Green Alpha Advisors
Green Alpha Advisors is a Boulder, Colorado-based SEC-registered investment adviser founded in 2007 that manages sustainable, fossil fuel-free equity and fixed income portfolios under its proprietary Next Economy methodology for high-net-worth individuals, institutional consultants, family offices, and wealth advisors.
- Company typePrivate
- Founded2007
- HeadquartersNiwot, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Green Alpha Advisors does
Green Alpha Advisors, LLC is a privately held, SEC-registered investment adviser headquartered in Boulder, Colorado. Founded in 2007 by Garvin Jabusch, the firm has been investing fossil fuel free since 2002 and exclusively in sustainable 'Next Economy' companies since 2008, managing approximately $290 million in assets under management as of May 31, 2026.
Green Alpha offers six core portfolio strategies under its trademarked Next Economy methodology: the flagship Next Economy Portfolio, the gender- and diversity-lens Next Economy AnthroIQ, the Sierra Club Green Alpha strategy (uniquely authorized to apply Sierra Club criteria), the income-oriented Next Economy Growth & Income, the Next Economy Select (accessible via the AXS Green Alpha ETF, ticker NXTE), the Strategic Resilience Portfolio launched in June 2026 focused on climate adaptation infrastructure, and the Next Economy Fixed Income strategy co-managed with Uniplan Investment Counsel. The investment process combines top-down systemic risk analysis with bottom-up Graham and Dodd fundamental value investing, anchored in a 'Four Pillars of Sustainability' framework developed with interdisciplinary scientific experts.
The firm's revenue is generated through investment advisory fees on assets under management, supplemented by sub-advisory economics from the AXS-sponsored ETF and mutual fund. Distribution occurs through enterprise relationship management with institutional consultants, family offices, and wealth advisors, as well as channel partnerships spanning more than ten wealth platforms including Fidelity, Charles Schwab, Morgan Stanley, Northern Trust, and Pershing Advisor Solutions. Leadership includes co-founder Garvin Jabusch and President Erika Karp, with a lean team of 1–10 employees.
Green Alpha Advisors firmographics
Firmographics- Name
- Green Alpha Advisors
- Legal name
- Green Alpha Advisors, LLC
- Website
- https://greenalphaadvisors.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Green Alpha Advisors is a Boulder, Colorado-based SEC-registered investment adviser founded in 2007 that manages sustainable, fossil fuel-free equity and fixed income portfolios under its proprietary Next Economy methodology for high-net-worth individuals, institutional consultants, family offices, and wealth advisors.
- Ownership category
- akta.pro rank
Green Alpha Advisors industry classification
Industry- Product category
- Sustainable Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (52591)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- ESG/Sustainable Investment Advisory (FSAEAAAJ)
- akta.pro secondary industries
- SDG / Thematic Sustainable Investment Funds (FSANAJAN), Fixed Income Mutual Funds (FSAAAEAB)
Keywords
Where Green Alpha Advisors is headquartered
LocationHeadquarters
- HQ city
- Niwot
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Green Alpha Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Investment Advisory Fees: Green Alpha earns investment advisory fees based on assets under management. The firm manages multiple portfolio strategies including separate accounts and serves as sub-advisor to ETFs and mutual funds. Fee structure is likely tiered based on account size and strategy type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Separately Managed Accounts - Custom investment management with direct client relationship |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Green Alpha Advisors product offering
Product offeringCore offering
Green Alpha Advisors is an SEC-registered investment advisor that manages actively managed equity and fixed income portfolios for institutional and high-net-worth clients under its trademarked "Next Economy™" sustainable investing methodology. The firm manages $290 million in assets across six strategies plus sub-advised ETF and mutual fund products (AXS Green Alpha ETF NXTE and AXS Sustainable Income Fund AXSKX), all built around excluding fossil fuels and investing in companies addressing systemic risks including climate change, resource scarcity, and inequality.
Product overview
Green Alpha Advisors operates as an investment advisor offering multiple distinct portfolio strategies under the 'Next Economy' umbrella. The core offering includes six actively managed equity and fixed income portfolios: The Next Economy Portfolio (flagship multi-stock strategy), Next Economy AnthroIQ (gender-lens/social inclusion variant), Sierra Club Green Alpha (Sierra Club criteria-aligned strategy), Next Economy Growth & Income (income-focused), Next Economy Select (democratized access via AXS Green Alpha ETF NXTE), Strategic Resilience Portfolio (adaptation-focused 42-stock global equity), and Next Economy Fixed Income (bond strategy co-managed with Uniplan Investment Counsel). The AXS Green Alpha ETF (NXTE) and AXS Sustainable Income Fund (AXSKX) are sub-advised products available on third-party investment platforms including Fidelity, Charles Schwab, Morgan Stanley, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Next Economy Portfolio: Active research and stock selection, paired with passive portfolio management via an annual rebalance. Possesses Green Alpha's longest track record and largest basket of stocks.
- Next Economy AnthroIQ
- Sierra Club® Green Alpha
- Next Economy Growth & Income
- Next Economy Select
- Strategic Resilience Portfolio
- Next Economy Fixed Income
Products and services
- The Next Economy Portfolio Active research and stock selection paired with passive portfolio management via an annual rebalance. Possesses Green Alpha's longest track record and largest basket of stocks. Invests in companies creating or enabling solutions to systemic risks including climate change, resource scarcity, and inequality.
- Next Economy AnthroIQ Gender-lens, diversity, and social inclusion criteria applied to Next Economy candidates to maximize each company's cognitive power, execution, and risk management potential. Traded via an annual rebalance.
- Sierra Club Green Alpha Green Alpha's first-principles, forward-looking research combined with the Sierra Club's social and environmental criteria applied to each company's history. Available only through Green Alpha as the sole financial services firm permitted to use Sierra Club criteria for managing investment assets.
- Next Economy Growth & Income Actively managed portfolio combining growth, high current income, and relatively low volatility in one portfolio using the Next Economy sustainable framework.
- Next Economy Select Strategy implementing Green Alpha's mission to democratize access to institutional-quality investing. Primary investment option is the AXS Green Alpha ETF (ticker NXTE), invested in high conviction companies bought at compelling current valuations.
- Strategic Resilience Portfolio A 42-stock, conviction-weighted global equity strategy investing in companies building, maintaining, financing, and protecting critical infrastructure required in a changing climate, across 13 interconnected layers of resilience infrastructure including energy systems, water security, resilient infrastructure, cybersecurity, food systems, public health, and climate risk management.
- Next Economy Fixed Income Bond strategy co-managed by Green Alpha and Uniplan Investment Counsel. Portfolio constituents pass both Green Alpha's top-down sustainability and management quality analysis, and Uniplan's credit quality and bond analysis.
- AXS Green Alpha ETF (ticker NXTE) The industry's first ETF to capture Next Economy leaders, sub-advised by Green Alpha Investments. Provides exposure to companies profitably creating innovations that address global systemic risks and advance economic productivity, renewable energies, and waste-to-value supply chains. Purchasable in standard brokerage accounts.
- AXS Sustainable Income Fund (ticker AXSKX) Fixed income mutual fund offering the Next Economy approach in a bond strategy, sub-advised by Green Alpha Investments alongside AXS Investments.
Quantifiable outcome
- Five of six strategies ahead of benchmark on average annual basis since inception (as of April 2026)
Companies that use Green Alpha Advisors
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Green Alpha Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Green Alpha Advisors partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- AXS InvestmentscoreAXS Investments serves as the ETF sponsor and distributor for the AXS Green Alpha ETF (NXTE) and AXS Sustainable Income Fund (AXSKX), both sub-advised by Green Alpha. This partnership enables Green Alpha strategies to reach retail investors through ETF wrapper with intra-day liquidity and tax efficiency. The NXTE ETF is distributed by ALPS Distributors, Inc.
- Sierra ClubcoreGreen Alpha is the only financial services firm permitted to utilize the Sierra Club's social and environmental criteria to manage investment assets. The Sierra Club Green Alpha strategy applies the Sierra Club's criteria alongside Green Alpha's first-principles research to evaluate companies.
- Uniplan Investment CounselcoreCo-management partnership for the Next Economy Fixed Income strategy. Uniplan provides credit quality and bond analysis while Green Alpha contributes top-down sustainability and management quality analysis, combining fixed income expertise with sustainable investing criteria.
- Fidelity InvestmentsmajorFidelity serves as a custody platform for Green Alpha separately managed accounts, enabling wealth advisors and their clients to access Green Alpha investment strategies through Fidelity's brokerage infrastructure.
- Charles SchwabmajorCharles Schwab serves as a custody platform for Green Alpha separately managed accounts, providing access to Green Alpha strategies through Schwab's wealth management ecosystem.
- Morgan StanleymajorMorgan Stanley's wealth management platform provides access to Green Alpha separately managed accounts for high-net-worth clients and institutional investors.
- Northern TrustmajorNorthern Trust provides institutional custody and platform services for Green Alpha separately managed accounts accessible to wealth advisors and institutional investors.
- Adhesion WealthminorAdhesion Wealth platform offers access to Green Alpha separately managed accounts for independent wealth advisors.
- Axos Money Manager X-ChangeminorAxos platform provides access to Green Alpha investment strategies for registered investment advisors using the Axos infrastructure.
- Pershing Advisor SolutionsmajorPershing's custodian platform enables access to Green Alpha separately managed accounts for advisors using Pershing's clearing and custody services.
- Amalgamated BankminorAmalgamated Bank hosted an Earth Day seminar featuring Green Alpha's President Erika Karp, examining the future of sustainable investing, corporate resilience, and ESG backlash. The event represented joint thought leadership and marketing in the sustainable finance space.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Green Alpha Advisors competitors and assessment
Company assessmentBroad incumbents
- KraneShares: Thematic and ESG ETF sponsor offering funds like the KraneShares Global Carbon Strategy. Overlaps with Green Alpha's ETF sub-advisory model via AXS (NXTE) and competes for shelf space in sustainability-themed wrappers.
- iShares ESG ETFs (BlackRock): BlackRock's iShares ESG/sustainable ETF suite (ESGU, ESGE, SUSL, etc.) is the dominant sustainable ETF franchise. Comparable as a sustainable equity ETF competitor but operating at vastly greater scale and distribution power than Green Alpha's sub-advised NXTE.
- Impax Asset Management: Specialist sustainable investment manager running global ESG equity strategies and listed funds. Direct strategic fit via dedicated sustainable-investing focus, though broader product set and UK domicile differentiate from Green Alpha's US-centric lineup.
- Vanguard ESG Funds: Vanguard offers ESG variants of its flagship funds (VESGX, ESGV) that compete head-on for advisor and retail wallets in sustainable U.S. equities. Useful as a benchmark for distribution scale and pricing pressure on boutique ESG managers.
- Calvert Research and Management: Long-standing ESG/sustainability investment franchise (now part of Morgan Stanley/Eaton Vance) offering Calvert mutual funds and SMAs. A much larger incumbent comparable to Green Alpha on investment philosophy but operates at materially greater scale with institutional distribution.
Direct peers
- Domini Impact Investments: Manager of the Domini Impact Equity Fund and related community-investing strategies, a pioneer SRI mutual fund firm. Comparable to Green Alpha as a values-driven boutique offering fossil-fuel-aware equity products to retail and institutional channels.
- Parnassus Investments: Independent, sustainability-focused mutual fund manager best known for the Parnassus Core Equity Fund. Operates actively managed ESG equity strategies — the most direct comparator to Green Alpha's Next Economy lineup given the analogous active-ESG mutual fund model.
- Brown Advisory Sustainable Growth: Brown Advisory's Sustainable Growth Equity strategy invests in companies delivering environmental or social solutions. Compares closely to Green Alpha's solutions-driven 'Next Economy' framework as an actively managed sustainable equity SMA franchise.
- Green Century Funds: Mutual fund company offering fossil fuel free equity and balanced portfolios (Green Century Equity Fund, Balanced Fund). Closely mirrors Green Alpha's fossil-fuel-free, sustainable mandates and small-AUM positioning.
- Trillium Asset Management: Boston-based sustainable investment manager offering SMAs and mutual funds (Trillium ESG Global Equity, Trillium Sustainable Opportunities) with a values-driven, engagement-heavy approach comparable to Green Alpha's thematic sustainability process.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Green Alpha Advisors social profiles
Digital presenceGreen Alpha Advisors compliance and trust
Trust signalCompliance1 record
Green Alpha Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Alpha Advisors leadership team
Management profileNumber of profiles
Profiles5 records
Green Alpha Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Alpha Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Alpha Advisors
What does Green Alpha Advisors do?
Green Alpha Advisors is an SEC-registered investment advisor that manages actively managed equity and fixed income portfolios for institutional and high-net-worth clients under its trademarked "Next Economy™" sustainable investing methodology. The firm manages $290 million in assets across six strategies plus sub-advised ETF and mutual fund products (AXS Green Alpha ETF NXTE and AXS Sustainable Income Fund AXSKX), all built around excluding fossil fuels and investing in companies addressing systemic risks including climate change, resource scarcity, and inequality.
Is Green Alpha Advisors a public or private company?
Green Alpha Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Alpha Advisors founded?
Green Alpha Advisors was founded in 2007. It employs 1 to 10 people.
Where is Green Alpha Advisors based?
Green Alpha Advisors is headquartered in Niwot, United States, in the North America region.
How does Green Alpha Advisors make money?
One revenue line is on record: investment Advisory Fees.
Who are Green Alpha Advisors's main competitors?
Broad incumbents on record are KraneShares, iShares ESG ETFs (BlackRock), Impax Asset Management, Vanguard ESG Funds and Calvert Research and Management. Direct peers are Domini Impact Investments, Parnassus Investments, Brown Advisory Sustainable Growth, Green Century Funds and Trillium Asset Management.
Does Green Alpha Advisors have an API?
No public API is recorded for Green Alpha Advisors.
What industry is Green Alpha Advisors in?
Green Alpha Advisors's product category is Sustainable Investment Management. Its primary akta.pro industry code is FSAEAAAJ, ESG/Sustainable Investment Advisory, with a secondary code of FSANAJAN, SDG / Thematic Sustainable Investment Funds. Its NAICS code is 523940 and its SIC code is 6282.