Weka Robotics
- Company typePrivate
- Founded2018
- HeadquartersRotorua, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Weka Robotics firmographics
Firmographics- Name
- Weka Robotics
- Legal name
- Weka Robotics limited
- Website
- https://wekarobotics.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Weka Robotics industry classification
Industry- Product category
- Agricultural Automation Equipment
- NAICS
- Food Product Machinery Manufacturing (333241)
- akta.pro primary industry
- Cartoning, Case Packing & Tray Loading Machines (IMALAOAE)
- akta.pro secondary industries
- Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA), Packaging & Bagging Equipment (Weighers, Baggers, Sealers) (AFAAAJAI), Fresh Produce Packaging (IMALAHAE)
Keywords
Where Weka Robotics is headquartered
LocationHeadquarters
- HQ city
- Rotorua
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Weka Robotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Precision Z1 Automated Packing Machine Sales: Sale of the Precision Z1 automated produce packing system to commercial packhouses. The system is described as an 'all in one' hardware solution capable of packing tray pack style fruit into trays and bulk boxes. Expected release January 2026.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Weka Robotics product offering
Product offeringCore offering
Weka Robotics designs and sells the Precision Z1, an all-in-one automated produce tray packing system for commercial packhouses. The system uses EtherCAT motion control and machine vision algorithms to automatically detect, position, and pack tray-pack style fruit (initially kiwifruit, with planned expansion to apples, avocados, and citrus) into trays and bulk boxes at high speed. Expected release is January 2026.
Product overview
Weka Robotics is a single-product company offering the Precision Z1 — a proprietary automation solution for the fresh produce packing industry. The Precision Z1 is a standalone, all-in-one automated kiwifruit packing system that uses motion control and machine vision technologies to pack fruit into trays and bulk boxes. The company is based in Tauranga, New Zealand, and is currently finalizing the product design with an expected release in January 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Precision Z1: Weka Robotics produce tray packing solution, capable of packing most tray pack style fruit into trays and bulk boxes. Uses EtherCAT and machine vision algorithms for fast, automatic and cost effective packing of produce.
Products and services
- Precision Z1 The Precision Z1 is an automated, all-in-one produce tray packing system designed for commercial packhouses. It uses EtherCAT motion control and machine vision algorithms to automatically detect, position, and pack tray-pack style fruit — currently kiwifruit, with planned adaptability to apples, avocados, and citrus — into trays and bulk boxes, replacing labor-intensive manual packing.
Companies that use Weka Robotics
Customer profileSegments2 records
Ideal customer profiles1 record
Weka Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Weka Robotics partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Weka Robotics competitors and assessment
Company assessmentDirect peers
- Compac (TOMRA Food): New Zealand-based, now part of TOMRA, supplies integrated sorting, grading, and packing lines for apples, kiwifruit, citrus, and other fresh produce. Directly competes with Weka Robotics as a packhouse automation vendor for the same NZ kiwifruit and broader produce customers.
- Ellips (Ellips Group): Dutch company specializing in optical sorting and grading technology for fresh produce, including apples, kiwifruit, and citrus. Closely comparable as a developer of vision-driven packhouse equipment serving similar end customers.
- GP Graders: Manufactures electronic grading and packing machinery for fresh produce such as apples, citrus, kiwifruit, and stonefruit. Directly competes in automated tray and bulk packing for the same commercial packhouse segment.
- Wyma Solutions: New Zealand-based designer and manufacturer of post-harvest vegetable and produce handling equipment, including washing, sorting, and packing systems. Operates in the same NZ packhouse ecosystem with comparable automation offerings.
- BBC Technologies (TOMRA): New Zealand-based subsidiary of TOMRA focused on blueberries, kiwifruit, and other small-fruit sorting and packing. Highly relevant given NZ kiwifruit focus and vision-based sorting technology overlap with Weka's machine vision approach.
- Greefa: Dutch manufacturer of grading, sorting, and packing equipment for fruit and vegetables. Provides comparable integrated packhouse automation to commercial growers and packhouses across multiple produce categories.
- Multiscan Technologies: Spanish supplier of optical sorting and grading equipment for fresh produce, including stonefruit, citrus, and tomatoes. Comparable as a vision-based automation vendor serving commercial packhouses.
- Aweta (JBT): Now part of JBT, Aweta designs integrated sorting, grading, and packing lines for fruit such as pears, apples, and stonefruit. Directly comparable as a packhouse automation specialist with multi-produce capability.
- Unitec Group: Italian manufacturer of post-harvest equipment for sorting, handling, and packing fresh fruit and vegetables. Comparable in providing complete packhouse lines and tray packing solutions to commercial operators.
Broad incumbents
- TOMRA Food: Global leader in sensor-based sorting and food processing solutions, parent of Compac and BBC Technologies. Provides broad produce grading, sorting, and packing equipment that overlaps with Weka's tray packing niche within a much larger portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Weka Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weka Robotics leadership team
Management profileNumber of profiles
Profiles2 records
Weka Robotics funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weka Robotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weka Robotics
What does Weka Robotics do?
Weka Robotics designs and sells the Precision Z1, an all-in-one automated produce tray packing system for commercial packhouses. The system uses EtherCAT motion control and machine vision algorithms to automatically detect, position, and pack tray-pack style fruit (initially kiwifruit, with planned expansion to apples, avocados, and citrus) into trays and bulk boxes at high speed. Expected release is January 2026.
Is Weka Robotics a public or private company?
Weka Robotics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Weka Robotics founded?
Weka Robotics was founded in 2018. It employs 1 to 10 people.
Where is Weka Robotics based?
Weka Robotics is headquartered in Rotorua, New Zealand, in the Oceania region.
How does Weka Robotics make money?
One revenue line is on record: precision Z1 Automated Packing Machine Sales.
Who are Weka Robotics's main competitors?
Direct peers on record are Compac (TOMRA Food), Ellips (Ellips Group), GP Graders, Wyma Solutions, BBC Technologies (TOMRA), Greefa, Multiscan Technologies, Aweta (JBT) and Unitec Group. TOMRA Food is listed as a broad incumbent.
Does Weka Robotics have an API?
No public API is recorded for Weka Robotics.
What industry is Weka Robotics in?
Weka Robotics's product category is Agricultural Automation Equipment. Its primary akta.pro industry code is IMALAOAE, Cartoning, Case Packing & Tray Loading Machines, with a secondary code of AFAOAGAA, Fresh Produce Packhouses (Fruits & Vegetables). Its NAICS code is 333241.