Lilly Lashes
Lilly Lashes is a privately-held luxury false eyelash brand founded in 2013 by Lilly Ghalichi, selling self-adhesive and traditional false lashes plus lip and brow products directly to consumers online, on Amazon, and through wholesale.
- Company typePrivate
- Founded2013
- HeadquartersRedondo Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lilly Lashes does
Lilly Lashes is a privately-held luxury false eyelash brand founded in 2013 by Lilly Ghalichi and headquartered in Redondo Beach, California. The company designs, manufactures, and sells premium false eyelashes and adjacent beauty products, with celebrity-driven brand positioning and reported wear by figures including Kim Kardashian, Kylie Jenner, and Jennifer Lopez.
The company's core technical differentiator is a self-adhesive lash technology that uses pre-applied, body heat-activated adhesive backing to eliminate the need for separate lash glue, offering reusable, all-day wear. The product catalog spans self-adhesive lashes (half lashes, full band, toppers), 3D Mink, 3D Faux Mink, Lite Faux Mink, Magnetic, Luxury Synthetic, and Individual Flares collections, plus bundles and kits. Through the Lilly Lips & Eyes sub-brand, the company has expanded into vibrating lip gloss and tinted brow gel, broadening its addressable market beyond lashes.
Lilly Lashes generates revenue through direct product sales via an owned DTC e-commerce storefront (lillylashes.com), the Amazon Marketplace with Prime shipping, and a wholesale program for retail partners. Individual lash products are priced between $13.50 (sale) and $24 (regular), while bundles and lip gloss sets range from $27 to $72. The business is founder-owned and bootstrapped with no disclosed venture or institutional capital; marketing is driven by influencer partnerships, celebrity endorsement, multi-platform social media presence (Instagram, TikTok, YouTube, Facebook, Pinterest), earned media in Vogue, Glamour, Allure, Marie Claire, and Byrdie, and a loyalty rewards program ("Lilly's Lash Baddies") built on Rivo.io. Order tracking is handled via AfterShip integration.
Lilly Lashes firmographics
Firmographics- Name
- Lilly Lashes
- Legal name
- Lilly Lashes
- Website
- https://lillylashes.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lilly Lashes is a privately-held luxury false eyelash brand founded in 2013 by Lilly Ghalichi, selling self-adhesive and traditional false lashes plus lip and brow products directly to consumers online, on Amazon, and through wholesale.
- Ownership category
- akta.pro rank
Lilly Lashes industry classification
Industry- Product category
- False Eyelashes / Beauty Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)
- akta.pro secondary industries
- Eye Makeup (Eyeshadow, Eyeliner, Mascara, Brow Products, Eye Primer) (CRABACAB), Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC), Beauty Accessories (Puffs, Shields, Mixing Tools, Sharpeners) (CRABAKAL)
Keywords
Where Lilly Lashes is headquartered
LocationHeadquarters
- HQ city
- Redondo Beach
- HQ country
- United States
- HQ region
- North America
Markets served
Lilly Lashes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Direct Product Sales: Direct-to-consumer sales of false eyelashes, brow gels, and lip glosses through owned e-commerce storefront. One-time purchase model with no subscription requirement. Revenue generated from individual product transactions, bundles, and kits at price points ranging from $13.50 to $72 per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual false lashes |
| Unit Pricing | Pay-as-you-go | Self-adhesive bundles and kits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Lilly Lashes product offering
Product offeringCore offering
Lilly Lashes designs, manufactures, and sells luxury false eyelashes, with a flagship self-adhesive line that uses pre-applied body heat-activated adhesive to eliminate the need for separate lash glue. The product portfolio spans multiple lash collections (3D Mink, Faux Mink, Magnetic, Luxury Synthetic, Individual Flares) and adjacent beauty items including 3D Brow Tinted Fiber Gel and Lip Thrill Vibrating Lip Gloss under the Lilly Lips & Eyes sub-brand.
Product overview
Lilly Lashes is a luxury false eyelash brand founded by Lilly Ghalichi, offering a diverse portfolio of false eyelashes and adjacent beauty products. The core product line includes Self-Adhesive Lashes (reusable lashes with pre-applied adhesive eliminating the need for glue), traditional 3D Mink and 3D Faux Mink lashes, Magnetic lashes, Lite Faux Mink, Luxury Synthetic, Individual Flares, and the Butterfl'eyes Half Lashes collection. Products span multiple volume levels (Natural, Semi-Bold, Full, Bold) and styles. The brand has expanded into complementary beauty categories including the Lilly Eyes sub-brand featuring 3D Brow Tinted Fiber Gel and Lip Thrill Sheer Vibrating Lip Gloss. Bundle and kit offerings include the Self-Adhesive Trio, Icon Self-Adhesive Bundle (Miami + Mykonos), Custom'Eyes Lash Kit, and First Class Travel Collection. The company operates a loyalty rewards program (Lilly's Lash Baddies) and integrates with AfterShip for order tracking and Rivo.io for its membership platform.
Differentiator
Problem solved
Functional benefit
Brands
- Lilly Lips & Eyes: A sub-brand offering lip gloss products (Lip Thrill Sheer Vibrating Lip Gloss) and brow products (3D Brow Tinted Fiber Gel).
Products and services
- Self-Adhesive Lashes
Quantifiable outcome
- Lashes tested to last 11 hours through heat and humidity
- +1 more outcomes
Companies that use Lilly Lashes
Customer profileSegments2 records
Ideal customer profiles2 records
Lilly Lashes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Lilly Lashes partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lilly Lashes competitors and assessment
Company assessmentBroad incumbents
- Kiss Products: Large mass-market beauty manufacturer offering false lashes, press-on nails, and hair products with broad retail distribution. Comparable as a broad incumbent competing in the same lash category with much wider scale.
- Ardell: Mass-market false eyelash category leader distributed through drugstores, beauty supply, and Amazon. Comparable as a broad incumbent in the same core product category, though positioned at a lower price tier.
- Huda Beauty: Global celebrity-founded beauty brand with a strong false lash line and broad color cosmetics portfolio. Comparable as a celebrity-led, social-media-driven beauty brand that has expanded from lashes into adjacent categories.
- Sephora Collection: Sephora's owned private-label beauty line that includes a broad assortment of false lashes. Comparable as a broad incumbent and retail-channel gatekeeper that competes on shelf for the same lash consumer.
- Benefit Cosmetics: LVMH-owned prestige beauty brand with a heritage brow franchise and expanding lash portfolio. Comparable as a broad incumbent with adjacent brow and lash expertise and global prestige retail presence.
Direct peers
- Velour Lashes: Direct-to-consumer luxury false eyelash brand offering both traditional and easy-apply lash formats. Closely comparable in product category, premium positioning, and celebrity-driven marketing approach.
- Glamnetic: D2C beauty brand specializing in self-adhesive and magnetic false lashes and press-on nails. Directly comparable as a technology-led lash disruptor targeting the same glue-free use case.
- Eylure: Established false eyelash brand with a wide range of natural and dramatic styles, including its own self-adhesive Lashes in a Minute line. Comparable as a multi-format lash specialist with both retail and D2C distribution.
- Dose of Lashes: Influencer-founded D2C false lash brand offering 3D faux mink and natural styles at similar premium price points. Comparable as a younger, social-media-native lash brand competing for the same consumer.
Emerging players
- Flutter Habit: DTC beauty brand focused on natural-looking false lashes and easy-apply formats. Comparable as an emerging player overlapping with Lilly Lashes' self-adhesive positioning and natural-to-dramatic style range.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lilly Lashes social profiles
Digital presenceLilly Lashes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lilly Lashes leadership team
Management profileNumber of profiles
Profiles1 record
Lilly Lashes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lilly Lashes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lilly Lashes
What does Lilly Lashes do?
Lilly Lashes designs, manufactures, and sells luxury false eyelashes, with a flagship self-adhesive line that uses pre-applied body heat-activated adhesive to eliminate the need for separate lash glue. The product portfolio spans multiple lash collections (3D Mink, Faux Mink, Magnetic, Luxury Synthetic, Individual Flares) and adjacent beauty items including 3D Brow Tinted Fiber Gel and Lip Thrill Vibrating Lip Gloss under the Lilly Lips & Eyes sub-brand.
Is Lilly Lashes a public or private company?
Lilly Lashes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lilly Lashes founded?
Lilly Lashes was founded in 2013. It employs 11 to 50 people.
Where is Lilly Lashes based?
Lilly Lashes is headquartered in Redondo Beach, United States, in the North America region.
How does Lilly Lashes make money?
One revenue line is on record: direct Product Sales.
Who are Lilly Lashes's main competitors?
Broad incumbents on record are Kiss Products, Ardell, Huda Beauty, Sephora Collection and Benefit Cosmetics. Direct peers are Velour Lashes, Glamnetic, Eylure and Dose of Lashes. Flutter Habit is listed as an emerging player.
Does Lilly Lashes have an API?
No public API is recorded for Lilly Lashes.
What industry is Lilly Lashes in?
Lilly Lashes's product category is False Eyelashes / Beauty Cosmetics. Its primary akta.pro industry code is CRABAKAC, Eyelash Tools (Curlers, Applicators) & False Lashes, with a secondary code of CRABACAB, Eye Makeup (Eyeshadow, Eyeliner, Mascara, Brow Products, Eye Primer). Its NAICS code is 456120 and its SIC code is 2844.