Wipe Out Kids' Cancer

What Wipe Out Kids' Cancer does

Wipe Out Kids' Cancer (WOKC) is a 501(c)(3) nonprofit organization founded in 1980 and headquartered at 1349 Empire Central, Suite 100, Dallas, Texas. The organization operates in the pediatric cancer space with a mission to provide comfort and hope to children diagnosed with cancer and to fund innovative research into new treatments. WOKC runs three core programmatic pillars: the Buddy Bag Program, which delivers rolling suitcases stocked with hygienic, comfort, and entertainment items to pediatric cancer patients upon overnight hospital admission; the Warrior Family Program, a year-round calendar of social events, holiday parties, sporting outings, and amusement-venue activities for the entire family of a child in treatment; and a Research Funding program administered through a Scientific Medical Research Committee, under which WOKC has invested over $13 million in cutting-edge pediatric cancer research that has in turn catalyzed more than $22 million in additional grants from the National Cancer Institute and other funders.

The business model is donation-driven and event-driven rather than commercial. Revenue streams include individual one-time and recurring donations (including a Hope Circle monthly giving program with tiers from $25 to $150), corporate sponsorships (notably AutoNation, Jersey Mike's Subs, and the Tom Thumb Foundation), and proceeds from signature fundraising events such as the annual gala (the 45th Anniversary Gala raised $4 million gross plus a $2 million V Foundation match), the WOKC Football Classic, the Run for the Kids 5K, and the Jersey Mike's Month of Giving campaign (which generated $761,000 in 2025 across 70+ DFW Jersey Mike's locations). The organization is governed by a Board of Directors with an Executive Committee and is managed by CEO Kris Cumnock, with a leadership team that includes a Director of Development, Director of Family Programs, and Manager of Marketing & Communications. All programs and fundraising are concentrated in the Dallas-Fort Worth / North Texas region; no technology products, apps, or AI capabilities are part of the service offering.

Name

Wipe Out Kids' Cancer

Legal name

Wipe Out Kids' Cancer

Website

https://wokc.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Wipe Out Kids' Cancer is a Dallas-based 501(c)(3) nonprofit founded in 1980 that funds pediatric cancer research and provides comfort and family-support programs to children with cancer in the Dallas-Fort Worth region through donations, corporate sponsorships, and signature fundraising events.

Ownership category

akta.pro rank

Product category

Pediatric Cancer Nonprofit Support Services

NAICS

Voluntary Health Organizations (813212), Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Pediatric cancer support
• Nonprofit fundraising
• Family support programs
• Cancer research funding
• Community event organization

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Direct monetary contributions from individual donors, including one-time and recurring monthly donations through the Hope Circle program.
2. Corporate Sponsorships: Sponsorship revenue from businesses including AutoNation, Jersey Mike's, Tom Thumb Foundation, and other corporate partners supporting WOKC events and programs.
3. Event Fundraising: Revenue from signature events including the annual gala (45th Anniversary Gala raised $4M plus $2M match), Football Classic, Run for the Kids, and New Year's Eve parties.
4. Monthly Giving (Hope Circle): Recurring monthly donations from committed monthly givers providing steady, reliable support for year-round programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wipe Out Kids' Cancer is a 501(c)(3) nonprofit organization that delivers comfort and hope to children with cancer through direct family support programs and funds innovative pediatric cancer research. Its core offerings include the Buddy Bag Program (rolling suitcases of comfort items for newly admitted patients), the Warrior Family Program (year-round social events and outings for affected families), and competitive research grant funding for novel pediatric cancer studies. Supplementary donor engagement and fundraising services include monthly giving (Hope Circle), signature events (annual Gala, Football Classic, Run for the Kids), and corporate giving campaigns such as Jersey Mike's Month of Giving.

Product overview

Wipe Out Kids' Cancer operates as a nonprofit offering a portfolio of interconnected programs centered on pediatric cancer support. The core service model consists of three pillars: direct family support through the Buddy Bag Program (providing comfort items to newly admitted patients), the Warrior Family Program (year-round events and activities for affected families), and Research Funding (investing in cutting-edge pediatric cancer research). Supplementary donor engagement programs include the Hope Circle monthly giving program and signature events such as the annual Gala, Football Classic, and Run for the Kids. The organization also runs awareness campaigns like Hope Can't Take a Holiday and the High School Fundraising Challenge to engage the community year-round.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over $13 million in pediatric cancer research funding with tens of millions more in leveraged grants
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Skibell Fine JewelryminorGTM or Marketing Partner · 29 October 2025Skibell Fine Jewelry in Dallas partnered with artist Bart Forbes to debut a limited-edition Chronos collection, with proceeds supporting WOKC. The collection features three unique timepieces designed to raise funds and awareness for pediatric cancer.
• V Foundation for Cancer ResearchcoreStrategic or Co-development Partner · 25 April 2025The V Foundation committed to match $2 million of WOKC gala proceeds to co-fund select cutting-edge pediatric cancer research projects. The partnership significantly amplified the impact of the 45th Anniversary Gala.
• AutoNationcoreGTM or Marketing PartnerAutoNation transforms their facility into a Winter Wonderland for Warrior families during the annual Holiday Party. They provide gift donations and venue support for WOKC family events.
• Jersey Mike's SubscoreGTM or Marketing PartnerJersey Mike's conducts an Annual Month of Giving campaign across 70+ DFW locations, culminating in a Day of Giving where 100% of sales are donated. In 2025, over $761,000 was raised. Founder Peter Cancro serves as Honorary Chair for WOKC events.
• The Ritz-Carlton DallasminorGTM or Marketing PartnerVenue partner hosting the 45th Anniversary Gala at their Dallas location, providing premium event space for the organization's signature fundraiser.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Children's Oncology Group: National cooperative research organization conducting pediatric cancer clinical trials, partially funded by philanthropic sources. Adjacent to WOKC as a research-funding ecosystem participant, though operating as a clinical-trial consortium rather than a donor-facing nonprofit.

Direct peers

• Pediatric Cancer Research Foundation: Nonprofit funding pediatric cancer research with a focus on improving treatments and survival rates. Direct peer in research funding and pediatric-cancer-specific mission.
• Alex's Lemonade Stand Foundation: National nonprofit funding pediatric cancer research and providing family support services. Direct peer to WOKC in mission scope, donor base, and program model, though operating at a significantly larger national scale.
• CureSearch for Children's Cancer: National nonprofit funding children's cancer research and providing family support resources. Direct peer in combining research funding with family-facing programs.
• Rally Foundation for Childhood Cancer Research: Nonprofit that funds childhood cancer research through community events and individual donations. Direct peer in the research-grant and event-driven fundraising model used by WOKC.
• American Childhood Cancer Organization: Nonprofit supporting children with cancer and their families through education, advocacy, and direct services. Comparable to WOKC's family-support and community-engagement mission.
• St. Baldrick's Foundation: Volunteer-driven nonprofit funding childhood cancer research grants, with a signature head-shaving fundraising event model. Direct peer to WOKC in research-grant focus and community-event-driven fundraising approach.
• National Pediatric Cancer Foundation: Nonprofit focused on funding pediatric cancer research and reducing treatment side effects. Closely comparable to WOKC's research funding pillar and overall pediatric cancer mission.

Emerging players

• Make-A-Wish Foundation: National nonprofit granting wishes to children with critical illnesses, including cancer. Overlaps with WOKC's family emotional-support mission, but focused on wish-granting rather than research or hospital admission support.

Broad incumbents

• St. Jude Children's Research Hospital: Dominant national nonprofit operating pediatric cancer research, treatment, and family support programs at vastly larger scale. Broad incumbent serving the same beneficiary population, but with integrated hospital operations that dwarf WOKC's grant-making scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wipeoutkdscancr
• Facebookfacebook.com/WipeOutKidsCancer
• LinkedInlinkedin.com/company/wipe-out-kids-cancer-nonprofit
• Instagraminstagram.com/wokc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wipe Out Kids' Cancer