Manitoba Agricultural Services Corporation

What Manitoba Agricultural Services Corporation does

Manitoba Agricultural Services Corporation (MASC) is a Manitoba Crown corporation that delivers government-supported agricultural insurance and lending services to Manitoba farmers across the province. Operating under the Sustainable Canadian Agricultural Partnership framework with the Government of Canada and the Government of Manitoba as cost-share partners, MASC administers crop insurance programs (AgriInsurance covering over 80 annual crops and forages, Hail Insurance, Forage Insurance, and specialty coverages including Bee Mortality and Vegetable Acreage Loss), livestock-related products (Livestock Price Insurance for cattle, Wildlife Damage Compensation), and lending products (Direct Loans up to $6.25M at up to 80% financing, Livestock Loans, and Loan Guarantees through participating financial institutions).

Its underwriting and risk-classification technology includes the Individual Productivity Index (IPI) system that maps producer yield histories against area yields of similar soil types, a 15-Risk Area classification of Manitoba used for premium and coverage determination, the Manitoba Management Plus Program (MMPP) holding over 30 years of aggregated yield data, and a satellite-based Forage Insurance pilot planned for the 2026 crop year. Distribution is direct-to-producer through 12 service centres across Manitoba and the *my*MASC digital portal for account management, reporting, and claim filing, supplemented by factsheets, calculators, and the annual Yield Manitoba publication.

MASC's revenue mechanics combine producer premiums with federal (24%) and provincial (36%) premium cost-share for AgriInsurance, net interest income from a multi-rate lending book (1-year fixed at 4.7%, 5-year fixed at 5.1%, 25-year fixed at 6.35% as of July 2026), and supplementary government-funded programs such as Wildlife Damage Compensation administered at no producer cost. Customer segments are organized around vertical specialization: crop producers (primary), forage and livestock producers (primary), cattle producers, young and beginning farmers (18-39) targeted through the Bridging Generations Initiative, and specialty crop producers. Wholesale distribution is not used; all programs are positioned as a direct public service to Manitoba agriculture.

Name

Manitoba Agricultural Services Corporation

Legal name

Manitoba Agricultural Services Corporation

Website

https://masc.mb.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Manitoba Agricultural Services Corporation (MASC) is a provincial Crown corporation that delivers government-supported crop, forage, hail, livestock price, and wildlife damage insurance, plus agricultural lending and loan guarantees, to Manitoba farmers through 12 service centres and the *my*MASC online portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Brandon

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Premiums: AgriInsurance premiums are paid 40% by insured producers, 24% by the Government of Canada, and 36% by the Manitoba Government. This government-supported premium structure enables affordable coverage for Manitoba farmers.
2. Agricultural Lending Interest: MASC provides Direct Loans up to $6.25 million at up to 80% financing with interest rates (e.g., 4.7% for 1-year fixed, 5.1% for 5-year fixed as of July 2026). Revenue is generated through interest on agricultural loans.
3. Wildlife Damage Compensation: No premiums or administration fees for Wildlife Damage Compensation program. This is a publicly-funded program with no cost to eligible producers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Manitoba Agricultural Services Corporation (MASC) is a Manitoba Crown corporation that sells agricultural insurance and lending products directly to Manitoba farmers. Its core offering is a unified portfolio of government-backed risk management products — multi-peril crop insurance (AgriInsurance covering 80+ crops), Hail Insurance, Forage Insurance, Livestock Price Insurance, and Wildlife Damage Compensation — paired with agricultural lending products including Direct Loans (up to $6.25M at 80% financing), Livestock Loans, and Loan Guarantees.

Product overview

Manitoba Agricultural Services Corporation (MASC) is a provincial Crown corporation offering a unified portfolio of agricultural risk management and financing products. The core offerings consist of AgriInsurance (crop production and quality protection), Hail Insurance (spot-loss coverage), Forage Insurance (hay and forage protection), Livestock Price Insurance (cattle price floor protection), and Wildlife Damage Compensation. These are complemented by lending products including Direct Loans, Livestock Loans (Stocker and Feeder Plus), and Loan Guarantees. MASC provides supplementary tools including the Manitoba Management Plus Program (MMPP) for data benchmarking, online calculators, and the myMASC client portal. Young farmer support is delivered through the Bridging Generations Initiative with associated rebates and fee credits. All products are accessible through MASC's 12 service centres across Manitoba, with digital self-service via the myMASC portal.

Differentiator

Problem solved

Functional benefit

Products and services

• AgriInsurance Multi-peril crop insurance program protecting Manitoba farmers against crop production shortfalls and quality losses caused by natural perils (drought, flood, hail, frost, disease, pests). Covers over 80 annual crops and forages during establishment and production, including inability to seed due to wet conditions. Coverage levels of 50%, 70%, or 80% of probable yield, or up to 90% with the Crop Coverage Plus option. Reseed Benefit included at no additional cost; Excess Moisture Insurance basic component included.
• Hail Insurance Separate spot-loss policy available to AgriInsurance participants providing financial assistance for crop losses caused by hail, accidental fire, and in some cases frost. All crops are eligible regardless of variety or seeding date. Basic premium rates range from 1.5% to 3.4% depending on risk area, with coverage levels of $200, $300, or $400 per acre for most crops. Continuous participation earns a 2-5% discount, plus a 5% early payment discount.
• Forage Insurance Suite of forage insurance programs including Select Hay Insurance (70% or 80% coverage with dollar values for Alfalfa, Alfalfa/Grass, Tame Grasses, Sweet Clover, and Coarse Hay) and Basic Hay Insurance (High or Low Dollar guarantee). Also includes Forage Establishment Insurance, Pasture Insurance, and Pasture Days Insurance. A satellite-based forage insurance project is being piloted for the 2026 crop year.
• Livestock Price Insurance Risk management tool allowing Manitoba cattle producers to purchase price protection on cattle in the form of an insurance policy, establishing a market-driven floor price. Includes Calf, Feeder, and Fed cattle programs. Producers pay one up-front premium and settlement prices are calculated weekly based on Western Canadian market prices.
• Wildlife Damage Compensation Two-component publicly-funded compensation program for Manitoba producers: compensation for livestock predation and compensation for crop damage caused by wildlife including deer, elk, bear, moose, bison, raccoons, waterfowl, and blackbirds. No premiums or administration fees for eligible producers.
• Other Insurance Programs Additional specialty insurance programs for niche Manitoba crops, including Overwinter Bee Mortality Insurance, Vegetable Acreage Loss Insurance, Small Farm Acreage Loss Insurance, Strawberry Establishment Insurance, and Saskatoon Establishment Insurance.
• Direct Loans Short, intermediate, and long-term financing for Manitoba farmers at reasonable interest rates with flexible repayment terms. Available for land, buildings, equipment, livestock, quota, greenhouses, and operating expenses. Maximum borrowing up to $6.25 million at 80% financing, with fixed and renewable rate options and no prepayment penalties.
• Livestock Loans Short-term financing for purchasing feeder cattle and lambs, or as cash advance on retained feeder animals. Includes Stocker Loans (up to $1.6 million at 100% financing) and Feeder Plus Loans (up to $6.25 million at 90% financing).
• Loan Guarantees Guarantees provided to participating financial institutions for diversified operations, livestock association financing, and operating credit lines, helping Manitoba producers access third-party credit with MASC-backed assurance.
• Bridging Generations Initiative Program providing young Manitoba farmers (18–39 years) with financial incentives and customized loan terms, including 90% financing, interest-only payments for five years, and access to the Young Farmer Rebate, supporting the establishment or transition of next-generation farm operations.
• Farmland School Tax Rebate Program providing Manitoba farmland owners with school tax relief of up to 40% of school tax to a maximum of $2,500 between related parties, supporting the rural economy.

Quantifiable outcome

• Premiums cost-shared: 40% by producers, 24% by Canada, 36% by Manitoba
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered major, core and minor.

• Manitoba Producer GroupsmajorStrategic or Co-development PartnerMASC maintains strong ties with producer groups including Keystone Agricultural Producers, Manitoba Beef Producers, Manitoba Crop Alliance, and others. The Board of Directors meets annually with producer groups to solicit feedback and gather recommendations for enhancing programs and services.
• AgriStabilitycoreStrategic or Co-development PartnerAgriStability is a Business Risk Management Program under the Sustainable Canadian Agricultural Partnership that provides whole-farm coverage for income risk. MASC provides access to AgriStability information through *my*MASC and coordinates participation with AgriInsurance programs.
• Livestock Price Insurance (LPI)coreStrategic or Co-development PartnerLPI is a western Canadian price insurance program for cattle. MASC administers LPI policies in Manitoba, processing applications through service centres and directing producers to LPI.ca for policy purchases and claims. LPI settlement prices are calculated weekly reflecting Western Canadian market prices.
• Manitoba CooperatorminorStrategic or Co-development PartnerMMPP is a major contributor to Yield Manitoba, published annually by the Manitoba Cooperator. This partnership provides provincial and regional crop yield data by variety to assist farmers with seeding decisions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Agricultural Financial Services Corporation (AFSC, Alberta): Alberta's provincial Crown corporation delivering crop, hail, and livestock price insurance alongside direct lending and loan guarantees. Structurally the closest peer to MASC, combining the same insurance-plus-lending model under a single provincial agency with cost-shared government premiums.
• Saskatchewan Crop Insurance Corporation (SCIC): Saskatchewan provincial Crown corporation administering AgriInsurance, hail, forage, and livestock price insurance programs under cost-shared federal/provincial funding. Operates the same federal-provincial Sustainable Canadian Agricultural Partnership framework as MASC, serving row-crop farmers in an adjacent Prairie jurisdiction.
• Agricorp (Ontario): Ontario's provincial agency delivering crop insurance and AgriStability programs with cost-shared government funding. Closest Ontario equivalent to MASC's insurance and program-administration mandate, though narrower in product scope (no in-house agricultural lending).

Broad incumbents

• Farm Credit Canada (FCC): Federal Crown corporation providing agricultural lending across Canada, including term loans and operating credit. Comparable on the lending side of MASC's offering but at much larger national scale and without the provincial crop-insurance mandate.
• The Co-operators: Canadian mutual insurance carrier offering hail and agricultural insurance products alongside farm and commercial lines. Comparable for MASC's crop and hail insurance offerings but lacking public-sector premium subsidies and the lending capability.
• Intact Financial Corporation: Canada's largest property-and-casualty insurer, with farm and commercial agricultural coverage as part of a broad portfolio. Comparable on the insurance carrier dimension but competes against MASC's subsidized AgriInsurance pricing rather than serving the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/masc_mb
• YouTubeyoutube.com/channel/UCl12DHTw-FZjKWDivlEQHVQ
• Facebookfacebook.com/MASC.MB.CA
• LinkedInlinkedin.com/company/manitoba-agricultural-services-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manitoba Agricultural Services Corporation