Bity

What Bity does

Bity SA is a Swiss-registered financial intermediary founded in 2014 in Neuchâtel, operating a non-custodial crypto brokerage and execution desk under the trade style Bity Trading. The company serves high-net-worth individuals, asset and wealth managers, private banks, and corporations seeking large-volume cryptocurrency transactions (Bitcoin, Ethereum, stablecoins). All trades are executed manually upon client instruction submitted via email to [email protected], with fees of up to 2.5% per transaction negotiated on a per-deal basis; large orders are filled off-exchange through trusted counterparties to minimize market impact.

The technical stack centers on non-custodial settlement at the client level (Bity does not hold client assets), with a separate subsidiary — Bity Tokenisation SA — licensed under Swiss law to issue GLD NFTs representing fractional or full ownership of LBMA-certified 999.9-purity gold bars produced by Metalor and stored in Swiss vaults operated by Loomis. KPMG Switzerland conducts randomized audits of the gold vaults every four months, with audit statements published on Bity.com. The platform supports three wallets for holding GLD NFTs (NFID, Plug, and Internet Identity via DFINITY's Internet Computer).

Revenue is generated entirely through transaction-based fees: up to 2.5% on crypto brokerage trades, 1% on GLD NFT primary-market purchases, a 3% commission on GLD NFT buy-backs (LBMA spot minus commission, quoted in USDT), and a CHF 300 fee for physical gold redemption at the Zurich vault. Go-to-market is exclusively direct relationship sales via the private trade desk — there is no self-service portal, no public API, and no SDK. The company is regulated under the Swiss Anti-Money Laundering Act, affiliated with SO-FIT (a FINMA-recognized SRO), and subject to independent AML audits. Bity is privately held with no disclosed external investors, no parent company, and no public listing.

Name

Bity

Legal name

Bity SA

Website

https://bity.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Bity SA is a Swiss-regulated non-custodial crypto brokerage operating a private trade desk that manually executes large cryptocurrency transactions for high-net-worth individuals, asset managers, private banks, and corporations, and additionally issues GLD NFTs representing tokenized physical gold stored in Swiss vaults.

Ownership category

akta.pro rank

Product category

Crypto Asset Brokerage

NAICS

Funds, Trusts, and Other Financial Vehicles (525)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Physical-Backed / Phygital NFT Marketplaces (FSADANAL)

akta.pro secondary industry

Crypto Payment Gateways & Checkout APIs (FSADAIAA)

Keywords

• Cryptocurrency brokerage
• Private trade desk
• Tokenized gold
• Digital asset execution
• Fiat-crypto conversion

Headquarters

HQ city

Neuchâtel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Private Trade Desk Fee: Bity charges up to 2.5% per transaction on cryptocurrency brokerage services. Fees are agreed on a per-transaction basis depending on transaction size, frequency, client profile, and operational or compliance complexity.
2. GLD NFT Purchase Fee: Bity charges a 1% fee for purchasing GLD NFTs (tokenized gold). Price is calculated based on LBMA Spot price of gold plus production costs and additional fees.
3. GLD NFT Buy-back: Bity offers buy-back option for GLD NFTs at LBMA spot gold price minus 3% commission, quoted in USDT.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Bity is a Swiss-based crypto brokerage that operates a private trade desk for executing large cryptocurrency transactions on behalf of high-net-worth individuals, asset managers, private banks, and corporations via manual, relationship-driven execution. The company also offers Bity Gold, a tokenized physical gold product where GLD NFTs represent ownership of LBMA-certified gold bars (999.9 purity) stored in Swiss vaults, with buy-back and physical redemption options.

Product overview

Bity offers two core services: (1) Bity Trading - a premium cryptocurrency brokerage and execution desk for large-volume crypto transactions, operating through a private trade desk model with manual, instruction-based execution; and (2) Bity Gold - a tokenized physical gold product where clients purchase GLD NFTs representing fractional or full ownership of physical gold bars stored in Swiss vaults, with options to trade NFTs, sell back to Bity, or redeem the physical gold. Both services are designed for high-net-worth individuals and institutional clients seeking Swiss regulatory compliance, privacy, and professional execution support.

Differentiator

Problem solved

Functional benefit

Brands

• Bity Gold: Tokenized physical gold product backed by LBMA-certified gold bars (999.9 purity) stored in Swiss vaults via partner Loomis. GLD NFTs represent ownership of underlying gold bars, with buy-back option at LBMA spot price minus 3% commission.

Products and services

• Bity Trading A premium cryptocurrency brokerage and execution desk service for large-volume crypto transactions. Operates as a private trade desk offering relationship-driven, manual instruction-based execution for buying, selling, or exchanging digital assets such as Bitcoin, Ethereum, and stablecoins. Designed for high-net-worth individuals and institutional clients seeking personalized execution support with Swiss regulatory compliance. Charges up to 2.5% per transaction.
• Bity Gold (GLD NFT) A tokenized physical gold product enabling clients to gain exposure to LBMA-certified gold bars (999.9 purity) in digital form. Each GLD NFT represents ownership of an underlying physical gold bar stored in secured Swiss vaults via partner Loomis. Allows flexible blockchain-based transactions, buy-back options at spot price minus 3% commission, and physical redemption at Zurich vault for CHF 300 fee. Charges 1% fee on purchases.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• LoomiscoreOthersLeading global gold storage provider. All underlying gold bars of GLD NFTs are fully insured and stored in a high secured vault in Switzerland via Loomis.
• MetalorcoreStrategic or Co-development PartnerGlobal leading gold refiner in Switzerland. All gold bars are produced by Metalor, which complies with highest international standards, is a founding member of Swiss Better Gold Association, and is LBMA accredited.
• KPMG SwitzerlandcoreOthersEvery 4 months, KPMG Switzerland carries out randomized inspection and audit of the gold bars vault. Audit statements are published on Bity.com.
• SO-FITcoreOthersSelf-Regulatory Organization (SRO) recognized by Swiss Financial Market Supervisory Authority (FINMA). Bity is affiliated with SO-FIT and subject to supervision under Swiss AML regulations.
• Bochsler Tokenisation SAcoreOthersLegally bound by Swiss law, Bochsler Tokenisation SA remains in control over the gold bars, representing the GLD NFT owners, to facilitate the relationship and support organizational matters with the storage provider.
• Bity Tokenisation SAcoreOthersRegistered company in Switzerland with licence under Swiss law to tokenize gold bars. Issues the GLD NFTs sold on the Bity Gold primary market. Responsible for paying and coordinating transport needs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Relai: Relai is a Swiss Bitcoin brokerage app offering simple fiat-crypto purchases with a Swiss regulatory footprint. While more retail-focused than Bity, it competes for Swiss-based crypto trading flow and represents a comparable Swiss-domiciled crypto brokerage operating under local AML oversight.
• Bitcoin Suisse: Founded in 2013 in Switzerland, Bitcoin Suisse is the country's largest crypto brokerage and financial services provider. It serves a near-identical institutional and HNW client base, operates under Swiss AML/SRO oversight, and offers fiat-crypto trading, custody, staking, and tokenization — directly overlapping with Bity's core services.
• Mt. Pelerin: Mt. Pelerin is a Swiss-based crypto-fiat on-ramp and tokenization platform founded in Geneva. It offers peer-to-peer fiat-crypto exchange and tokenized securities under Swiss regulation, overlapping with both Bity Trading (fiat-crypto conversion) and Bity Gold (phygital tokenization).
• Paxos: Paxos is a US-regulated crypto broker, custodian, and tokenization platform that issues PAXG (tokenized gold) and operates institutional crypto execution services. Its combined brokerage-plus-tokenized-gold product mirrors Bity's dual offering (Bity Trading + Bity Gold), making it a direct functional comparable despite different jurisdiction.
• Sygnum: Sygnum is a Swiss-regulated digital asset bank offering institutional crypto brokerage, custody, and tokenization services to banks, asset managers, and corporates. Its regulated banking license, HNW/institutional focus, and Swiss domicile make it a close functional comparable to Bity's positioning.
• AMINA Bank (formerly SEBA Bank): AMINA Bank is a FINMA-licensed Swiss crypto bank providing institutional brokerage, custody, and trading services. Like Bity, it targets private banks, asset managers, and HNW clients under Swiss regulatory oversight, making it a direct competitor in the regulated Swiss institutional crypto segment.

Broad incumbents

• 21Shares: 21Shares is a Swiss-based crypto ETP issuer that offers exchange-traded products backed by physical crypto and tokenized assets, including gold-backed ETPs. While it focuses on exchange-listed products rather than OTC brokerage, its Swiss domicile, gold-tokenization expertise, and institutional distribution channels overlap significantly with Bity Gold.
• Tether (for XAUT / tokenized gold): Tether issues XAUT, a tokenized gold product backed by physical gold bars. While Tether operates globally and at much larger scale, XAUT is a direct competing instrument to Bity's GLD NFTs in the tokenized-physical-gold category, representing the dominant liquidity benchmark Bity Gold must compete against.
• Vontobel / Swissquote: Swissquote is a Swiss-listed bank offering crypto trading and custody to retail and institutional clients under FINMA oversight. It competes for the same Swiss HNW/private-bank crypto execution flow as Bity Trading, but with substantially larger balance sheet and a self-service digital platform.
• CoinShares: CoinShares is a Switzerland-based digital asset investment firm offering ETPs, asset management, and trading services. It overlaps with Bity in serving institutional and HNW crypto exposure under Swiss regulation, though with a broader asset-management focus rather than pure OTC execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hellobity
• LinkedInlinkedin.com/company/bity

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bity