DeNovix
DeNovix is a privately held life science instrumentation company that designs and manufactures spectrophotometers, fluorometers, automated cell counters, and electronic pipettes for academic, government, and biopharma researchers conducting nucleic acid, protein, and cell analysis.
- Company typePrivate
- Founded2012
- HeadquartersDe Pere, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What DeNovix does
DeNovix Inc. is a privately held life science instrumentation company founded in 2012 and headquartered in Wilmington, Delaware, that designs, manufactures, and sells laboratory equipment for nucleic acid quantification, protein analysis, and cell counting. Its product portfolio centers on four platform categories: the DS-Series spectrophotometers and fluorometers (DS-11 FX/FX+, DS-8X, DS-7, Helium, DS-C, QFX) built around patented SmartPath microvolume pathlength control; the CellDrop Automated Cell Counter, which uses patented DirectPipette technology to count cells without disposable slides; the recently launched Squid Full Range electronic pipette with patented Dynamic Volume Control; and supporting consumables including fluorescence quantification assays and CellDrop viability assays.
Underlying these products is a hardware-plus-software architecture that combines proprietary optical and fluidic mechanisms with icon-driven EasyApps software, contamination-alert SmartQC, and machine learning computer vision models trained for complex cell-type recognition (hepatocytes, organoids). The company monetizes primarily through one-time capital equipment sales, augmented by recurring revenue from assays, accessories, and calibration/maintenance services, sold via direct e-commerce (shop.denovix.com), USA field sales representatives, request-a-quote for larger orders, and a regional distributor network spanning the Americas, Asia, Australia/New Zealand, Europe, and the Middle East/Africa.
DeNovix serves a diversified customer base spanning academic and government researchers (NIH, USMA, R1 universities), biopharmaceutical and biotech companies (Altos Labs, IDEXX Laboratories), clinical and diagnostic facilities (Montpellier University Hospital Transcriptomics Platform), and startup/research co-working labs (Forward BIOLABS). The company has not disclosed external funding rounds, suggesting founder/management ownership and self-funded operations, and has been twice recognized as Customer Service Company of the Year in life science.
DeNovix firmographics
Firmographics- Name
- DeNovix
- Legal name
- DeNovix Inc.
- Website
- https://denovix.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DeNovix is a privately held life science instrumentation company that designs and manufactures spectrophotometers, fluorometers, automated cell counters, and electronic pipettes for academic, government, and biopharma researchers conducting nucleic acid, protein, and cell analysis.
- Ownership category
- akta.pro rank
DeNovix industry classification
Industry- Product category
- Life Science Instrumentation
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Laboratory Analytical Instruments (3826), In Vitro & In Vivo Diagnostic Substances (2835), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Analytical Instruments & Chromatography Systems (HLAGAIAA)
- akta.pro secondary industries
- Mass Spectrometry & Spectroscopy Instruments (HLAGAIAB), Reagents, Chemicals & Assay Kits (Buffers, Antibodies, ELISA, Enzymes) (HLAGAIAI), Microscopy, Imaging & Flow Cytometry Instruments (HLAGAIAE)
Keywords
Where DeNovix is headquartered
LocationHeadquarters
- HQ city
- De Pere
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DeNovix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Laboratory Equipment Sales: DeNovix generates primary revenue from selling spectrophotometers, fluorometers, automated cell counters, and electronic pipettes. Products include DS-11 Series, CellDrop, Squid pipette, and related instruments sold as one-time capital equipment purchases.
- Assays and Consumables: Recurring revenue from fluorescence quantification assays, cell viability assays (AO/PI, Yeast, Trypan Blue), and pipette tips optimized for Squid devices. Sold through e-commerce platform.
- Accessories and Services: Revenue from CellDrop accessories, count codes, UV-Vis and fluorescence accessories, extended warranties, and preventative maintenance plans.
- Calibration and Maintenance Services: DeNovix offers calibration and maintenance services, particularly for Squid pipette customers in the USA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Instrument pricing varies by model and configuration |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
DeNovix product offering
Product offeringCore offering
DeNovix develops, manufactures, and sells laboratory instruments—spectrophotometers, fluorometers, automated cell counters, and electronic pipettes—used by life science researchers for nucleic acid quantification, protein quantification, and cell counting. The portfolio spans standalone microvolume and cuvette spectrophotometers (DS-11 Series, DS-8X, DS-7, Helium, DS-C), the QFX Fluorometer, the slide-free CellDrop cell counter, and the 1–1000 µL Squid pipette, supported by fluorescence quantification assays, cell viability assays, accessories, and calibration/maintenance services.
Product overview
DeNovix is a multi-award winning life science instrumentation company founded in 2012, headquartered in Wilmington, DE. Their product portfolio centers on spectrophotometers, fluorometers, automated cell counters, and electronic pipettes for life science research. The core DS-11 Series combines 1 µL UV-Vis spectrophotometry and fluorescence quantification in one instrument, available in multiple configurations (DS-11 FX, DS-11 FX+). Complementing this are the DS-8X (eight-channel high throughput), DS-7 (budget-friendly), Helium (entry-level microvolume), and DS-C (cuvette-based) spectrophotometer variants. The CellDrop Automated Cell Counter features DirectPipette™ technology for slide-free counting, and the Squid™ Full Range Pipette spans 1-1000 µL with dual tip modes. Supporting consumables include fluorescence quantification assays and cell viability assays. The company twice received Customer Service Company of the Year award for life science.
Differentiator
Problem solved
Functional benefit
Products and services
- DS-11 Series Spectrophotometer / Fluorometer Multi-modal 1 µL UV-Vis spectrophotometer and fluorometer with cuvette capability, using SmartPath pathlength control for unmatched specificity and sensitivity in nucleic acid, protein, and biomolecule quantification for life science researchers.
- DS-8X Eight Channel Spectrophotometer Eight-channel UV-Vis spectrophotometer based on DS-11 Series patented innovations, delivering full spectrum analysis for high throughput nucleic acid and protein quantification with confidence in every measurement.
- DS-7 Spectrophotometer Budget-friendly spectrophotometer delivering full spectrum 1 µL and cuvette UV-Vis analysis at an accessible price point for research and teaching labs.
- Helium Spectrophotometer 1 µL microvolume spectrophotometer offering DeNovix reliability and support at an affordable price point for research and teaching laboratories.
- DS-C Spectrophotometer Compact cuvette spectrophotometer for nucleic acid quantification, OD 600, and kinetics applications with a full UV-Vis wavelength range of 190–840 nm.
- QFX Fluorometer Four-channel fluorometer for fluorescence quantification of DNA, RNA, Protein and other biomolecules, providing an extended detection range for high-sensitivity quantification at affordable pricing.
- CellDrop Automated Cell Counter Automated cell counter featuring DirectPipette slide-free technology that eliminates the need for single-use plastic slides and plastic waste, offered in Dual Fluorescence plus Brightfield or Brightfield only models and incorporating machine learning algorithms for accurate counting of complex cell types such as hepatocytes and organoids.
- Squid Full Range Pipette Revolutionary electronic pipette spanning 1–1000 µL volume range with patented Dynamic Volume Control, replacing 3–5 traditional pipettes with a single device featuring two built-in tip modes (Large 100–1000 µL and Small 1–200 µL), universal tip compatibility, and ISO 8655-exceeding calibration performance.
- Fluorescence Quantification Assays Fluorescence quantification assays for dsDNA and RNA offering high sensitivity and dynamic range, compatible with the DS-11 Series, QFX Fluorometer, and Thermo Fisher Qubit fluorometers.
- CellDrop Viability Assays Cell counting and viability assays optimized for the CellDrop Automated Cell Counter, including AO/PI, Yeast, and Trypan Blue staining options for cell counting workflows.
Quantifiable outcome
- DS-11 Series measures dsDNA in range of 0.75 ng/µL to 37500 ng/µL without dilutions
- +4 more outcomes
Companies that use DeNovix
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
DeNovix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
DeNovix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Industry Partners and Scientists (Collaboration)minorDeNovix collaborated with industry partners and scientists to train machine learning algorithms for the CellDrop automated cell counter, ensuring reliability for counting complex cell types like hepatocytes and organoids.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DeNovix competitors and assessment
Company assessmentDirect peers
- ChemoMetec: NucleoCounter and Cellaca cell counters are direct competitors to DeNovix CellDrop in automated cell counting workflows, especially in cell therapy and bioprocessing markets where DeNovix is positioning.
- INTEGRA Biosciences: Manufacturer of electronic pipettes (VIAFLO, VOYAGER) that compete directly with the DeNovix Squid Full Range Pipette for bench pipetting workflows. INTEGRA has an entrenched installed base in academic and pharma labs.
- BMG LABTECH: Specialized microplate reader and fluorometer manufacturer competing with DeNovix's QFX fluorometer and DS-Series instruments for assay-based quantification, particularly in academic and high-throughput screening settings.
- Molecular Devices: SpectraMax microplate readers and SpectraMax iD5 spectrophotometer/Absorbance readers compete with DeNovix's DS-Series for UV-Vis quantification and high-throughput screening customers. Both target drug discovery and assay development workflows.
- Beckman Coulter Life Sciences: Vi-Cell automated cell counters compete directly with DeNovix CellDrop, with the same core use case (cell viability and counting for bioprocessing and research workflows). Beckman Coulter's established biopharma sales channels make it a head-to-head rival for biopharma customers.
- Promega: Promega's Quantus and Quantifluor fluorescence quantification assays compete directly with DeNovix's dsDNA and RNA quantification assays. Both companies combine instrument and assay offerings for nucleic acid quantification workflows.
Broad incumbents
- Bio-Rad Laboratories: Bio-Rad's spectrophotometers and life science instruments overlap with DeNovix's DS-Series. Bio-Rad also offers reagents and consumables adjacent to DeNovix's assay portfolio, with broader reach across protein biology customers.
- Tecan: Tecan's automated microplate readers, fluorometers, and lab automation systems overlap with DeNovix's instrument and assay portfolio, especially for high-throughput genomics and cell biology workflows.
- Agilent Technologies: Agilent's Cary UV-Vis spectrophotometers and microplate readers compete with DeNovix's DS-Series and QFX fluorometers in nucleic acid and protein quantification workflows across academic and pharma research labs.
- Thermo Fisher Scientific: Direct overlap through Nanodrop spectrophotometers, Countess cell counters, and Qubit fluorometers which compete directly with DeNovix's DS-11 Series, CellDrop, and fluorescence assays. As a much larger life science tools incumbent, Thermo Fisher sets category pricing and reference standards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DeNovix social profiles
Digital presenceDeNovix financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeNovix leadership team
Management profileNumber of profiles
Profiles1 record
DeNovix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeNovix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeNovix
What does DeNovix do?
DeNovix develops, manufactures, and sells laboratory instruments—spectrophotometers, fluorometers, automated cell counters, and electronic pipettes—used by life science researchers for nucleic acid quantification, protein quantification, and cell counting. The portfolio spans standalone microvolume and cuvette spectrophotometers (DS-11 Series, DS-8X, DS-7, Helium, DS-C), the QFX Fluorometer, the slide-free CellDrop cell counter, and the 1–1000 µL Squid pipette, supported by fluorescence quantification assays, cell viability assays, accessories, and calibration/maintenance services.
Is DeNovix a public or private company?
DeNovix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DeNovix founded?
DeNovix was founded in 2012. It employs 11 to 50 people.
Where is DeNovix based?
DeNovix is headquartered in De Pere, United States, in the North America region.
How does DeNovix make money?
Four revenue lines are on record. Laboratory Equipment Sales are the primary driver. The others are assays and Consumables, accessories and Services and calibration and Maintenance Services.
Who are DeNovix's main competitors?
Direct peers on record are ChemoMetec, INTEGRA Biosciences, BMG LABTECH, Molecular Devices, Beckman Coulter Life Sciences and Promega. Broad incumbents are Bio-Rad Laboratories, Tecan, Agilent Technologies and Thermo Fisher Scientific.
Does DeNovix have an API?
No public API is recorded for DeNovix.
What industry is DeNovix in?
DeNovix's product category is Life Science Instrumentation. Its primary akta.pro industry code is HLAGAIAA, Analytical Instruments & Chromatography Systems, with a secondary code of HLAGAIAB, Mass Spectrometry & Spectroscopy Instruments. Its NAICS code is 334516 and its SIC code is 3826.