Miller & Miller Auctions

What Miller & Miller Auctions does

Miller & Miller Auctions is a privately held Canadian auction house headquartered in New Hamburg, Ontario, operating under the legal name Miller & Miller Auctions Ltd. The company runs online-only and Simulcast (live webcast) auctions across approximately a dozen collectible categories including Canadiana and Fine Art, Watches and Jewellery, Automobilia and Petroliana, Advertising and General Store, Sports Cards and Memorabilia, Toys and Motorcycles, Firearms and Sporting, Decoys and Folk Art, and Railroadiana. Founded as a dedicated auction business in 2016 on family roots in antiques dating to 1977, the firm sells on behalf of consignors ranging from individual estates to major named collections (e.g., the Spezowka, Patzer, Rounds, Colton, Love, Howard Meyer, Lorenz Werkmeister, and Miller Carmichael collections).

The operating technology consists of a proprietary auction platform powered by Auction Mobility, supporting online registration, bidding, and lot management, plus a Simulcast webcast layer for live auctioneer presentations and real-time online bidding. Dedicated iOS and Android mobile apps extend the bidding surface to smartphones, and the LiveAuctioneers.com integration provides additional third-party demand with a 5% surcharge. An in-house shipping department handles global packing and dispatch using custom double-walled materials. Customer acquisition is driven by a database of 15,000+ active users across 23 countries, with 18,000 buyer-targeted mail-outs per auction and a quarterly content magazine (The Miller Times) with 7,000+ subscribers.

Miller & Miller's revenue model is transaction-fee based, charging a 21% buyer's premium on successful hammer prices with a 5% surcharge for LiveAuctioneers-driven bids. The seller-side is all-inclusive with no fees for research, photography, cataloguing, insurance, storage, packing, marketing, or advertising, effectively transferring seller services into the buyer premium. Ancillary revenue comes from a 3% shipping insurance fee, a $75/week storage fee on items uncollected beyond seven days post-auction, and appraisal/evaluation services. The combined revenue model and operational footprint support an international collector market while operating with a 1-10-employee, family-led structure anchored by Ethan Miller and Justin Miller.

Name

Miller & Miller Auctions

Legal name

Miller & Miller Auctions Ltd.

Website

https://millerandmillerauctions.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Miller & Miller Auctions is a Canadian auction house specializing in antiques, folk art, watches, petroliana, and collectibles, operating online-only and Simulcast auctions via its proprietary platform and LiveAuctioneers to a 15,000+ collector base across 23 countries.

Ownership category

akta.pro rank

Product category

Antique and Collectible Auction Services

NAICS

Used Merchandise Retailers (459510), Art Dealers (45992)

akta.pro primary industry

Online Collectibles Marketplaces & Auction Retail (CRALAGAO)

akta.pro secondary industries

Auction Houses (Luxury Watches & Jewelry) (CRAKAKAF), Historical & Military Collectibles Retail (CRALAGAM)

Keywords

• Online auction services
• Antiques collectibles
• Simulcast webcast auctions
• Fine art auctions
• Consignment appraisals

Headquarters

HQ city

New Hamburg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Auction Commission Revenue: Miller & Miller charges a 21% buyer's premium on successful auction purchases. An additional 5% surcharge is added for bidders utilizing third-party online bidding platforms such as LiveAuctioneers. The company operates on an all-inclusive commission structure with no hidden fees for sellers for research, photography, cataloguing, insurance, storage, packing services, marketing or advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Miller & Miller Auctions operates a full-service auction house that catalogs, markets, and sells high-value antiques and collectibles on consignment through both Simulcast webcast auctions (live auctioneer streamed to online bidders) and online-only timed auctions. Items are organized into specialist categories including Canadiana & Fine Art, Watches & Jewellery, Automobilia & Petroliana, Advertising & General Store, Sports Cards & Memorabilia, Toys, Firearms, Decoys & Folk Art, and Railroadiana. Services include professional appraisals, in-house international shipping, and a quarterly collector magazine (The Miller Times).

Product overview

Miller & Miller Auctions is a full-service Canadian auction company offering both Simulcast (live webcast) and online-only auctions. The company specializes in multiple collectible categories: Canadiana & Fine Art (including folk art by Maud Lewis and Joe Norris), Watches & Jewellery (luxury brands), Automobilia & Petroliana (vintage advertising and gas station memorabilia), Advertising & General Store collectibles, Sports Cards & Memorabilia, Toys/Motorcycles/Automobilia, Firearms & Sporting, Decoys & Folk Art, and Railroadiana & Historic Objects. The company operates primarily through its proprietary online platform powered by Auction Mobility, with internet bidding also available through LiveAuctioneers.com. Additional services include The Miller Times quarterly magazine, in-house shipping, and auction evaluation services. The company has expanded to include dedicated mobile applications for iOS and Android devices.

Differentiator

Problem solved

Functional benefit

Brands

• The Miller Times: A quarterly online magazine featuring auction highlights and collector profiles, with over 7,000 subscribers.

Products and services

• Simulcast Online Auctions Webcast live auctions that extend the physical auction experience to a virtual audience worldwide, with real-time video and audio streaming of lots sold one-by-one by a live auctioneer. Targeted at international collectors across 23 countries.
• Online-Only Auctions Timed online auctions conducted exclusively through the website and mobile app without a live gallery component.
• Canadiana & Fine Art Auctions Specialist auctions featuring Canadian antiques, furniture, folk art, pottery, stoneware, textiles, and artwork including pieces by Maud Lewis and Joe Norris.
• Watches & Jewellery Auctions Specialist auctions of luxury timepieces from brands such as Patek Philippe, Rolex, Audemars Piguet, Omega, Cartier, and Breitling.
• Automobilia & Petroliana Auctions Specialist auctions featuring vintage advertising signs, gas station memorabilia, automobile collectibles, and petroleum-related antiques.
• Advertising & General Store Auctions Specialist auctions featuring advertising signs, tins, breweriana, tobacciana, and general store collectibles.
• Sports Cards & Memorabilia Auctions Specialist auctions featuring pre-1980 sports cards, vintage memorabilia, and rare collectibles from sports history, including 1952 Topps Mickey Mantle and rare Stanley Cup and Gretzky rookie cards.
• Toys, Motorcycles & Automobilia Auctions Specialist auctions featuring vintage toys, tin lithography toys, pressed steel toys, diecast models, classic automobiles, and motorcycles.
• Firearms & Sporting Auctions Specialist auctions featuring historic, collector, and sporting firearms, militaria, and related sporting collectibles.
• Decoys & Folk Art Auctions Specialist auctions featuring antique decoys, Canadian folk art, and Maritime art including paintings and sculptures.
• Railroadiana & Historic Objects Auctions Specialist auctions featuring railroad collectibles, locomotive number plates, builder's plates, station signs, lanterns, locks, bells, and historic artifacts.
• The Miller Times Quarterly Digital Magazine Quarterly online magazine featuring auction highlights, collector profiles, and stories connecting collectors around the globe, with over 7,000 subscribers.
• In-House Packing and Shipping Services Full-service, in-house packing and shipping department that ships items at cost to allow buyers to budget more for consignments, with custom double-walled corrugated boxes, poly wrap, soft foam edging, and bubble wrap for international destinations.
• Auction Evaluation and Appraisal Services Professional appraisal and evaluation services for single pieces, estates, or collections, including free professional advice on reserves, market value, sale timing, and market conditions.

Quantifiable outcome

• 98% average sell-through rate across auctions
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• LiveAuctioneers.comcoreTechnology or IntegrationLiveAuctioneers.com serves as a third-party online bidding platform, expanding Miller & Miller's buyer reach beyond their proprietary platform. Bidders utilizing LiveAuctioneers incur a 5% surcharge on top of the standard 21% buyer's premium. The partnership provides access to LiveAuctioneers' existing bidder base of collectors.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Waddington's Auctioneers: Established Toronto-based Canadian auction house offering Canadian fine art, jewelry, and Asian art. Comparable to Miller & Miller in serving the Canadian collector market with a focus on Canadian content and estate consignments.
• Cowley Abbott: Canadian auction house specializing in Canadian fine art and luxury items including jewelry and watches. Directly comparable in scale and category focus to Miller & Miller's Canadian collector orientation.
• Du Mouchelles: Detroit-based auction house serving the Great Lakes region with antiques, fine art, and estate jewelry. Comparable in size and category mix, with similar small-team operations and estate consignment focus.
• Walker's Fine Art & Estate Auctioneers: Canadian auction house based in Ottawa specializing in fine art and estate jewelry. Comparable in Canadian market positioning and category mix, with similar independent operator profile.

Broad incumbents

• Heritage Auctions: Largest US-based collectibles auction house covering coins, sports cards, watches, fine art, and historical collectibles. Much larger scale but overlaps heavily on luxury watches, sports cards, and historical memorabilia categories.
• Bonhams: Global auction house with broad coverage of fine art, luxury watches, jewelry, and collectibles. Comparable in luxury watch and fine art verticals, but operates at significantly larger scale and global footprint.
• Sotheby's: Premier global auction house covering luxury watches, fine art, and collectibles. Overlaps with Miller & Miller on luxury watches and Canadian/folk art content, but at vastly greater scale and brand recognition.
• Hindman: US-based auction house (formerly Leslie Hindman) with broad fine art, jewelry, and luxury goods offerings. Comparable category breadth but much larger scale and multi-city presence.
• Skinner Auctioneers: US auction house covering fine art, antiques, jewelry, and collectibles. Comparable category mix including Americana and decorative arts, though larger in scale and based in the US.

Regional players

• Lunds Auctions: British Columbia-based Canadian auction house serving Western Canadian collectors with antiques and estate goods. Comparable category mix but geographically distinct, focused on the Western Canadian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights8 records

Customer concentration

• Facebookfacebook.com/millerandmillerauctions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miller & Miller Auctions