Cloudmark
Cloudmark provides carrier-grade messaging security platforms and cloud services that protect mobile operators, ISPs, and hosting providers from spam, phishing, and malware across SMS, MMS, and email channels for 1.5 billion-plus users.
- Company typePrivate
- Founded2001
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Cloudmark does
Cloudmark provides carrier-grade messaging security and infrastructure solutions for mobile network operators, internet service providers, and hosting providers. The company offers a portfolio of on-premises platforms (Cloudmark Platform for Mobile, Cloudmark Platform for Email, Cloudmark Authority) and cloud-based managed services (Cloudmark Cloud for Mobile/Email) that protect against spam, SMiShing, phishing, viruses, and malware across messaging channels, with stated coverage of more than 1.5 billion users across 150+ operator and service provider customers and processing of over 80% of North America's mobile messages.
The core technology is the Cloudmark Security Platform, built on the proprietary Advanced Message Fingerprinting algorithm—a lightweight in-memory caching system that scans messages at near wire-speed with 98%+ filtering accuracy and over 50% reduction in CPU utilization versus traditional rule-based engines. Detection is powered by the Cloudmark Global Threat Network, a data flywheel that aggregates threat intelligence from the operator and ISP customer base and is also commercialized as the Cloudmark Insight API product family. The company has extended into adjacent solutions including A2P (Application-to-Person) messaging security, RCS protection, content categorization, and mobile sender security, and operates a Spam Reporting Service (SRS) via the 7726 (S-P-A-M) shortcode.
Cloudmark monetizes through a mix of one-time platform licensing, recurring cloud subscriptions, managed SOC services, and threat intelligence API subscriptions, all sold via enterprise direct sales (augmented by Proofpoint's distribution following the acquisition). Pricing is quote-based with annual billing cycles. The company was founded in 2001, is headquartered in San Francisco with regional presence in Japan, was acquired by Proofpoint, Inc. (NASDAQ: PFPT) and now operates as a messaging security division within Proofpoint.
Cloudmark firmographics
Firmographics- Name
- Cloudmark
- Legal name
- Cloudmark (operating as Proofpoint division)
- Website
- https://cloudmark.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cloudmark provides carrier-grade messaging security platforms and cloud services that protect mobile operators, ISPs, and hosting providers from spam, phishing, and malware across SMS, MMS, and email channels for 1.5 billion-plus users.
- Ownership category
- akta.pro rank
Cloudmark industry classification
Industry- Product category
- Messaging Security Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Cloud Security Managed Services (CSPM/CWPP/CNAPP) (BPAEADAF)
- akta.pro secondary industries
- Cloud Security & Compliance Services (BPAEACAG), Cloud Security Services (Posture Mgmt, Workload Protection) (BPAKAHAK), Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)
Keywords
Where Cloudmark is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cloudmark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Platform Software Licensing: Carrier-grade software platform licenses for on-premises deployment, including Cloudmark Platform for Mobile and Cloudmark Platform for Email, sold as perpetual or subscription licenses to MNOs and ISPs.
- Cloud-Based Security Services: Fully managed cloud-based security services including Cloudmark Cloud for Mobile and Cloudmark Cloud for Email, providing ongoing threat protection with dedicated SOC monitoring.
- SOC Services: Security Operation Center services providing monitoring, analysis, and response to messaging threats by highly talented personnel.
- Threat Intelligence API: Cloudmark Insight APIs (Crawler API, Feedback API, Features API, Data API) providing real-time threat intelligence data access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform licensing - on-premises or cloud deployment for MNOs and ISPs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Cloudmark product offering
Product offeringCore offering
Cloudmark provides carrier-grade messaging security software and infrastructure for mobile network operators, internet service providers, and hosting providers. The company sells on-premises platforms and fully managed cloud services that protect SMS, MMS, email, and RCS messaging from spam, SMiShing, phishing, viruses, and malware, leveraging proprietary Advanced Message Fingerprinting technology and the Cloudmark Global Threat Network. The portfolio also includes threat intelligence APIs, the Cloudmark Authority email engine, the Spam Reporting Service (shortcode 7726), and managed SOC services.
Product overview
Cloudmark offers a comprehensive messaging security platform with distinct product lines for mobile and email messaging. The core Cloudmark Platform comes in two variants: Platform for Mobile and Platform for Email, each available as on-premises software or cloud-based managed services (Cloud for Mobile and Cloud for Email). The portfolio centers on Cloudmark Authority technology using Advanced Message Fingerprinting and machine learning threat detection powered by the Global Threat Network. Supporting products include Cloudmark Insight (threat intelligence), Cloudmark Spam Reporting Service (SRS), and specialized solutions for A2P messaging security, content categorization, and mobile sender security. All products integrate with SpamAssassin for email deployments.
Differentiator
Problem solved
Functional benefit
Brands
- Cloudmark Platform for Mobile: Platform for mobile messaging security
- Cloudmark Spam Reporting Service (SRS)
- Cloudmark Cloud for Mobile
- Cloudmark Platform for Email
- Cloudmark Authority
- Cloudmark Cloud for Email
- Cloudmark Insight
Products and services
- Cloudmark Platform for Mobile Industry-leading predictive, machine learning platform combined with the world's largest mobile messaging threat analysis system, delivering the fastest and most accurate response to protect mobile networks from SMiShing, spam, and malware. Designed for mobile network operators requiring on-premises or cloud-deployed carrier-grade protection.
- Cloudmark Platform for Email Comprehensive email messaging security platform that protects against spam, phishing, viruses, and malware using predictive machine learning and the Cloudmark Global Threat Network. Built for ISPs and email hosting providers managing large-scale mail flows.
- Cloudmark Cloud for Mobile Cloud-based, fully managed security service that protects mobile networks and subscribers from SMiShing, spam, and viruses, backed by Cloudmark SOC services. Delivered as a subscription service to mobile operators.
- Cloudmark Cloud for Email Cloud-based email security service with the Cloudmark Global Threat Network and a fully managed SOC, designed to protect ISP and hosting provider customers from spam, phishing, and viruses.
- Cloudmark Authority Carrier-grade messaging security technology using Advanced Message Fingerprinting algorithms for spam, phishing, and virus detection with greater than 98% accuracy and near-zero false positives. Available as a plug-in for SpamAssassin.
- Cloudmark Spam Reporting Service (SRS) Mobile spam reporting service that receives text-based spam reports sent by subscribers to shortcode 7726 (S-P-A-M) for threat intelligence gathering and feeding the Global Threat Network.
- Cloudmark Insight Threat intelligence and data product from the Cloudmark Global Threat Network enabling security services and MSSPs to access comprehensive threat analysis via APIs.
- Cloudmark Insight Data API API enabling real-time checking of threat status of IP addresses, URLs, textual content, full SMTP messages, or Authority fingerprints, with current threat classification and scoring calculated by the Cloudmark Authority engine.
- Cloudmark Insight Crawler API API for crawling and collecting threat intelligence data from the Cloudmark Global Threat Network.
- Cloudmark Insight Feedback API API for submitting and receiving feedback on threat classifications and analysis from the Cloudmark Global Threat Network.
- Cloudmark Insight Features API API for accessing threat feature data and analysis capabilities from the Cloudmark Global Threat Network.
- SMS/MMS Protection Protection for SMS and MMS messaging against spam, SMiShing, phishing, and malware attacks targeting mobile subscribers, leveraging the Cloudmark Global Threat Network.
- A2P Mobile Messaging Security Security solution for Application-to-Person (A2P) mobile messaging to prevent revenue loss, protect against grey route abuse, and enable monetization of A2P traffic for mobile operators.
- Content Categories Content categorization solution that tags specific classes of messages and enables automatic organization into separate folders or tabs to improve the user inbox experience for ISP subscribers.
- Cloudmark Mobile Sender Security Security solution for mobile messaging senders to protect against abuse, ensure message deliverability, and supervise sender/aggregator behavior.
- Cloudmark Mobile Abuse Visibility Solution Solution providing operators with visibility into mobile messaging abuse patterns and trends, supporting proactive abuse detection and response.
Quantifiable outcome
- 98%+ filtering accuracy with near-zero false positives
- +4 more outcomes
Companies that use Cloudmark
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Cloudmark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature6 records
Cloudmark partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GSMAcoreProofpoint's Cloudmark division maintains an ongoing partnership with the GSMA organization. Stuart Jones, Technical Marketing Director, provided testimony to the GSMA at MWC2023 about the partnership. Cloudmark participates in GSMA Fraud and Security Group (FASG) meetings as a trusted messaging security partner for mobile operators.
- ProofpointcoreCloudmark operates as a division of Proofpoint, a leading cybersecurity and compliance company. The Cloudmark brand continues to serve the messaging security market under the Proofpoint umbrella, combining Proofpoint's broader security portfolio with Cloudmark's specialized messaging protection capabilities.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Cloudmark competitors and assessment
Company assessmentDirect peers
- Proofpoint: Proofpoint is Cloudmark's parent company and the most direct peer in messaging and email security. Their broader enterprise email security and threat intelligence offerings overlap directly with Cloudmark's Platform for Email, Cloudmark Authority, and Cloudmark Insight portfolios, and they share threat intelligence telemetry and go-to-market teams.
- Mimecast: Mimecast is a direct competitor in email security for service providers and enterprises, offering anti-spam, anti-phishing, and content filtering (Mimecast Email Security with Targeted Threat Protection). It competes with Cloudmark Authority and Cloudmark Platform for Email in the ISP and hosting-provider segment.
- Barracuda Networks: Barracuda's Email Security Gateway and Sentinel products compete directly with Cloudmark Authority and Cloudmark Platform for Email, particularly with mid-market ISPs, hosting providers, and enterprises seeking spam, phishing, and malware protection.
- SpamTitan (TitanHQ): SpamTitan (now TitanHQ) provides anti-spam and email filtering solutions that compete with Cloudmark Authority in the ISP, MSP, and SMB segment, particularly via SpamAssassin-compatible deployments similar to Cloudmark's SpamAssassin integration channel.
Broad incumbents
- Cisco (IronPort/ Secure Email): Cisco's IronPort-derived Email Security Appliance and Cisco Secure Email offering compete directly with Cloudmark's email security platform for ISP and enterprise customers. Cisco is a broader incumbent that bundles messaging security into its broader networking and security portfolio.
- Trend Micro: Trend Micro offers email and messaging security (Trend Micro Email Security, ScanMail) that overlaps with Cloudmark's email and SMS threat protection, particularly for telcos and large enterprises in APAC. It is a broader incumbent in cybersecurity.
- SonicWall: SonicWall provides email security (SonicWall Hosted Email Security, ESG) that overlaps with Cloudmark Authority for ISP and SMB customers. It is a broader incumbent in network and messaging security.
Emerging players
- Comodo / Sectigo: Comodo offers email security and anti-spam products that overlap with Cloudmark's email security portfolio for hosting and SMB customers. Comparable as an emerging player in managed email filtering with strong distribution through cPanel/Plesk partners.
- Abnormal Security: Abnormal Security provides AI-based email threat detection that competes with Cloudmark's predictive machine learning for phishing and business email compromise, primarily at the enterprise tier rather than the ISP/carrier tier.
Regional players
- Evosec / Tyntec (Messaging Security): Tyntec and similar SMS firewall / A2P monetization vendors offer messaging abuse and grey-route prevention solutions for mobile operators in Europe and other regions, comparable to Cloudmark Platform for Mobile and Cloudmark Mobile Abuse Visibility Solution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cloudmark social profiles
Digital presenceCloudmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloudmark leadership team
Management profileNumber of profiles
Profiles5 records
Cloudmark funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloudmark M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloudmark
What does Cloudmark do?
Cloudmark provides carrier-grade messaging security software and infrastructure for mobile network operators, internet service providers, and hosting providers. The company sells on-premises platforms and fully managed cloud services that protect SMS, MMS, email, and RCS messaging from spam, SMiShing, phishing, viruses, and malware, leveraging proprietary Advanced Message Fingerprinting technology and the Cloudmark Global Threat Network. The portfolio also includes threat intelligence APIs, the Cloudmark Authority email engine, the Spam Reporting Service (shortcode 7726), and managed SOC services.
Is Cloudmark a public or private company?
Cloudmark is a private company. It is classified as corporate owned and is currently operating.
When was Cloudmark founded?
Cloudmark was founded in 2001. It employs 51 to 100 people.
Where is Cloudmark based?
Cloudmark is headquartered in San Francisco, United States, in the North America region.
How does Cloudmark make money?
Four revenue lines are on record. Platform Software Licensing is the primary driver. The others are cloud-Based Security Services, SOC Services and threat Intelligence API.
Who are Cloudmark's main competitors?
Direct peers on record are Proofpoint, Mimecast, Barracuda Networks and SpamTitan (TitanHQ). Broad incumbents are Cisco (IronPort/ Secure Email), Trend Micro and SonicWall. Emerging players are Comodo / Sectigo and Abnormal Security. Evosec / Tyntec (Messaging Security) is listed as a regional player.
Does Cloudmark have an API?
Yes. The Cloudmark Insight Data API enables real-time checking of threat status of IP addresses, URLs, textual content, full SMTP messages, or previously calculated Authority fingerprints. The query response contains the current threat classification and score calculated by the Cloudmark Authority engine based on real-time threat data collected by the Cloudmark Global Threat Network. Additional APIs include Crawler API, Feedback API, Features API, and Data API for threat intelligence. Developer documentation is at www.cloudmark.com/en/resources/data-sheets/cloudmark-insight-data-api.
What industry is Cloudmark in?
Cloudmark's product category is Messaging Security Software. Its primary akta.pro industry code is BPAEADAF, Cloud Security Managed Services (CSPM/CWPP/CNAPP), with a secondary code of BPAEACAG, Cloud Security & Compliance Services. Its NAICS code is 513210 and its SIC code is 7370.