AIG Malaysia Insurance Berhad

Name

AIG Malaysia Insurance Berhad

Legal name

AIG Malaysia Insurance Berhad

Website

https://aig.my

Company type

Public

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

AIG Malaysia Insurance Berhad is a Kuala Lumpur-based general insurance subsidiary of American International Group (NYSE: AIG), operating since 1953 and offering personal and commercial insurance products through agents, brokers, retail partners, and six nationwide branches.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Insurance Carriers and Related Activities (524), Insurance Carriers (5241), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Marine Specialty (Hull/P&I/Cargo) (FSAJAGAJ), Excess Casualty (Lead/Umbrella/XS) (FSAJAGAA), Product Liability Umbrella / Excess (FSAJANAI)

Keywords

• General insurance
• Personal insurance
• Commercial insurance
• Travel insurance
• Claims management

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: AIG Malaysia generates revenue primarily through insurance premiums collected from policyholders for various insurance products including personal (travel, car, personal accident, critical illness, home) and business insurance (casualty, engineering, marine, financial lines, employee benefits).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

AIG Malaysia Insurance Berhad is a subsidiary of American International Group, Inc. that provides a comprehensive range of personal and commercial general insurance products in Malaysia. The personal portfolio includes overseas and domestic travel insurance, car insurance, personal accident, critical illness, home insurance, and student overseas travel coverage. The business portfolio spans casualty (general liability, employers liability, public liability, product liability, environmental impairment), engineering (contractors all risks, machinery breakdown), financial lines (cyber, professional indemnity, management liabilities, commercial crime), marine (cargo, liability, inland marine), group employee benefits, multinational solutions, SME packages, and extended warranty programs distributed through retail partnerships.

Product overview

AIG Malaysia Insurance Berhad offers a comprehensive portfolio of insurance products and services designed for both individual consumers and business clients. The personal insurance portfolio includes travel insurance (domestic, overseas, and student-specific), car insurance, personal accident insurance, critical illness insurance, and home insurance. The business insurance portfolio spans multiple categories including casualty (general liability, employers liability, public liability, product liability, environmental impairment liability), engineering (contractors all risks, machinery breakdown), financial lines (commercial crime, cyber insurance, professional indemnity, management liabilities, warranty and indemnity), marine (cargo, liability, inland marine), extended warranty programs, group employee benefits, SME packages, and multinational solutions. The company distributes products through its own network of agents and brokers, as well as through strategic retail partnerships with Senheng, redONE, and COURTS.

Differentiator

Problem solved

Functional benefit

Products and services

• Overseas & Domestic Travel Insurance Travel insurance coverage for overseas and domestic travel, providing protection against trip disruptions, medical emergencies, and travel-related losses for individual travelers and families.
• Car Insurance Motor vehicle insurance covering damage to the insured vehicle, third-party liability, and optional comprehensive coverage for individual vehicle owners.
• Car Insurance - Smart Pro Enhanced car insurance product with additional features and benefits for vehicle owners seeking broader coverage.
• Personal Accident Insurance Insurance coverage providing financial protection against accidental death, permanent disability, and medical expenses resulting from accidents for individuals.
• Critical Illness Insurance Insurance product providing lump-sum payment upon diagnosis of specified critical illnesses for individuals and families.
• Home Insurance Insurance coverage for residential properties protecting against fire, theft, and natural disasters, with Premier Client Solutions and Standard Home Insurance variants for homeowners.
• Student Guard (Student Overseas Travel) Specialized travel insurance designed for students studying abroad, covering medical emergencies and travel disruptions.
• Comprehensive General Liability Insurance Business insurance covering third-party bodily injury and property damage claims for commercial clients.
• Workmen's Compensation and Employers Liability Insurance Coverage for work-related injuries and diseases, protecting employers from employee compensation claims.
• Environmental Impairment Liability Insurance Insurance coverage for businesses facing environmental pollution risks and third-party environmental damage claims.
• Public Liability Insurance Business coverage protecting against third-party claims for bodily injury or property damage occurring on business premises.
• Oil and Gas Service Contractors Insurance Specialized liability coverage for contractors operating in the oil and gas sector.
• Product Liability Insurance Coverage protecting manufacturers and sellers against claims arising from product defects causing injury or damage.
• Contractors All Risks / Erection All Risks Insurance Engineering insurance covering construction and installation projects against physical loss or damage.
• Machinery Breakdown Insurance Coverage for sudden and accidental breakdown of machinery and equipment for businesses.
• Extended Warranty Extended warranty coverage offered through retail partnerships for consumer electronics and appliances sold by partners like Senheng and COURTS.
• Commercial Crime Insurance Financial lines coverage protecting businesses against losses from crime, theft, and employee dishonesty.
• Cyber Insurance Coverage for businesses facing cyber risks including data breaches, network damage, and cyber extortion.
• Financial Institution Liability / Professional Indemnity Insurance Professional liability coverage specifically designed for financial institutions.
• Management Liabilities Insurance Coverage for directors and officers against claims arising from management decisions and corporate governance.
• Professional Indemnity Insurance Professional liability coverage protecting against claims arising from professional negligence or errors.
• Warranty and Indemnity Insurance Coverage for representations and warranties made during business transactions such as mergers and acquisitions.
• Fronting and Captive Services Services enabling multinational companies to manage insurance programs through fronting arrangements and captive structures.
• Group Employee Benefit - Business Travel Insurance Travel insurance coverage for corporate employees traveling on business assignments.
• Group Employee Care Employee benefit program providing insurance coverage for corporate workforces.
• Marine Cargo Insurance Coverage for goods in transit against loss or damage during shipping and transportation for businesses.
• Marine Liability Insurance Coverage for third-party liabilities arising from marine operations and vessel ownership for businesses.
• Inland Marine Insurance Coverage for property transported over land, including tools and equipment for businesses.
• Multinational Solutions Integrated insurance solutions for multinational corporations operating across multiple countries and jurisdictions.
• SME Package Insurance Bundled insurance package designed for small and medium enterprises covering multiple risks.

Quantifiable outcome

• Euromoney's insurance poll ranked AIG number one for Claims Resolution in 2009
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Senheng Electric (KL) Sdn. Bhd.coreChannel Partner/ Reseller/ DistributorAIG Malaysia partnered with Senheng to offer Extended Warranty coverage to items sold by Senheng through their retail outlets. Other general insurance products are also available on Senheng website and through the Plus One membership programme. Senheng is one of the leading consumer electronics chain stores in Malaysia with over 100 stores spread throughout the country.
• redONE Network Sdn BhdcoreChannel Partner/ Reseller/ DistributorAIG Malaysia partnered with redONE to offer a variety of general insurance products covering customers' mobile devices, travelling needs, auto insurance and other personal accident plans. redONE is known for being the first Mobile Virtual Network Operator (MVNO) to provide mobile services running on the largest and reliable 5-star network infrastructure, serving over 1 million customers nationwide.
• COURTS MalaysiacoreChannel Partner/ Reseller/ DistributorThe partnership between AIG and COURTS offers Extended Warranty coverage on selected merchandise sold at COURTS Malaysia. COURTS operates more than 70 stores across three markets (with over 50 in Malaysia alone), spanning over 1.4 million sq. ft. of retail space.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Etiqa Insurance & Takaful: Etiqa is one of Malaysia's largest insurance and takaful groups, offering comprehensive personal and commercial general insurance including motor, travel, home, marine, and engineering. It is AIG Malaysia's most direct domestic competitor in the same product categories and customer segments.
• Great Eastern General Insurance Malaysia: Great Eastern General Insurance is a long-established Malaysian general insurer offering personal lines (motor, home, travel, personal accident) and commercial lines (fire, marine, engineering, liability). It competes head-to-head with AIG Malaysia across both retail and corporate segments.
• Allianz Malaysia: Allianz Malaysia is the local arm of the global Allianz Group, providing motor, fire, marine, engineering, liability, and personal lines. Comparable to AIG Malaysia as a global insurance group operating in Malaysia with similar multi-line P&C offerings.
• MSIG Insurance (Malaysia): MSIG Malaysia is part of MS&AD Insurance Group and offers personal and commercial general insurance including marine, engineering, motor, and financial lines. Directly comparable to AIG Malaysia as a global Japanese-headquartered P&C insurer with deep Malaysian market presence.
• Tokio Marine Insurance Malaysia: Tokio Marine Malaysia is the local subsidiary of Tokio Marine Group, offering motor, fire, marine cargo, engineering, liability, and specialty lines. Comparable to AIG Malaysia in both global pedigree and breadth of specialty and standard P&C products.
• Chubb Insurance Malaysia: Chubb Malaysia is the local arm of Chubb Limited, providing personal accident, property, motor, marine, financial lines, and specialty commercial coverage. Direct comparable to AIG Malaysia given similar global-headquartered structure and product mix targeting both retail and corporate clients.
• Zurich General Insurance Malaysia: Zurich General Insurance Malaysia serves both individuals and businesses with motor, home, travel, marine, engineering, and liability products. Comparable to AIG Malaysia as a global insurer offering a similar multi-line P&C portfolio in the Malaysian market.
• AXA Affin General Insurance: AXA Affin General Insurance is a joint venture offering personal and commercial general insurance including motor, health, property, marine, and liability. Comparable to AIG Malaysia as a global insurance brand with broad multi-line offerings and corporate client focus.

Emerging players

• Prudential BSN Takaful / Prudential Malaysia: Prudential Malaysia primarily focuses on life and family takaful but is expanding into general insurance partnerships. Comparable as a competing global insurance brand in Malaysia competing for household wallet share across insurance categories.
• FWD Insurance Malaysia: FWD Insurance Malaysia is a digitally-led pan-Asian insurer offering motor, travel, home, and personal accident products with a strong digital customer acquisition focus. Comparable to AIG Malaysia as a competing insurer, though with a more digital-native model targeting younger Malaysian consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/AIGMY
• Facebookfacebook.com/AIGInsuranceMalaysia
• LinkedInlinkedin.com/company/aigmy
• Instagraminstagram.com/aiginsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIG Malaysia Insurance Berhad