Wegow
Wegow is a live music discovery and ticketing aggregation marketplace operating across seven countries, redirecting users from its web and mobile platforms to partner ticketers such as Ticketmaster, El Corte Inglés, and Eventim, and monetizing via referral fees, while offering B2B tools (Bracelit, WegowPro Venues) to event organizers and venues.
- Company typePrivate
- Founded2013
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Wegow does
Wegow is a live music discovery and ticketing aggregation platform founded in 2013 and headquartered in Bilbao, Spain. The company operates a meta-marketplace that aggregates concert and festival listings from multiple third-party ticketing partners — including Ticketmaster, El Corte Inglés, Fnac Spectacles, Entradas.com, Eventim, StubHub, and Viagogo — across Spain, Mexico, Germany, the United States, France, Portugal, and the United Kingdom. Users discover events on Wegow's web and mobile platforms (iOS and Android), follow artists, receive personalized notifications, and are redirected to partner ticketers to complete purchases; Wegow does not sell tickets directly.
The company's product surface extends beyond the core aggregator. WegowMag is an editorial content layer covering artist news and festival guides. For the B2B side, Wegow offers Bracelit access control and Bracelit cashless payment systems to promoters and venue operators, alongside WegowPro Venues, a white-label venue management platform. The platform also integrates with Spain's Ministry of Culture and Sports to support the Youth Cultural Bonus (Bono Cultural Joven) program, and embeds Skyscanner and BlaBlaCar for travel and rideshare monetization on event pages.
Wegow monetizes primarily through affiliate and referral fees from ticketing partner redirections, supplemented by an affiliates program for third-party publishers. The company has received public-sector funding from Spain's Enisa and was recognized with the 2019 On Bizkaia Best Startup Journey and 2019 Cepyme Best Project Entrepreneur awards. Leadership includes co-founder Gonzalo García, CFO Iñigo Alegría, and Chief Strategy Officer José Maria Ozamiz.
Wegow firmographics
Firmographics- Name
- Wegow
- Legal name
- Wegow
- Website
- https://wegow.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wegow is a live music discovery and ticketing aggregation marketplace operating across seven countries, redirecting users from its web and mobile platforms to partner ticketers such as Ticketmaster, El Corte Inglés, and Eventim, and monetizing via referral fees, while offering B2B tools (Bracelit, WegowPro Venues) to event organizers and venues.
- Ownership category
- akta.pro rank
Wegow industry classification
Industry- Product category
- Live Music Ticket Marketplace
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing Platforms & Primary Ticketing (MPAIAFAD)
- akta.pro secondary industries
- Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)
Keywords
Where Wegow is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Wegow business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Affiliate/Referral Revenue: Wegow redirects users to third-party ticketing providers and earns referral fees when users purchase tickets through partner ticketers. The platform does not sell tickets directly but serves as an aggregation and discovery layer.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Wegow product offering
Product offeringCore offering
Wegow operates a concert and festival discovery and ticket aggregation platform that allows users to search and browse live music events across multiple countries and be redirected to third-party ticketing providers (Ticketmaster, El Corte Inglés, Fnac Spectacles, Entradas.com, Eventim, StubHub, Viagogo) to complete purchases. The platform also offers event organizer tools including access control and cashless payment solutions through the Bracelit product line, plus a venue management platform (WegowPro Venues).
Product overview
Wegow is a concert and festival ticket aggregation and discovery platform that operates as a meta-marketplace, redirecting users to third-party ticket sellers rather than selling directly. The core Wegow platform enables discovery of live music events across multiple countries, supported by the WegowMag editorial content section. The company also offers professional tools for event organizers including Bracelit Access Control (event entry management) and Bracelit Cashless Payments (contactless payment systems), plus WegowPro Venues for venue management. Additional services include a Youth Cultural Bonus integration for Spanish government subsidies, mobile apps for iOS and Android, and an affiliate marketing program.
Differentiator
Problem solved
Functional benefit
Products and services
- Wegow Core Platform Primary concert and festival ticket marketplace and discovery platform that aggregates events from multiple ticket providers, allowing users to search, browse, and be redirected to third-party ticketers to purchase tickets for concerts and festivals across multiple countries.
- Bracelit Access Control Event access control and entry management system for promoters and venue operators, enabling technology-based management of event admissions and crowd flow at concerts and festivals.
- Bracelit Cashless Payments Cashless payment system for events enabling contactless transactions, digital wallets, and cashless purchasing at venues and festivals for event organizers.
Companies that use Wegow
Customer profileSegments2 records
Ideal customer profiles2 records
Wegow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Wegow partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Ministry of Culture and Sports (Spain)minorThe Spanish Ministry of Culture and Sports partners with Wegow to support the Youth Cultural Bonus (Bono Cultural Joven) program, which allows eligible young people to use government cultural vouchers to purchase tickets for concerts and festivals.
- TicketmastercoreTicketmaster is one of the primary ticketing partners integrated into the Wegow platform. Users are redirected to Ticketmaster to purchase tickets for various events listed on Wegow.
- El Corte IngléscoreEl Corte Inglés serves as a ticketing partner on Wegow, offering tickets for concerts and events through the platform's redirect system.
- Fnac SpectaclescoreFnac Spectacles is a ticketing partner on Wegow, providing ticket sales for various music events.
- Entradas.comcoreEntradas.com is integrated as a ticketing partner, offering event tickets through the Wegow platform.
- EventimcoreEventim is a German ticketing partner used for events in Germany, operating under Eventim DE and Eventim brands.
- StubHubcoreStubHub operates as a secondary market ticketing partner on Wegow, offering resale tickets for events in Mexico and other markets.
- ViagogominorViagogo is a secondary ticketing platform integrated as a resale partner for certain events on Wegow.
- SkyscannerminorSkyscanner is integrated into Wegow's event pages to help users find travel arrangements to concerts and festivals.
- BlaBlaCarminorBlaBlaCar ride-sharing is promoted on Wegow event pages to help users find transportation to concerts and festivals.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Wegow competitors and assessment
Company assessmentEmerging players
- Shotgun: Electronic-music focused ticketing and event discovery app with strong European and Latin American presence. Comparable to Wegow in combining discovery, personalization and ticketing for live music, particularly in younger demographics.
- Fever: Experiences marketplace that aggregates concerts, festivals, and local experiences across Europe and the Americas. Comparable to Wegow in the curated live-events discovery space, though typically more experience-led than music-led.
Direct peers
- Bandsintown: Artist-following concert discovery platform that notifies users of upcoming live shows and links to ticket purchase. Operates as a complementary discovery layer to primary ticketers, mirroring Wegow's affiliate-driven model.
- Songkick: Concert discovery and ticket redirection platform that tracks artists and pushes event alerts to users. Now owned by Live Nation/Ticketmaster, it is the most direct aggregator comparable in product surface to Wegow.
- Dice: Mobile-first ticketing and event discovery platform focused on live music, with strong UK and European footprint. Competes with Wegow for the same end-user attention on concert discovery and ticketing.
- Resident Advisor: Leading electronic-music event listings and ticketing platform with strong European coverage. Comparable to Wegow as a curated event-discovery destination that links users to ticket purchase.
Broad incumbents
- Ticketmaster: Dominant global primary ticketing platform and one of Wegow's core redirect partners. Listed as a peer because it competes directly for end-user discovery via its own apps and site, even though it is also a Wegow distribution channel.
- Last.fm: Music discovery and listening platform that also surfaces local concert listings. Overlaps with Wegow's artist-following and event-discovery features, though its core product is scrobbling rather than ticketing.
- Eventbrite: Large-scale event ticketing and discovery platform serving concerts, festivals, and broader event categories globally. Overlaps with Wegow in concert ticketing aggregation but operates a much broader event portfolio and a self-serve ticketing model.
Regional players
- Atrapalo: Spain-based travel and experiences marketplace that also lists concerts, theater and events. Comparable to Wegow as a Spanish-market event discovery and ticketing redirect platform, though broader in scope (travel + experiences).
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wegow social profiles
Digital presenceWegow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wegow leadership team
Management profileNumber of profiles
Profiles6 records
Wegow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wegow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wegow
What does Wegow do?
Wegow operates a concert and festival discovery and ticket aggregation platform that allows users to search and browse live music events across multiple countries and be redirected to third-party ticketing providers (Ticketmaster, El Corte Inglés, Fnac Spectacles, Entradas.com, Eventim, StubHub, Viagogo) to complete purchases. The platform also offers event organizer tools including access control and cashless payment solutions through the Bracelit product line, plus a venue management platform (WegowPro Venues).
Is Wegow a public or private company?
Wegow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wegow founded?
Wegow was founded in 2013. It employs 11 to 50 people.
Where is Wegow based?
Wegow is headquartered in Madrid, Spain, in the Europe region.
How does Wegow make money?
One revenue line is on record: affiliate/Referral Revenue.
Who are Wegow's main competitors?
Emerging players on record are Shotgun and Fever. Direct peers are Bandsintown, Songkick, Dice and Resident Advisor. Broad incumbents are Ticketmaster, Last.fm and Eventbrite. Atrapalo is listed as a regional player.
Does Wegow have an API?
No public API is recorded for Wegow.
What industry is Wegow in?
Wegow's product category is Live Music Ticket Marketplace. Its primary akta.pro industry code is MPAIAFAD, Ticketing Platforms & Primary Ticketing, with a secondary code of MPAGAJAG, Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID). Its NAICS code is 56192 and its SIC code is 7900.