MBC Media

What MBC Media does

MBC Media is a private video production and visual communications firm founded in 1989 and headquartered at 2804 Bransford Ave., Nashville, TN. The company operates from a single Nashville location and sells services nationally via a consultative, quote-based direct sales motion initiated through its website contact form. Its flagship offering is HealthBreak®, a recurring, fully customized content marketing campaign built for hospitals and health systems that delivers weekly 60- or 90-second videos in a news-segment format across broadcast TV and digital/social channels, bundled with blogs, social posts, and email. The HealthBreak® product is backed by a registered trademark, 20 Telly Awards since 2002, and a proprietary library of healthcare footage that reduces the need for fresh on-site shoots.

Beyond HealthBreak®, MBC operates a full-service production studio offering digital healthcare content, TV commercials, digital marketing and social media management, programmatic audio/radio ads, corporate brand and educational videos, product videos, drone footage, and meetings/events documentation. The technology stack centers on conventional video production tooling augmented by the proprietary healthcare footage database; there is no disclosed use of AI/ML or platform APIs. Revenue is generated through a mix of one-time project fees (TV commercials, drone shoots, event coverage, corporate videos) and recurring HealthBreak® subscriptions with flexible, budget-customized pricing. Customer segmentation is vertical: hospitals and health systems are the primary target, with a secondary segment of general business clients across multiple industries.

Name

MBC Media

Legal name

MBC

Website

https://mbcmedia.tv

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

NBC Media is a Nashville-based video production firm founded in 1989 that serves businesses nationwide, with a flagship HealthBreak® healthcare content marketing campaign and a full suite of video, digital marketing, and audio production services.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Television Broadcasting Stations (51612), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Educational/Instructional Public Media Services (Schools, Distance Learning) (MPABADAH)

akta.pro secondary industry

Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Video production services
• Healthcare video marketing
• Digital content creation
• TV commercial production
• Corporate video production

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Video Production Services: Project-based video production services including TV commercials, corporate brand videos, product videos, drone footage, and meeting/event coverage. Custom quotes provided based on project scope.
2. HealthBreak® Marketing Campaigns: Fully customized content marketing campaigns featuring weekly video content, blogs, social media, and emails. Flexible pricing customized to fit client budgets with ongoing engagement throughout the year.
3. Digital Marketing Services: Full-service digital media agency services including content development and media placement for comprehensive digital media campaigns.
4. Programmatic Audio/Radio Ads: Audio advertising production services for streaming radio, music playlists, and podcasts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MBC Media is a full-service video production and visual communications company that produces TV commercials, corporate brand videos, healthcare marketing campaigns, digital content, and event coverage for businesses nationwide. Its flagship offering is HealthBreak®, a proprietary, recurring content marketing campaign for hospitals that combines weekly broadcast-quality video segments with blogs, social media posts, and emails to showcase physicians and grow market share.

Product overview

MBC Media is a full-service video production company offering a platform of video production and visual communications services since 1989. The core proprietary product is HealthBreak®, a customized healthcare marketing campaign that combines broadcast and digital content. Beyond this flagship offering, the company provides a comprehensive suite of service offerings including Digital Healthcare Content, TV Commercials, Digital Marketing & Social Media, Programmatic Audio/Radio Ads, Corporate Brand & Educational Videos, Product Videos, Drone Footage, and Meetings & Events services. The company operates from concept to final cut, serving clients across various industries with award-winning video production.

Differentiator

Problem solved

Functional benefit

Brands

• HealthBreak®: A fully customized content marketing campaign for hospitals that showcases physicians and services through broadcast and digital video content, including 60- or 90-second segments, blogs, social media, and emails.

Products and services

• HealthBreak® Content Marketing Campaign A fully customized content marketing campaign for hospitals and health systems featuring weekly 60- or 90-second video segments delivered across TV, digital, and social media channels, combined with blogs, social media posts, and emails, produced in a credible, objective news-segment format to showcase physicians and grow market share.
• Digital Healthcare Content Video content production services for hospitals and health systems including patient testimonials, video tours, educational segments, and recruitment videos, leveraging a proprietary database of healthcare video footage to reduce production cost and timeline.
• TV Commercials Television commercial production services ranging from 30-second prime-time spots to shorter social-media formats, with collaborative creative development tailored to initiative, timeline, and budget.
• Digital Marketing & Social Media Full-service digital media agency offering content development and media placement to drive revenue, improve customer loyalty, and support employee retention for business clients.
• Programmatic Audio/Radio Ads Audio advertising production services for streaming radio, music playlists, and podcasts, creating story-driven audio ads intended to inspire action.
• Corporate Brand & Educational Videos Video production services for brand promotion and customer or employee education, including new product launches and tailored high-impact video strategies.
• Product Videos Product video production services designed to inform audiences, inspire action, and build brand loyalty.
• Drone Footage Aerial drone videography services producing high-movement, high-impact footage for commercial and corporate use cases.
• Meetings & Events Video Production Event video documentation and production services including conference kick-offs, trade show promotion, keynote highlights, breakout session coverage, and snackable marketing video assets.

Quantifiable outcome

• 63% increase in physician referrals in first five months of campaign
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lemonlight: National video production agency offering custom commercial, branded content, and digital video services to businesses of all sizes. Direct comparable to MBC's general video production and digital content offering.
• Sandwich Video: Creative video production company producing branded content, commercials, and digital videos for consumer and B2B clients. Comparable to MBC's custom video production and creative development services.
• Killer Visual Strategies: Visual content agency producing infographic videos, animations, and branded digital content for marketing teams. Comparable to MBC's mix of video production, digital marketing, and content campaign work.
• BeBop Productions: Full-service video production agency offering TV commercials, corporate videos, event coverage, and digital content. Closely comparable to MBC's full-service production menu from concept to final cut.
• Epipheo: Explainer and branded video production company serving enterprise marketing teams. Comparable to MBC in business-to-business video production and content marketing engagements.
• Yans Media: Video production agency offering corporate, commercial, product, and event video services with digital marketing support. Overlaps with MBC's TV commercial, product video, drone, and digital marketing offerings.

Broad incumbents

• Scorpion: Larger marketing and technology provider with a healthcare-focused service line combining digital marketing, content, and video capabilities. Comparable to MBC's healthcare marketing positioning but operating at a much larger scale with broader services.
• WebFX: Established full-service digital marketing agency offering content production, video, and media placement. Overlaps with MBC's digital marketing and video services but serves a much broader client base across verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mbcmediatv
• YouTubeyoutube.com/channel/UClMEuSe1JGJ6--zOzgYYrEQ
• Facebookfacebook.com/MBCMediaTV
• LinkedInlinkedin.com/company/mbcmediatv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBC Media