Logam Mulia

What Logam Mulia does

Logam Mulia (legal name: PT ANTAM Tbk — Unit Bisnis Pengolahan dan Pemurnian Logam Mulia) is the gold refining and precious metals trading business unit of PT ANTAM Tbk (IDX: ANTM), Indonesia's state-owned mining corporation. The unit operates an LBMA-accredited refinery producing ANTAM LM branded gold bars at 99.99% purity (0.5g to 1kg) and silver bars at 99.95% purity (250g to 10kg), alongside industrial products (silver nitrate, platinum labware, gold testing needles) and refining/custom-minting services for corporate clients. Proprietary CertiCard and CertiEye authentication technologies integrate product certificates with packaging and enable barcode plus UV watermark verification to combat counterfeiting in the Indonesian market.

The company's customer base spans four segments: individual retail investors (the primary segment) using gold as a long-term store of value and inflation hedge; gift purchasers buying themed bars for Eid al-Fitr, Chinese New Year, Christmas, weddings, and births; corporate and institutional buyers using custom minting and bulk purchase capability; and digital savers using the BRANKAS (Berencana Aman Kelola Emas) platform accessible via the ANTAM Logam Mulia mobile app (iOS/Android) and brankaslm.com. Revenue is generated through four mechanisms: one-time gold and silver bar sales priced daily and uniform across online and in-boutique channels (Rp 2,605,000/g for 1g gold at the time of input), tiered annual BRANKAS membership subscriptions, a guaranteed buyback service priced at daily market rates with H+3 settlement, and refining/custom-minting professional services.

Logam Mulia distributes through 21 physical Butik Emas LM (BELM) boutiques across 12+ Indonesian cities (Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Denpasar, Balikpapan, Makassar, Medan, Palembang, Pekanbaru, plus Greater Jakarta satellites), the logammulia.com e-commerce platform with virtual account payment across 13+ Indonesian banks, the mobile app, and the BRANKAS digital gold platform. Marketing is multi-channel (Instagram, Facebook, Twitter/X, TikTok, YouTube, email newsletter, and participation in events like the Jakarta International Jewellery Fair). As a state-owned unit, the business does not separately disclose revenue, headcount, or standalone financials; performance is reported within the consolidated PT ANTAM Tbk group.

Name

Logam Mulia

Legal name

PT ANTAM Tbk - Unit Bisnis Pengolahan dan Pemurnian Logam Mulia

Website

https://logammulia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Logam Mulia is the LBMA-accredited gold refining and precious metals trading unit of Indonesia's state-owned PT ANTAM Tbk, producing 99.99% purity gold bars and serving retail investors, gift purchasers, corporate buyers, and digital savers across 21 boutiques and an omnichannel platform in Indonesia.

Ownership category

akta.pro rank

Product category

Precious Metals Refining and Trading

NAICS

Nonferrous Metal (except Aluminum) Smelting and Refining (33141), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Primary Smelting & Refining Of Nonferrous Metals (3330), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Precious Metals Minting & Bullion Products (IMAKAEAJ)

akta.pro secondary industries

Precious Metals Smelting & Refining (IMAKAEAE), Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

Keywords

• Precious metals refining
• Gold bar sales
• Silver bar trading
• Digital gold savings
• Gold buyback services

Headquarters

HQ city

Pulogadung

HQ country

Indonesia

HQ region

Asia

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Physical Gold and Silver Bars Sales: Sale of gold bars (0.5g to 1000g) and silver bars with 99.99% purity. Products include classic gold bars, themed products (Imlek, Eid, Batik), gift series, and industrial products. Revenue is generated through upfront payment via virtual account.
2. BRANKAS Digital Gold Membership: Digital gold savings service with annual membership tiers (Basic, Silver, Gold, Platinum) offering different coverage limits and facilities. Members can buy, sell, and physically withdraw gold. Includes annual membership fees.
3. Gold Buyback: Purchase of previously sold ANTAM LM gold products back from customers. Buyback prices follow daily market rates and are transferred within H+3 working days.
4. Refining and Custom Minting Services: Gold refining, custom minting and casting, and assaying services for industrial and corporate customers.
5. BRANKAS Physical Gold Printing: Physical gold printing service for BRANKAS digital gold holders who wish to convert their digital gold to physical bars. Estimated 15-20 working days for printing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Logam Mulia is a precious metals refining and trading business unit of PT ANTAM Tbk that produces and sells LBMA-accredited gold bars (99.99% purity) and silver bars (99.95% purity) in various weights, along with themed gift products, gold pendants, industrial precious metal products, and refining services. The company also operates the BRANKAS digital gold savings platform and a guaranteed gold buyback service for individual consumers and corporate clients across Indonesia.

Product overview

Logam Mulia (PT ANTAM Tbk Unit Bisnis Pengolahan dan Pemurnian) is a precious metals trading company offering a comprehensive portfolio centered on LBMA-accredited gold and silver products. The core offering consists of ANTAM LM gold bars in standard weights (0.5g to 1kg) at 99.99% purity (999.9) and LBMA-accredited silver bars (99.95% purity) in weights from 250g to 10kg. These are complemented by multiple thematically branded sub-product lines: Emas Batangan Klasik (classic design, small weights for entry investors), Emas Batangan SelamatIdulFitri (Eid al-Fitr gift bars), Emas Batangan Imlek (Chinese New Year gold bars), Emas Batangan Batik Indonesia Seri III (batik-pattern bars in 10g and 20g), and Liontin Batik (batik-pattern gold pendants). The Gift Series covers occasion-specific gold pieces including wedding items, congratulatory gifts, baby gifts, Indonesian Heritage cultural motifs, and seasonal holiday pieces. Industrial products include silver nitrate, platinum labware, gold testing needles, and gold/silver wire. A digital gold savings service called BRANKAS enables online accumulation and withdrawal of physical gold. The company also offers refining and custom minting/casting services, plus a buyback service for certified ANTAM products. All products are sold at 19 physical Butik Emas LM boutique locations across Indonesia, via the e-commerce website logammulia.com, and through the ANTAM Logam Mulia mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• BRANKAS: Digital gold savings service (Berencana Aman Kelola Emas) allowing customers to purchase, store, and sell digital gold with physical withdrawal capability through the ANTAM Logam Mulia mobile application.
• CertiCard

Products and services

• Emas Batangan ANTAM LM (Gold Bars) ANTAM LM gold bars in standard weights (0.5g to 1kg) with 99.99% purity and LBMA-accredited certification, sold at Butik Emas LM boutiques and online at logammulia.com. Each product includes CertiCard integrated certificate packaging for authenticity verification.
• Perak Batangan ANTAM LM (Silver Bars) LBMA-accredited silver bars with 99.95% purity available in weights from 250g to 10kg, sold at Butik Emas LM boutiques and online at logammulia.com.
• Emas Imlek Gold Bars Chinese New Year-themed gold bars released annually for Imlek celebrations, featuring zodiac-year motifs in designs like Year of the Horse / Shio Kuda Api, available in multiple weights for festive gifting.
• Emas Idul Fitri Gold Bars (SelamatIdulFitri) Eid al-Fitr themed gold bars featuring Islamic holiday greetings (Eid Mubarak, Selamat Hari Raya), available in small weights for festive gifting during Ramadan/Eid celebrations.
• Emas Batangan Batik Indonesia Seri III Gold bars featuring Indonesian batik cultural patterns (Bokor Kencono, Huk, Srimanganti, Mahkota Siger), available in 10g and 20g weights as part of the cultural heritage gift series.
• Liontin Batik Indonesia Seri III Wearable gold pendants/lockets featuring batik patterns matching the Batik Seri III gold bars, sold as cultural heritage gift items.
• Perak Indonesian Heritage Series Silver bars and gold gift pieces representing iconic Indonesian cultural landmarks and symbols including Monas (Jakarta), Gedung Sate (Bandung), Barong (Bali), Tugu Surabaya, Jembatan Ampera (Palembang), and Kapal Pinisi (South Sulawesi), each weighing 31.1g (1 Toz).
• Gift Series ANTAM LM Collection of gold gift pieces for special occasions including wedding items, congratulatory pieces (Happy Birthday, Barakallah Fii Umrik, Thank You), baby gifts (Welcome Baby Boy, Welcome Baby Girl, Welcome Little Baby, GS BABBY BORN), Christmas pieces, and patriotic themes (Indonesia Tanah Air Beta, Simfoni Ibu Pertiwi).
• Produk Industri Logam Mulia Industrial precious metal products including Silver Nitrate (Perak Nitrat), Platinum Labware (platinum laboratory equipment), Jarum Uji (gold testing needles), gold and silver wire (Kawat Emas dan Perak), and Emas Palladium, sold to industrial and professional customers.
• Bezel ANTAM Seri 2 Decorative gold bezel pieces in series 2 designs (Ayesha, Astrolabiya, Hanna, Cassandra), weighing approximately 6g or 9g, designed as wearable or gift items.
• BRANKAS — Emas Digital ANTAM Digital gold savings service (BRANKAS = Berencana Aman Kelola Emas) allowing customers to buy, sell, and accumulate digital gold with the ability to withdraw physical gold bars at any time, managed via the ANTAM Logam Mulia mobile app (iOS/Android) or brankaslm.com, with tiered annual membership plans (Basic, Silver, Gold, Platinum).
• Layanan Pemurnian (Refining and Custom Minting Services) Gold and precious metal refining, custom minting and casting, and assaying/analysis services with internationally recognized LBMA testing standards for industrial and corporate customers.
• Buyback Emas ANTAM Buyback service for ANTAM-certified gold and precious metal products, allowing customers to sell back their physical gold bars to Logam Mulia at published buyback rates, with transfer to customer bank account within H+3 working days, also available via BRANKAS digital gold accounts.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

One partnership is on record.

• London Bullion Market Association (LBMA)coreStrategic or Co-development PartnerLBMA is the international organization that sets and manages worldwide quality standards for gold refining. LBMA accreditation ensures ANTAM LM products meet international standards for purity and authenticity, with responsible gold supply chain free from illegal mining, money laundering, terrorism, human rights violations, and human trafficking. ANTAM participates in LBMA Proficiency Test and Proactive Monitoring Test to maintain accuracy standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• PT Pegadaian: Indonesia's state-owned pawnshop operator offering gold savings, gold pawning, and gold-backed financing products with national branch presence. Comparable as an Indonesian consumer-facing gold financial services provider, but with a pawnbroking rather than bullion refining business model.

Direct peers

• Royal Canadian Mint: Canadian government-owned mint producing gold and silver bullion bars and Maple Leaf coins with internationally recognized purity. Comparable as a state-owned precious metals producer with LBMA-equivalent accreditation and retail investment gold offering.
• Metalor Technologies: Swiss-headquartered LBMA-accredited precious metals refiner producing investment-grade gold bars and industrial precious metal products. Comparable in refining capability, LBMA certification, and dual retail/industrial revenue model.
• The Perth Mint (Gold Corporation): Australian government-owned precious metals mint producing LBMA-accredited gold and silver bars and coins. Comparable as a state-issued branded bullion brand with retail focus and limited/thematic collections.
• PAMP Suisse (MKS PAMP GROUP): LBMA-accredited Swiss precious metals refiner producing PAMP-branded gold bars and silver bars with proprietary Veriscan authentication technology. Comparable in product line (LBMA bars, anti-counterfeit tech), distribution model, and target buyer (retail/institutional investors).
• Tanaka Kikinzoku Kogyo K.K. Japan-based LBMA-accredited precious metals refiner producing industrial and investment gold/silver/platinum products. Comparable as a refiner serving both industrial customers (semiconductors, labware) and investment bullion markets, mirroring Logam Mulia's industrial product line.
• Argor-Heraeus: Major Swiss LBMA-accredited precious metals refiner producing gold, silver, platinum, and palladium bars with Kinebar security features. Comparable as a refiner selling branded bullion products globally to banks, retailers, and industrial customers.
• UBS Gold (UBS Switzerland AG): One of the world's five LBMA Good Delivery gold refiners and a major Swiss-issued gold bar brand sold globally. Directly comparable as an LBMA-accredited refiner producing branded investment gold bars targeting retail and institutional buyers.
• Valcambi sa: Swiss LBMA-accredited precious metals refiner producing CombiBar and standard gold bars. Comparable as a refiner offering both investment bullion and customizable precious metal products for retail and corporate channels.

Emerging players

• MMTC-PAMP India Pvt. Ltd. India-based LBMA-accredited joint venture refiner producing gold and silver bars with PAMP Suisse technology, targeting South Asian retail and digital gold markets. Comparable in refining pedigree and emerging-market retail focus, though currently smaller than Logam Mulia in Indonesia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LogamMuliaAntam
• YouTubeyoutube.com/@antamLMofficial
• Facebookfacebook.com/LM.ANTAM
• Instagraminstagram.com/antamlogammulia
• TikToktiktok.com/@antamlogammulia
• LinkedInlinkedin.com/company/pt-antam-tbk-ubpp-logam-mulia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logam Mulia