The Association of the United States Army

What The Association of the United States Army does

The Association of the United States Army (AUSA) is a 501(c)(3) nonprofit professional association founded on July 5, 1950, headquartered at 2425 Wilson Blvd, Arlington, Virginia, and incorporated in Virginia with the explicit mission of serving as the independent "voice for the Army." The organization provides professional development, advocacy, publications, and convening services to Active Duty Regular Army, National Guard, and Reserve personnel, government civilians, military retirees, veterans, military families, and industry partners. AUSA operates through 122 chapters worldwide serving 250,000+ individual members and 3,000+ affiliated organizations, including 500+ National Partners and 25 Association Partners.

The core product surface is a multi-channel member engagement platform rather than a single product. Publications include the monthly ARMY Magazine, weekly AUSA Extra newsletter, and the annual "Green Book" almanac, supplemented by the Army Matters Podcast, AUSA Studies research, and the Line of Departure mobile app (launched June 2026) for searchable branch journal access. Events span the Annual Meeting & Exposition (held each October in Washington, D.C., drawing 30,000+ participants including senior Army, DoD, and Congressional leaders), three regional/international symposia (LANPAC for Indo-Pacific, LANDEURO for Europe, Global Force), European participation via Eurosatory, and recurring Coffee Series, Hot Topic, and Noon Report programming. AUSA also operates the 10,800-square-foot General Gordon R. Sullivan Conference & Event Center in Arlington and runs the Army Ten-Miler.

Revenue mechanics combine individual membership dues (Basic free; Premium $10–$250 across cadet, 2-year, 5-year, and lifetime tiers), corporate partnership subscriptions (National Partners at $7,000 annually with Community and Association Partner tiers above), event registration and exposition fees, advertising in ARMY Magazine, affinity partnerships (insurance, travel, finance discounts through the Member Benefits Program), and charitable donations (with $325,000+ in annual scholarships and $5,000,000+ contributed to awards/scholar/soldier support programs across the chapter network). Per the source, AUSA dedicates $0.80 of every earned dollar to programmatic activities. Distribution is primarily direct-to-individual through AUSA.org and the chapter network, with a separate enterprise channel for defense-industry partnership sales. AUSA has no API offering, no disclosed AI/ML capabilities, and no subsidiaries; leadership is provided by retired senior military officers and defense-industry executives on the Board, with GEN Robert B. Brown (USA Ret.) serving as President & CEO since October 2021.

Name

The Association of the United States Army

Legal name

The Association of the United States Army

Website

https://ausa.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

The Association of the United States Army (AUSA) is a 501(c)(3) nonprofit professional association founded in 1950 and headquartered in Arlington, Virginia, serving as the independent voice for the U.S. Army through membership programs, publications, and large-scale events for 250,000+ soldiers, civilians, retirees, veterans, and defense industry partners across 122 worldwide chapters.

Ownership category

akta.pro rank

NAICS

Business Associations (813910)

akta.pro industry

PRIMARYBPAGAAAL

Humanitarian Coordination, Information Management & Needs Assessment

Business & Public Services/Nonprofit, NGO & Social Services/Humanitarian Aid & Disaster Relief

Keywords

• Military professional association
• Defense industry events
• Army advocacy
• Military professional development
• Military publications

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual and multi-year membership fees from individual members including premium memberships at $30 for 2 years, $50 for 5 years, and $250 for lifetime membership. Cadets and junior enlisted personnel pay $10. Basic membership is free.
2. Conferences and Events: Revenue from large-scale annual conferences, symposia, and regional events. The Annual Meeting and Exposition is a flagship event attracting defense industry and military leadership.
3. Corporate Partnerships and Sponsorships: Revenue from National Partners ($7,000 annually), Community Partners, and Association Partners. Defense industry companies partner with AUSA for access to military decision-makers and market visibility.
4. Publications: Revenue from publications including Army Magazine and other professional development materials for military members and defense professionals.
5. Donations and Fundraising: Charitable donations from individuals and organizations supporting soldier welfare programs and scholarships. Over $325,000 in member scholarships awarded annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AUSA is a nonprofit educational and professional development association that serves the U.S. Army community through individual membership programs, defense industry corporate partnerships, publications (ARMY Magazine, AUSA Extra, The Green Book, Army Matters Podcast), and large-scale conferences and symposia such as the Annual Meeting & Exposition, LANPAC, Global Force, and LANDEURO. The organization operates a 10,800 sq ft conference center in Arlington, VA, and provides scholarship, advocacy, and networking programs through 120+ chapters worldwide.

Product overview

The Association of the United States Army (AUSA) is a nonprofit educational and professional development association serving America's Army. Rather than a single product, AUSA operates as a platform organization offering a portfolio of membership services, publications, and events. The core offerings include: (1) Publications such as ARMY Magazine (monthly), AUSA Extra (weekly), and The Green Book (annual); (2) Professional events including the Annual Meeting & Exposition, LANPAC, Global Force, LANDEURO, and Eurosatory symposia, plus Coffee Series and Hot Topic panels; (3) The Army Matters podcast series; (4) Conference & Event Center facility in Arlington, VA; (5) Mobile applications including the Line of Departure app; (6) Membership programs at multiple tiers (Basic, Premium, National Partner, Community Partner, Association Partner); (7) Scholarship programs exceeding $325,000 annually; (8) Industry Guide directory; and (9) Leadership development through the Center for Leadership. The organization connects over 250,000 members across 122 chapters worldwide, serving Regular Army, National Guard, Army Reserve, civilians, retirees, veterans, and their families.

Differentiator

Problem solved

Functional benefit

Brands

• ARMY Magazine: Official monthly publication of the Association of the United States Army featuring articles on Army matters, modernization, and military topics.
• AUSA Extra
• The Green Book
• Army Matters Podcast
• AUSA Noon Report Series
• Hot Topics
• Coffee Series

Quantifiable outcome

• Over $325,000 in member scholarships awarded annually
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Hyatt Place Arlington/Courthouse PlazacoreGTM or Marketing PartnerOfficial hotel partner of AUSA providing preferred accommodations and rates for members attending events and conferences at AUSA headquarters and the Arlington area.
• National PartnersflagshipGTM or Marketing PartnerPremier corporate partnership tier at $7,000 annually providing defense industry companies with visibility and access to military decision-makers through AUSA events and programs.
• Community PartnerscoreGTM or Marketing PartnerCorporate partners supporting AUSA mission with various rate structures based on organization size. Community Partners receive visibility benefits and access to AUSA's military audience.
• Association PartnerscoreStrategic or Co-development PartnerStrategic partnerships with 25 organizations providing services and support to the Army community. Association Partners collaborate with AUSA on programs benefiting soldiers and families.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reserve Officers Association (ROA): Professional association for reserve and Guard officers with chapters, advocacy, member publications, and an annual conference — overlapping AUSA's reserve-component programming and legislative focus.
• Navy League of the United States: Civilian organization supporting the sea services with national conventions, regional councils (analogous to chapters), corporate memberships, and policy advocacy — a closely comparable service-affiliated membership model.
• National Guard Association of the United States (NGAUS): Lobbying and professional association for National Guard with state-level associations (analogous to AUSA chapters), annual conference, corporate sponsorships, and publications — directly comparable scale and governance model.
• Air & Space Forces Association (AFA): Independent professional association for the Air and Space Forces with tiered membership, Air & Space Forces Magazine, Aerospace Warfare Symposium, and corporate partner programs — operating the same membership-publication-events model for a different service branch.
• Military Officers Association of America (MOAA): The leading professional association for military officers across all branches, with comparable membership tiers, advocacy focus, publications, insurance/affinity partnerships, and a similar Premium membership structure for active duty, retired, and former officers.
• Armed Forces Communications and Electronics Association (AFCEA): Professional association for defense, intelligence, and homeland-security professionals with chapters, corporate memberships, large technology expositions, and SIGNAL Magazine — overlaps with AUSA on industry-defense networking and event-driven revenue.
• Association of the United States Navy (AUSN): Membership and advocacy organization for the Navy community with partner programs, publications, and professional development — a service-specific peer in mission and structure.
• Marine Corps Association & Foundation: Branch-specific professional association for Marines with paid membership tiers, the Marine Corps Gazette publication, annual expositions, and chapter-based grassroots engagement — directly analogous to AUSA's Army-focused mission.

Broad incumbents

• American Legion: Largest U.S. wartime veterans organization with a posts-based structure, paid membership tiers, publications, and strong federal advocacy presence — a broader incumbent in the same service-member advocacy and community space.
• Veterans of Foreign Wars (VFW): Much larger congressionally-chartered veterans service organization with posts (analogous to chapters), membership dues, advocacy, and community programs — broader veteran-focused mission but overlapping service-member and family support functions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ausaorg
• YouTubeyoutube.com/user/AUSANational
• Facebookfacebook.com/AUSA.org
• LinkedInlinkedin.com/company/ausaorg
• Instagraminstagram.com/ausaorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Association of the United States Army