Pratt Institute

What Pratt Institute does

Pratt Institute is a private, non-profit college of art and design founded in 1887 and headquartered at 200 Willoughby Avenue in the Clinton Hill section of Brooklyn, New York. It operates three campuses — the main Brooklyn campus, a Manhattan center at 144 West 14th Street, and the Pratt Munson campus in Utica, NY — delivering more than 50 undergraduate and graduate programs across art, design, architecture, information studies, and liberal arts disciplines, alongside PreCollege and continuing education offerings. Pratt ranked #5 globally and top 3 in the United States for art and design in the QS World University Rankings by Subject 2026, and serves undergraduate students, graduate students, K-12 learners (ages 6-18) through its Center K-12 programs (Saturday Art School since 1897, Summer Scholars, Pratt Young Scholars, DICE, STEAM Lab), alumni, and specialized populations including justice-involved individuals.

Pratt's core technology infrastructure is built on a layered set of third-party platforms integrated through the OneKey single sign-on system: Google Workspace for communication and collaboration, Canvas LMS for course delivery, Kaltura-powered Talks.Pratt as the video hub, Digication for ePortfolios, Coursedog for academic catalog and scheduling, Starfish for student success tracking, and Interfolio for faculty/administrator applicant tracking. Campus operations are supported by PrattCard (multi-function campus ID and payment system with Meal Plan and PrattBucks accounts), Technology Enhanced Classrooms with integrated multimedia, and on-campus Print Services. The Pratt Institute Libraries hold over 200,000 print volumes, 600+ periodicals, rare books, and digital collections hosted on JSTOR.

The institution's revenue model is tuition-driven and diversified across auxiliary services. Primary streams include undergraduate and graduate tuition and fees, auxiliary revenue from housing and dining, prepaid PrattBucks and Meal Plan accounts, and continuing education programs including PreCollege, Saturday Art School, and K-12 offerings. Pratt is governed by its own board of trustees under President Bronet and Provost Donna Heiland, with no parent company or external equity holder; supplemental funding flows from philanthropic foundations (Keith Haring, Hearst, Pinkerton, Cornelia T. Bailey) and government arts agencies (NEA, NYC Council, NYS Council on the Arts). The go-to-market motion is direct-to-consumer student recruitment through applications, campus visits, information sessions, and digital channels, targeting prospective creative-discipline students globally.

Name

Pratt Institute

Legal name

Pratt Institute

Website

https://pratt.edu

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pratt Institute is a private non-profit college of art and design founded in 1887, headquartered in Brooklyn, NY, and ranked #5 globally for art and design (QS 2026). It serves undergraduate, graduate, K-12, and continuing education students across three New York campuses with 50+ academic programs.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Fine Arts Schools (611610), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Arts-Integrated Liberal Arts Colleges (EDAHACAO)

Keywords

• Art and design education
• Higher education
• Undergraduate programs
• Graduate programs
• Continuing education

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate tuition, along with various student fees for educational services and programs
2. Auxiliary Services: Revenue from housing, dining services, meal plans, and campus facilities for students
3. PrattBucks and Meal Plans: Prepaid card accounts for on-campus purchases including dining, printing, and copy services
4. Continuing Education: Revenue from PreCollege, Saturday Art School, Summer Scholars, and K-12 programs for youth and community education

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pratt Institute is a private, non-profit college of art and design founded in 1887, offering over 50 undergraduate and graduate degree programs across art, design, architecture, information studies, and liberal arts disciplines. The institution delivers instruction across three New York State campuses (Brooklyn, Manhattan, Utica) supplemented by continuing education, PreCollege, K-12, and community engagement programs. Revenue is generated primarily through tuition, fees, auxiliary services (housing and dining), and philanthropic support.

Product overview

Pratt Institute is a leading art and design college offering a comprehensive educational ecosystem with multiple interconnected platforms and services. The core academic offerings include over 55 undergraduate and graduate programs across art, design, architecture, information studies, and liberal arts. Supporting this academic mission are technology platforms including Talks.Pratt (video content via Kaltura), Canvas LMS for course management, Digication ePortfolio for student work, and Google Workspace for communication and collaboration. The institution operates Pratt Institute Libraries with physical and digital collections, and provides community engagement through Center K-12 Programs serving youth ages 6-18. Campus operations are facilitated by PrattCard (campus ID and payment system), Technology Enhanced Classrooms (multimedia-equipped learning spaces), Technology Desk support services, and Print Services. These products and services function as an integrated educational ecosystem rather than a single unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs Undergraduate degree programs (BFA, BS, BArch) in art, design, architecture, digital arts, film, photography, creative writing, and liberal arts disciplines. Includes School of Art, School of Design, School of Architecture, School of Liberal Arts and Sciences, and School of Information.

Quantifiable outcome

• Ranked #5 in QS World University Rankings for Art & Design 2026
• +2 more outcomes

Named customers3 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor.

• New Jersey Department of CorrectionsminorStrategic or Co-development PartnerPratt Institute developed a fashion design and workforce development program for incarcerated women at Edna Mahan Correctional Facility in New Jersey. The program offers professional-level curriculum aimed at rehabilitation and employment preparation.
• New York Botanical GardenminorStrategic or Co-development PartnerFormer Director of the NYBG Humanities Institute (Dr. Lucas Mertehikian) collaborated with Pratt on interdisciplinary work bridging Latin American literature, botanical history, and visual arts, contributing to the emerging field of plant humanities.
• Cornelia T. Bailey FoundationminorOthersOne of multiple foundations providing generous financial support for Pratt's K-12 programs including Saturday Art School, Summer Scholars, Pratt Young Scholars, DICE, and STEAM Lab.
• National Endowment for the ArtsminorOthersFederal arts funding agency supporting Pratt's K-12 community engagement programs.
• New York City CouncilminorOthersCity government providing funding support for Pratt's K-12 art and design education programs serving New York City youth.
• New York State Council on the ArtsminorOthersState arts council providing grants and support for Pratt's community arts education initiatives.
• The Keith Haring FoundationminorOthersFoundation supporting Pratt's K-12 programs, continuing the legacy of artist Keith Haring's commitment to art education and youth programs.
• The Hearst FoundationsminorOthersPhilanthropic foundation supporting Pratt's K-12 educational outreach and community engagement programs.
• The Pinkerton FoundationminorOthersFoundation providing funding for Pratt's K-12 programs supporting youth education in art and design.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rhode Island School of Design (RISD): RISD is the closest direct peer to Pratt—both are private, leading US colleges of art and design offering undergraduate and graduate BFA/MFA programs in similar creative disciplines. RISD and Pratt consistently rank at the top of QS Art & Design rankings and compete for the same pool of applicants.
• Parsons School of Design (The New School): Parsons is a direct competitor to Pratt—both NYC-based, private, art and design schools offering BFA, MFA, and associate degrees in fashion, design, and fine arts. Parsons' strong fashion program and NYC location place it in direct competition with Pratt for the same student demographic.
• School of Visual Arts (SVA): SVA is a NYC-based private art and design college that competes directly with Pratt for undergraduate and graduate creative students. Both institutions share the NYC art education market and serve similar student demographics across visual arts, design, and advertising programs.
• California Institute of the Arts (CalArts): CalArts is a direct peer to Pratt as a leading private art and design institution offering BFA and MFA programs in visual arts, design, film, and performing arts. Both compete in the top tier of US art/design rankings and for the same pool of nationally recruited creative talent.
• School of the Art Institute of Chicago (SAIC): SAIC is a direct peer to Pratt—both private, top-tier US art and design schools offering BFA, MFA, and post-baccalaureate programs. SAIC competes with Pratt for creative students nationally and is similarly ranked in top QS Art & Design subject rankings.
• Savannah College of Art and Design (SCAD): SCAD is a private art and design college offering BFA, MFA, and professional programs comparable in scope to Pratt. Both institutions compete for the same pool of undergraduate and graduate art/design applicants and have expanded continuing education and online program offerings.
• Maryland Institute College of Art (MICA): MICA is a private art and design college that competes with Pratt for creative undergraduate and graduate students. Both are well-established art schools with similar BFA/MFA program offerings in fine arts, design, and architecture-related disciplines.
• Cooper Union for the Advancement of Science and Art: Cooper Union is a NYC-based private college offering programs in art, architecture, and engineering—sharing the NYC creative education market with Pratt and competing for similar student demographics, particularly in art and architecture.
• Otis College of Art and Design: Otis is a private LA-based art and design college offering BFA and MFA programs in fashion, design, digital media, and fine arts. Both Pratt and Otis compete for art/design applicants nationally and have notable fashion design programs.

Regional players

• Massachusetts College of Art and Design (MassArt): MassArt is a public art and design college in Boston offering BFA, MFA, and continuing education programs comparable to Pratt. While MassArt operates as a public institution in a different geography, it competes with Pratt for art/design applicants on the East Coast and serves a similar educational mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prattinstitute
• YouTubeyoutube.com/prattinstitute
• Facebookfacebook.com/200868141969
• LinkedInlinkedin.com/company/pratt-institute
• Instagraminstagram.com/prattinstitute

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pratt Institute