
- Stardollars (Premium Virtual Currency): Premium in-game currency purchased with real money. Stardollars have a 12-month expiration date from purchase. Used to unlock premium features and items.
- Starcoins (In-Game Virtual Currency): Free in-game currency earned through activities, with welcome gift of 700 Starcoins for new members. Also purchasable through various payment methods.
- Gift Cards: Stardoll Giftcards available for purchase, valid for 6 months after purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Membership - Core access to dress-up games, basic features, and community |
| Subscription | Monthly | Superstar Membership - Premium tier with exclusive access and enhanced features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Stardoll product offering
Product offeringCore offering
Stardoll operates an online fashion-themed dress-up game and social gaming platform where members create customizable avatars (MeDoll with 60+ billion variations), dress celebrity dolls, shop for virtual fashion items in the Starplaza mall (50,000+ items), decorate virtual suites, design and sell user-created fashion via StarDesign, and socialize through chat, parties, clubs, and contests. The platform monetizes through a freemium model with free Starcoins and a paid Superstar premium subscription that unlocks exclusive collections, enhanced features, and faster progression.
Product overview
Stardoll is a fashion-focused online community and dress-up game platform for girls aged 13+. The core product combines avatar customization (MeDoll with 60+ billion variations), social networking, and virtual commerce. Members can play dress-up games with celebrity dolls, shop at Starplaza with 50,000+ items, design and sell custom fashion via StarDesign, decorate virtual suites, and interact socially via chat, parties, and clubs. The platform supports a freemium model with free Starcoins currency and a premium Superstar subscription for exclusive features. Stardoll operates multiple mobile apps (Stardoll, Stardoll Access, Stardoll Stylista, Fashion Inc.) and maintains community engagement through regular contests and events. The platform has over 464 million registered players from 200 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Stardoll Stylista: A mobile game app for styling and fashion gameplay.
- Stardoll Access
- Fashion Inc. by Stardoll
- Starplaza
- StarDesign
- Superstar
- Starcoins
- Stardollars
Products and services
- Stardoll (Core Platform) The main online fashion dress-up game platform where members create avatars, dress up celebrities and custom dolls, shop for virtual fashion items, decorate their suites, and socialize with other members from around the world.
- Starplaza
Quantifiable outcome
- Over 400 million creative and stylish members worldwide
- +2 more outcomes
Companies that use Stardoll
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Stardoll technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Stardoll partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights4 records
Stardoll competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Stardoll social profiles
Digital presenceStardoll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stardoll leadership team
Management profileNumber of profiles
Profiles1 record
Stardoll funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stardoll M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stardoll
What does Stardoll do?
Stardoll operates an online fashion-themed dress-up game and social gaming platform where members create customizable avatars (MeDoll with 60+ billion variations), dress celebrity dolls, shop for virtual fashion items in the Starplaza mall (50,000+ items), decorate virtual suites, design and sell user-created fashion via StarDesign, and socialize through chat, parties, clubs, and contests. The platform monetizes through a freemium model with free Starcoins and a paid Superstar premium subscription that unlocks exclusive collections, enhanced features, and faster progression.
Is Stardoll a public or private company?
Stardoll is a private company. It is classified as corporate owned and is currently operating.
When was Stardoll founded?
Stardoll was founded in 2006. It employs 101 to 250 people.
Where is Stardoll based?
Stardoll is headquartered in Stockholm, Sweden, in the Europe region.
How does Stardoll make money?
Four revenue lines are on record. Superstar Membership Subscription is the primary driver. The others are stardollars (Premium Virtual Currency), starcoins (In-Game Virtual Currency) and gift Cards.
Does Stardoll have an API?
No public API is recorded for Stardoll.
What industry is Stardoll in?
Stardoll's product category is Online Social Gaming. Its primary akta.pro industry code is MPAFAJAF, Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC), with a secondary code of MPACABAG, Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand). Its SIC code is 7900.