Pasture Petfoods

What Pasture Petfoods does

Pasture Petfoods is a New Zealand-based, privately held joint venture founded in 2011 by a consortium of established New Zealand meat export companies. The company manufactures and exports premium raw petfood ingredients and provides contract processing services to the global petfood industry, operating from a head office in Hastings and a manufacturing facility in Waipukurau equipped with its own rail link. Its product range spans 72+ SKUs across pasture-raised red meats (lamb, beef, venison, wagyu, goat, veal), cage-free poultry, and sustainably sourced salmon and whitefish, supplied as mechanically deboned meat (MDM), bone cake, meat and bone meal (MBM), and offal cuts.

The company's processing platform integrates pre-break, blending, grinding, mechanical extrusion, and rapid spiral freezing, supported by an on-site IANZ-accredited laboratory for microbiological testing and FOSS real-time analytical instruments for proximate analysis (fat, moisture, ash, protein). A three-step metal detection process is applied to all shipments. The Waipukurau facility is registered as a NZ Government Animal Products Exporter and is FDA-registered for the US market and GACC-registered for China, with CNCA-approved retail packing capability. The company also holds product-level certifications including Global Animal Partnership, Certified Humane, Non-GMO Project Verified, NZ Farm Assurance Programme (NZFAP), and AsureQuality Antibiotic Free verification on applicable SKUs.

Pasture Petfoods operates a B2B, quote-based, contract-driven commercial model targeting two customer segments: (1) petfood manufacturers seeking reliable supply of verified, premium raw ingredients, and (2) businesses seeking integrated contract processing, custom batch blending, retail packing, laboratory testing, storage, and export logistics. The shareholder-controlled supply chain provides guaranteed year-round (52 weeks) supply across multiple species, and the company has received three consecutive years of Callaghan Innovation co-funding grants (2022-2024). Revenue is not publicly disclosed.

Name

Pasture Petfoods

Legal name

Pasture Petfoods

Website

https://pasturepetfoods.co.nz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Pasture Petfoods is a New Zealand-based, privately held joint venture (founded 2011) that manufactures premium raw petfood ingredients (red meat, poultry, fish) and provides integrated contract processing services to global petfood manufacturers and contract processing clients.

Ownership category

akta.pro rank

Product category

Pet Food Ingredients Manufacturing

NAICS

Animal Food Manufacturing (31111), Poultry Processing (311615), Animal (except Poultry) Slaughtering (311611)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Poultry Slaughtering And Processing (2015)

akta.pro primary industry

Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE)

akta.pro secondary industry

Organic Pet Food & Companion Animal Feed (AFADAJAF)

Keywords

• Pet food ingredients
• Raw meat ingredients
• Contract petfood processing
• Animal nutrition manufacturing
• Pasture-raised proteins

Headquarters

HQ city

Hastings

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Petfood Ingredient Products: Sale of raw petfood ingredients including red meat (lamb, beef, venison, wagyu, goat, veal), poultry, and fish products. Products supplied to defined specifications with consistent quality and supply continuity through shareholder-controlled supply chain.
2. Contract Processing Services: Bespoke contracted and integrated production services including custom batch blending, mixing, extrusion, dicing, spiral freezing, retail packing for frozen and ambient products, storage, and logistics. NZ Government registered Animal Products Exporter with FDA and China GACC registered export establishment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pasture Petfoods manufactures and supplies raw petfood ingredient products — pasture-raised red meat (lamb, beef, venison, wagyu, goat, veal), poultry (cage-free chicken), and fish (salmon, white fish) — supplied as MDM, Bone Cake, MBM, and offal cuts. The company also provides fully integrated contract processing services including custom batch blending, mechanical extrusion, spiral freezing, retail packing, IANZ-certified laboratory testing, storage, and export logistics for petfood manufacturers.

Product overview

Pasture Petfoods is a New Zealand-based pet food ingredient supplier and contract processor offering a comprehensive portfolio of natural protein products (red meat, poultry, and fish) alongside integrated processing services. The core product line consists of pasture-raised, free-range meat ingredients across multiple species (Lamb, Ovine, Venison, Beef, Wagyu, Goat, Veal, Chicken, Salmon, White Fish) supplied in various formats including MDM, Bone Cake, MBM, and offal cuts. These ingredient products are complemented by a suite of contract processing services including custom batch blending, production, retail packing, IANZ-certified laboratory testing, storage, and logistics—all delivered through a single-site facility registered as a NZ Government Animal Products Exporter and FDA/GACC registered establishment.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Founding Shareholder Meat Export CompaniescoreStrategic or Co-development PartnerJoint venture business founded by a group of well-established and respected New Zealand meat export companies. These companies recognised the supply continuity and product benefits they could provide to the petfood industry. The shareholder suppliers provide the business with a guaranteed and continuous supply of raw material across multiple species, processing 52 weeks per year.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Darling Ingredients: Global leader in rendering and sustainable nutrient recovery, supplying high-value proteins and fats — including pet food-grade ingredients — to animal nutrition manufacturers. Comparable to Pasture Petfoods as a B2B protein ingredient supplier, though vastly larger and broader across species.
• SARIA Group: International rendering and protein recycler producing meat-and-bone meal, bone cake and other specialty proteins used as pet food ingredients across Europe and beyond. Operates the same upstream-to-ingredient conversion model as Pasture Petfoods but at much greater scale.
• Symrise (Diana Pet Food): Diana Pet Food is a global B2B business within Symrise, supplying palatability solutions and specialty protein ingredients to pet food manufacturers. Comparable to Pasture Petfoods on customer base (pet food OEMs) and ingredient-supply model, though much broader in scope.
• Cargill Animal Nutrition: Global agribusiness division supplying proteins, premixes, and rendered ingredients to animal and pet food manufacturers. A breadth incumbent serving the same customer base and product categories as Pasture Petfoods, with the scale advantage of a multinational supply chain.
• Tyson Foods (Pet Products): Major US protein processor operating a Pet Products / prepared foods segment supplying chicken-based and other protein ingredients to pet food brands. Comparable to Pasture Petfoods as a meat-and-poultry ingredient supplier with integrated supply chain, though much larger and US-centric.

Direct peers

• AFB International: Specialty B2B supplier of palatability enhancers and protein ingredients to global pet food manufacturers. Directly mirrors Pasture Petfoods' model of supplying specification-driven raw ingredients and processing services to pet food brands rather than competing as a finished-goods brand.
• Kemin Industries: Specialty ingredient supplier whose Nutrivance and related pet food lines provide customized protein and nutrition solutions to pet food manufacturers. Overlaps with Pasture Petfoods on the contract/specification-supply motion toward brand-owned pet food customers.

Others

• Ziwi (Peak): NZ-based premium pet food brand marketing pasture-raised, air-dried New Zealand proteins to global consumers. Not a direct B2B competitor to Pasture Petfoods but shares the same NZ provenance, animal-welfare, and certified-ingredient positioning that drives Pasture's ingredient demand from buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasture Petfoods