This Old House Ventures
- Company typePrivate
- Founded1979
- HeadquartersStamford, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
This Old House Ventures firmographics
Firmographics- Name
- This Old House Ventures
- Legal name
- This Old House Ventures, LLC
- Website
- https://thisoldhouse.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where This Old House Ventures is headquartered
LocationHeadquarters
- HQ city
- Stamford
- HQ country
- United States
- HQ region
- North America
Markets served
This Old House Ventures business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- TV Broadcasting and Licensing: This Old House TV show generates revenue through broadcast licensing deals with television networks and streaming platforms. The show has aired for over 45 seasons, indicating established media distribution relationships.
- Insider Subscription: Premium subscription service offering ad-free streaming, exclusive extras, and member-only content. Subscription includes access to full episodes and behind-the-scenes content.
- Merchandise Sales: Sale of branded merchandise including apparel and home improvement tools through the website and third-party platforms. Newsletter subscribers receive 15% discount on merchandise purchases.
- Advertising Revenue: Website generates advertising revenue through affiliate marketing partnerships with home improvement brands, product reviews, and sponsored content recommendations for home services companies.
- Affiliate/Referral Revenue: Commission-based revenue through recommendations and reviews of home improvement products, services (gutter guards, home warranties, solar companies, HVAC companies), and tools with embedded links to purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Insider Premium Subscription |
Distribution channels4 records
Marketing channels10 records
This Old House Ventures product offering
Product offeringCore offering
This Old House Ventures, LLC is a private media company that operates a multi-platform home improvement media franchise targeting US homeowners and DIY enthusiasts. The company produces and distributes expert home renovation and maintenance content across broadcast television, streaming, digital/website, podcast/radio, and mobile app channels. Revenue is generated through subscription membership (Insider), advertising, affiliate commissions on recommended products, licensing of TV programming, and branded merchandise sales.
Product overview
This Old House Ventures operates as a multimedia home improvement platform offering a unified portfolio of television programming, digital content, and subscription services. The core products include the flagship This Old House TV show and its spin-off Ask This Old House, complemented by This Old House Radio Hour podcast and the streaming This Old House App. Supporting content includes product review buying guides, home improvement cost guides, and home service company reviews. The company also offers an Insider subscription providing ad-free streaming and exclusive content. Additionally, the platform provides specialized content through House One, Makers Channel, and Spanish-language platform Dime Como Hacerlo. The product ecosystem serves homeowners seeking DIY guidance, renovation expertise, and home improvement product recommendations across interior, exterior, and landscaping categories.
Differentiator
Problem solved
Functional benefit
Brands
- Ask This Old House: Spin-off television series where the TOH expert team answers homeowner questions and demonstrates repairs
- This Old House Insider
- This Old House Radio Hour
Products and services
- This Old House TV Show Long-running PBS television program providing step-by-step home renovation, repair, and maintenance guidance from expert contractors and tradespeople, targeted at US homeowners and DIY enthusiasts.
- Ask This Old House Companion PBS television series where expert hosts answer viewer questions and demonstrate home repair and improvement techniques.
- This Old House Radio Hour Audio/radio program and podcast delivering home improvement advice and project guidance on demand.
- Insider Membership Paid subscription membership that unlocks an ad-free experience and access to premium home improvement content across This Old House's digital and streaming properties.
- This Old House App Streaming mobile and connected-TV application that hosts the full This Old House television library for on-demand viewing by subscribers and members.
- House One Digital content sub-brand within the This Old House franchise covering home design, building, and renovation topics.
- Makers Channel Digital content sub-brand focused on maker, craft, and hands-on DIY project content for hobbyists and homeowners.
- Dime Como Hacerlo Spanish-language digital content sub-brand providing home improvement how-to guidance for Spanish-speaking US homeowners.
- This Old House Merchandise Branded merchandise storefront selling apparel, tools, and home improvement accessories carrying the This Old House brand.
Companies that use This Old House Ventures
Customer profileSegments2 records
Ideal customer profiles1 record
This Old House Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
This Old House Ventures partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
This Old House Ventures competitors and assessment
Company assessmentDirect peers
- Bob Vila: Bob Vila is the most direct competitor to This Old House: a decades-old home improvement TV personality whose brand now anchors a content, product review, and how-to platform. Same niche, same audience (US homeowners and DIYers), same editorial-plus-commerce model — making it the closest 1:1 analog.
- Magnolia Network: Discovery/HGTV's Magnolia Network (Chip and Joanna Gaines) produces premium home renovation, design, and lifestyle programming distributed via cable and streaming. Operates in the same home/lifestyle editorial space with a comparable mix of TV, streaming, and commerce content.
- Family Handyman: Long-running DIY home improvement publication (now part of Trusted Media Brands) producing how-to articles, project guides, and product reviews targeted at homeowners. Highly comparable audience and editorial focus, with a similar affiliate-driven digital monetization model.
Broad incumbents
- Better Homes & Gardens: Legacy Meredith/Dotdash media brand covering home, garden, and DIY across print, web, and video. Overlaps with This Old House on home improvement tutorials, product reviews, and cost guides, but operates as a broader lifestyle portfolio rather than a renovation-focused franchise.
Peers
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
This Old House Ventures social profiles
Digital presenceThis Old House Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
This Old House Ventures leadership team
Management profileNumber of profiles
Profiles1 record
This Old House Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
This Old House Ventures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about This Old House Ventures
What does This Old House Ventures do?
This Old House Ventures, LLC is a private media company that operates a multi-platform home improvement media franchise targeting US homeowners and DIY enthusiasts. The company produces and distributes expert home renovation and maintenance content across broadcast television, streaming, digital/website, podcast/radio, and mobile app channels. Revenue is generated through subscription membership (Insider), advertising, affiliate commissions on recommended products, licensing of TV programming, and branded merchandise sales.
Is This Old House Ventures a public or private company?
This Old House Ventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was This Old House Ventures founded?
This Old House Ventures was founded in 1979. It employs 51 to 100 people.
Where is This Old House Ventures based?
This Old House Ventures is headquartered in Stamford, United States, in the North America region.
How does This Old House Ventures make money?
Five revenue lines are on record. TV Broadcasting and Licensing is the primary driver. The others are insider Subscription, merchandise Sales, advertising Revenue and affiliate/Referral Revenue.
Who are This Old House Ventures's main competitors?
Direct peers on record are Bob Vila, Magnolia Network and Family Handyman. Better Homes & Gardens is listed as a broad incumbent. HGTV (Discovery/Warner Bros. Discovery) is listed as a peer.
Does This Old House Ventures have an API?
No public API is recorded for This Old House Ventures.